Lausitzer Rundschau

What Lausitzer Rundschau does

Lausitzer Rundschau is a regional daily newspaper founded in 1946 and headquartered in Cottbus, Germany, serving the Lausitz region spanning Brandenburg and Saxony. It operates under NPG Digital GmbH as part of the Neue Pressegesellschaft media group, delivering hyperlocal news coverage across 12 cities and towns including Cottbus, Senftenberg, Hoyerswerda, and Spremberg. The publication serves regional residents, sports enthusiasts (with particular focus on Energie Cottbus football), and local businesses seeking regional advertising reach, addressing the information gap that national media does not cover for this specific geographic market.

The company's core product portfolio comprises three subscription tiers: the LRplus digital subscription (3€/week or 120€/year), E-Paper digital replica, and Komplettpaket bundle combining print, E-Paper, and digital access. Supporting the core subscriptions is a multi-channel distribution architecture including the lr-online.de web platform, iOS/Android mobile application with AI-generated article summaries and personalized recommendations, seven specialized email newsletters (FCE Aktuell, Seenland-Post, Cottbus Newsletter, Guten Appetit Brandenburg, Familienpost, Unterwegs in der Lausitz, LR.de am Morgen), six branded podcasts (Doppel Sechs, Brandenburg lass uns über Essen reden, Musste Wissen, Akte Brandenburg, Expedition in die Arktis, Zukunft der Lausitz in 25 Jahren), and an active social/WhatsApp presence. The technology stack integrates payment processing via PayPal, credit card, and SEPA direct debit, alongside service integrations with regional job portal Bluum, Kleinanzeigen classifieds, Trauerportal obituary service, and reader travel platform Leserreisen.

The business model combines recurring subscription revenue (print, digital LRplus, E-Paper) with digital advertising on lr-online.de, employing a primarily subscription-based GTM with promotional acquisition campaigns including a current 40% summer discount on annual LRplus subscriptions (reducing first-year price to 72€) and a 4-week free trial for new customers. Distribution channels are self-serve via website and app with direct subscription sales, targeting individual consumers and SMB advertisers in the regional Lausitz market with no disclosed enterprise or B2B customer base beyond local advertising relationships.

Name

Lausitzer Rundschau

Legal name

NPG Digital GmbH

Website

https://lr-online.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Lausitzer Rundschau is a regional German daily newspaper founded in 1946, serving the Lausitz region across 12 cities in Brandenburg and Saxony with print, digital subscription (LRplus), E-Paper, mobile app, newsletters, and podcasts. It operates under NPG Digital GmbH within the Neue Pressegesellschaft media group.

Ownership category

akta.pro rank

Product category

Regional Newspapers

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper
• Digital news subscription
• Local journalism
• Print media
• News e-paper

Headquarters

HQ city

Cottbus

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Subscription: Physical newspaper delivery to subscribers' doorsteps, offering daily news coverage of the Lausitz region
2. LRplus Digital Subscription: Premium digital access to all exclusive Plus-Articles on LR.de and in the mobile app, available as weekly or annual subscription
3. E-Paper: Digital version of the newspaper in classic layout format, provided as part of digital subscription or standalone
4. Digital Advertising: Online advertising on lr-online.de including display ads, sponsored content, and marketing partnership opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Lausitzer Rundschau publishes a regional daily newspaper and digital news service covering the Lausitz region of Brandenburg and Saxony. Core products include the printed newspaper delivered to subscribers, the LRplus premium digital subscription (3€/week or 120€/year), the E-Paper digital edition, and the LR-App with AI features, complemented by podcasts and topic newsletters. The content is produced by the editorial team and distributed across print, web, mobile, and audio channels to regional readers and local advertisers.

Product overview

Lausitzer Rundschau operates a multi-platform news and media portfolio serving the Lausitz region of Brandenburg and Saxony, Germany. The core offering consists of LRplus (premium digital subscription), E-Paper (digital newspaper), and Komplettpaket (print plus digital bundle), supplemented by the LR-App mobile application with AI-powered features. The product suite includes 7 branded podcasts spanning sports, food, true crime, and regional topics, plus 6 newsletter products delivering targeted content verticals. External service integrations include job portal (Bluum), classifieds (Kleinanzeigen), funeral announcements, and partner search services. Payment infrastructure supports PayPal, credit card, and SEPA direct debit.

Differentiator

Problem solved

Functional benefit

Brands

• LRplus: Digital subscription service providing full access to exclusive plus articles on lr-online.de and in the app
• E-Paper

Products and services

• LRplus Digital Subscription Premium digital subscription providing unlimited access to all exclusive Plus-Articles on lr-online.de and in the LR-App. Standard pricing is 3€ per week or 120€ annually, with a current promotional offer at 72€ (40% discount) for the first year and a 4-week free trial for new customers. Auto-renews after 12 months and becomes monthly cancelable.
• E-Paper Digital Edition Digital version of the printed newspaper in classic layout format, providing the daily edition via web and mobile app. E-Paper subscribers automatically receive LRplus access on LR.de and in the app.
• Komplettpaket Print + Digital Bundle Complete subscription combining daily printed newspaper delivery to the subscriber's mailbox with full E-Paper digital access and LRplus online content. Free digital activation is available for existing print subscribers.
• LR-App Mobile Application Mobile application for iOS and Android providing access to E-Paper, web articles, push notifications for breaking news, AI-generated article summaries (Kurzfassung), personalized recommendations (Für Sie ausgewählt), puzzles (Kreuzwort, Sudoku), and article bookmarking (Merkliste).
• Doppel Sechs - Der FCE Podcast Weekly podcast covering Energie Cottbus (FCE) football club with match analysis, player interviews, and club news. Distributed via Spotify, Acast, and other podcast platforms.
• Brandenburg, lass uns über Essen reden Food and culinary podcast exploring Brandenburg's food culture, restaurants, and gastronomy scene.
• Akte Brandenburg Podcast True crime podcast investigating criminal cases in the Brandenburg region, distributed via Podigee.
• Zukunft der Lausitz in 25 Jahren Podcast Podcast exploring future development visions and prospects for the Lausitz region over the next 25 years, distributed via Podigee.
• FCE Aktuell Newsletter Weekly newsletter (Thursdays at 12:15) providing Energie Cottbus news, match updates, and sports coverage from Brandenburg.
• Seenland-Post Newsletter Weekly newsletter (Wednesdays at 5:00) covering the Lausitzer Seenland (Lusatian Lake District) region with stories, tips, and local insights.
• Cottbus Newsletter Weekly newsletter (Wednesdays at 18:00) featuring local news and top stories from Cottbus and surrounding area.
• LRplus Gift Vouchers Gift vouchers for LRplus digital subscription available in 3, 6, or 12-month durations, with automatic expiration at the end of the period.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Partnerships

One partnership is on record.

• Neue Pressegesellschaft (NPG)coreOthersLausitzer Rundschau is operated by NPG Digital GmbH, which is part of the Neue Pressegesellschaft media group. This corporate parent provides the publishing infrastructure, digital platforms, and media network support for the regional newspaper operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Funke Mediengruppe: Large German regional newspaper group publishing titles including Westdeutsche Allgemeine Zeitung, Berliner Morgenpost, and Hamburger Abendblatt. Comparable as a multi-title regional subscription newspaper operator with shared digital platform infrastructure, though operating at much larger scale across multiple regions.
• Madsack Mediengruppe: Major German regional newspaper group operating titles including Hannoversche Allgemeine Zeitung, Leipziger Volkszeitung (via associate), and Lübecker Nachrichten. Comparable as a multi-title German regional publisher with shared digital subscription platform and similar print+digital bundling model.
• Ippen Digital: Digital publishing network operating regional German news brands including Frankfurter Rundschau, Hessenschau, and tz. Comparable as an operator of regional German newspaper digital subscription and advertising platforms, though primarily digital-first rather than print-anchored.

Regional players

• Tagesspiegel: Berlin-based subscription digital-first newspaper with Tagesspiegel Plus paid content model. Comparable as a German regional subscription publisher with a strong digital paywall strategy, though serving the Berlin market rather than eastern Brandenburg/Saxony.
• Berliner Zeitung: Berlin-based regional daily newspaper operating a print+digital subscription model with Berliner Zeitung Plus. Comparable product architecture (paid digital tier, E-Paper, app) but serves the Berlin metro market rather than the Lausitz region, making it a regional peer rather than direct competitor.

Direct peers

• Mitteldeutsche Zeitung: Regional daily newspaper serving Saxony-Anhalt (Halle, Magdeburg) with print, digital subscription (MZplus), and E-Paper products. Directly comparable as an eastern German regional subscription newspaper with parallel print+digital bundling strategy and similar audience scale.
• Freie Presse: Regional daily newspaper based in Chemnitz serving western Saxony with print and digital subscription offerings. Comparable as a Saxony-headquartered regional subscription newspaper with a similar mix of print, E-Paper, and digital paid content strategy.
• Sächsische Zeitung: Daily regional newspaper serving Saxony (Dresden and surroundings) with print, digital subscription, E-Paper, and podcast offerings. Directly comparable to Lausitzer Rundschau as a regional subscription-based German newspaper covering adjacent eastern German territory with a similar multi-platform product strategy.
• Leipziger Volkszeitung (LVZ): Regional daily newspaper serving the Leipzig area in Saxony with print, digital subscription (LVZ Plus), and E-Paper products. Directly comparable as a regional subscription newspaper in the same geographic/economic region with parallel print+digital migration.
• Märkische Oderzeitung (MOZ): Regional newspaper covering Brandenburg east of Berlin up to the Oder river, also operated under the Neue Pressegesellschaft/NPG Digital umbrella. The closest direct peer — same parent group, same regional subscription model, same digital product suite (LRplus analogue), and overlapping editorial coverage area in Brandenburg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lausitzerrundschau
• Instagraminstagram.com/lausitzer_rundschau
• Xx.com/lr_online
• LinkedInlinkedin.com/company/lr-medienverlag-und-druckerei-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lausitzer Rundschau