What Inhalt und Form does

Inhalt und Form (legal entity Inhalt&Form Kommunikations AG, doing business as iundf) is a privately held Swiss advertising agency headquartered at Gasometerstrasse 9, Zürich, founded in 1990. The firm operates as a multi-unit group organized into four specialized sub-brands: iundf Creative (strategy, brand management, campaigning, employer branding, UX/web design, and AI-assisted content production), iundf Martech (marketing technology, automation, CRM, and platform development), iundf Media (media strategy, planning, and analytics), and iundf Dewave (AI and data engineering, geo, and SEO). Its service portfolio includes a 'Marketing as a Service' / 'CMO for rent' offering that provides fractional in-house marketing leadership to mid-market and startup clients.

The agency's underlying technology stack is a multi-disciplinary creative technology platform that combines data, technology, and creativity across the four divisions. AI capability is delivered principally through the Dewave subsidiary and through the 'AI, Digital Assets & Innovation' and 'Campaigning & (AI) Content' service modules, covering generative AI for content and digital asset production and process automation for marketing workflows. No proprietary AI models, patents, or research output are disclosed; AI is applied to enhance service delivery rather than as a standalone product.

iundf generates revenue through professional services engagements—project-based and retainer arrangements—with enterprise and mid-market clients primarily in Switzerland. The customer base spans aviation (Flughafen Zürich), automotive (Hyundai), retail (ALDI, Coop, Brack), insurance (Swiss Life, Baloise, Vaudoise), government (Stadt Zürich), sports (Swiss Olympic), and consumer goods (Caotina, Oswald, Import Parfumerie). The team comprises 44 experts drawn from 8 nations, and the firm reported record revenue in H1 2025 alongside two ADC Bronze awards. Pricing is quote-driven and not publicly disclosed; no external funding rounds, parent company, or M&A activity are evidenced in the available data.

Name

Inhalt und Form

Legal name

Inhalt&Form Kommunikations AG

Website

https://iundf.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Inhalt und Form is a Zürich-based Swiss advertising agency group operating four divisions—Creative, Martech, Media, and Dewave (AI/data)—delivering integrated branding, campaigning, marketing technology, and media services to enterprise and mid-market clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service agency providing strategy, brand management, campaigning, content creation, employer branding, and marketing as a service. Revenue generated through client projects and retainer arrangements.
2. Martech Services: Marketing technology and automation services through dedicated Martech division
3. Media Services: Media strategy, planning, and analytics services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Inhalt und Form is a full-service Zürich-based advertising agency that delivers integrated marketing and communication solutions through four specialized sub-brands: iundf Creative (strategy, brand management, campaigning, AI-powered content, digital assets, employer branding, UX and web design), iundf Martech (marketing technology and automation), iundf Media (media strategy, planning and analytics), and iundf Dewave (AI, data engineering, geo and SEO). Services are delivered as project-based engagements and retainer arrangements for enterprise and mid-market clients across Switzerland.

Product overview

Inhalt und Form (iundf) is a Swiss advertising agency based in Zurich operating as a multi-unit group. The portfolio consists of four distinct sub-brands: iundf Creative (core creative agency with strategy, campaigning, AI content, digital assets, employer branding, and UX/webdesign services), iundf Martech (marketing technology and automation including CRM and platform development), iundf Media (media strategy, planning and analytics), and iundf Dewave (AI and data engineering, geo services, and SEO). The units operate under a unified group structure to deliver integrated marketing and communication solutions combining creativity with technology and data.

Differentiator

Problem solved

Functional benefit

Products and services

• iundf Creative Full-service creative agency offering strategy, brand management, campaigning, AI content, digital assets, UX/web design, and employer branding services for enterprise and mid-market clients.
• iundf Martech Marketing technology and automation services including platform development, CRM integration, and data solutions under the iundf group.
• iundf Media Media strategy, planning, and analytics services supporting campaign media buying, optimization, and performance measurement.
• iundf Dewave AI and data engineering services including geo-targeting, SEO, and data engineering for digital experiences and marketing intelligence.
• Marketing as a Service Fractional CMO offering (CMO for rent) and shareholder solutions providing flexible in-house marketing support and start-up assistance for mid-market companies.

Quantifiable outcome

• Record revenue achieved H1 2025
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Pro PlakatminorStrategic or Co-development PartnerAgency supported the Pro Plakat and LSA (Leading Swiss Agencies) campaign against advertising bans on public ground in Swiss cities. Created three poster concepts to advocate for continued outdoor advertising.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Notch Interactive: Swiss digital and content marketing agency focused on digital performance, UX, and content production. Comparable to iundf on the digital/UX/web side of the offering, though more specialized and digital-only.

Direct peers

• Jung von Matt: Leading DACH creative agency with operations in Switzerland. Comparable to iundf on creative-led, award-winning positioning and integrated service model, though larger in scale and broader in geographic reach.
• Farner Consulting: Swiss communications and marketing consultancy with strong brand strategy and creative capabilities. Comparable to iundf as a Zürich-based competitor targeting enterprise Swiss clients across multiple service lines.
• Rod Kommunikation: Swiss full-service agency based in Zürich offering creative, brand, and digital services to enterprise clients. Closely comparable to iundf in size, location, and integrated agency model.
• Wirz Communications: One of Switzerland's largest independent full-service advertising agencies, headquartered in Zürich. Directly comparable to iundf in geography, service breadth (creative, media, digital), and target enterprise/mid-market client base.

Broad incumbents

• Scholz & Friends: DACH-focused creative agency network with Swiss operations. Comparable to iundf on integrated creative services for enterprise brands, but operates at greater scale across multiple European offices.
• Publicis Communications Schweiz: Swiss operations of the global Publicis network, offering creative, media, and digital services. A direct competitor to iundf on large enterprise pitches, with the advantage of international holding-company backing.
• TBWA\Zürich: Swiss arm of the TBWA global advertising network, headquartered in Zürich. Competes with iundf for the same enterprise clients but benefits from international network reach, larger headcount, and global account capabilities.
• Serviceplan Group: Europe's largest independent owner-managed agency group with DACH focus and growing Swiss client work. Comparable to iundf on independent, multi-brand integrated model but operates at significantly greater scale and international reach.
• Havas Village Switzerland: Swiss operations of the Havas global network providing integrated creative, media, and content services. Comparable to iundf's multi-division structure but operates with significantly larger scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InhaltForm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inhalt und Form