DoDifferent
DoDifferent is a Zürich-based, founder-led Swiss consulting firm that advises Swiss enterprises on employer branding, corporate culture, strategy, transformation, and personnel development using proprietary facilitation methodologies, complemented by certification programs at SIB and HWZ and a productized shop of workshop tools.
- Company typePrivate
- Founded2011
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DoDifferent does
DoDifferent (legal entity: D! DoDifferent AG) is a privately held, founder-led Swiss management consulting firm headquartered at Ottikerstrasse 59, CH-8006 Zürich. Founded in 2011 by Christoph Jordi, the firm operates with a small core team (approximately 6 named members across consulting, finance, and communications) and provides advisory and workshop-based services in three interconnected practice areas: Organisationsentwicklung (employer branding, corporate culture, transformation and change), Strategieentwicklung (strategy consulting, future planning, innovation management), and Personalentwicklung (HR transformation, leadership development, talent management). Its proprietary technology layer consists of named methodologies — Denkplan-Methode, Impact Map, D!Futures, and Innovation Assessment — packaged into tiered consulting engagements (StrategieBasics, Master, Expert) and a portfolio of facilitation tools.
The firm monetizes through three revenue streams. The primary stream is professional services consulting sold via direct enterprise sales, HubSpot-scheduled introductory meetings, and referrals. A second stream is education and training, anchored by the Cert. Employer Branding Expert SIB program (running ~10 years, next cohort October 2026) and the CAS Employer Branding HWZ program (launching August 2026), co-developed with the Schweizerisches Institut für Betriebsökonomie and HWZ Zürich University of Applied Sciences. A third stream is productized IP sold through the D! Shop e-commerce storefront, including HR-Strategie Poker, KI-Strategie Poker, D!eveloper, Meeting-Sets, Storycubes, Deep Talk Cards, the Denkplan workbook, and an Employer Brand Check assessment, priced from CHF 12 to CHF 750 with CHF 9 flat-rate shipping.
DoDifferent positions itself as an unconventional, human-centric consultancy using playful facilitation techniques (Lego Serious Play, card games, expeditions) on the thesis that "happy employees drive success." It serves Switzerland-based enterprise and mid-market clients — including The Living Circle, Cablex, Rivella, Swiss Life Asset Managers, Emmi Gruppe, Kinderspital Zürich, RAPP Gruppe, Genossenschaft Migros Ostschweiz, Baur au Lac, Identitas AG, and Familie Wiesner Gastronomie — and has reportedly accompanied 160+ companies through 205+ projects over 14 years. The firm has no parent company, no institutional investors, no disclosed subsidiaries, and operates as an independent Aktiengesellschaft under Swiss corporate law.
DoDifferent firmographics
Firmographics- Name
- DoDifferent
- Legal name
- D! DoDifferent AG
- Website
- https://dodifferent.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DoDifferent is a Zürich-based, founder-led Swiss consulting firm that advises Swiss enterprises on employer branding, corporate culture, strategy, transformation, and personnel development using proprietary facilitation methodologies, complemented by certification programs at SIB and HWZ and a productized shop of workshop tools.
- Ownership category
- akta.pro rank
Where DoDifferent is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
DoDifferent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Strategic Consulting Services: Core consulting engagements in organizational development, employer branding, strategy development, personal development, and transformation/change management. Services are delivered through workshops, moderation, coaching, and project-based consulting.
- Education and Training Programs: Employer branding certification courses including Cert. Employer Branding Expert SIB and CAS Employer Branding HWZ. Also offers crash courses and training programs.
- D! Shop Products: Sale of physical and digital tools for the workplace including HR-Strategie Poker, KI-Strategie Poker, Meeting-Sets, Deep Talk Cards, Storycubes, Denkplan Workbook, Employer Brand Check, and other facilitation materials. Prices range from CHF 12 to CHF 750.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Employer Brand Check - External employer branding assessment |
| Unit Pricing | Pay-as-you-go | Strategy and HR Tool Games |
| Unit Pricing | Pay-as-you-go | Meeting and Workshop Tools |
| Unit Pricing | Pay-as-you-go | Denkplan Workbook |
| Unit Pricing | Pay-as-you-go | Sticker Sets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DoDifferent product offering
Product offeringCore offering
DoDifferent is a Zürich-based management consulting firm that advises and accompanies organizations in organizational development, strategy development, and personnel development. The firm delivers consulting projects, workshops, moderation, and coaching focused on employer branding, corporate culture, transformation/change management, future planning, and innovation management. In parallel, DoDifferent operates a D! Shop selling physical and digital facilitation tools and co-develops employer branding certification programs with Swiss educational institutions (SIB and HWZ).
Product overview
DoDifferent is a Swiss consulting company offering advisory services in organizational development, strategy development, and personnel development. The core service portfolio spans three interconnected practice areas: Organizationsentwicklung (covering employer branding, corporate culture, and transformation/change), Strategieentwicklung (covering strategy consulting, future planning, and innovation management), and Personalentwicklung (covering HR transformation, leadership development, and talent management). The company also operates a D! Shop selling physical products including card-based tools (HR-Strategie Poker, KI-Strategie Poker, Deep Talk Cards, Storycubes), workshop tools (D!eveloper, Meeting-Set), and educational materials (Modellbuch für neues Arbeiten, Denkplan workbook, Sticker Sets). Additionally, DoDifferent co-developed two certification programs: Cert. Employer Branding Expert SIB and CAS Employer Branding HWZ, offered through partner educational institutions. The offering is structured as a portfolio of consulting engagements and physical products rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Organisationsentwicklung (Organizational Development) A core consulting service covering employer branding, corporate culture strengthening, and organizational transformation to prepare Swiss organizations for the future.
- Employer Branding Projekt A four-phase employer branding consulting project establishing the strategic foundation for an employer's brand, covering analysis, positioning, strategy, and implementation.
- Employer Brand Check
Quantifiable outcome
- 50+ successful employer branding projects completed
- +2 more outcomes
Companies that use DoDifferent
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
DoDifferent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DoDifferent partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Schweizerisches Institut für Betriebsökonomie (SIB)coreDoDifferent co-developed and delivers the Cert. Employer Branding Expert program at SIB in Zurich. This is the first employer branding certification course in Switzerland, established 10 years ago. DoDifferent provides the expertise and curriculum for this professional certification.
- Hochschule für Wirtschaft Zürich (HWZ)coreDoDifferent co-developed the CAS Employer Branding HWZ program launching in August 2026. This is an advanced certification program in employer branding offered through HWZ university of applied sciences.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
DoDifferent competitors and assessment
Company assessmentBroad incumbents
- Gallup: US analytics and advisory firm built around Q12 employee engagement, CliftonStrengths, and large-scale employer brand research. Comparable in employer brand/engagement measurement and advisory, but at far larger scale across the same buyer segment.
- Korn Ferry: Global organizational consulting firm with broad HR, leadership development, and talent strategy practices. Overlaps heavily with DoDifferent's strategy, transformation, and HR consulting offerings, especially at the Swiss enterprise tier; competes on larger mandates.
- FranklinCovey: Global leadership and organizational performance training firm with flagship 7 Habits content and certification programs. Comparable to DoDifferent's certified employer-branding training programs and leadership development offerings — established program-based business model.
Emerging players
- BetterUp: US digital coaching and leadership-development platform. Comparable to DoDifferent's Personalentwicklung and Ein Tag in der Zukunft workshops but reaches scale via tech-enabled delivery — represents an emerging alternative enterprise buyers may consider instead of boutique consulting.
- Workday Peakon Employee Voice: Employee listening and engagement-analytics platform that increasingly provides automated diagnostic and benchmarking — adjacent to DoDifferent's Employer Brand Check assessment and innovation assessment tools, threatening self-serve replacement of consulting-led diagnostics.
- Link Humans: Specialist employer branding agency offering EVP, talent attraction, and recruitment marketing. Direct overlap with DoDifferent's employer branding service line — comparable size, comparable Swiss/DACH client base, and competes on similar RFPs.
Direct peers
- Great Place to Work Institute: Global institute operating the Best Workplaces certification and employer branding research/consulting. Most directly comparable to DoDifferent on employer-branding certification, EVP development, and culture-assessment engagements; competes for the same Swiss enterprise buyers.
- Universum: Sweden-based employer branding research and talent-insights firm running employer-of-choice rankings and EVP consulting. Directly comparable to DoDifferent's employer-brand strategy and persona development work for Swiss and EMEA enterprises.
- DDI (Development Dimensions International): Global leadership and talent development consultancy offering leadership programs and assessment tools. Most comparable to DoDifferent's Personalentwicklung pillar (leadership development, talent management, HR transformation) with similar flagship assessment methodologies.
- hkp// group: Frankfurt-headquartered HR strategy, executive compensation, and corporate-governance consulting firm with deep DACH presence. Comparable in serving Swiss mid-market and large enterprises on HR transformation and HR strategy, similar boutique positioning, and competing for similar budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DoDifferent social profiles
Digital presenceDoDifferent financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoDifferent leadership team
Management profileNumber of profiles
Profiles5 records
DoDifferent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoDifferent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoDifferent
What does DoDifferent do?
DoDifferent is a Zürich-based management consulting firm that advises and accompanies organizations in organizational development, strategy development, and personnel development. The firm delivers consulting projects, workshops, moderation, and coaching focused on employer branding, corporate culture, transformation/change management, future planning, and innovation management. In parallel, DoDifferent operates a D! Shop selling physical and digital facilitation tools and co-develops employer branding certification programs with Swiss educational institutions (SIB and HWZ).
Is DoDifferent a public or private company?
DoDifferent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DoDifferent founded?
DoDifferent was founded in 2011. It employs 11 to 50 people.
Where is DoDifferent based?
DoDifferent is headquartered in Zürich, Switzerland, in the Europe region.
How does DoDifferent make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are education and Training Programs and D! Shop Products.
Who are DoDifferent's main competitors?
Broad incumbents on record are Gallup, Korn Ferry and FranklinCovey. Emerging players are BetterUp, Workday Peakon Employee Voice and Link Humans. Direct peers are Great Place to Work Institute, Universum, DDI (Development Dimensions International) and hkp// group.
Does DoDifferent have an API?
No public API is recorded for DoDifferent.