Rowville Secondary College

What Rowville Secondary College does

Rowville Secondary College is a co-educational public secondary school operated under the Victorian Department of Education, located in Rowville in Melbourne's eastern suburbs, Australia. Founded in 1990, it operates across two campuses (West Campus on Paratea Drive and East Campus on Humphreys Way) serving over 1,950 students from Year 7 through Year 12. The school runs four specialist strength-based programs: General Excellence and the Maths & Science Academy at the West Campus, and the Institute of the Arts and the Sports Academy at the East Campus. Each program has distinct entry pathways (auditions for Arts, application and selection for Sports Academy and Maths & Science Academy) and students complete senior years through VCE, VCE-VM, or SBAT pathways.

The technology footprint is built around a BYOD program requiring Windows 11 or macOS devices, with Compass for student management, Education Perfect for digital learning, Educational Ebooks with single sign-on, the Qkr! mobile app for canteen pre-ordering, and CyberEdge for internet filtering. In 2024 the school introduced its own Behaviour Point Average (BPA) dashboard, which tracks five learning behaviours per student as part of its School-Wide Positive Behaviour Support framework. A Learning Mentor system assigns each student a dedicated mentor, and the vertical house model (Mabo Dingos, Aston Kangaroos, Stynes Sharks, Walton Eagles) was introduced in 2018 to build cross-year connections.

The business model is that of a state-funded public school. Core funding flows from the Victorian Department of Education, supplemented by School Council parent payments per year level, fee-paying International Student Program enrolments (CRICOS 00861K) sourced from China, South Africa, Thailand, Cambodia, and Japan with EAL support and homestay, compulsory uniform sales through OnTrack Sportswear, booklists through Lilydale Books, BYOD device purchases through a JB Hi-Fi Education portal, instrumental music tuition, an annual-fee bus service, and facility hire for the 500-seat Performing Arts Centre, Sports Precinct, and football pitch via PitchUp. Strategic partnerships with Melbourne Victory, Eastern Ranges Football Club, Monash University, Swinburne University, Macquarie University, RISE Health Group, Paul Sadler Swimland, and a sister-school relationship with Xiaoshan Jinhui Junior High School in Japan underpin the four specialist programs.

Name

Rowville Secondary College

Legal name

Rowville Secondary College

Website

https://rowvillesc.vic.edu.au

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Rowville Secondary College is a co-educational public secondary school in Rowville, Victoria, operating two campuses for 1,950+ Year 7-12 students across four specialist programs: General Excellence, Institute of the Arts, Maths & Science Academy, and Sports Academy.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

Keywords

• Secondary education services
• Public high school
• STEM academy programs
• Performing arts education
• Sports academy programs

Headquarters

HQ city

Rowville

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. International Student Program: Fee-paying international students study at the college under Department of Education CRICOS registration (00861K). Students from China, South Africa, Thailand, Cambodia, Japan and other countries enrolled.
2. Parent Payments: School Council parent payments per year level (Years 7-12) for 2026 as per Department guidelines. Covers curriculum materials and activities.
3. Uniform Sales: Compulsory sport-style uniform purchased through OnTrack Sportswear supplier. Sports Academy students require additional sports uniform.
4. Booklists and Device Portal: Booklists ordered through Lilydale Books. JB Hi-Fi purchasing portal for BYOD devices with school code Rowville2026.
5. Facility and Space Hire: Performing Arts Centre (500 capacity), Sports Precinct, football pitch available to hire. Production department offers costume, set and prop hire to other schools from $7 per costume.
6. Instrumental Music Program: Music lessons and ensemble participation fees for students learning instruments including flute, clarinet, saxophone, trumpet, trombone, drums, guitar, bass guitar, piano and vocal.
7. School Bus Service: Annual fee applies for school bus service across both campuses. Transfer bus between campuses is free.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Rowville Secondary College is a public co-educational secondary school providing Years 7-12 education across two campuses to over 1,950 students. It delivers four strengths-based specialist programs — General Excellence, Institute of the Arts, Maths & Science Academy, and Sports Academy — supplemented by an Instrumental Music Program, College Production, Senior Pathways (VCE, VCE-VM, SBAT), and an International Student Program. The school also offers ancillary fee-based services including instrumental music tuition, facility/costume hire, and a school bus service.

Product overview

Rowville Secondary College is a dual-campus secondary school offering four strengths-based learning programs: General Excellence, Institute of the Arts (RIA), Maths & Science Academy (MSA), and Sports Academy. The General Excellence program at the Western Campus provides broad academic flexibility, while the Institute of the Arts at the Eastern Campus offers specialized arts education in dance, drama, media, music, and visual arts. The Maths & Science Academy delivers integrated STEM curriculum with university partnerships, and the Sports Academy provides elite sporting development across eight sports. Supporting programs include instrumental music, careers counselling, and annual college productions.

Differentiator

Problem solved

Functional benefit

Products and services

• General Excellence Program
• Institute of the Arts (RIA)
• Maths & Science Academy (MSA)
• Sports Academy (RSA)
• Instrumental Music Program
• Senior Pathways Program (VCE, VCE-VM, SBAT)
• College Production
• International Student Program

Quantifiable outcome

• REACH Foundation supports over 30,000 young Australians each year through Jim Stynes' legacy
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• RISE Health GroupcoreStrategic or Co-development PartnerOn-campus health services provider based in the Rowville Sports Precinct. Provides RSA and RIA students with physiotherapy, podiatry, dietetics and psychology services. Exercise physiologists coordinate all RSA strength and conditioning sessions. Also provides personal training, group fitness classes and health consulting outside school hours.
• Barry Plant RowvilleminorGTM or Marketing PartnerLocal real estate agency providing advertising boards to promote school events, supporting college production, and providing annual Barry Plant Scholarship of $250 to five Grade 6 students heading into Year 7 at RSC.
• Stud Park Shopping CentreminorGTM or Marketing PartnerPartnership since 2017 to showcase school talent to local community through annual ANZAC Day Art Display, production performances, Christmas Carols, and instrumental music displays.
• Melbourne Orthodontic Group (MOG)minorGTM or Marketing PartnerProud partner of Rowville Secondary College supporting school programs and events.
• RLCN (Rowville Lysterfield Community News)minorGTM or Marketing PartnerLocal newspaper featuring monthly articles from school and spotlighting student academic and sporting achievements. Sponsors college production and provides annual $500 scholarships to four Year 11 students from each program at annual Presentation Evenings.
• Eastern Ranges Football ClubcoreStrategic or Co-development PartnerPartnership with Eastern Ranges Football Club for AFL program launched as part of VFL's elite junior pathway. Partnership created RSA's AFL coaching panel which has remained unchanged since inception. Many students represent the Ranges in VFL pathway.
• Melbourne Victory Football ClubcoreStrategic or Co-development PartnerPartnership as Melbourne Victory Performance School for Football (Soccer) program. Provides elite student-athlete pathway recognised throughout Victoria, Australia and internationally.
• Churchill Waverley Golf & Bowls ClubcoreStrategic or Co-development PartnerInaugural RSA sport partnership for Golf program.
• Monash UniversitycoreStrategic or Co-development PartnerBioEYES partnership bringing university mentors to help students discover real science behind curriculum. Science programs with university-level experiences.
• Swinburne University of TechnologycoreStrategic or Co-development PartnerKIOSC (Knox Innovation Opportunity and Sustainability Centre) joint initiative between Knox secondary schools and Swinburne University at Wantirna Campus. High-tech learning centre focusing on environmentally sustainable skills and technologies. Also Youth Space Science Innovation Challenge partnership.
• Macquarie UniversityminorStrategic or Co-development PartnerLego League partnership bringing robotics competitions and STEM enrichment.
• Royal Australian Chemistry InstituteminorStrategic or Co-development PartnerCrystal Growing Competition partnership for science enrichment.
• Australian Nuclear Science and Technology OrganisationminorStrategic or Co-development PartnerWorld-class learning enrichment programs with nuclear science organisation.
• Engineers Without BordersminorStrategic or Co-development PartnerCommunity development projects linking engineering with social impact for students.
• Parks VictoriaminorStrategic or Co-development PartnerEnvironmental fieldwork partnerships for hands-on science learning.
• Knox City CouncilminorStrategic or Co-development PartnerLocal engineering and environmental projects partnership.
• Sea All Dolphin SwimsminorStrategic or Co-development PartnerWildlife conservation experiences for MSA students through marine education.
• Melbourne MuseumminorStrategic or Co-development PartnerEngagement programs with Melbourne Museum for science enrichment.
• Xiaoshan Jinhui Junior High SchoolminorStrategic or Co-development PartnerSister school relationship strengthening Australia-Japan relationships. Activities include exchange of information, teaching resources, student work, letters, photos, emails, distance learning via ICT, study tours, and teacher exchange programs when possible.
• Paul Sadler SwimlandcoreStrategic or Co-development PartnerCommercially-run swimming facility at Western Campus. Internationally renowned organisation operating out of 14 sites across Australia and Canada with more than 25 industry awards. Fully-heated seven-lane indoor swimming pool with specialist onsite instruction.
• Lilydale BookscoreChannel Partner/ Reseller/ DistributorOfficial booklist provider for Rowville Secondary College. Handles online ordering, home delivery ($9.95 per student), and click and collect ($2.95 per student) from Unit 1, 25-27 Hightech Place Lilydale 3140.
• JB Hi-Fi EducationcoreChannel Partner/ Reseller/ DistributorOfficial BYOD device purchasing portal provider. School code Rowville2026. Offers devices at various price points meeting minimum specifications for Windows 11 or macOS devices.
• OnTrack SportswearcoreChannel Partner/ Reseller/ DistributorOfficial uniform supplier for Rowville Secondary College. Located at 22 Kingsley Cl, Rowville VIC 3178. Shop open Monday 1-5pm, Tuesday 8am-1pm, Thursday 1-5pm. Online ordering available with click and collect and home delivery options.
• PitchUpminorChannel Partner/ Reseller/ DistributorVenue hire platform for booking the school's floodlit synthetic football pitch.
• Department of Education (Victoria)coreOthersRSC is accredited under Department of Education's CRICOS registration (CRICOS provider code: 00861K). All international student applications managed through Department systems.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Suzanne Cory High School: Selective-entry Victorian government secondary school (Years 9-12) in Melbourne's western suburbs. Comparable as a public selective school with strengths-based enrichment programs.
• Mac.Robertson Girls' High School: Selective-entry Victorian government secondary school for girls. Comparable as a public academically-selective school in Victoria with strong academic outcomes and university pathway focus.
• Melbourne High School: Selective-entry Victorian government secondary school for boys. Direct peer as a high-performing public secondary school competing for academically strong students in the same state system.
• Nossal High School: Selective-entry Victorian government secondary school in Melbourne's south-east. Direct peer as a public academically-selective school with similar university partnership model.
• John Monash Science School: Victorian government specialist secondary school (Years 10-12) focused on STEM with university partnerships. Directly comparable as a public selective/specialist school in Victoria with a similar integrated curriculum model.

Broad incumbents

• Scotch College Melbourne: Elite Victorian private boys' school with strong sports and academic programs. Comparable as a competitor for Sports Academy students and high-achieving families in Melbourne's east.
• Wesley College Melbourne: Major Victorian private school with multiple campuses and diverse co-curricular programs. Comparable as a competitor in eastern Melbourne for academically and arts-oriented students.
• Haileybury: Large Victorian private school with multiple campuses and specialist programs in arts, sport, and STEM. Comparable as a competitor offering specialist secondary programs though operating under a private fee-paying model.
• Caulfield Grammar School: Leading Victorian private school with broad curriculum and specialist programs. Comparable as a competitor in Melbourne's eastern education market targeting similar middle-class families.

Regional players

• Donvale Christian College: Independent school in Melbourne's eastern suburbs. Comparable as a geographically adjacent competitor targeting similar families in the Rowville area, though operating on a faith-based independent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/rowvillesc
• YouTubeyoutube.com/channel/UC5MIvphenZ9QZPxJo57OKZA
• Facebookfacebook.com/RowvilleSC
• LinkedInbit.ly/RSCAlumni
• Instagraminstagram.com/rowvillesc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowville Secondary College