What The Grocer does

The Grocer is a UK-based B2B trade publication and business intelligence service covering the grocery, food and drink, and FMCG retail sectors. Originally launched as a print magazine (with brand heritage traceable to 1862) and now published by William Reed Business Media Ltd, it operates thegrocer.co.uk alongside a weekly print magazine, iOS and Android mobile apps, and a digital edition. Its core offering is daily news, analysis, and category intelligence directed at UK supermarket retailers, FMCG suppliers and brands, wholesalers, foodservice operators, and investors tracking the sector.

The product portfolio includes the flagship publication, the Grocer 33 weekly mystery-shopper price comparison survey across the five leading UK supermarkets, in-depth category reports, and proprietary rankings such as Britain's Biggest Brands, Britain's Biggest Alcohol Brands, Big 30 Wholesalers, and the OC&C150 and OC&C Global 50 supplier lists. iA (Intelligent Answers) is an AI-powered retrieval product that delivers answers sourced exclusively from The Grocer's archive, marketed as an add-on for Gold and Platinum subscribers. The Grocer also runs industry events including the Grocer Gold Awards, New Product Awards, Health Summit, and Convenience Awards, and operates the Grocer Jobs recruitment platform.

Monetization runs through three streams: tiered subscription revenue (Gold at £120 per 3 months digital or £225 per 6 months digital+print, with Platinum above Gold), advertising and sponsorship (Amazon, Coca-Cola Europacific Partners, Dentsu, Centric Software, Mirakl, Samsara, and others), and events revenue. Distribution is UK-domestic through direct-to-consumer online subscription plus a freemium registration model, with corporate team subscriptions for 5+ users opening an enterprise channel. The Grocer is owned by the privately-held William Reed Group, headquartered in Crawley, UK.

Name

The Grocer

Legal name

The Grocer (published by William Reed Business Media Ltd)

Website

https://thegrocer.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Grocer is a UK B2B trade publication and business intelligence service covering the grocery, food and drink, and FMCG retail sectors, serving supermarkets, FMCG suppliers, wholesalers, and investors with news, analysis, price tracking, rankings, and the iA AI-powered answer engine.

Ownership category

akta.pro rank

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Gold and Platinum membership subscriptions providing unlimited digital access, print magazine delivery, daily briefings, category reports, and access to iA intelligent answers. Auto-renewing subscriptions at £225 per 6 months (Digital + Print) or £120 per 3 months (Digital only).
2. Advertising & Sponsorship: Paid promotional content, whitepapers, and webinars from sponsors including brands like Dentsu, Amazon, Coca-Cola Europacific Partners, Centric Software, and others. Sponsors pay for featured content placement and partnership visibility.
3. Events: Revenue from events including The Grocer Gold Awards, The Grocer New Product Awards, Health Summit, Convenience Awards, and webinars. Events generate revenue through attendance fees, sponsorship, and exhibitor participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Grocer is a UK B2B trade media publication providing news, analysis, market intelligence, and proprietary research on the grocery, food, drink, and FMCG retail sectors. Its core offerings include the thegrocer.co.uk website, weekly print magazine, mobile applications, and digital edition, supported by research products such as the Grocer 33 price comparison service, category reports, and industry rankings. Revenue is generated through tiered subscription memberships (Gold and Platinum), advertising and sponsorships, and industry events including the Grocer Gold Awards, New Product Awards, and Health Summit.

Product overview

The Grocer is a unified publication platform and business intelligence service for the UK grocery and FMCG industry. The core offering is thegrocer.co.uk website and weekly magazine, which publishes news, analysis, and research. The platform operates on a tiered subscription model with Gold and Platinum membership levels offering incremental access to premium content, research tools, and events. Key modules include iA (Intelligent Answers) for AI-powered knowledge retrieval, the Grocer 33 price tracking service, Category Reports for market intelligence, and the Digital Edition for tablet-based reading. The company also organizes industry events including The Grocer Gold Awards, The Grocer New Product Awards, and the Health Summit. The Grocer App extends access to mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• The Grocer 33: Weekly price comparison survey rating UK supermarket performance on price, inflation, and promotion.
• The Grocer Gold Awards
• The Grocer New Product Awards
• The Grocer Health Summit
• The Grocer Vision
• iA (Intelligent Answers)

Products and services

• The Grocer (Website and Magazine) Core B2B trade media product providing news, analysis, and editorial coverage of supermarket, food and drink, and FMCG retail sectors for UK industry professionals, distributed via thegrocer.co.uk website, weekly print magazine, digital edition, and mobile applications.
• Grocer 33 Proprietary weekly price comparison and mystery shopper service that tracks price, inflation, and promotion across the five leading UK supermarkets, scoring performance from price to self-checkout experience for retail benchmarking subscribers.
• Category Reports In-depth sector and category reports providing sales analysis, market trends, brand performance, and market share insights across grocery and FMCG categories for retailer and supplier subscribers.
• Digital Edition Tablet-friendly digital version of The Grocer magazine combining the best of thegrocer.co.uk editorial content into a single digital publication for subscriber access.
• iA Intelligent Answers AI-powered answer engine delivering instant expert insights sourced exclusively from The Grocer's deep archive of news, analysis, and data on the UK grocery and FMCG sector for subscriber use.
• The Grocer Mobile App Mobile application available on iOS and Android providing subscribers with access to The Grocer's digital edition, editorial content, and newsletters on smartphone and tablet devices.
• The Grocer Gold Awards Annual flagship industry awards event celebrating excellence across the UK grocery and FMCG sector, generating revenue through attendance fees, sponsorship, and exhibitor participation.
• The Grocer New Product Awards Annual awards ceremony celebrating innovation and excellence in new food and drink product development across the UK grocery sector.
• Health Summit Annual industry summit focused on health, wellness, and nutrition trends in the grocery and food industry.
• Grocer Jobs Recruitment platform and job listings service targeting employment opportunities across the UK grocery and FMCG industry.

Quantifiable outcome

• Weekly mystery shopper surveys across all five leading supermarkets in a single location
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Coca-Cola Europacific PartnerscoreGTM or Marketing PartnerCoca-Cola Europacific Partners co-sponsors The Grocer webinars on topics like Deposit Return Schemes (DRS) and soft drinks industry trends, positioning brand visibility among grocery sector professionals.
• TomraminorGTM or Marketing PartnerTomra co-partners with The Grocer on DRS-related webinars, providing expertise on reverse vending and deposit return scheme implementation for c-stores.
• AmazoncoreGTM or Marketing PartnerAmazon is a paid promotional partner for content on how e-commerce can turbocharge FMCG brand growth, targeting The Grocer's retail and supplier audience.
• DentsuminorGTM or Marketing PartnerDentsu sponsored The Grocer whitepaper on 'The future of retail isn't online or offline. It's both', providing thought leadership content.
• Centric SoftwareminorGTM or Marketing PartnerCentric Software sponsored The Grocer whitepaper on 'Where food and beverage margins really leak and how to plug them'.
• GlobalminorGTM or Marketing PartnerGlobal (advertising platform) partnered with The Grocer on promotional content about why FMCG brands are increasing marketing spend.
• SamsaraminorGTM or Marketing PartnerSamsara sponsored The Grocer whitepaper on 'Is AI the future of fleet safety?' for the grocery and logistics sector.
• MiraklminorGTM or Marketing PartnerMirakl partnered on The Grocer webinar about marketplace strategies, helping food brands understand marketplace distribution.
• Balloon OneminorGTM or Marketing PartnerBalloon One co-sponsored The Grocer webinar on how smart supply chains turn food waste into competitive advantage.
• eCapitalminorGTM or Marketing PartnereCapital sponsored promotional content on how food SMEs can innovate to beat rising costs and trade friction.
• OC&C Strategy ConsultantscoreStrategic or Co-development PartnerLong-standing partnership producing the OC&C Global 50 Suppliers and OC&C150 Suppliers annual rankings, premier analyst rankings for the FMCG sector.
• Lumina IntelligenceminorOthersLumina Intelligence content is integrated into The Grocer reports section with store link for total retail market reports.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheGrocer
• LinkedInlinkedin.com/company/3298473

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grocer