Coach Dave Academy
Coach Dave Academy is a UK-based sim racing performance platform serving individual and competitive sim racers with its Delta subscription app, which delivers professional setups, AI-powered coaching, telemetry, and video analysis across iRacing, ACC, Le Mans Ultimate, AC Evo, and Gran Turismo 7.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Coach Dave Academy does
Coach Dave Academy, operated under UK holding company Speed Capital Ltd. and founded in 2017 by professional racing driver David Perel (Coach Dave), a 2x Spa 24 Hour Winner and 3x Blancpain GT Champion, is a consumer-facing sim racing performance platform serving individual sim racing enthusiasts and competitive sim racers. Its flagship product, Delta, is a unified subscription application that delivers professionally developed car setups, AI-powered coaching (Auto Insights), video analysis, telemetry data analysis, leaderboards, and lap-time tracking across iRacing, Assetto Corsa Competizione, Le Mans Ultimate, Assetto Corsa Evo, and Gran Turismo 7, with automatic setup installation and dynamic tyre pressure adjustment on supported titles. The business monetizes primarily through Delta recurring subscriptions at £11.99/month or £109/year, complemented by individual setup bundles (per-game/per-track variants), one-on-one coaching sessions, the "Never Lift" driving fundamentals course, and minor merchandise. Distribution is direct-to-consumer via the company website with self-serve checkout in six currencies; community-led growth through YouTube, Discord, and an ambassador program drives acquisition, while the Speed Capital Ltd. parent integrates SimGrid (bundled Grid Pass) and RaceControl.gg as compatible competition and telemetry platforms.
Coach Dave Academy firmographics
Firmographics- Name
- Coach Dave Academy
- Legal name
- Speed Capital Ltd.
- Website
- https://coachdaveacademy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coach Dave Academy is a UK-based sim racing performance platform serving individual and competitive sim racers with its Delta subscription app, which delivers professional setups, AI-powered coaching, telemetry, and video analysis across iRacing, ACC, Le Mans Ultimate, AC Evo, and Gran Turismo 7.
- Ownership category
- akta.pro rank
Coach Dave Academy industry classification
Industry- Product category
- Sim Racing Software
- NAICS
- Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (71394)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where Coach Dave Academy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Coach Dave Academy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Delta Subscription (Recurring): Monthly and annual subscription to Delta membership providing access to exclusive track setups, coaching features, and premium content. Subscription model generates predictable recurring revenue with potential for tiered offerings.
- Individual Setup Purchases: One-time purchases of professional racing setups for specific tracks, cars, and racing titles.
- Coaching Services: Personal coaching services offered as an additional revenue stream beyond the subscription product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Delta Monthly Subscription |
| Subscription | Annual | Delta Annual Subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Coach Dave Academy product offering
Product offeringCore offering
Coach Dave Academy sells a unified subscription software product called Delta, which delivers professional racing setups, AI-powered coaching (Auto Insights), video analysis, telemetry data analysis, lap time tracking, and leaderboards for multiple sim racing platforms (iRacing, Assetto Corsa Competizione, Le Mans Ultimate, Assetto Corsa Evo, Gran Turismo 7). The company also sells individual car/track setup bundles, a driving fundamentals course (Never Lift), one-on-one expert coaching sessions, track maps, and branded merchandise, all targeted at amateur and professional sim racing enthusiasts.
Product overview
Coach Dave Academy is a sim racing performance platform built around a single unified subscription product called Delta, which combines professionally-developed car setups, AI-powered coaching (Auto Insights), video analysis, telemetry data analysis, leaderboards, and lap time tracking across multiple sim racing titles. Delta is available in Monthly (£11.99) and Annual (£109.00) subscription tiers and covers iRacing, Assetto Corsa Competizione, Le Mans Ultimate, Assetto Corsa Evo, and Gran Turismo 7. Beyond Delta, the company sells individual setup bundles for specific games (ACC, iRacing, LMU, AC Evo) with Safe, Fast, Meta, and Wet variants, the Never Lift driving fundamentals course (11 lessons), one-on-one Coaching sessions, Track Maps, branded merchandise (The Cap v2), and it partners with RaceControl and SimGrid as integrated platform partners. Subscribers receive access to the SimGrid Grid Pass, 10% off coaching, and 10% off Asetek Simsport equipment as membership benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Delta: A setup and data analysis application for iRacing, ACC, Le Mans Ultimate, Assetto Corsa EVO, and Gran Turismo 7. Includes AI coaching (Auto Insights), telemetry analysis, lap time tracking, and professional setups.
- Never Lift
Products and services
- Delta Unified subscription app (Windows) providing professionally-crafted setups, AI-powered coaching (Auto Insights), video analysis, telemetry data analysis, leaderboards, and lap time tracking for multiple sim racing platforms including iRacing, Assetto Corsa Competizione, Le Mans Ultimate, Assetto Corsa Evo, and Gran Turismo 7. Setups auto-install on load and tyre pressures auto-adjust to conditions in ACC.
- iRacing Setups Setup bundles for iRacing covering Sports Car, Formula, and Oval racing series, developed by professional sim racers and real-life engineers. Includes season setups, qualifying setups, data runs, replay files, and onboard laps.
- ACC Setups (GT World Challenge Tracks) Setup bundles for Assetto Corsa Competizione covering GT World Challenge and Intercontinental GT tracks, with Safe, Fast, and Meta variants plus data runs for each car and track combination. Includes YouTube onboard laps, LFM-compatible setups, and free physics updates.
- Le Mans Ultimate Setups Setup bundles for Le Mans Ultimate (the official WEC sim racing game), including qualifying setups, race setups, data runs, replay files, and onboard laps.
- AC Evo Setups Weekly updated setups for Assetto Corsa Evo's Official Daily Racing Schedule, developed by the Coach Dave Academy team and available through Delta for acevo.gg integration.
- Never Lift A comprehensive driving course covering the fundamental rules of fast, consistent racing — including braking technique, throttle control, and racecraft — across 11 detailed narrated lessons with illustrations. Included with Delta subscription.
- Coaching One-on-one expert coaching sessions with professional drivers and elite sim racers, available for iRacing and Assetto Corsa Competizione, aimed at improving lap times, consistency, and race craft.
- Track Maps Track map resources for various sim racing circuits, available for individual purchase through the Coach Dave Academy shop.
- The Coach Dave Cap v2 Branded merchandise item — the Coach Dave Academy baseball cap version 2, available for purchase in the shop.
Companies that use Coach Dave Academy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Coach Dave Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature4 records
Coach Dave Academy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RaceControl.ggcoreRaceControl.gg is a compatible platform for sim racing leagues and competition management. Coach Dave Academy setups are designed to be compatible with RaceControl, enabling seamless integration for competitive racing events that use the RaceControl platform.
- SimGridcoreSimGrid is a related platform owned by Speed Capital Ltd, the same parent company as Coach Dave Academy. Both platforms operate under the Speed Capital Ltd umbrella, creating an integrated ecosystem for sim racing content and competition.
- Various Sim Racing Hardware ManufacturersminorTutorials and content frequently feature hardware from manufacturers including Moza, Fanatec, and other sim racing equipment brands. These relationships support content creation but are not formal commercial partnerships.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Coach Dave Academy competitors and assessment
Company assessmentDirect peers
- P1 Design: P1 Design provides professional sim racing setups and coaching for multiple platforms including ACC and iRacing, with a similar subscription-and-setup bundle model. It directly competes with Coach Dave Academy for paying sim racers seeking track-specific setups and coaching.
- Virtual Racing School (VRS): Virtual Racing School is one of the most established sim racing coaching and setup platforms, offering iRacing-focused setups, telemetry analysis, and driver coaching. It is a direct competitor to Coach Dave Academy in the subscription-based sim racing performance market.
- Garage 61: Garage 61 is a telemetry analysis and coaching platform used by sim racers and real-world drivers. It overlaps with Coach Dave Academy's telemetry, video, and AI coaching functionality, particularly for iRacing and ACC users.
- Apex Racing Academy: Apex Racing Academy sells iRacing setups, league operations, and coaching services. It competes with Coach Dave Academy for the same enthusiast and competitive sim racer customer base, with overlapping setup catalog and content offerings.
Others
- Fanatec: Fanatec is the dominant consumer sim racing hardware brand (wheels, pedals, bases) and is referenced in Coach Dave Academy's tutorial content. It is ecosystem-adjacent rather than a direct competitor.
- RaceControl.gg: RaceControl.gg is a telemetry and race control platform that integrates with Delta and is featured as a partner. It is a complementary tool rather than a direct competitor, but operates in the adjacent telemetry-analysis space.
- Heusinkveld Engineering: Heusinkveld is a high-end sim racing hardware (pedals, shifters, handbrakes) manufacturer. It is adjacent rather than direct competition, but it is part of the same sim racing ecosystem and frequently appears in Coach Dave Academy's tutorial content.
- SimGrid: SimGrid is an online sim racing competition and league platform that is a sister company of Coach Dave Academy under Speed Capital Ltd. It is bundled into the Delta subscription and represents the closest ecosystem partner rather than a market competitor.
- Moza Racing: Moza Racing is a fast-growing sim racing hardware competitor to Fanatec. It is part of the same enthusiast ecosystem as Coach Dave Academy and features in the company's tutorial videos.
Broad incumbents
- iRacing: iRacing is the leading subscription-based sim racing platform whose content ecosystem Coach Dave Academy depends on. As the underlying platform for much of Coach Dave's setup catalog, iRacing is a broad incumbent that sets rules, content standards, and pricing for the space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Coach Dave Academy social profiles
Digital presenceCoach Dave Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coach Dave Academy leadership team
Management profileNumber of profiles
Profiles1 record
Coach Dave Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coach Dave Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coach Dave Academy
What does Coach Dave Academy do?
Coach Dave Academy sells a unified subscription software product called Delta, which delivers professional racing setups, AI-powered coaching (Auto Insights), video analysis, telemetry data analysis, lap time tracking, and leaderboards for multiple sim racing platforms (iRacing, Assetto Corsa Competizione, Le Mans Ultimate, Assetto Corsa Evo, Gran Turismo 7). The company also sells individual car/track setup bundles, a driving fundamentals course (Never Lift), one-on-one expert coaching sessions, track maps, and branded merchandise, all targeted at amateur and professional sim racing enthusiasts.
Is Coach Dave Academy a public or private company?
Coach Dave Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coach Dave Academy founded?
Coach Dave Academy was founded in 2017. It employs 1 to 10 people.
Where is Coach Dave Academy based?
Coach Dave Academy is headquartered in London, United Kingdom, in the Europe region.
How does Coach Dave Academy make money?
Three revenue lines are on record. Delta Subscription (Recurring) is the primary driver. The others are individual Setup Purchases and coaching Services.
Who are Coach Dave Academy's main competitors?
Direct peers on record are P1 Design, Virtual Racing School (VRS), Garage 61 and Apex Racing Academy. Others are Fanatec, RaceControl.gg, Heusinkveld Engineering, SimGrid and Moza Racing. iRacing is listed as a broad incumbent.
Does Coach Dave Academy have an API?
No public API is recorded for Coach Dave Academy.
What industry is Coach Dave Academy in?
Coach Dave Academy's product category is Sim Racing Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching. Its NAICS code is 45911 and its SIC code is 3949.