Learning A-Z
- Company typePrivate
- Founded2002
- HeadquartersTucson, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Learning A-Z does
Learning A-Z (legal entity LAZEL, Inc.) is a US-based provider of supplemental K-6 literacy and science resources, operating as a wholly-owned brand of Cambium Learning Group. The company sells an integrated suite of products centered on Raz-Plus — the all-in-one K-5 literacy platform — augmented by Reading A-Z, Foundations A-Z (Science of Reading-aligned foundational skills), Vocabulary A-Z, Writing A-Z, Science A-Z, and Raz-Kids. Two add-on modules, Raz-Plus ELL (for English language learners) and Raz-Plus Español (for dual-language classrooms), expand the addressable population. The platform features a teacher dashboard for assignment and progress monitoring, a student portal (Kids A-Z) for gamified independent practice, single sign-on through Clever and ClassLink, IMS Global OneRoster roster provisioning, NWEA MAP Growth data integration, and a content library exceeding 3,000 decodable texts and high-interest books. The technology stack is a SaaS-delivered digital supplement with printable and projectable formats; no proprietary AI/ML capabilities are disclosed.\n\nRevenue is generated primarily through annual subscription licenses (sold individually for 1-10 licenses via eCommerce or via quote-based sales for 10+ licenses covering school buildings and districts), supplemented by fee-based Professional Learning Services (in-person workshops, virtual sessions, curriculum services, and an on-demand Learning Hub). The go-to-market combines a product-led growth front door (14-day free trial, no credit card required) with an enterprise field-sales motion for districts, plus a global partner network of regional resellers spanning the Middle East, Africa, South Asia, Asia-Pacific, Latin America, Europe, and Central Asia. The company reports 10M+ students engaged, 600K+ teachers empowered, 10B+ books read, and presence in 150+ countries.\n\nThe business is differentiated by 20+ years of accumulated literacy content, an independent McREL International randomized controlled trial demonstrating ESSA Strong evidence of efficacy (effect size 0.14 on reading achievement, 0.57-0.63 on reading motivation), iKeepSafe privacy certifications (COPPA, FERPA, CSPC), and state-level instructional materials approvals. In 2025, Cambium Learning Group combined Learning A-Z with its sibling brand ExploreLearning to deliver a unified K-12 supplemental suite across literacy, math, and science.
Learning A-Z firmographics
Firmographics- Name
- Learning A-Z
- Legal name
- LAZEL, Inc.
- Website
- https://learninga-z.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Learning A-Z industry classification
Industry- Product category
- K-12 Supplemental Literacy Software
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169), Language Schools (611630)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF)
Keywords
Where Learning A-Z is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Learning A-Z business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Annual Classroom/Teacher Subscriptions: Learning A-Z generates revenue primarily through annual subscriptions for classroom access. Subscriptions include one year of access to purchased products for up to 36 students per classroom, dedicated chat support, and complimentary webinars, videos, and guides. Products are sold as individual solutions or as bundled platforms (e.g., Raz-Plus includes multiple product components). Add-on products (Raz-Plus ELL, Raz-Plus Español) require an existing Raz-Plus subscription.
- Professional Learning Services: Learning A-Z generates revenue through fee-based professional development services including customized in-person workshops, virtual professional learning sessions, and curriculum services. These are sold to schools and districts in addition to product subscriptions and are tailored to instructional goals.
- School/District Site Licenses: Larger purchases (10+ licenses for school buildings or districts) are handled through a quote-based sales process, typically via purchase orders, indicating site-level or district-level multi-seat agreements that generate recurring subscription revenue at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 14-Day Trial |
| Subscription | Annual | Individual Classroom License (1-10 licenses) |
| Subscription | Annual | School or District License (10+ licenses) |
| Other | Multi-year contract | Professional Learning Services |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Learning A-Z product offering
Product offeringCore offering
Learning A-Z provides a suite of supplemental digital literacy and science resources for PreK-6 classrooms, delivered through annual subscriptions. Its products include leveled books, lesson plans, assessments, interactive practice, and student-facing portals aligned with the Science of Reading, plus add-ons for English language learners and Spanish dual-language instruction. Professional learning services complement the product suite.
Product overview
Learning A-Z is a platform-plus-modules architecture offering a suite of supplemental K-6 literacy and science solutions. The core products include Raz-Plus (the all-in-one K-5 literacy platform), Reading A-Z (teacher-facing resources), Foundations A-Z (Science of Reading-aligned foundational skills), Science A-Z (K-6 science instruction), Vocabulary A-Z (vocabulary/phonics/spelling), and Writing A-Z (K-5 writing). Raz-Plus serves as the primary platform, with two add-on modules: Raz-Plus ELL (for English language learners) and Raz-Plus Español (for dual-language Spanish classrooms). Raz-Kids provides a student-facing independent reading experience. Professional Learning Services complement the product suite with on-demand, in-person, and virtual training options.
Differentiator
Problem solved
Functional benefit
Brands
- Raz-Plus: The all-in-one K-5 supplemental literacy solution providing teachers with resources for foundational skills and reading comprehension.
- Raz-Plus ELL
- Raz-Plus Español
- Raz-Kids
- Reading A-Z
- Foundations A-Z
- Science A-Z
- Vocabulary A-Z
- Writing A-Z
Products and services
- Raz-Plus The all-in-one K-5 supplemental literacy solution providing teachers with over 3,000 decodable texts and high-interest books, a student portal for independent practice, lesson plans, assessments, and built-in correlations to core curricula.
- Raz-Plus ELL An add-on to Raz-Plus supporting equitable instruction in linguistically diverse K-5 classrooms with standards-aligned, research-based resources for English language development (WIDA, TESOL, CEFR aligned).
- Raz-Plus Español An add-on to Raz-Plus supporting K-5 dual-language classrooms with authentic Spanish texts and transadapted resources written by Spanish-language authors, including a dedicated Spanish-language student portal.
- Raz-Kids A K-5 independent digital-first reading tool that boosts student engagement with an extensive library of digital books and quizzes, built-in incentives, and real-time activity and progress reporting for teachers.
- Reading A-Z K-5 resources to support differentiation best practices with high-quality, curated books and resources, enabling teacher-led instruction and boosting student growth in literacy across whole-class, small-group, and independent practice settings.
- Foundations A-Z A K-5 foundational skills solution built entirely on the Science of Reading, with explicit lesson plans, systematic scope and sequence, embedded professional development, and an independent student practice portal.
- Science A-Z A K-6 solution for interactive science instruction with scaffolded texts, engaging activities, and hands-on experiments across Life, Physical, Earth and Space, and Process Science, aligned with national and state science standards.
- Vocabulary A-Z A versatile K-5 vocabulary builder that helps teachers differentiate vocabulary, phonics, and spelling instruction with premade and customizable word lists, digital and printable lessons, and interactive games and quizzes.
- Writing A-Z A flexible, research-based K-5 writing solution supporting instruction in composition and grammar skills, including the WaLT digital writing tool for grades 2-5 that enables students to plan, organize, evaluate, and revise work entirely digitally.
- Professional Learning Services Professional learning services including on-demand Learning Hub with micro-learning series and webinars, in-person workshops and train-the-trainer programs, virtual professional learning sessions, and curriculum services with resource mapping.
Quantifiable outcome
- Students using Raz-Plus showed effect sizes of 0.14 for reading achievement, 0.63 for interest in academic reading, and 0.57 for interest in recreational reading compared to control groups (McREL RCT, 662 students, grades K-5).
- +3 more outcomes
Companies that use Learning A-Z
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
Learning A-Z technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Learning A-Z partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ClassLinkcoreClassLink provides unlimited one-click single sign-ons to web and Windows applications and instant access to files on school networks and cloud storage. Learning A-Z offers single sign-on through ClassLink for accounts that meet all eligibility requirements, enabling seamless access for students and teachers within school IT environments.
- ClevercoreClever simplifies one-click single sign-on integration with learning applications and maps to dozens of Student Information Systems (SIS). Learning A-Z rosters and provisions accounts through Clever Secure Sync, and offers single sign-on through Clever Instant Login for eligible accounts.
- iKeepSafecoreiKeepSafe certifies digital products as compliant with state and federal requirements for handling protected personal information. Learning A-Z holds COPPA, FERPA, and CSPC iKeepSafe certifications, demonstrating compliance with child and student data privacy regulations.
- IMS GlobalcoreIMS Global is a non-profit member organization that enables open architecture adoption and reduces integration costs. Learning A-Z is IMS Global OneRoster certified, enabling standardized roster data exchange with educational systems.
- McREL InternationalcoreMcREL is a non-profit, non-partisan education research and development organization that turns knowledge about what works in education into practical guidance and training. Learning A-Z partners with McREL to evaluate the efficacy of its products through independent studies, including a published randomized controlled trial of Raz-Plus.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Learning A-Z competitors and assessment
Company assessmentDirect peers
- Lexia Learning: Lexia is the most direct comparable — a Cambium sister brand delivering K-5 adaptive literacy instruction (Lexia Core5, Lexia PowerUp). Operates in the same product category, same buyer (K-6 teachers/districts), and competes for the same supplemental-literacy budget within the parent company's portfolio.
- Imagine Learning: Imagine Learning provides supplemental K-12 curriculum including Imagine Language & Literacy and Imagine Math, sold through district enterprise sales. Competes head-to-head for the same district literacy RFPs and shares Learning A-Z's Science-of-Reading-aligned positioning.
- Curriculum Associates (i-Ready): Curriculum Associates' i-Ready Diagnostic and Instruction deliver K-12 adaptive literacy and math. Direct competitor in the supplemental K-6 space with similar district-sales motion and assessment-driven personalization, anchored by the widely used i-Ready assessment.
- Reading Eggs / Blake eLearning: Reading Eggs is a K-5 literacy platform offering self-paced reading lessons, e-books and comprehension activities. Highly comparable in product scope (gamified independent practice), target customer (early-elementary teachers and parents), and freemium/trial entry motion.
Broad incumbents
- Renaissance Learning: Renaissance is a large K-12 incumbent with myON (digital reader), Accelerated Reader, and Star Assessments — overlapping with Learning A-Z on K-6 reading practice and assessment. Competes via district bundles rather than point products and shares SIS-integration distribution.
- Amplify: Amplify is a major K-12 publisher (Amplify CKLA, mCLASS, Amplify Reading) with core+supplemental literacy offerings. A broad incumbent with similar Science-of-Reading positioning and direct district sales coverage that competes for the same literacy-adoption RFPs.
- HMH (Houghton Mifflin Harcourt): HMH is a large K-12 publisher with HMH Into Reading, HMH Ed, and supplemental literacy resources. Competitor primarily as a broad incumbent via bundled core+supplemental offerings, though its footprint pressures Learning A-Z's district-level expansion.
- IXL Learning: IXL provides K-12 supplemental instruction in math, ELA, science, and social studies. Sells to the same individual-teacher and district buyers with a freemium trial and enterprise motion; overlaps Learning A-Z in K-6 reading comprehension and grammar practice.
- Scholastic Education: Scholastic's education division offers K-6 literacy products (LitPro, W.O.R.D., classroom magazines, e-books). Competes in K-6 reading practice and supplemental literacy via district and teacher channels, with strong brand adjacency to school-based reading.
Emerging players
- Starfall Education: Starfall provides free and membership-based K-3 literacy activities (phonics, reading, vocabulary). An emerging player with overlap in the early-elementary literacy and phonics niche, though smaller in scale and more consumer-leaning than Learning A-Z's district focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Learning A-Z social profiles
Digital presenceLearning A-Z compliance and trust
Trust signalCompliance3 records
Learning A-Z financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learning A-Z leadership team
Management profileNumber of profiles
Profiles6 records
Learning A-Z funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learning A-Z M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learning A-Z
What does Learning A-Z do?
Learning A-Z provides a suite of supplemental digital literacy and science resources for PreK-6 classrooms, delivered through annual subscriptions. Its products include leveled books, lesson plans, assessments, interactive practice, and student-facing portals aligned with the Science of Reading, plus add-ons for English language learners and Spanish dual-language instruction. Professional learning services complement the product suite.
Is Learning A-Z a public or private company?
Learning A-Z is a private company. It is classified as corporate owned and is currently operating.
When was Learning A-Z founded?
Learning A-Z was founded in 2002. It employs 251 to 500 people.
Where is Learning A-Z based?
Learning A-Z is headquartered in Tucson, United States, in the North America region.
How does Learning A-Z make money?
Three revenue lines are on record. Annual Classroom/Teacher Subscriptions are the primary driver. The others are professional Learning Services and school/District Site Licenses.
Who are Learning A-Z's main competitors?
Direct peers on record are Lexia Learning, Imagine Learning, Curriculum Associates (i-Ready) and Reading Eggs / Blake eLearning. Broad incumbents are Renaissance Learning, Amplify, HMH (Houghton Mifflin Harcourt), IXL Learning and Scholastic Education. Starfall Education is listed as an emerging player.
Does Learning A-Z have an API?
No public API is recorded for Learning A-Z.
What industry is Learning A-Z in?
Learning A-Z's product category is K-12 Supplemental Literacy Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 611710 and its SIC code is 8200.