What Link Humans does

Link Humans is a London-headquartered B2B employer branding consultancy founded in 2010, operating with a small team (11–50 employees) and selling data-driven services to large multinational employers. Its core product is the Employer Brand Index (EBI), a proprietary 16-dimensional measurement model — covering attributes such as Balance and Wellbeing, Company Culture, and Benefits and Perks — that scores organizations on a 0–10 scale using positive-to-negative sentiment ratios weighted by Share of Voice across publicly available data sources (social media, Glassdoor, Reddit, Quora, Indeed, and employer-review sites). AI is used alongside human annotation for data categorization and sentiment analysis, and the company states it has analyzed over 1,000,000 employer brand data points, serving more than 10% of the Fortune 500.

Revenue is generated through three streams: EBI assessments (subscription or project-based measurement and benchmarking), strategy consulting and advisory engagements for HR Directors and Talent Acquisition leaders, and gated research publications. Pricing is quote-based and enterprise-oriented, with no public price points. The go-to-market combines a content-led inbound engine — anchored by The Employer Branding Podcast, hosted personally by CEO Jörgen Sundberg, alongside eBooks, research, and case studies — with consultative enterprise sales. Marquee public customers include Unilever, L'Oréal, PepsiCo, Thermo Fisher Scientific, ServiceNow, CBRE, Experian, EY, Siemens, LEGO Group, Booking.com, and RWE, spanning Consumer Goods, Pharma/Life Sciences, Technology, Financial Services, Energy, and Manufacturing.

The portfolio functions as an integrated consultancy offering rather than a modular software platform. Geographic reach spans Europe and North America, with 2023 expansion into China evidenced by 19,337 regional data points. There is no disclosed venture or private equity funding, no parent company, and no evidence of acquisition or IPO activity; the firm appears to be independently held and bootstrapped, with a CEO-led content-marketing flywheel and an enterprise sales closure layer.

Name

Link Humans

Legal name

Link Humans

Website

https://linkhumans.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Link Humans is a London-based B2B employer branding consultancy that helps enterprise employers measure and improve their reputation via its proprietary 16-dimensional Employer Brand Index (EBI), serving over 10% of the Fortune 500 with data-driven assessments and advisory engagements.

Ownership category

akta.pro rank

Product category

Employer Branding Consulting Services

NAICS

Human Resources Consulting Services (541612), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industry

Personality & Behavioral Assessments (BPACAMAC)

Keywords

• Employer brand measurement
• Employer branding consulting
• Talent attraction strategy
• Brand perception analytics
• Employee value proposition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Employer Brand Index Assessments: Subscription-based or project-based employer brand measurement and benchmarking services using the EBI methodology. Provides clients with insights into their employer brand perception and competitive positioning.
2. Consulting & Advisory Services: Employer branding strategy consulting engagements, helping clients understand their reputation as employers and develop action plans for improvement.
3. Research & Reports: Industry-specific and regional employer branding research publications available for download, often gated behind email registration.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Link Humans provides data-driven employer branding consulting and measurement services to enterprise clients (over 10% of the Fortune 500). Its core offering is the Employer Brand Index (EBI), a proprietary 16-dimensional model that assesses employer brand perception across attributes such as Balance and Wellbeing, Company Culture, and Benefits and Perks, using AI alongside human annotation to score organizations on a 0–10 scale. The firm supplements this with employer branding strategy consulting, research publications, and thought-leadership content (podcasts, eBooks, case studies).

Product overview

Link Humans operates as a data-driven employer branding consultancy offering a unified service portfolio centered on the Employer Brand Index (EBI), a proprietary 16-dimensional measurement model. The core EBI product analyzes employer brand perception across attributes like Balance and Wellbeing, Company Culture, and Benefits and Perks, scoring organizations on a 0-10 scale. Supporting the EBI, the company provides content products including the Employer Branding Podcast, research publications, case studies, and educational eBooks covering topics from EVP development to social recruiting. The company also offers a newsletter curated by its CEO. The portfolio functions as an integrated consultancy offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Employer Brand Index (EBI): A 16-dimensional model of employer brand covering various factors such as Balance and Wellbeing, Company Culture, Benefits and Perks. Utilizes a measurement scale from 0 to 10, with 10 being the highest.
• The Employer Branding Podcast

Products and services

• Employer Brand Index (EBI) A proprietary 16-dimensional measurement model that assesses employer brand perception across attributes such as Balance and Wellbeing, Company Culture, and Benefits and Perks. It uses AI alongside human annotation to categorize data into 16 attributes and scores organizations on a 0–10 scale based on positive-to-negative sentiment ratios weighted by Share of Voice (SOV). Designed for enterprise HR and talent acquisition leaders who need unbiased employer brand benchmarking and competitive positioning.
• Employer Branding Consulting & Advisory Services Professional services engagements in which Link Humans works with enterprise clients (over 10% of the Fortune 500) to diagnose employer brand perception and develop data-driven action plans for talent attraction and retention. Includes EBI assessments, competitive benchmarking, and tailored employer branding strategy recommendations for HR Directors and Talent Acquisition leaders.

Quantifiable outcome

• Provides insights into how employer brand is perceived externally and across multiple geographies
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universum: Universum is a global employer branding research and insights firm that conducts employer brand surveys, talent preference studies, and rankings used by Fortune 500 employers — directly overlapping with Link Humans' EBI assessment, research publications, and enterprise employer brand advisory offerings.
• Employer Brand International: Employer Brand International is an employer branding consultancy offering strategy, research, and advisory services to global employers — a closely comparable boutique competitor to Link Humans' consulting and EBI assessment model.
• Great Place to Work: Great Place to Work certifies and benchmarks employer cultures and employer brands through survey-driven research and Best Workplaces lists — directly comparable as a third-party, data-driven employer brand measurement and benchmarking provider used by large enterprises.

Broad incumbents

• PeopleScout: PeopleScout is a global RPO and talent advisory provider whose employer brand research, EVP development, and talent intelligence solutions overlap with Link Humans' advisory work — but as part of a much broader outsourced recruiting portfolio targeting similar Fortune 500 buyers.
• Cielo: Cielo is a global RPO and talent acquisition partner that includes employer branding and EVP strategy as part of its enterprise offering — comparable as a broader incumbent providing employer brand advisory alongside scale hiring services to the same multinational clients.
• Indeed Hiring Insights: Indeed is the largest job platform and also one of Link Humans' named data sources for employer reviews and sentiment — it competes adjacent as a broad talent intelligence incumbent that could move further into employer brand benchmarking over time.
• Alexander Mann Solutions (AMS): AMS is a global talent acquisition and employer brand consultancy serving large multinationals — comparable to Link Humans as a broader incumbent offering EVP, employer brand strategy, and talent intelligence as part of a wider RPO and consulting practice.
• Randstad Employer Brand Practice: Randstad, the global staffing and HR services leader, operates an employer brand research and advisory practice that competes with Link Humans at the enterprise level — a broad incumbent serving similar Fortune 500 buyers with employer brand insights bundled into larger workforce solutions.

Emerging players

• Glassdoor: Glassdoor operates the largest employee-review platform that Link Humans itself mines for EBI data, and is increasingly packaging workplace insights for employers. It is a partial competitor in employer brand measurement and a key data source for the EBI methodology.

Regional players

• TMF Group Employer Branding: TMF Group is a global professional services firm with an employer brand function operating across multiple regions — comparable to Link Humans as an employer brand and EVP practitioner in EMEA, though TMF's HR brand work is part of a broader corporate services portfolio rather than a focused employer brand consultancy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/linkhumans
• LinkedInlinkedin.com/company/1401422

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Humans