What Kranor does

Kranor AS is Norway's leading supplier of construction cranes and construction-site hoists, operating an integrated rental, sales, and service business headquartered in Slemmestad with a nationwide footprint across six regional offices. Founded in 2001 as a spin-off of Normann Olsen Maskin AS's nearly fifty-year-old crane and hoist division, the company was acquired in December 2006 by Lambertsson Norge AS and now operates as a subsidiary within Peab Group Scandinavia. Kranor is the sole Norwegian distributor for two global equipment leaders — Potain (Manitowoc) for tower and self-erecting cranes, and Alimak Hek for construction elevators — and supplements these with SMIE anti-collision systems that coordinate multiple cranes operating on congested sites.

The company's product platform centers on Potain's MD/MDT and MC/MCT tower crane series (capacities of 1.0–160 t and 30–900 ton-meters), Potain's Igo, IgoT, HDM/HDT, and GTMR self-erecting crane ranges, and Alimak's Scando 650 and Scando 10/32 construction elevators. Kranor manages a modern rental fleet of more than 70 self-erecting cranes and 110+ tower cranes available for project deployment. Supporting the equipment fleet, Kranor operates a 5-region service network (Øst, Vest, Midt, Nord, and a Technical department) staffed by qualified assemblers, electricians, technicians, and KIWA-certified inspectors (Sakkyndig Virksomhet, SV-010), with a central parts warehouse in Slemmestad and regional stocks across all branches. CAD-based design support is used in the pre-project phase to size correct crane models for specific site requirements.

Kranor generates revenue through three streams: usage-based rental of cranes and hoists from the modern fleet; one-time equipment sales of new and used Potain and Alimak machines via the exclusive Norwegian dealership; and professional service/maintenance revenue, including KIWA-certified mandatory annual inspections, spare parts, and 24/7 fault response via a dedicated service hotline. Go-to-market is sales-led and direct, organized through regional sales managers and key account managers across Norway's construction, infrastructure, harbor/maritime, and tourism sectors. Documented enterprise customers include Vedal Entreprenør, NCC, LAB Entreprenør, Peab Bjørn Bygg, Consto, Kavringen AS, HS Bygg/Christie & Oppsahl, and others on major projects such as Oslo's Bjørvika development, the Hålogalandsbrua suspension bridge in Narvik, the Haukeland University Hospital expansion in Bergen, and the Romsdalsgondolen cable car. Pricing is quote-based across all three revenue streams, with no public list rates.

Name

Kranor

Legal name

Kranor AS

Website

https://kranor.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Kranor AS is Norway's leading supplier of construction cranes and building-site elevators, providing rental, sales, and service of Potain tower and self-erecting cranes plus Alimak construction hoists to enterprise construction, infrastructure, and maritime clients nationwide through a five-region service network.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Sales

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction Machinery & Equip (3531), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Crane & Hoist Installation, Inspection & Maintenance Services (IMAHAJAM), Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)

Keywords

• Construction crane rental
• Tower crane sales
• Self-erecting cranes
• Construction hoist leasing
• Crane inspection services

Headquarters

HQ city

Asker

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of self-erecting cranes, tower cranes, and construction elevators from modern rental fleet. Kranor has 70+ self-erecting cranes and 110+ Potain tower cranes (30-900 tonn-meter) available for rental.
2. Equipment Sales: Sale of new and used tower cranes, self-erecting cranes, and construction elevators. Sole representative in Norway for Potain cranes and Alimak elevators.
3. Service and Maintenance: Service and maintenance operations across Norway with well-developed service network. Includes parts sales from warehouses in all departments with main warehouse in Slemmestad.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kranor AS rents, sells, and services construction cranes and construction site hoists across Norway. The company manages Norway's most modern rental fleet of Potain self-erecting cranes (70+ units) and tower cranes (110+ units, 30-900 ton-meters), complemented by Alimak Scando construction hoists. Kranor is the sole Norwegian representative for Potain cranes and Alimak hoists, and operates a nationwide service network across 6 offices with KIWA-certified inspection capabilities.

Product overview

Kranor is Norway's leading provider of construction cranes and construction site hoists, operating as a unified platform of equipment rental, sales, and services. The product portfolio comprises three core equipment lines — tower cranes (Potain MD/MDT and MC/MCT series), self-erecting cranes (Potain GTMR, HDM/HDT, Igo, and IgoT series), and construction hoists (Alimak Scando 650 and Scando 10/32) — all available for rental from one of Norway's most modern fleets and for sale as exclusive Norwegian Potain and Alimap representatives. These are supplemented by SMIE anti-collision systems (an add-on that coordinates multiple cranes on a single site), a full suite of services including installation/dismantling, third-party inspection (KIWA-certified), spare parts, CAD design, and 24/7 service support. The product lines share a common supply chain (Potain, Alimak, SMIE), unified service network, and cross-regional logistics across Norway's six office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Potain MD/MDT Series Tower Cranes Potain MD and MDT tower crane series offering the Crane Control System (CCS) with ergonomic operator comfort, flexible control, and fast 15-minute configuration for calibrating load moment sensors, trolley length, and jib length. Available for rental and sale through Kranor's exclusive Norwegian representation.
• Potain MC/MCT Series Tower Cranes Potain MC and MCT tower crane series built for very heavy lifts in construction, civil engineering, and renovation projects. Feature frequency converters for improved efficiency and wireless radio remote control. Available through Kranor's exclusive Norwegian representation.
• Potain GTMR Self-Erecting Cranes Potain GTMR self-erecting crane with high capacity, fast setup, and strong solutions for multi-level access, installation speed, obstacle avoidance, and adaptability for difficult configurations. Available for rental through Kranor.
• Potain HDM/HDT Self-Erecting Cranes Potain HDM and HDT self-erecting cranes with fully automatic self-erecting function, hydraulic lifting cylinders with safety systems, minimal setup time, and compact space requirements for operation in tight and trafficked areas.
• Potain Igo Self-Erecting Cranes Potain Igo self-erecting crane series with jib lengths from 16m to 40m, compact design, easy mounting and operation, wireless remote control, efficient electric motors, frequency converters, and overload systems as standard.
• Potain IgoT Self-Erecting Cranes Potain IgoT series — the newest Potain self-erecting crane range — featuring variable height, lattice mast and jib, high load capacity, telescopic automatic self-erecting function, radio-controlled unfolding, and adjustable height every 3 meters.
• Alimak Scando 650 Construction Hoist Alimak Scando 650 is described as the world's most popular construction hoist with microprocessor-based ALC-II control system, group control for up to six hoist cars, A3 remote monitoring, frequency control for smooth operation, 40% less power consumption, and load capacities from 1500kg to 3200kg with standard max lifting height of 250m.
• Alimak Scando 10/32 Construction Hoist Alimak Scando 10/32 is a reliable and efficient construction hoist for passenger and goods transport with 1000kg capacity, lifting height up to 150m, variable frequency control for smooth start/stop, low start current, and lightweight galvanized steel mast components.
• SMIE Anti-Collision and Zone Limitation Systems SMIE anti-collision systems from France used when multiple cranes work together, increasing construction site safety without reducing productivity. Handles interference zones between trolley/jib and counter-jib, providing pre-braking and automatic crane stopping. Can monitor up to 20 cranes with up to five operating in the same work zone.
• Service and Maintenance Kranor operates a comprehensive service network across Norway with qualified assemblers and electricians, performing service and maintenance assignments with fully equipped service vehicles for immediate fault correction. Service hotline available at +47 99559900 (07:00-17:00).
• Spare Parts Kranor maintains parts warehouses in all branches with the main warehouse located in Slemmestad, offering a large selection of parts for Potain cranes and Alimak hoists. Hours: Mon-Fri 08:00-16:00.
• Sakkyndig Kontroll (Third-Party Inspection) Kranor is a certified third-party inspection company performing annual inspections on cranes and construction hoists. Certified by KIWA with certificate number SV-010. Maintains a certificate bank for all certificates, usage attestations, and other documents.
• Potain Crane Sales (New and Used) Kranor is the exclusive Norwegian representative for Potain crane sales, selling both new and used top modern tower cranes and self-erecting cranes. Kranor offers the full range of Potain equipment including MD/MDT, MC/MCT, Igo, HD, HDM, IgoT, HDT, and GTMR series.
• Rental Fleet of Self-Erecting Cranes, Tower Cranes and Construction Hoists Kranor manages Norway's most modern rental fleet of self-erecting cranes (over 70 units), tower cranes (over 110 Potain units ranging 30-900 ton-meters), and construction hoists, available for rental throughout Norway from 6 regional offices.

Quantifiable outcome

• At peak, 6 large tower cranes operated simultaneously on Bjørvika project
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Lambertsson Kran AB (Parent Company)coreStrategic or Co-development Partner · 1 December 2006Lambertsson Kran AB is the parent company of Kranor AS, part of Peab Group Scandinavia. Lambertsson is Nordic's largest crane service provider with more than 600 operative construction cranes, crane trucks, and elevators. Close cooperation provides additional resources and support for Kranor's operations. Lambertsson acquired Kranor in December 2006.
• Potain (Manitowoc Cranes)coreChannel Partner/ Reseller/ DistributorPotain is the world's leading manufacturer of tower cranes and self-erecting cranes. Kranor is the exclusive sole representative in Norway for sales of Potain cranes. Kranor offers the full range of Potain equipment including MD/MDT, MC/MCT, Igo, HD, HDM, IgoT, HDT, and GTMR series through both rental and sales channels.
• Alimak HekcoreChannel Partner/ Reseller/ DistributorAlimak Hek is a supplier of personnel and goods elevators with over 65 years of experience. Kranor is the sole representative in Norway for Alimak elevators. Alimak Scando 650 is described as the world's most popular construction elevator. Alimak's expertise in vertical access solutions complements Kranor's crane offerings.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• NCC: NCC is a major Nordic construction and infrastructure contractor that is also a documented Kranor customer (Hålogalandsbrua). It is relevant as a key buyer of crane/hoist rental services and a benchmark for end-market demand.
• HMF (Hydraulic Mobile Cranes): HMF is a Danish manufacturer and supplier of loader cranes and lifting equipment. It is comparable as an adjacent equipment provider in the construction lifting category rather than a direct rental competitor to Kranor.
• Consto: Consto is a Norwegian contractor (Bjerkaker Sjøpark, Elvesletta Svalbard) and repeated Kranor customer. Relevant as a representative end customer reflecting Norwegian construction demand for crane and hoist rentals.

Broad incumbents

• Boels Rental: Boels is a large pan-European equipment rental group that acquired Ramirent. It offers cranes and powered access across multiple geographies and competes with Kranor in Norway with broader fleet depth and digital procurement.
• Ramirent (Boels): Ramirent, now part of Boels, was a leading Nordic equipment rental brand with deep Norwegian operations. It overlaps with Kranor in construction crane and hoist rentals serving Nordic contractors.

Direct peers

• Cramo: Cramo is a Nordic/European equipment rental company with strong Norwegian presence, offering cranes, hoists, and a broad range of construction equipment to the same contractor and infrastructure customer base as Kranor.
• Naboen Utleie: Naboen Utleie is a Norwegian equipment rental chain serving contractors and construction firms with cranes, lifts, and machinery — directly comparable to Kranor in geography, customer base, and product category.
• Lambertsson Kran AB: Lambertsson Kran AB is the Swedish parent company of Kranor and Nordic's largest crane service provider with 600+ operative cranes. It is a direct peer — same core business (construction crane and hoist rental) and overlapping customer base across Scandinavia.
• Riwal: Riwal is a European specialist in aerial work platforms and crane rental with Nordic operations, addressing the same vertical-lifting customer needs as Kranor (construction site elevators and self-erecting cranes).

Regional players

• Mennens Verhuur: Mennens is a Dutch heavy lifting and crane rental specialist. It is comparable in product category (crane and hoist services for construction) but serves a different geography than Kranor's Norwegian focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kranor