Tan Weddings & Events

What Tan Weddings & Events does

Tan Weddings & Events is a privately held, founder-led boutique wedding and event planning company based in the Sacramento Area of Northern California, operating since approximately 2003 under co-founders and co-CEOs Rick and Jennifer Tan. The company offers a tiered service catalog spanning a full-weekend Luxe package, a full-service Premium package, a simplified Essentials package for venue-included weddings, a curated Elopement package, corporate and social event planning, officiating services performed by TWE's own ordained ministers, an Officiant's Consultation Kit for friend/family officiants, and a separate Business Consulting line. Geographic coverage is concentrated in California wine country—Napa, Sonoma, St. Helena, Carmel, and Sacramento—with capability for broader West Coast destination weddings and a stated "global clientele."

The company's product surface is anchored in professional services rather than software, but it has developed two proprietary digital tools: Wedwordy, a registered wedding ceremony script application with 8 templates, 16 ceremony elements, and 80+ editable passages; and an interactive Wedding Budget Calculator that allocates vendor spend based on industry benchmarks. Distribution is direct-to-consumer through website inquiry forms, phone/email, and Zoom discovery calls with proposals returned within 24 hours, supplemented by a B2B officiant channel via a long-standing partnership with Wedgewood Weddings (since 2015) and preferred-vendor relationships at premium venues such as Stanly Ranch (Auberge Resorts).

The business model is professional-services based with quote-based, non-publicly-disclosed pricing across all wedding packages and a $250 one-time fee for the Officiant's Consultation Kit. Revenue is generated from event-by-event project fees with retainer-based date reservation. Marketing is predominantly earned-media and content-driven (Style Me Pretty, WeddingChicks, My Wedding California Magazine, WeddingWire reviews, blog, Instagram) reinforced by vendor and venue referrals. TWE is bootstrapped, with no disclosed external funding or institutional investors, and is operated as an independent family-owned small business.

Name

Tan Weddings & Events

Legal name

Tan Weddings & Events

Website

https://tanweddingsandevents.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tan Weddings & Events is a Northern California-based boutique wedding and event planning firm offering tiered planning packages, officiating, and elopement services across Napa, Sonoma, Carmel, and West Coast destinations, founded and operated by Rick and Jennifer Tan.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Elopement Planning & Coordination (HSACABAE), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Ceremony Planning & Officiant Coordination (HSACABAL)

Keywords

• Wedding planning services
• Event management
• Wedding officiating
• Destination weddings
• Corporate event planning

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Full-Service Wedding Planning & Design: Luxe Package: full-service planning, design, and production for entire wedding weekend including welcome reception, rehearsal dinner, wedding day, and farewell brunch. Also includes shuttle organization, dress fitting attendance, hotel room block coordination, custom wedding website, and wedding day concierge.
2. Wedding Planning - Premium Package: Full-service planning, design, and production for the main wedding event with vendor management, timeline creation, RSVP management, and day-of coordination.
3. Wedding Planning - Essentials Package: Simplified planning package for venues with in-house full-service catering and included rentals (tables, chairs, flatware, china, glassware). Ideal for smaller guest counts and laid-back weddings.
4. Elopement Package: Curated elopement service including officiating, live harp musician, personal florals, cutting cake, champagne, timeline creation, photography/videography coordination, and hair & makeup connection.
5. Corporate & Social Events: Event planning for company galas, reunions, milestone birthday celebrations, and other social gatherings.
6. Officiating Services: Ceremony officiation by TWE's ordained ministers, including pre-wedding communication, script drafting and customization, rehearsal attendance (additional fee), day-of ceremony direction, marriage license signing facilitation, and license mailing to County Clerk.
7. Officiant's Consultation Kit: One-time consultation service ($250) for couples whose friend or family member will officiate. Includes phone consultation with principal TWE officiant, access to customizable ceremony script templates, advice on rehearsals and marriage license, and officiant's checklist.
8. Business Consulting Services: Expertise sharing and consulting for individuals wanting to build service or event planning businesses, drawing from the Tans' experience in education, small business, and the events industry.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Tan Weddings & Events is a boutique wedding and event planning company based in Northern California offering tiered wedding planning packages (Luxe, Premium, Essentials, and Elopement), professional wedding officiating, officiant's consultation kits, corporate and private event planning, business consulting for newlyweds, and dedicated venue research services. The firm also provides the proprietary Wedwordy wedding planning app and a free Wedding Budget Calculator and Style Quiz.

Product overview

Tan Weddings & Events is a wedding and event planning company offering a tiered service structure with four main packages: the TWE Luxe Package (full-service weekend planning with concierge), TWE Premium Package (full wedding day planning), TWE Essentials Package (simplified venue-based coordination), and TWE Elopement Package (intimate ceremony services). Core services include officiating, venue research, vendor coordination, design and production. The company also offers a business consulting division and has created Wedwordy, a wedding ceremony script application. Services are concentrated in Northern California wine country regions (Napa, Sonoma, Carmel) and West Coast destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• TWE Luxe Package
• TWE Premium Package
• TWE Essentials Package
• TWE Elopement Package
• TWE Officiating Services
• Officiant's Kit
• TWE Corporate & Private Event Services
• TWE Business Consulting Services
• TWE Venue Research
• Wedwordy: Your Ultimate Wedding Planning Companion

Quantifiable outcome

• Officiated over 2,500 weddings collectively as a team
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Wedgewood WeddingscoreStrategic or Co-development Partner · 1 January 2015Since 2015, TWE has served as the top-tier (Elite package) officiant provider for Wedgewood Weddings at their Northern California venues: Sterling Hotel Sacramento, Evergreen Springs Elk Grove, and Union Brick Roseville. This long-standing partnership provides TWE with consistent officiating bookings at Wedgewood's three regional venues.
• Stanly Ranch (Auberge Resorts)coreStrategic or Co-development PartnerTWE is recognized as Stanly Ranch's trusted elopement specialists, offering a curated Elopement Essentials Package that includes coordination, officiating, florals, and live harp music. Close collaboration enables smooth logistics, insider knowledge of the property's best ceremony locations, and streamlined communication with the venue's events team.
• Preferred Vendor Network (50+ vendors)coreChannel Partner/ Reseller/ DistributorTWE maintains a curated network of over 50 preferred vendors across categories: attire, cakes & desserts, catering, cinematography, clothing styling, DJs, florals, gifts & favors, hair & makeup, music, paperie & signage, portable restrooms, photo booths, photography, rentals, and venues. Vendors display TWE's Preferred Vendor badge and represent distinguished service.
• Hamel Family WinesminorStrategic or Co-development PartnerTWE frequently plans weddings and elopements at Hamel Family Wines in Sonoma Valley, a boutique winery with biodynamic vineyards, steel-and-glass tasting room, and wine cave. Featured in multiple blog posts as a top venue choice.
• Park WintersminorStrategic or Co-development PartnerTWE plans weddings at Park Winters in Winters, CA, featured in multiple blog posts and styled shoots. The venue is noted for its manicured grounds and barn aesthetic.
• Fairmont Sonoma Mission Inn & SpaminorStrategic or Co-development PartnerTWE has planned multiple weddings and elopements at Fairmont Sonoma, including Rachel & Jason's elopement (with Sante restaurant dinner) and Anne & David's catering by Fairmont. The resort offers accommodations, spa services, and large-scale event catering.
• Beaulieu GardenminorStrategic or Co-development PartnerTWE partners with Beaulieu Garden for intimate gatherings and elopements in the Sunken Garden, collaborating with the onsite events team led by Paula LeDuc Fine Catering & Events. The venue features English garden-style grounds designed by Thomas Dolliver Church.
• Silverado ResortminorStrategic or Co-development PartnerTWE has planned multiple weddings at Silverado Resort in Napa, utilizing vineyard, arbor courtyard, and mansion lawn spaces. Venue provides catering, bar, and accommodations for out-of-town guests.
• Bloom & VineminorChannel Partner/ Reseller/ DistributorMost frequently referenced floral partner across TWE weddings and elopements. Contributed florals for elopements at Stanly Ranch, Park Winters, Chateau St. Jean, and various other venues.
• Flour & BloomminorChannel Partner/ Reseller/ DistributorMost frequently referenced wedding cake vendor across TWE events. Provided cakes for weddings at Silverado Resort, Sonoma Golf Club, Fairmont Sonoma, and various other venues.
• DeBorba Events (DJ Joe DeBorba)minorChannel Partner/ Reseller/ DistributorTWE's preferred DJ partner featured in vendor spotlight. Joe DeBorba has 21 years of DJ experience and owns a small flower farm. Provides MC services, music, and lighting for TWE weddings.
• Phillip Alan FilmsminorChannel Partner/ Reseller/ DistributorTWE's preferred videographer partner featured in vendor spotlight. With over 21 years in the profession, provides wedding video and cinematography services across TWE events.
• OneHope WineminorChannel Partner/ Reseller/ DistributorJennifer Tan has a direct shop link with OneHope Wine for wedding and event beverage procurement. OneHope donates a portion of proceeds to charitable causes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Style Me Pretty: Style Me Pretty is a wedding media and vendor directory platform that has featured TWE weddings and serves as a top-of-funnel discovery channel. It is an ecosystem participant rather than a direct competitor, influencing the same audience TWE targets.
• HoneyBook: HoneyBook is a CRM and business management platform for event and creative professionals, used by TWE for contracts and invoicing. It is a tooling/enablement provider in the wedding vendor ecosystem rather than a competitor.
• WeddingWire: WeddingWire is a wedding vendor marketplace and reviews platform where TWE maintains a 5-star profile and drives consumer leads. It is an enabling channel/platform rather than a direct planning competitor.

Direct peers

• Tessa Brand Events: Tessa Brand Events is a California-based wedding and event planning studio focused on full-service design and bespoke celebrations. It targets a similar affluent, design-conscious couple and operates with a comparable boutique service model to Tan Weddings & Events.
• Joy Proctor Weddings: Joy Proctor Weddings is a luxury destination wedding planning firm serving California and West Coast destinations with full-service design and production. It directly competes with Tan Weddings & Events in the same premium Northern California and destination-wedding niche with a comparable aesthetic-led offering.
• Alison Events: Alison Events is a Bay Area-based luxury wedding and event planning company producing high-end weddings across Northern California wine country and beyond. It overlaps directly with TWE on affluent clientele, destination wedding positioning, and full-service production model.
• Bob Gail Special Events: Bob Gail Special Events is a Chicago-headquartered luxury event and wedding planner with a national destination-wedding practice. It competes with TWE for premium destination couples and offers a comparable full-service design and production model.
• Laurie Arons Special Events: Laurie Arons Special Events is a long-established San Francisco-based luxury wedding and event planner known for high-touch design and production. It competes for the same affluent destination-wedding couples and venues as Tan Weddings & Events in the Northern California market.
• A Good Affair Events: A Good Affair Events is a Southern California-based wedding and event planning firm offering full-service design and day-of coordination. It is comparable to TWE as another tiered-package, design-forward boutique planner targeting premium couples, though it primarily serves SoCal rather than NorCal wine country.

Broad incumbents

• Wedgewood Weddings: Wedgewood Weddings is a multi-venue wedding and event operator running its own properties across multiple states with bundled planning services. It is both a B2B partner (TWE provides officiant services to Wedgewood's NorCal venues) and a broader incumbent in the wedding services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights1 record

Customer concentration

• Xx.com/tanweddings
• Facebookfacebook.com/TanWeddingsandEvents
• LinkedInlinkedin.com/company/tanweddingsandevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tan Weddings & Events