H3ROES
H3ROES is a Dutch cooperative association of ~14 independent consulting professionals in Rotterdam, delivering customer-orientation strategy, service-excellence audits, and change-management engagements to Dutch housing corporations, government bodies, charities, and social enterprises, anchored by the Hart/Hoofd/Handen philosophy and productized via the KiK-starter toolkit and Beltman-authored books.
- Company typePrivate
- Founded2013
- HeadquartersWoerden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What H3ROES does
H3ROES u.a. is a Dutch cooperative association (coöperatieve vereniging) headquartered in Rotterdam that operates as a network of approximately 14 independent professionals delivering management consulting, training, and proprietary methodology tools. Founded in 2013 with the mission of advancing 'klantgericht maatschappelijk ondernemen' (customer-oriented social entrepreneurship) in the Netherlands, the firm is organized around a three-pillar philosophy — Hart (Heart), Hoofd (Head), and Handen (Hands) — that integrates emotional engagement, strategic thinking, and practical execution in client engagements.
The firm's offering combines project-based consulting with three productized assets: the KiK-starter toolkit (€50) for mapping customer orientation across 16 building blocks, the 'Gewoon Geweldig' book (€25) on extreme customer orientation in housing corporations, and the H3ROES Heartbeat podcast. Consulting services span service-excellence audits based on the 9-block EU model, customer-journey mapping using a proprietary 'Storycatching' methodology, brand positioning, change management, and societal business-case development. Distribution combines direct project sales via website contact forms, a content-led inbound engine (blog, newsletter, LinkedIn, Twitter, podcast), a recurring bootcamp channel through KWH (Kwaliteitsplatform), and self-serve product sales via online order forms.
Revenue is generated primarily through professional-services engagements (quote-based, project-priced) with housing corporations, government bodies, charities, childcare organizations, and construction/real-estate firms in the Netherlands, supplemented by negligible unit-priced product sales. Notable engagements include a societal business case for dementia-friendly housing for Alzheimer Nederland (subsequently linked to a Dutch government subsidy scheme), Service Excellence audits for Woonbedrijf Eindhoven and Heijmans, market research for Heijmans Horizon timber-frame housing, strategic planning for SKBNM childcare, and a vision-on-customer-contact program for Rijkswaterstaat. The firm has no external investors, no parent company, and no disclosed revenue or headcount figures.
H3ROES firmographics
Firmographics- Name
- H3ROES
- Legal name
- coöperatieve H3ROES u.a.
- Website
- https://h3roes.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- H3ROES is a Dutch cooperative association of ~14 independent consulting professionals in Rotterdam, delivering customer-orientation strategy, service-excellence audits, and change-management engagements to Dutch housing corporations, government bodies, charities, and social enterprises, anchored by the Hart/Hoofd/Handen philosophy and productized via the KiK-starter toolkit and Beltman-authored books.
- Ownership category
- akta.pro rank
H3ROES industry classification
Industry- Product category
- Management Consulting
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)
Keywords
Where H3ROES is headquartered
LocationHeadquarters
- HQ city
- Woerden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
H3ROES business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Management Consulting & Advisory Services: H3ROES earns revenue by providing consulting engagements to organizations on customer-oriented social entrepreneurship, strategy, marketing organization, customer journey mapping, market research, brand positioning, and change management. Engagements are delivered by the cooperative's pool of professionals and appear to be project-based.
- KiK-starter Product Sales: The KiK-starter is a physical starter kit sold directly for €50 including shipping. It is used for mapping customer orientation in workshops.
- Book Sales (Gewoon Geweldig): The book 'Gewoon Geweldig – extreme klantgerichtheid bij woningcorporaties' by Rob Beltman is sold for €25 per copy excluding shipping costs. Ordered directly through the H3ROES website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gewoon Geweldig book — single unit purchase |
| Unit Pricing | Pay-as-you-go | KiK-starter — single unit purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
H3ROES product offering
Product offeringCore offering
H3ROES is a cooperative of independent professionals that delivers consulting, training, and proprietary tools to help Dutch organizations become more customer-oriented and socially impactful. Core engagements span service excellence audits, customer journey and persona mapping, market research, brand positioning, and change management. It also sells a physical KiK-starter assessment kit and authored books (e.g., 'Gewoon Geweldig') directly to organizations and individuals.
Product overview
H3ROES is a cooperative of professionals offering consulting, training, and tools for customer-oriented social entrepreneurship (Klantgericht Maatschappelijk Ondernemen). Their core philosophy connects Hart, Hoofd en Handen (Heart, Head and Hands). The product portfolio includes: KiK-starter assessment tool (a methodology box for mapping customer orientation), published books (including 'Gewoon Geweldig' and 'De Marketingorganisatie van de Toekomst'), the H3ROES Heartbeat Podcast content series, KWH Bootcamp training programs, whitepapers, and strategic consulting services. H3ROES works with housing corporations, government agencies, healthcare organizations, and social enterprises to help them improve customer performance, business value, and societal impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services voor Klantgericht Maatschappelijk Ondernemen (Customer-Oriented Social Entrepreneurship Consulting) Strategic consulting services helping Dutch organizations achieve customer-oriented social entrepreneurship by connecting Hart, Hoofd en Handen (Heart, Head, Hands). Includes customer vision development, service excellence audits, market research, brand positioning, persona and customer journey mapping, and organizational change management. Sold to organizations in housing, government, charity, childcare, and sustainable construction.
- Training & Workshops
- KWH Bootcamp
- KiK-starter (Klantgerichtheid in Kaart)
- Boek 'Gewoon Geweldig'
- Boek 'De Marketingorganisatie van de Toekomst'
Quantifiable outcome
- Alzheimer Nederland's societal business case for dementia-friendly housing was embraced by the Dutch Ministry and translated into a subsidy scheme for dementia-friendly new-build housing
- +2 more outcomes
Companies that use H3ROES
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
H3ROES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
H3ROES partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CM.comminorCM.com partnered with Abbi Insights founder Marco Wolters to establish Abbi Insights (originally standing for Automated Behavioral Business Intelligence). CM.com provided the mobile tech infrastructure, while Marco Wolters brought research and methodology expertise. H3ROES subsequently worked with Abbi Insights on brand positioning. This is a reference case rather than a direct H3ROES partnership.
- KWH (Kwaliteitsplatform)coreH3ROES delivers bootcamp programs on behalf of KWH (Kwaliteitsplatform), a quality platform for Dutch housing corporations. KWH organizes and recruits participants for the bootcamps; H3ROES provides Rob Beltman as program manager and designs/delivers the curriculum on customer-oriented change management. This is an ongoing program relationship.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
H3ROES competitors and assessment
Company assessmentRegional players
- Boer & Croon: Boer & Croon is a Dutch interim-management and transformation consultancy serving similar Dutch enterprise and public-sector clients on organizational change and strategy execution, comparable in scale and engagement style to H3ROES.
- Berenschot: Berenschot is a Dutch management consultancy with deep public-sector and housing-corporation practice, similar clientele and project-based delivery model in the Netherlands, and overlapping organizational change and customer-orientation offerings.
- TwynstraGudde: TwynstraGudde is a major Dutch management consultancy with significant public-sector, housing, and societal-impact work, directly comparable to H3ROES's customer-oriented social entrepreneurship positioning in the Dutch market.
Broad incumbents
- KPMG Netherlands: KPMG is a Big-4 professional services firm with a Netherlands advisory practice covering management consulting, customer experience, and transformation, comparable as a broader incumbent that overlaps with H3ROES's social-impact and CX advisory work.
- Bain & Company: Bain is a global management consultancy with a strong Netherlands practice that offers customer strategy and organizational transformation at scale, comparable to the broader category of management consulting H3ROES competes in.
- McKinsey & Company: McKinsey is a global top-tier management consultancy with significant Dutch public-sector and organizational work, representing the larger end of the consulting market where H3ROES occasionally competes or partners.
- Kearney: Kearney (formerly A.T. Kearney) is a global management consultancy with a Dutch practice covering strategy, operations, and organizational transformation, broadly comparable as a larger incumbent that competes for similar Dutch enterprise and public-sector engagements.
- Boston Consulting Group: BCG is a global strategy consultancy with a Netherlands presence and growing customer experience (CX) practice, broadly comparable to H3ROES as a competitor for organizational customer strategy engagements.
Emerging players
- Greenberry: Greenberry is a Dutch consultancy specializing in societal challenges and mission-driven organizations, with overlapping client base (charities, government, social enterprises) and comparable thematic positioning on customer orientation in the social sector.
Direct peers
- VODW Consultancy: VODW is a Dutch marketing, brand, and customer-experience consultancy headquartered in the Netherlands with comparable project-based client work for Dutch enterprise and public-sector organizations, making it a direct competitor for H3ROES's CX and brand positioning engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
H3ROES social profiles
Digital presenceH3ROES financial estimates
Financial estimateRevenue estimate
Valuation estimate
H3ROES leadership team
Management profileNumber of profiles
Profiles14 records
H3ROES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H3ROES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H3ROES
What does H3ROES do?
H3ROES is a cooperative of independent professionals that delivers consulting, training, and proprietary tools to help Dutch organizations become more customer-oriented and socially impactful. Core engagements span service excellence audits, customer journey and persona mapping, market research, brand positioning, and change management. It also sells a physical KiK-starter assessment kit and authored books (e.g., 'Gewoon Geweldig') directly to organizations and individuals.
Is H3ROES a public or private company?
H3ROES is a private company. It is classified as management employee owned and is currently operating.
When was H3ROES founded?
H3ROES was founded in 2013. It employs 11 to 50 people.
Where is H3ROES based?
H3ROES is headquartered in Woerden, Netherlands, in the Europe region.
How does H3ROES make money?
Three revenue lines are on record. Management Consulting & Advisory Services are the primary driver. The others are kiK-starter Product Sales and book Sales (Gewoon Geweldig).
Who are H3ROES's main competitors?
Regional players on record are Boer & Croon, Berenschot and TwynstraGudde. Broad incumbents are KPMG Netherlands, Bain & Company, McKinsey & Company, Kearney and Boston Consulting Group. Greenberry is listed as an emerging player. VODW Consultancy is listed as a direct peer.
Does H3ROES have an API?
No public API is recorded for H3ROES.
What industry is H3ROES in?
H3ROES's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAG, HR Technology (HRIS/HCM) Advisory & Implementation. Its NAICS code is 541 and its SIC code is 8742.