What Premium Mobile does

Premium Mobile Sp. z o.o. is a Polish mobile virtual network operator (MVNO) headquartered in Warsaw, founded in 2015 and operating commercially since 2017, with a reported base of 500,000 users. The company is a subsidiary of Grupa Polsat Plus and operates entirely on the Plus (Polkomtel) LTE/5G network infrastructure, which provides nationwide coverage reaching approximately 23 million Polish residents. Premium Mobile sells contract-free mobile voice and data plans under the Freedom (S/M/L) and FreedomNET (M/L) brands, with pricing from 25.70 PLN to 59.70 PLN per month after standard discounts, including unlimited domestic calls/SMS/MMS, tiered data allowances up to 1000 GB on 5G, and progressive data increases every six months based on customer tenure (GB za staż).

The product portfolio includes the WieloSIMy multi-SIM service (additional SIMs at 20.70 PLN/month), eSIM activation, VoLTE, WiFi Calling, and additional data add-on packages. Supplementary offerings are delivered through partnerships: smartphone rental via Komputronik, refurbished iPhones with warranty via ZM Holding's Vedion.pl, and an Ambassador referral program paying 100 PLN per signed contract. Distribution is hybrid, combining a self-serve e-commerce site (premiummobile.pl), a customer mobile app on Google Play and App Store, phone-based sales via infolinia (+48 222 300 782), and physical retail presence through Media Expert, RTV EURO AGD, and a recruited dealer network across Poland. The company has 11-50 employees and operates a customer support center in Rzeszów.

The business model is subscription-recurring across consumer segments: individual consumers, multi-SIM households, value-conscious smartphone buyers, and small business/dealer-channel customers. Premium Mobile competes on cost leadership, contract flexibility (1-month notice), and progressive loyalty data rewards, having received industry recognition including Konsumencki Lider Jakości Debiut Roku 2017, two Złoty Bell awards at Mobility Trends 2018, and the Teraz Polska award for FREEDOM tariff plans. Recent strategic moves focus on ecosystem partnerships (Komputronik, Vedion.pl), regulatory readiness for EU roaming changes effective January 2026, and continued product expansion in eSIM and 5G services.

Name

Premium Mobile

Legal name

Premium Mobile Sp. z o.o.

Website

https://premiummobile.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Mobile is a Polish MVNO operating on the Plus (Polkomtel) network, offering contract-free Freedom and FreedomNET 5G voice and data plans to individual consumers and families, distributed via owned digital channels and major retail chains.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile virtual operator
• Postpaid mobile plans
• Mobile internet services
• 5G mobile network
• Multi-SIM bundles

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Monthly SIM Subscriptions (Freedom Plans): Recurring monthly subscription fees from voice/data plans. Prices range from 25.70–39.70 PLN/month after discounts for e-invoice and marketing consent. Includes unlimited domestic calls/SMS/MMS and tiered GB packages.
2. Mobile Internet Plans (FreedomNET): Dedicated mobile internet subscriptions (FreedomNET M/L) priced at 39.70–59.70 PLN/month after discounts, offering 300–1000 GB with 5G access.
3. Additional SIMs / WieloSIMy: Additional SIM cards added to existing accounts at a discounted rate of 20.70 PLN/month each, providing incremental recurring revenue from multi-SIM households.
4. Additional Data Add-on Packages: One-time or recurring data add-on packages: 5 GB for 6 PLN, 10 GB for 10 PLN, 20 GB for 18 PLN per month, purchased via customer account or DOK.
5. Third-party Device Rental (Komputronik): Premium Mobile drives referrals to Komputronik for smartphone/device rental. Revenue for Premium Mobile is generated through bundled service referrals rather than hardware margin.
6. iPhone Sales with Operator (Vedion.pl/ZM Holding): Referral arrangement with ZM Holding's Vedion.pl for refurbished iPhone sales bundled with Premium Mobile subscriptions during a single phone consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Premium Mobile is a Polish mobile virtual network operator (MVNO) that delivers postpaid mobile voice, SMS, MMS, and data services to consumers through the Plus (Polkomtel) LTE/5G network infrastructure. Its Freedom tariff plans (Freedom S, M, L) offer unlimited domestic calls/SMS/MMS with tiered 5G data allowances that grow progressively with customer tenure, while FreedomNET data-only plans deliver up to 1,000 GB per month on 5G. All plans are contract-free with a 1-month cancellation notice, and multi-SIM WieloSIMy bundling allows additional lines at 20.70 PLN/month.

Product overview

Premium Mobile is a Polish mobile virtual network operator (MVNO) operating on the Plus (Polkomtel) network infrastructure. The product portfolio consists of three voice tariff tiers (Freedom S, Freedom M, Freedom L) offering unlimited calls/SMS/MMS with tiered 5G data (up to 85 GB, 145 GB, and 400 GB respectively), two data-only plans (FreedomNET M and L) with up to 500 GB and 1000 GB respectively, and supplementary services including WieloSIMy (multi-SIM for family/business savings), eSIM (digital SIM), VoLTE, WiFi Calling, and additional data packages. The company also offers device rental through Komputronik partnership and refurbished iPhones via Vedion.pl. All plans feature no long-term commitment with 1-month cancellation notice, 5G connectivity, and discounts for e-invoicing and marketing consent. The self-service ecosystem includes a mobile app (Google Play/App Store) and web-based Customer Account portal.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom: Voice tariff plans (Freedom S, Freedom M, Freedom L) with unlimited calls, SMS, MMS and increasing data allowances based on tenure.
• FreedomNET
• Ambasador

Products and services

• Freedom S Entry-level postpaid voice tariff for individual consumers offering unlimited domestic calls, SMS, and MMS in Poland, with up to 85 GB of 5G data and progressive GB increases every 6 months based on tenure. New numbers start at 55 GB and ported numbers start at 65 GB. Monthly price after discounts is 25.70 PLN.
• Freedom M Mid-tier postpaid voice tariff (marketed as bestseller) for individual consumers offering unlimited domestic calls, SMS, and MMS in Poland, with up to 145 GB of 5G data and progressive GB increases every 6 months based on tenure. New numbers start at 90 GB and ported numbers start at 105 GB. Monthly price after discounts is 29.70 PLN.
• Freedom L Premium postpaid voice tariff for individual consumers offering unlimited domestic calls, SMS, and MMS in Poland, with up to 400 GB of 5G data and progressive GB increases every 6 months based on tenure. New numbers start at 150 GB and ported numbers start at 200 GB. Monthly price after discounts is 39.70 PLN.
• FreedomNET M Mid-tier mobile internet-only plan for consumers and households providing 5G data-only connectivity on the Plus network. Starts at 300 GB and grows to 500 GB after 6 months. Monthly price after discounts is 39.70 PLN, with additional SIMs available at 20.70 PLN/month.
• FreedomNET L Premium mobile internet-only plan for consumers and households providing 5G data-only connectivity on the Plus network. Starts at 600 GB and grows to 1000 GB after 6 months. Monthly price after discounts is 59.70 PLN, with additional SIMs available at 20.70 PLN/month.
• WieloSIMy Multi-SIM bundling service for families and households that allows additional SIMs on the same tariff at a discounted rate of 20.70 PLN/month per additional SIM, combining voice and mobile internet plans on a single account.
• eSIM Digital eSIM card solution for Premium Mobile customers, activated via QR code to replace the physical plastic SIM. First five eSIM profile preparations per billing period are free.
• Additional Data Packages Top-up data add-on packages for existing Freedom subscribers to supplement monthly data allowances. Available in 5 GB (6 PLN/month), 10 GB (10 PLN/month), and 20 GB (18 PLN/month) options, valid until the end of the billing cycle.
• Ambasador Program Customer referral partner program where participants earn 100 PLN per signed contract referral, the referred friend receives a 10 PLN/month subscription rate for the first 3 months, and top referrers can earn up to 1000 PLN semi-annual bonus.
• Phone Rental with Komputronik Partnership offering through Komputronik that allows Premium Mobile customers to rent smartphones, computers, or smartwatches on flexible monthly terms bundled with their Premium Mobile subscription, configured in a single phone consultation.
• iPhone with Warranty Refurbished iPhones with 12-month warranty offered through the Vedion.pl store (ZM Holding sp. z o.o.) and bundled with Premium Mobile subscriptions for new and porting customers, sold via a single phone consultation.

Quantifiable outcome

• Up to 85 GB/month on Freedom S plan (starting at 55 GB for new numbers, increasing to 85 GB after 18 months), or up to 65 GB on start for ported numbers
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, primary, secondary and minor.

• Plus (Polkomtel)coreTechnology or IntegrationPremium Mobile is a mobile virtual operator (MVNO) that operates entirely on the Plus network infrastructure owned by Polkomtel. This partnership provides Premium Mobile's customers with nationwide LTE and 5G coverage. Plus was independently ranked as the fastest mobile internet in Poland by SpeedTest in Q1 2023. Premium Mobile's 5G service leverages this partnership directly.
• Media ExpertprimaryChannel Partner/ Reseller/ DistributorMedia Expert is a major Polish consumer electronics and appliances retail chain. Premium Mobile is sold in Media Expert retail locations nationwide, making it a key brick-and-mortar distribution channel for acquiring customers who prefer in-person sales interactions.
• RTV EURO AGDprimaryChannel Partner/ Reseller/ DistributorRTV EURO AGD is a nationwide Polish retail chain for consumer electronics and home appliances. Premium Mobile services are available through RTV EURO AGD stores across Poland as a partner sales point.
• KomputroniksecondaryStrategic or Co-development PartnerPremium Mobile partners with Komputronik (with physical stores and e-commerce) to offer smartphone rental (najem telefonu) alongside Premium Mobile's low-cost plans. Customers can bundle a Premium Mobile subscription with a rented device through a single phone consultation. This is a cross-promotional arrangement driving device affordability for Premium Mobile customers.
• ZM Holding (Vedion.pl)minorGTM or Marketing PartnerPremium Mobile works with ZM Holding's Vedion.pl online store to offer refurbished iPhones with a 12-month warranty, bundled with Premium Mobile subscriptions. Sales are facilitated during a single phone consultation where both the plan and device are presented.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tesco Mobile: European MVNO with retail-channel sales and similar value-positioned, contract-flexible plans. A structural business-model peer for Premium Mobile's retail/dealer-led approach.
• Lyca Mobile: International MVNO with European operations targeting price-conscious users and cross-border calls. Closely comparable MVNO economics and customer profile to Premium Mobile.
• NJU Mobile: Polish low-cost mobile brand by Play, offering contract-free voice/data plans for value-conscious consumers. Same segment, similar value-led proposition, and the closest direct MVNO-style competitor to Premium Mobile in Poland.
• Lebara: International MVNO operating across Europe with a value-priced mobile voice/data proposition. Same MVNO business model without owned network, very similar cost-leadership positioning as Premium Mobile.

Broad incumbents

• Orange Polska: Major Polish MNO with full mobile/fixed/broadband/TV portfolio and strong brand recognition. Competes indirectly with Premium Mobile for Polish household telecom spend, though at a completely different scale and with bundled offers.
• T-Mobile Poland: Major Polish MNO and one of Premium Mobile's primary direct competitors for postpaid mobile subscribers. Offers broader portfolio and nationwide infrastructure ownership; competes indirectly on price and bundle.
• Netia: Polish fixed-line/broadband operator (now part of the Iliad/Play group) bundling mobile services. Competes indirectly with Premium Mobile for Polish household telecom spend through combined fixed + mobile offerings.
• Vectra: Polish cable operator expanding into mobile resale as part of a fixed-mobile connectivity proposition. Overlaps with Premium Mobile on residential connectivity and bundled offers in regional footprints.
• Play (P4): Major Polish MNO and parent of NJU Mobile — the direct competitor against Premium Mobile. Competes both directly (own network) and indirectly (through its MVNO sub-brand) for the same value-conscious Polish subscribers.
• Cyfrowy Polsat: Sister company under Grupa Polsat Plus (Premium Mobile's parent), operating fixed-mobile pay-TV, broadband, and Plus mobile bundled offerings. Competes for the same Polish household telecom wallet from a multi-product angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PremiumMobileSAWarszawa
• Facebookfacebook.com/premiummobilepl
• Instagraminstagram.com/premiummobilepl
• Xx.com/PremiumMobilePL

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Mobile