Magento Open Source
Magento Open Source is Adobe's free, PHP/MySQL-based open-source eCommerce platform targeting small businesses, developers, and early-stage entrepreneurs. It monetizes indirectly via marketplace commissions and a funnel into paid Adobe Commerce.
- Company typePrivate
- Founded2008
- HeadquartersCampbell, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Magento Open Source firmographics
Firmographics- Name
- Magento Open Source
- Legal name
- Magento Open Source
- Website
- https://demo.magentocommerce.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Magento Open Source is Adobe's free, PHP/MySQL-based open-source eCommerce platform targeting small businesses, developers, and early-stage entrepreneurs. It monetizes indirectly via marketplace commissions and a funnel into paid Adobe Commerce.
- Ownership category
- akta.pro rank
Magento Open Source industry classification
Industry- Product category
- Open Source Ecommerce Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Open-Source & Developer Communities (BPAMABAM)
- akta.pro secondary industry
- Developer & Open-Source Communities (MPACAJAK)
Keywords
Where Magento Open Source is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Markets served
Magento Open Source business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Open Source Software Distribution: Free open source distribution providing essential eCommerce tools to entrepreneurs and developers with no licensing cost
- Marketplace Commissions: Revenue generated from third-party extensions and templates sold through the Magento Marketplace
- Adobe Commerce Upsell: Open source serves as entry point leading to Adobe Commerce paid versions with additional enterprise features and support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free open source eCommerce platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Magento Open Source product offering
Product offeringCore offering
Magento Open Source is a free, open-source eCommerce platform that provides small businesses, entrepreneurs, and developers with the essential tools to build, customize, and manage digital storefronts. It is built on a PHP/MySQL modular architecture and is extended through the Magento Marketplace, which offers thousands of third-party extensions and templates. The platform is part of the Adobe Commerce product family and serves as a free entry point that funnels users toward paid Adobe Commerce enterprise editions.
Differentiator
Problem solved
Functional benefit
Products and services
- Magento Open Source A free, open-source eCommerce platform built on PHP/MySQL that provides small businesses, entrepreneurs, and developers with the essential tools to create, customize, and manage digital storefronts. It is part of the Adobe Commerce product family and connects users to the Magento Extension Marketplace, the Magento Association, and the Community Forum.
- Magento Marketplace An online commerce marketplace that aggregates thousands of third-party extensions and templates for Magento Open Source, enabling merchants and developers to customize storefronts, extend platform functionality, and reduce administrative tasks.
Quantifiable outcome
- Seamless shopping experience across hundreds of products
Companies that use Magento Open Source
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Magento Open Source technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Magento Open Source partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adobe CommercecoreMagento Open Source is a product within the Adobe Commerce portfolio. Adobe provides the infrastructure, brand backing, and enterprise commercialization layer while Magento Open Source serves as the free community edition and entry point to the Adobe Commerce ecosystem.
Scale indicators2 records
Magento Open Source competitors and assessment
Company assessmentBroad incumbents
- Salesforce Commerce Cloud: Enterprise SaaS commerce platform part of the broader Salesforce Customer 360 suite. Competes with the paid Adobe Commerce tier and represents a major incumbent in mid-market and enterprise commerce.
- BigCommerce: Public SaaS eCommerce platform offering headless and multi-channel commerce for SMBs and mid-market merchants. Represents the broader SaaS competitive threat to Magento Open Source's self-hosted proposition.
- Shopify: Dominant SaaS eCommerce platform serving SMBs globally with a managed commerce offering. Largest incumbent alternative to self-hosted open source commerce, with overlapping SMB target market but opposite delivery model.
- Adobe Commerce: The paid enterprise sibling product within Adobe's commerce portfolio, sharing core code with Magento Open Source but adding enterprise features, SLAs, and direct sales. Represents the upsell destination for Magento OS users.
- Wix eCommerce: Hosted website builder with built-in eCommerce capabilities aimed at small businesses and entrepreneurs. Competes for the same low-cost SMB storefront segment that Magento Open Source targets.
Direct peers
- Shopware: Open source eCommerce platform with a strong community edition and paid enterprise tier, particularly strong in European markets. Directly comparable open source vs paid architecture and similar SMB/enterprise segmentation.
- WooCommerce: Open source eCommerce plugin for WordPress targeting SMBs and developers with a freemium model and extension marketplace. Closest direct peer to Magento Open Source in the open source SMB commerce category.
- PrestaShop: Open source eCommerce platform distributed under the OSL license, with a module marketplace and global community of merchants and developers. Competes directly for the same SMB and developer segments.
- OpenCart: Open source PHP/MySQL eCommerce platform with an extension marketplace targeting SMB merchants. Competes with Magento Open Source on technology stack, target customer, and freemium model.
Emerging players
- Drupal Commerce: Open source eCommerce framework built on Drupal CMS, targeting developers building content-rich commerce experiences. Overlaps with Magento Open Source on the developer-led open source segment, with a smaller but technically credible footprint.
Market position
Customer concentration
Magento Open Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magento Open Source leadership team
Management profileNumber of profiles
Magento Open Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magento Open Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magento Open Source
What does Magento Open Source do?
Magento Open Source is a free, open-source eCommerce platform that provides small businesses, entrepreneurs, and developers with the essential tools to build, customize, and manage digital storefronts. It is built on a PHP/MySQL modular architecture and is extended through the Magento Marketplace, which offers thousands of third-party extensions and templates. The platform is part of the Adobe Commerce product family and serves as a free entry point that funnels users toward paid Adobe Commerce enterprise editions.
When was Magento Open Source founded?
Magento Open Source was founded in 2008. It employs 501 to 1,000 people.
Where is Magento Open Source based?
Magento Open Source is headquartered in Campbell, United States, in the North America region.
How does Magento Open Source make money?
Three revenue lines are on record. Open Source Software Distribution is the primary driver. The others are marketplace Commissions and adobe Commerce Upsell.
Who are Magento Open Source's main competitors?
Broad incumbents on record are Salesforce Commerce Cloud, BigCommerce, Shopify, Adobe Commerce and Wix eCommerce. Direct peers are Shopware, WooCommerce, PrestaShop and OpenCart. Drupal Commerce is listed as an emerging player.
Does Magento Open Source have an API?
No public API is recorded for Magento Open Source.
What industry is Magento Open Source in?
Magento Open Source's product category is Open Source Ecommerce Platform. Its primary akta.pro industry code is BPAMABAM, Open-Source & Developer Communities, with a secondary code of MPACAJAK, Developer & Open-Source Communities. Its NAICS code is 5132 and its SIC code is 7372.