Asian Trader

What Asian Trader does

Asian Trader is a UK-based B2B trade media publication serving the convenience retail and wholesale sector. Founded in 1985 and headquartered in London, it is operated by Asian Trade Publications Ltd under parent Asian Media Group (AMG). The core product is a trade magazine and news website (asiantrader.biz) covering 15+ editorial categories across industry news (crime, legislation, sustainability, wholesale, post office, supermarket, tech) and product news (alcohol, tobacco, vape, grocery, confectionery, frozen, health & beauty, and others), supplemented by feature articles, interviews, guest columns, and a weekly email newsletter with role-based targeting for retailers, wholesalers, and brand clients.

The underlying technology stack is a digital publishing platform with an AI-powered search layer for content discovery, hosted content categories, digital archives, and social distribution (LinkedIn, X, Facebook). Distribution is achieved through digital subscriptions, print subscriptions, combined print + digital packages sold via the AMG subscription platform, the publication's website, and flagship annual events — the Asian Trader Conference and Asian Trader Awards — with the addition of the Asian Trader Product Awards 2025 as a retailer-voted product recognition program. A sister publication, Vape Business, extends the platform into the vape and next-generation nicotine vertical.

Asian Trader monetises through (i) recurring subscription revenue across three tiers (Digital, Print, Print + Digital) billed annually, (ii) display advertising and sponsored content, (iii) event sponsorship and conference/awards participation, and (iv) bespoke media-pack services for brands targeting the UK convenience retail sector. The audience is primarily independent UK convenience store retailers and wholesale distributors, with FMCG suppliers and brand manufacturers (cigarette, snack, beverage categories) as a secondary advertiser segment. The company employs 11–50 staff, operates exclusively in the United Kingdom, and has not disclosed external funding, M&A activity, or ownership transactions.

Name

Asian Trader

Legal name

Asian Trade Publications Ltd

Website

https://asiantrader.biz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Asian Trader is a UK-based B2B trade magazine and digital publication, founded in 1985, that covers industry and product news for convenience retailers, wholesalers, and FMCG suppliers through digital and print subscriptions, a weekly newsletter, an AI-powered website, and annual conference and awards events under Asian Media Group.

Ownership category

akta.pro rank

Product category

Trade Media / Convenience Retail Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Trade publication
• Convenience retail news
• Trade magazine
• B2B media
• FMCG industry coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscription: Digital-only subscription providing access to online content, digital archive, and newsletter updates
2. Print Subscription: Physical magazine subscription delivered to subscribers
3. Print + Digital Subscription: Combined subscription offering both print magazine and digital access
4. Advertising and Sponsorship: Revenue generated from display advertising, sponsored content, and event sponsorship including Asian Trader Conference and Asian Trader Awards
5. Media Pack Services: Custom advertising solutions and branded content opportunities for brands targeting the convenience retail sector

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Asian Trader is a trade magazine publication that covers industry and product news for the UK convenience retail sector. It distributes a monthly or quarterly print magazine, a digital edition, and a continuously updated news website with industry news, product news, features, and interviews. The publication operates via Asian Trade Publications Ltd under parent company Asian Media Group (AMG) and is supported by annual industry events including the Asian Trader Conference and Asian Trader Awards.

Product overview

Asian Trader is a single unified online publication providing UK retail news, industry analysis, and feature content for the convenience and independent retail sector. The publication offers subscription-based access to digital and print editions through its parent company Asian Media Group, with related event brands including the AsianTrader Conference and AsianTrader Awards.

Differentiator

Problem solved

Functional benefit

Brands

• AsianTrader Conference: Conference brand for the Asian Trader retail trade publication
• AsianTrader Awards
• Vape Business

Products and services

• Asian Trader Print Magazine A monthly or quarterly physical trade magazine delivered to subscribers covering UK convenience retail industry news, product launches, features, and interviews. Targeted at independent retailers, wholesalers, and FMCG suppliers.
• Asian Trader Digital Subscription Annual digital-only subscription granting access to the website content, digital editions, digital archive, and newsletter updates for UK convenience retail professionals.
• Asian Trader Print + Digital Subscription Combined annual subscription providing the physical print magazine plus full access to digital editions, archive, and newsletter for UK convenience retail readers.
• Asian Trader Industry News Website The asiandrader.biz website provides continuously updated news, analysis, features, and interviews across 15+ categories including industry news, product news, features, and interviews targeted at UK convenience retailers, wholesalers, and FMCG suppliers.
• Asian Trader Conference Annual industry conference organised by Asian Trader that brings together retailers, wholesalers, and FMCG suppliers for networking, panels, and industry discussions, with sponsorship opportunities for brands.
• Asian Trader Awards Annual awards program celebrating excellence across the UK convenience retail sector, including product awards voted on by retailers. The awards deliver brand exposure to sponsors and recognition to industry participants.
• Asian Trader Media Pack Services Custom advertising packages and branded content opportunities sold to FMCG brands and suppliers targeting the UK convenience retail sector, including display advertising, sponsored content, and event sponsorship.

Quantifiable outcome

• Weekly newsletter delivery to subscribers

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• SPAR / James Hall & Co. LtdflagshipStrategic or Co-development PartnerSPAR, through its association with distributor James Hall & Co. Ltd, sponsors the Lancashire School Games partnership with Active Lancashire. Philippa Harrington, Marketing Manager at James Hall & Co. Ltd, leads SPAR's involvement. The partnership, ongoing since 2006, includes logo design competitions and school sports events. Asian Trader covers these activities as part of industry news.
• Trivento / Vina Concha y TorominorGTM or Marketing PartnerTrivento, the Argentinean wine brand owned by Vina Concha y Toro, partners with Weber for a summer BBQ promotion. Asian Trader covered the partnership announcement as product news. Preety Johl, Senior Marketing Manager, represented Trivento in the promotional launch featuring Weber electric BBQ prizes.
• Active LancashirecoreStrategic or Co-development PartnerActive Lancashire runs the Lancashire School Games, sponsored by SPAR since 2006. Asian Trader covers the partnership news, including renewal announcements, school sports events, and logo design competitions. Andy Clark serves as Schools Partnerships Officer at Active Lancashire.
• Lancashire MindminorStrategic or Co-development PartnerSPAR, through James Hall & Co. Ltd, headline sponsors the annual Mental Elf fun run organized by Lancashire Mind. The event raised £17,000 in 2024 for mental health charity. Nicola Tomkins serves as Community and Events Fundraiser at Lancashire Mind, and David Dunwell is CEO of Lancashire Mind.
• Asian Media Group (AMG)coreOthersAsian Trader is published by Asian Trade Publications Ltd, a subsidiary of Asian Media Group (AMG). AMG manages subscription services, digital archives, and the media pack. The group also publishes Vape Business and operates the Asian Trader Conference and Awards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KamCity: Food-and-drink industry media outlet covering manufacturers, retailers, and the grocery trade press; comparable B2B trade journalism and event coverage model.
• Better Retailing: UK retail trade publication aimed at independent retailers and symbol groups with news, advice, and supplier coverage — overlapping with Asian Trader's core audience and editorial remit.
• Retail Week: UK retail-industry trade title covering multiple retail formats including convenience; comparable B2B subscription + events + advertising business model to Asian Trader's.
• Forecourt Trader: Trade publication covering UK forecourt and convenience retail; directly comparable in audience (independent retailers, symbol groups, suppliers) and in B2B trade-media monetization.
• Press Gazette: B2B trade publication covering the media industry; highly comparable as a specialist subscription + advertising + events newsbrand serving a defined professional audience.
• Convenience Store: UK convenience-retail trade publication targeting the same independent retailer and symbol-group readership as Asian Trader, with closely overlapping news, product, and event coverage.
• Food Manufacture: UK food-and-drink industry trade publication covering manufacturers and suppliers; comparable in serving FMCG-side readers that Asian Trader's advertisers also target.
• The Grocer: Leading UK grocery trade publication; a B2B title covering supermarkets, convenience, and FMCG suppliers — directly overlapping with Asian Trader's audience of UK retailers, wholesalers, and brand manufacturers.

Broad incumbents

• Haymarket Media Group: UK-headquartered B2B and consumer media group operating multiple trade titles; a larger incumbent whose portfolio-business model and event + subscription monetization structures broadly mirror Asian Trader's under AMG.
• William Reed: Parent company of competing UK B2B trade publications including The Grocer, Convenience Store, Food Manufacture, and OOH Magazine; a larger, multi-title incumbent operating in the same retail/FMCG trade-media space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AsianTrader
• Facebookfacebook.com/AsianTrader
• LinkedInlinkedin.com/company/asian-trader

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Trader