What CM.com does

CM.com (ams:CMCOM), headquartered in Breda, Netherlands, is a public cloud software company founded in 1999 as ClubMessage that has evolved into a unified conversational commerce platform serving 10,000+ enterprise customers worldwide. The platform combines CPaaS (Communication Platform as a Service), AI-powered customer engagement, payment processing, and event ticketing into a single stack organized around four suites — Connect, Activate, Convert, and Support — that share a unified Customer Context Platform. Core products include the HALO Agentic AI platform (launched February 2025 with a 100+ person engineering team), the AI Engine for 1:1 personalization, the Mobile Service Cloud and Mobile Marketing Cloud, the Business Messaging API spanning SMS, WhatsApp, RCS, Voice, Email, Instagram, Messenger, Viber, and Line, plus integrated Online Payments, POS Payments, Ticketing (including blockchain-based GUTS Tickets), and Cash Register solutions. CM.com holds 600+ direct operator, Meta, and Google integrations.

CM.com makes money through four primary revenue streams: subscription/recurring platform fees for software modules (Mobile Service Cloud, Mobile Marketing Cloud, HALO), usage-based API and message volume charges for SMS, WhatsApp, RCS, and Voice, transaction fees for online and in-person payment processing as a licensed Payment Service Provider, and transaction fees from event ticketing and cashless event payments. Go-to-market combines direct enterprise field sales targeting large organizations with API-first developer access via the developer.cm.com portal for mid-market and integration-led adoption, supplemented by regional localized websites across the UK, Germany, France, Spain, Italy, Sweden, and the Benelux. Pricing is enterprise-quoted with annual billing, and no public tiers are disclosed.

Revenue mix is led by Benelux at approximately 40% of sales, with sector concentration in Retail & E-commerce (~35%), Travel & Hospitality (~25%), and Financial Services (~20%); Government, Logistics, Healthcare, and Live Experiences are actively targeted verticals. Named customers include BMW Group (mission-critical ConnectedDrive SMS), DHL, TUI, Takeaway.com, Domino's, Randstad, Basic-Fit, Lucardi, YourSurprise, and Circuit Zandvoort. The company is publicly traded on Euronext Amsterdam, holds ISO 27001 and ISO 42001 certifications, is GDPR compliant, and was the first CPaaS in France to obtain HDS (healthcare data) certification. In November 2025, management rejected a €165.8 million unsolicited takeover bid from Bird as undervaluing the company and continues to pursue an independent growth strategy anchored by the HALO AI platform and the sovereign AI infrastructure partnership with VOLT.

Name

CM.com

Legal name

CM.com

Website

https://cm.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CM.com (ams:CMCOM) is a Netherlands-based public cloud software company offering conversational commerce that combines CPaaS messaging, HALO agentic AI, payments, and ticketing into one unified platform for 10,000+ enterprises across retail, travel, financial services, and live events.

Ownership category

akta.pro rank

Product category

Conversational Commerce Platform (CPaaS)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Conversational commerce platform
• CPaaS communications
• Messaging API services
• Payment processing solutions
• Event ticketing platform

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / SaaS: CM.com operates as a cloud software provider offering subscription-based access to their conversational commerce platform. Businesses pay for access to the Mobile Service Cloud, Mobile Marketing Cloud, HALO AI platform, and other software modules.
2. API Usage / Message Volume: Revenue generated from API usage including SMS, WhatsApp, RCS, Voice, and other messaging channels. The Business Messaging API charges based on message volume and routing.
3. Payment Processing: Fees from processing online payments, POS payments, and transaction processing. CM.com is a licensed Payment Service Provider (PSP) with internal acquiring capabilities.
4. Ticketing and Event Solutions: Revenue from ticket sales, event registrations, and cashless payment processing at events and festivals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

CM.com provides a unified cloud-based conversational commerce platform combining CPaaS (Communications Platform as a Service), AI-powered customer engagement (HALO Agentic AI), payment processing, and event ticketing. The platform enables businesses to manage the complete customer lifecycle - from marketing message to service call to payment - through a single API and shared customer context across SMS, WhatsApp, RCS, Voice, Email, and social messaging channels.

Product overview

CM.com offers a unified cloud software platform for conversational commerce combining messaging, marketing, service, and payments. The platform is built around a Customer Context Platform that unifies all customer data across touchpoints. Core products include HALO Agentic AI for autonomous task execution, AI Engine for personalization, and Customer Data Platform for unified profiles. The platform includes four integrated suites: Connect (multi-channel messaging via Business Messaging API), Activate (marketing automation via Mobile Marketing Cloud), Convert (payments and ticketing), and Support (customer service via Mobile Service Cloud). Additional modules include Voice API, One Time Password API, Verification API, Event App, Event Marketing, Ticketing, Cash Register, and Sign. CM.com serves enterprises across retail, financial services, government, leisure & travel, and sports industries, ranked as #1 CPaaS Leader by Juniper Research for four consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• HALO Agentic AI Platform
• Business Messaging API
• Mobile Service Cloud
• Mobile Marketing Cloud
• Customer Data Platform
• AI Engine
• One Time Password API
• Verification API / Number Verify
• Voice (SIP Trunking & Voice API)
• Online Payments
• In-Person Payments
• Ticketing
• Cash Register
• Event App
• Event Marketing
• Sign
• Sovereign AI Environment for Europe

Quantifiable outcome

• 50-fold increase in message volumes
• +6 more outcomes

Named customers18 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Omnichannel & E-Commerce CongressminorGTM or Marketing Partner · 19 March 2026CM.com participated as a speaker at the Omnichannel & E-Commerce Congress 2026 in Brussels alongside Delhaize, Zalando, and Visa, addressing topics including AI in retail and e-commerce capacity expansion.
• Insurance RevolutionflagshipTechnology or Integration · 13 February 2026Insurance Revolution, a specialist insurance broker, partnered with CM.com to integrate WhatsApp into its customer communication processes. Since launching WhatsApp as a service channel, message volumes increased 50-fold, improving customer convenience and operational efficiency.
• VOLTcoreStrategic or Co-development Partner · 5 February 2026CM.com and VOLT partnered to create a sovereign AI infrastructure for European organizations. The joint solution combines VOLT's AI data centers with CM.com's AI application platform (HALO). Target sectors include banks, insurers, government agencies, and healthcare institutions with data sovereignty requirements. The AI Gigafactory in Rotterdam serves as the infrastructure backbone. Services are expected to launch later in 2026.
• Revolution BeautyflagshipTechnology or Integration · 4 December 2025Revolution Beauty partnered with CM.com to deploy AI chatbots for customer service during Black Friday. The AI system handled nearly 25% of customer queries end-to-end without agent handover. Combined with WhatsApp support (29% of queries resolved, up from 4% prior year), the solution reduced queries to human agents by 60% and cut unresolved queries by 95%. Team productivity increased by 50%.
• GUTS TicketscoreStrategic or Co-development Partner · 10 March 2025CM.com acquired Amsterdam-based GUTS Tickets, a blockchain ticketing company, to enhance its smart ticketing offerings using blockchain technology and QR codes. The deal addressed issues like fraud and scalping in the ticketing market and enabled global expansion starting from the Netherlands.
• TraceDockcoreStrategic or Co-development Partner · 6 July 2021CM.com acquired Utrecht-based data startup TraceDock to enhance its Mobile Marketing Cloud by integrating first-party data, enabling more personalized customer communication. This acquisition strengthened CM.com's data capabilities for customer engagement.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Twilio: Largest global CPaaS provider offering SMS, WhatsApp, voice, email APIs plus Segment (CDP). Direct competitor to CM.com's Business Messaging API and customer engagement stack, particularly for enterprise developers.
• MessageBird (Bird): Amsterdam-based CPaaS and customer engagement platform offering Flows, AI Agents and multi-channel messaging. The same company that launched the rejected €165.8M takeover bid for CM.com; closest geographic and product peer.
• Sinch: Swedish-headquartered CPaaS leader providing messaging, voice and email APIs globally. Competes directly with CM.com in SMS, WhatsApp Business and operator-connect messaging.
• Infobip: Croatian CPaaS platform with a strong focus on RCS, WhatsApp, conversational AI and omnichannel CX. Comparable in operator breadth and enterprise vertical strategy (telecom, finance, retail).

Broad incumbents

• Vonage (Ericsson): Now part of Ericsson, Vonage provides CPaaS, UCaaS and CCaaS. Overlaps with CM.com's messaging APIs and voice offering but at much larger enterprise and carrier scale.
• Genesys: Global contact center and customer experience platform with strong CCaaS presence. Competes with CM.com's Mobile Service Cloud for enterprise service-team wallet, especially in regulated industries.
• Salesforce: Dominant CRM and marketing cloud (Marketing Cloud, Service Cloud, Agentforce AI) that competes with CM.com's Mobile Marketing Cloud and HALO in marketing automation and agentic CX, particularly for large enterprises.
• Zendesk: Customer service and engagement platform with messaging, voice and AI agent capabilities. Comparable to CM.com's Mobile Service Cloud and HALO use cases for mid-market and enterprise service teams.
• HubSpot: CRM and marketing automation platform with Breeze AI agents and multi-channel messaging. Overlaps with CM.com's Mobile Marketing Cloud for SMB and mid-market marketing automation.

Emerging players

• Cognigy: Enterprise conversational and agentic AI platform for contact center automation. Emerging competitor to HALO specifically on AI-agent deployments across voice and chat in European enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/cmdotcom
• YouTubeyoutube.com/user/cmtelecomtv
• LinkedInlinkedin.com/company/cmcom
• Instagraminstagram.com/cmdotcom
• Xx.com/CMcom_
• Facebookfacebook.com/CMTelecomBV

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CM.com