What Veteran Energy does

Veteran Energy is a Texas-based Retail Electric Provider (REP) operating under Value Based Brands LLC, founded in 2010 to supply residential electricity across Texas while donating a portion of profits to veteran support organizations. The company holds Texas REP license #10041 and is headquartered in Irving, Texas, with a Dallas mailing address. Its product surface is built around a unified electricity subscription offering — fixed-rate and variable-rate residential plans, the Green Choice renewable-energy upgrade ($6.95/month via RECs), AutoPay, Budget Billing, Bill Payment Assistance, and a 60-day satisfaction guarantee — wrapped around a self-service MyAccount web portal and native iOS/Android mobile applications.

The revenue model is recurring subscription-based electricity sales to residential customers, with TDU (Transmission and Distribution Utility) delivery charges passed through without markup. Go-to-market is direct-to-consumer only: customers enroll through the company's online shopping portal (shopping.veteranenergyusa.com), via an in-house call center at (888) 367-7470, or through the mobile app — with no third-party intermediaries, brokers, or partner channels. Marketing relies on the company website, email, customer testimonials, and an uncapped $50 Visa referral rewards program. The primary differentiator versus other Texas REPs is the mission-driven donation model: Veteran Energy donates a portion of profits to five veteran support charities (Combined Arms, Fisher House, Lone Survivor Foundation, Paws for Heroes, and VFW), and has cumulatively raised $929,092 for veteran causes per the company website. Underlying technology consists of a standard REP platform stack — customer account management, billing, smart meter usage tracking, TDU integration — without disclosed AI/ML capabilities, public APIs, or proprietary data assets.

Veteran Energy operates with 11–50 employees and is geographically constrained to non-monopoly areas of Texas (San Antonio and Austin are closed markets served by incumbent utilities). The company materially expanded its customer base in November 2020 by transitioning Infinite Energy's residential customers under a service agreement. It is privately held under Value Based Brands LLC, has no disclosed venture or institutional capital, holds a BBB accreditation in Irving, TX, and provides no public financials, customer count, or revenue disclosure.

Name

Veteran Energy

Legal name

Value Based Brands LLC

Website

https://veteranenergyusa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Veteran Energy is a Texas Retail Electric Provider (REP) serving residential customers with fixed- and variable-rate electricity plans, donating a portion of profits to five veteran support charities. The company operates direct-to-consumer through web, mobile app, and an in-house call center under Value Based Brands LLC.

Ownership category

akta.pro rank

Product category

Retail Electricity Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Retail electricity provider
• Residential power plans
• Texas energy supply
• Fixed-rate electricity
• Veteran charity donations

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Sales: Retail electricity sales to residential customers throughout Texas. Revenue generated from electricity consumption at contracted rates (fixed or variable) plus TDU delivery charges passed through without markup.
2. Green Choice Upgrade: Monthly add-on service for $6.95/month enabling customers to upgrade any plan to 100% renewable energy through renewable energy certificates (RECs).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Veteran Energy is a Texas retail electricity provider (REP #10041) operating under Value Based Brands LLC, supplying residential electricity plans to Texas households since 2010. The company offers fixed-rate and variable-rate electricity plans, with options including month-to-month and 6-12 month term lengths, while donating a portion of monthly profits to veteran and military-support charities.

Product overview

Veteran Energy is a Texas-based Retail Electric Provider (REP) founded in 2010, operating as Value Based Brands LLC d/b/a Veteran Energy. The company offers a unified electricity service platform for residential customers across Texas, combining competitive fixed-rate and variable-rate electricity plans with digital account management tools. The core offering consists of electricity plans available through the online shopping portal, supported by the MyAccount online portal and Mobile App (iOS/Android) for account self-service. Additional value-add services include Green Choice renewable energy upgrade, AutoPay automatic billing, Referral Rewards program, Satisfaction Guarantee, Bill Payment Assistance, and Budget Billing. A distinguishing mission is donating portions of profits to veteran support charities including Fisher House, VFW, Paws for Heroes, Combined Arms, and Lone Survivor Foundation. The company transitioned Infinite Energy customers in November 2020, expanding its customer base.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electricity Plans Fixed-rate and variable-rate electricity supply plans offered to Texas residential customers, with various term lengths (month-to-month, 6-month, 12-month) and green energy options available.
• Green Energy Electricity Plans Renewable/green-sourced electricity plans for environmentally-conscious Texas residential customers seeking sustainable energy supply options.
• Online Bill Pay Service Digital payment service allowing customers to view bills, make payments, and manage their electricity account through the online portal.

Quantifiable outcome

• $929,092 raised for veteran support organizations

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Combined ArmscoreStrategic or Co-development PartnerVeteran support organization partnered with Veteran Energy as part of the company's charitable mission. Combined Arms provides resources and support programs for veterans and their families. Veteran Energy donates a portion of profits to support this organization's veteran support programs.
• Fisher HousecoreStrategic or Co-development PartnerFisher House provides free lodging for military and veterans' families during medical treatments at military and VA medical centers. Veteran Energy supports this organization through profit donations, helping fund comfortable accommodations for military families when they need it most.
• Lone Survivor FoundationcoreStrategic or Co-development PartnerLone Survivor Foundation provides combat stress recovery and family support programs for wounded warriors and their families. Veteran Energy's charitable donations support the foundation's programs for rehabilitation and family strengthening.
• Paws for HeroescoreStrategic or Co-development PartnerPaws for Heroes provides service dogs and training for veterans suffering from PTSD, Traumatic Brain Injury, and other combat-related disabilities. Veteran Energy supports this organization's mission of pairing veterans with trained service dogs.
• VFW (Veterans of Foreign Wars)coreStrategic or Co-development PartnerVFW is one of the largest and most recognized veteran organizations, advocating for veterans' rights and providing support programs. Veteran Energy partners with VFW to support their advocacy work and veteran support services nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reliant Energy (NRG): Major Texas REP owned by NRG Energy, offering fixed and variable residential electricity plans with digital account tools and mobile apps. Competes directly in the same Texas residential market with substantially larger scale and brand investment.
• Direct Energy (NRG): NRG-owned REP serving Texas residential customers with comparable plan structures (fixed-rate, variable-rate, green options) and self-serve digital platforms. Same competitive arena, larger marketing footprint.
• TXU Energy: Largest Retail Electric Provider in Texas with millions of residential customers and full multi-channel marketing. Comparable product (residential electricity supply, fixed/variable plans) and same deregulated Texas market, but at materially greater scale and broader brand awareness.

Direct peers

• Cirro Energy: Texas-based residential REP offering fixed and variable electricity plans with smart-meter usage tools. Closely comparable mid-tier competitor in product offering, customer segment, and Texas-only geographic scope.
• Gexa Energy (NextEra): NextEra Energy-affiliated Texas REP offering residential fixed and variable plans with renewable options. Competes head-to-head with Veteran Energy for price-sensitive Texas residential customers via similar digital shopping experiences.
• Discount Power: Texas REP targeting price-sensitive residential customers with straightforward fixed-rate plans. Comparable value proposition emphasizing competitive rates in the same deregulated market.
• Payless Power (Payless Electricity): Texas-focused retail electric provider offering prepaid and traditional residential electricity plans with no-deposit options. Competes in the same Texas residential segment with a value-oriented positioning.
• Green Mountain Energy: Texas-focused residential REP specializing in 100% renewable energy plans — directly comparable to Veteran Energy's Green Choice renewable upgrade add-on ($6.95/mo for REC-backed renewable content). Targets environmentally-conscious consumers with mission-aligned positioning.
• 4Change Energy: Direct peer sharing the same operating parent (Value Based Brands LLC). Customer testimonials on Veteran Energy's site explicitly cross-reference 4Change Energy Google Reviews, indicating overlapping operating platform, billing, and customer service infrastructure with a different cause-marketing brand.

Emerging players

• Frontier Utilities: Smaller-scale Texas REP offering residential fixed and variable plans. Comparable mid-market positioning to Veteran Energy within the same deregulated competitive set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VeteranEnergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veteran Energy