What Education Services Australia does

Education Services Australia (ESA) is a not-for-profit company established by Australian, State and Territory education ministers in 2010 and headquartered in Melbourne. It specialises in connecting education policy, technology and practice, and operates a portfolio of national digital platforms, curriculum content services and assessment infrastructure on behalf of Australian governments. Its core products include the Online National Assessment Platform (delivering NAPLAN and other assessments to 1.3 million students and over 4.5 million tests annually), the Schools Catalogue Information Service (SCIS) used by 78% of Australian school libraries, the Digital Technologies Hub (162,000+ educators), the Mathematics Hub (172,000 educators), the Literacy Hub, Scootle, myfuture, the Student Wellbeing Hub, the NCCD Portal, the Safer Technologies 4 Schools (ST4S) evaluation program, the National Schools Interoperability Program (NSIP), the edu.au domain registrar service, and programs such as ELLA, ELLIC, The GiST and the Yikan Noongar Language Program. The technology base is cloud-based education technology supporting national-scale assessment delivery, library cataloguing, curriculum resources and professional learning modules, with interoperability and data standards work undertaken via NSIP and ST4S.

ESA is funded by commissions and grants from federal, state and territory education departments; recent disclosed funding includes $1 million in October 2023 for generative AI product-expectations work and $2 million over 2024-29 for expansion of The GiST. All core platforms and resources are provided free of charge to Australian educators and schools, with no public pricing tiers; the GTM motion is a hybrid of direct enterprise engagement with education authorities and product-led growth via free digital self-serve hubs, supplemented by events, webinars (6,000+ attendees in 2024) and social channels. End-user segments include Foundation to Year 10 educators, school librarians, students, school leaders, career practitioners, early childhood educators, and government education departments; select partnerships include Microsoft (co-developed GenAI training modules), the Australian Education Research Organisation (AI assessment rubric), the Western Australian Department of Education (Yikan Noongar Language Program), and Reconciliation Australia. Stuart Mitchell was appointed CEO in 2025 after serving as Acting CEO and CTO, and Vicki Baylis serves as Board Chair. Revenue is not publicly disclosed.

Name

Education Services Australia

Legal name

Education Services Australia Limited

Website

https://esa.edu.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Education Services Australia is a not-for-profit, government-established edtech company that builds national digital education platforms, assessment infrastructure (including NAPLAN online), and curriculum resources for Australian educators, schools and education departments, funded by federal and state education commissions.

Ownership category

akta.pro rank

Product category

Education Technology Platforms (K-12)

NAICS

Educational Support Services (611710), Educational Services (611), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Special Education (SPED), IEP & Accessibility/Assistive Technology (EDAJAMAH)

akta.pro secondary industries

Progress Monitoring, Data Collection & Goal-Tracking Tools (Special Education) (EDAGAMAM), Title I & Compensatory Education Programs (EDAJAGAJ), Online/Distance Education Quality & Accreditation Bodies (EDADACAK)

Keywords

• Education technology platforms
• Curriculum digital resources
• Online national assessment
• School data interoperability
• Teacher professional learning

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding and Commissions: ESA is a not-for-profit company established by Australian education ministers in 2010. The company is funded through commissions and agreements with federal, state, and territory education governments to deliver national education initiatives, technology solutions, and programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Education Services Australia (ESA) operates a portfolio of national digital education platforms and services on behalf of Australian education ministers. Its core offerings include the Online National Assessment Platform delivering NAPLAN and other large-scale school tests, curriculum-aligned resource hubs (Digital Technologies, Mathematics, Literacy, Civics and Citizenship, Student Wellbeing), the Scootle national learning repository, the SCIS school library cataloguing service, the myfuture career information service, the ST4S safety assessment framework, and the NSIP interoperability standards program. Most resources are provided free to Australian educators and schools, with the company funded by government commissions and grants.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Technologies Hub: Curriculum-aligned lesson plans, activities and assessment tools for Digital Technologies curriculum Foundation to Year 10.
• Mathematics Hub
• Literacy Hub
• Scootle
• Student Wellbeing Hub
• myfuture
• Schools Catalogue Information Service (SCIS)
• Civics and Citizenship Education Hub
• Early Learning Languages Australia (ELLA)
• English Language Learning for Indigenous Children (ELLIC)
• The Girls in STEM Toolkit (The GiST)
• National Assessment Platform (NAP)
• Safer Technologies 4 Schools (ST4S)
• Bullying No Way
• National Schools Interoperability Program (NSIP)
• NCCD Portal
• Yikan Noongar Language Program
• edu.au Domain Registrar

Products and services

• Digital Technologies Hub
• Mathematics Hub Free practical resources, strategies and activities supporting students' numeracy progress, including the Year 1 Number Check, for Australian teachers and schools.
• Literacy Hub Evidence-based resources for teaching literacy in Foundation to Year 2, including the Year 1 Phonics Check, for Australian teachers.
• Scootle National digital learning repository providing Australian teachers and students access to curriculum-aligned digital learning resources.
• Student Wellbeing Hub Free practical resources to promote student wellbeing, safety and positive relationships based on the Australian Student Wellbeing Framework, for teachers and schools.
• myfuture National career information service providing resources to support Australian students in exploring career pathways, used by career practitioners and students.
• Schools Catalogue Information Service (SCIS) High-quality standardised catalogue records for school libraries, with over 1.8 million records, used by 78% of Australian schools for library cataloguing.
• NCCD Portal Online portal providing resources supporting implementation of the Disability Standards for Education 2005 in Australian schools, for teachers and school staff.
• Civics and Citizenship Education Hub
• Early Learning Languages Australia (ELLA) Digital play-based language learning program for early learning settings up to Year 2, used by early childhood educators.
• English Language Learning for Indigenous Children (ELLIC)
• The Girls in STEM Toolkit (The GiST)
• National Assessment Platform (NAP)
• Safer Technologies 4 Schools (ST4S) National initiative that assesses the privacy, security and safety of digital education applications used in Australian schools, with a framework and self-assessment tools.
• Bullying No Way
• National Schools Interoperability Program (NSIP)
• edu.au Domain Registrar
• Yikan Noongar Language Program

Quantifiable outcome

• 1.2 million students submitted NAPLAN tests online through ESA's National Assessment Platform
• +6 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• MicrosoftcoreStrategic or Co-development Partner · 30 May 2025ESA and Microsoft joined forces to create online AI training modules for Australian teachers aligned with Australian Professional Standards for Teachers and the Australian Government's Framework for Generative AI in Schools. The two modules address teacher concerns regarding GenAI tools and are available free to teachers across Australia and New Zealand.
• Australian Education Research Organisation (AERO)coreStrategic or Co-development Partner · 1 December 2024Collaborative research partnership to establish methodology for assessing educational effectiveness of AI-enabled technology products, creating metrics and methods for research-based rubric for assessing AI products.
• Western Australian Department of EducationcoreStrategic or Co-development PartnerESA partnered with WA Department of Education to develop the Yikan Noongar Language Program for Years 3-6, supporting public schools on Noongar Country to deliver Noongar Language as part of Languages Curriculum.
• Stronger Smarter InstitutemajorStrategic or Co-development PartnerCollaboration with Stronger Smarter Institute to develop Mathematics Hub resources exploring connections between mathematics and First Nations histories and cultures.
• Safer Technologies 4 Schools (ST4S) InitiativecoreStrategic or Co-development PartnerESA leads the ST4S evaluation program expanded to include AI-specific controls, strengthening cybersecurity standards for educational technology products in schools.
• Reconciliation AustraliamajorStrategic or Co-development PartnerESA developed its Reflect and Innovate Reconciliation Action Plans with Reconciliation Australia, outlining commitment to reconciliation through relationships, respect, opportunities and governance.
• Supply NationminorStrategic or Co-development PartnerESA is a proud Supply Nation member committed to increasing Indigenous engagement through procurement and supporting Indigenous businesses as part of Reconciliation Action Plan.
• Children's GroundminorOthersESA supports fundraising for Children's Ground, a not-for-profit working towards changing the future for Aboriginal and Torres Strait Islander children, families and communities.
• Indigenous Literacy FoundationminorOthersESA supports fundraising activities including Great Book Swap events to raise funds for the Indigenous Literacy Foundation.
• Aboriginal and Torres Strait Islander Mathematics Alliance (ATSIMA)majorStrategic or Co-development PartnerPartnership with ATSIMA to develop mathematics lesson plans exploring reconciliation, First Nations games, and the mankarr.
• Lowitja InstituteminorOthersESA honoured Dr Lowitja O'Donoghue through meeting room naming; the Lowitja Institute is Australia's only national Aboriginal and Torres Strait Islander community controlled health research institute.
• Digital Transformation Agency (DTA)coreStrategic or Co-development PartnerESA complies with DTA's Policy for the responsible use of AI in government and has published AI Transparency Statement as required by DTA guidelines.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ISTE (International Society for Technology in Education): Non-profit membership organization providing professional learning, standards, and resources for educators using technology. Comparable to ESA's professional learning modules, educator conferences, and its role in setting technology standards (e.g., AI frameworks) for schools.
• Khan Academy: Non-profit providing free, high-quality educational content and learning tools to students and teachers globally. Comparable to ESA in mission and free-access model for educational resources, professional learning for educators, and multi-subject curriculum coverage.
• Common Sense Education: US-based non-profit that reviews and rates the safety, privacy, and educational effectiveness of digital tools used in K-12 schools. Closely comparable to ESA's ST4S (Safer Technologies 4 Schools) initiative and provides similar educator-facing ed-tech vetting and rating services.
• TES Global: UK-headquartered educator platform providing teaching resources, curriculum materials, and professional development for schools. Comparable to ESA's hub platforms and Scootle repository in distributing curriculum-aligned teaching resources to educators at national scale.
• ClickView: Australian K-12 video and curriculum resources platform used in schools. Comparable to ESA's Scootle digital learning repository and curriculum-aligned digital content delivery to Australian educators and students.
• BrainPOP: Provides animated, curriculum-aligned educational content and resources for K-12 classrooms. Comparable to ESA's curriculum-aligned hub platforms (Digital Technologies Hub, Literacy Hub, Mathematics Hub) in delivering digital teaching and learning content to teachers and students.
• Curriculum Associates (iReady): Develops iReady diagnostic and instruction platform plus printable curriculum resources widely used in K-12 schools. Comparable to ESA's NAPLAN-related assessment tools, Mathematics Hub resources, and progress-monitoring capabilities.
• Discovery Education: Major K-12 digital content and curriculum resources provider serving schools globally. Closely comparable to ESA's Mathematics Hub, Literacy Hub, and Digital Technologies Hub portfolio of curriculum-aligned digital resources for teachers.
• Learning A-Z: Provider of K-12 printable and digital curriculum resources used widely in schools. Comparable to ESA's portfolio of differentiated curriculum resources and teacher-facing digital content for literacy, mathematics, and other subject areas.

Broad incumbents

• WestEd: US-based non-profit that provides research, evaluation, and technical assistance to education agencies and schools at scale. Comparable to ESA in its non-profit, government-affiliated model delivering national-scale programs, research, and capacity-building services to education systems.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EdServAus
• YouTubeyoutube.com/user/EducationServicesAus
• Facebookfacebook.com/EdServAus
• LinkedInlinkedin.com/company/866939

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Services Australia