What Alfa Solutions does

Alfa Solutions Comércio e Serviços de Informática LTDA is a Brazilian Value Added Reseller (VAR) that provides commercial automation solutions, IT infrastructure upgrades, hardware and accessories, equipment rental, and IT consulting services to corporate buyers. Founded in 1995 and headquartered in São Paulo (with an additional Santana district office), the company has operated continuously for 30 years in the Brazilian corporate market. Its core product is commercial automation (Automação Comercial), encompassing point-of-sale systems, fiscal automation equipment, and management software, supplemented by accessories, IT infrastructure modernization, professional consulting, and equipment rental (Locações) offerings. Product page URLs are routed through a third-party domain (alfa.aconexaododespertar.com.br), and a 2025 homepage addition features Epson BrightLink interactive projectors targeting the education segment.

The business model is sales-led, relying on direct outreach, inbound phone calls (11 5574-3200), and email inquiries converted through a 'Fale com um Especialista' (Speak with a Specialist) call-to-action. Revenue is generated across five streams: one-time license sales of commercial automation solutions, hardware resales, professional IT consulting, managed services via equipment rental, and accessories/add-ons. The company is LGPD-compliant (Law No. 13.709/2018) and reaches customers primarily through organic social channels (LinkedIn, YouTube, Instagram, WhatsApp) and a blog, with no disclosed public pricing, named customers, or institutional investors. Ownership is privately held with no parent company or subsidiaries identified.

Name

Alfa Solutions

Legal name

Alfa Solutions Comércio e Serviços de Informática LTDA

Website

https://alfasolutions.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfa Solutions is a Brazilian IT Value Added Reseller providing commercial automation, hardware, IT consulting, and equipment rental to corporate clients in São Paulo. The 30-year-old VAR sells third-party technology products and certified consulting services directly to business buyers.

Ownership category

akta.pro rank

Product category

IT Consulting and Resale Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industries

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC), IT Operations Management (ITOM) Platforms (HDAEALAC)

Keywords

• IT consulting services
• Commercial automation solutions
• IT infrastructure upgrades
• Value-added reseller
• IT equipment sales

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Commercial Automation Solutions: Sale of commercial automation solutions that simplify and streamline business operations, increase efficiency, and reduce costs. This includes point-of-sale systems, fiscal automation equipment, and management software.
2. IT Equipment Sales: Sale of technology hardware including servers, accessories, and components. The company offers a wide range of essential high-quality accessories for IT infrastructure.
3. IT Infrastructure Upgrade Services: Modernization of IT infrastructure to ensure better performance, security, and scalability for businesses.
4. Equipment Rental (Locações): Rental of commercial automation equipment providing complete technology solutions with competitive prices and conditions for businesses.
5. IT Consulting Services: Customized IT consulting services delivered by highly qualified consultants who map client needs and deliver personalized solutions focused on innovation and efficiency.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Alfa Solutions operates as a Value Added Reseller (VAR) providing personalized IT consulting, commercial automation solutions, IT infrastructure upgrades, hardware, and accessories to the Brazilian corporate market. The company resells technology products from leading manufacturers and delivers customized consulting services to map client needs and implement technology solutions that improve operational efficiency.

Product overview

Alfa Solutions is a 30-year-old VAR (Value Added Reseller) company offering personalized IT consulting services and technology solutions for the corporate market. The company's portfolio centers on Commercial Automation as its core product, complemented by IT Infrastructure Upgrade services, high-quality IT accessories, professional IT consulting, and equipment rental services. These offerings work together to provide complete technology solutions that transform manual tasks into automated processes, delivering speed, quality, customer satisfaction, and improved business management.

Differentiator

Problem solved

Functional benefit

Products and services

• Automação Comercial (Commercial Automation) Commercial automation solutions that simplify and streamline business operations, increasing efficiency and reducing costs through technology-enabled processes such as point-of-sale systems, fiscal automation equipment, barcodes, electronic fund transfers, RFID, and management systems for Brazilian corporate clients.
• Acessórios (IT Accessories and Hardware) A wide range of essential and high-quality IT accessories, hardware, and components to complement and enhance IT infrastructure for corporate businesses.
• UpGrade de Infra TI (IT Infrastructure Upgrade) IT infrastructure modernization services providing improved performance, security, and scalability for business operations, including server and component upgrades.
• Consultoria em TI (IT Consulting) Professional IT consulting services delivered by trained and certified business consultants who map client needs and deliver personalized technology solutions focused on innovation and efficiency for the corporate market.
• Locações de Equipamentos (Equipment Rental) Complete commercial automation equipment rental solutions with competitive pricing and conditions for businesses, leveraging strategic partnerships with leading IT industry suppliers.

Quantifiable outcome

• Information fast and accurate for decision-making through adoption of automation technologies such as barcodes, electronic fund transfers, RFID, fiscal automation equipment, and management systems

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sage Group: Global SMB-focused business management and ERP software vendor. Comparable in addressing SMB/corporate back-office automation needs, though operating at much larger scale and with proprietary software.
• Senior Sistemas: Brazilian ERP and management software vendor serving corporate and SMB markets. Comparable in commercial automation and enterprise applications positioning, though Senior sells proprietary software rather than acting as a pure VAR.
• TOTVS: Brazil's largest enterprise software company offering ERP, commercial automation, and management solutions. Overlaps with Alfa's Automação Comercial and consulting practice as a broad incumbent with proprietary platforms.

Direct peers

• CI&T: Brazilian-founded IT consulting and digital transformation firm offering IT services, consulting, and software engineering. Comparable business model (consulting + technology services) and target market (corporate clients in Brazil and abroad).
• Bematech (TOTVS): Brazilian POS and commercial automation hardware provider (now part of TOTVS). Directly comparable in commercial automation equipment and retail technology solutions to Brazilian SMBs.
• Grupo Hinova: Brazilian IT services and solutions provider for retail and corporate automation. Comparable in commercial automation and IT services targeting Brazilian corporate clients, similar mid-market scale.
• Stefanini: Major Brazilian IT consulting, systems integration, and digital solutions provider. Directly comparable as a domestic IT services and consulting counterpart serving Brazilian corporate clients, though at vastly larger scale.
• Stone (Linx): Brazilian payments and POS technology company (via Linx) directly serving the commercial automation and retail technology segment. Highly comparable in Automação Comercial focus and Brazilian SMB/corporate market.

Regional players

• Multilaser: Brazilian IT hardware and electronics manufacturer/distributor. Comparable in IT equipment and accessories distribution to Brazilian corporate customers, with deeper product manufacturing capabilities.
• Positivo Tecnologia: Brazilian technology company selling IT hardware, servers, and accessories. Overlaps with Alfa's Acessórios and IT Infrastructure Upgrade offerings in the Brazilian corporate channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@alfasolutions
• LinkedInlinkedin.com/company/alfa-solutions-brasil
• Instagraminstagram.com/alfasolutions
• Facebookfacebook.com/alfasolutionsbrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfa Solutions