What Grupo Hinova does

Grupo Hinova is a privately held Brazilian technology group, founded around 2006 and headquartered in Belo Horizonte, Minas Gerais, that serves approximately 15,000 customers across two tightly related verticals: vehicle protection associations (associações de proteção veicular) and vehicle tracking central stations (centrais de rastreamento). The group operates as a federation of more than eleven wholly-owned subsidiaries — Hinova Soluções Digitais (core software), Hinova Pay (BACEN-regulated digital bank), Hinova Cash (working capital and receivables advances), Hinova Cobrança (collection automation), Hinova Conecta (M2M/IoT connectivity), Hinova Equipamentos (tracking hardware), Hinova Benefícios (membership benefits), Hinova Mobile (mobile applications), Hinova Consult (ISO 9001 and process consulting), and Hinova I.A. (AI virtual assistant) — delivering a portfolio of more than 60 products anchored on the SGA association management system. The 2022 merger with Têxvn Group added the planA ERP and brought combined experience to ~18 years.

The technological core combines vertical SaaS (SGA, SGC, PowerCRM, Workflow, Hinova BI), a payment institution regulated by the Banco Central do Brasil, multi-carrier M2M connectivity managed through the Árya platform across 300,000+ chips hosted on Google Cloud, proprietary vehicle tracking hardware (HE-114, HE-212, HE-214W) with exclusive instant-blocking technology, and an AI-powered WhatsApp-based virtual assistant trained for the sector. The business model blends recurring SaaS subscriptions, payment transaction fees, hardware sales (including a facilitated "Venda Facilitada" program), working-capital interest income, professional consulting fees, and benefits commissions. Pricing is quote-based and sales-assisted across all products, with no disclosed self-serve channel.

The go-to-market is sales-led and event-driven: the company operates inbound via its website, maintains an active content presence through Hinova Magazine, sponsors 60+ American football teams and leagues (including an exclusive Arena MRV lounge), and exhibits at the segment's principal trade shows (Exposec, Fenaprove, Conprosev, FPV Goiás). Romi and Sanders are principal partners; reported headcount is 101–250 employees. Certifications referenced include LGPD compliance and an ISO 27001 commitment in the privacy policy; the company holds no disclosed external institutional investors and reports no funding rounds.

Name

Grupo Hinova

Legal name

Hinova Soluções Digitais

Website

https://hinova.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Hinova is a Brazilian technology group serving approximately 15,000 vehicle protection associations and tracking companies with an integrated ecosystem of 60+ products spanning management software, BACEN-regulated payments, M2M/IoT connectivity, tracking hardware, AI, and consulting.

Ownership category

akta.pro rank

Product category

Vehicle Protection and Tracking Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Service Management (ESM) Platforms (HDAEALAB)

akta.pro secondary industries

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Technology, Software & IT Services (FSABACAJ)

Keywords

• Association management software
• Vehicle tracking systems
• M2M IoT connectivity
• Payment processing services
• Vehicle protection technology

Headquarters

HQ city

Ouro Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Licensing and Subscriptions (SGA, SGC, PowerCRM, Hinova BI): SaaS/software licensing fees for association management, collection management, CRM, and business intelligence systems, sold on a subscription basis to vehicle protection associations and tracking companies.
2. M2M/IoT Connectivity Services: Sale of M2M chips for vehicle trackers and POS terminals, along with connectivity management services. Revenue is generated through chip sales and recurring data plan fees, with options for customized individual or shared plans.
3. Payment Processing (Hinova Pay): Hinova Pay acts as a payment institution authorized by BACEN, issuing and processing boleto payments for associations and tracking companies, generating revenue through transaction processing fees.
4. Vehicle Tracking Hardware: Sale of vehicle tracking devices (HE-114, HE-212, HE-214W) to associations and tracking companies. Hardware is sold as a one-time product or via loan/comodato arrangements.
5. Professional Services and Consulting: Business consulting services including ISO 9001 implementation, process optimization, strategic consulting, and training courses. Revenue generated through project-based consulting engagements and training programs.
6. Employee Benefits Solutions (Hinova Benefícios): Employee benefit products including health insurance, dental plans, pet assistance, funeral assistance, residential assistance, car replacement, and telemedicina services, sold to associations and companies as a benefits package.
7. Financial Products (Capital de Giro, Antecipação de Recebíveis): Working capital loans and accounts receivable advances provided to associations and businesses, generating interest and fee income.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Grupo Hinova is a Brazilian technology group that builds and sells an integrated ecosystem of software, IoT connectivity, payment processing, tracking hardware, and consulting services dedicated to vehicle protection associations (associações de proteção veicular) and vehicle tracking companies. The portfolio is anchored on the SGA association management system and PowerCRM, supplemented by Hinova BI analytics, Hinova I.A. AI virtual assistant, Hinova Pay digital payments (BACEN-authorized), Árya M2M chip management, vehicle trackers (HE-114, HE-212, HE-214W), Hinova Cash working capital solutions, and Hinova Benefícios member benefits packages.

Product overview

Grupo Hinova operates as a diversified technology group serving the Brazilian vehicle protection and tracking association market. The group is organized into multiple subsidiaries—Hinova Soluções Digitais (digital management systems), Hinova Benefícios (employee and member benefits), Hinova Cash (working capital and receivables), Hinova Pay (digital payments and banking), Hinova Cobrança (debt collection), Hinova Conecta (IoT/M2M connectivity), Hinova Equipamentos (tracking hardware), Hinova Mobile (mobile access), Hinova Consult (process and strategy consulting), and Hinova I.A. (AI-powered automation). The product portfolio of more than 60 solutions is centered on the SGA (Sistema de Gerenciamento de Associações) association management system as the operational core, supplemented by the PowerCRM customer relationship management platform, the Workflow process automation tool, and the Hinova Mobile app ecosystem. Financial operations are handled through Hinova Pay (digital payments), Hinova Cash (working capital), and Hinova Cobrança (debt collection), while connectivity and hardware are covered by Hinova Conecta (M2M chips, Árya management platform, Localização Garantida) and Hinova Equipamentos (HE-114, HE-212, HE-214W trackers). AI-driven automation is delivered via Hinova I.A., and strategic consulting services are provided through Hinova Consult. All of these products are designed to serve associations of vehicle protection, vehicle tracking companies, and third-sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• SGA (Sistema de Gerenciamento de Associações) Comprehensive association management system designed for vehicle protection associations and third-sector organizations (NGOs, unions, cooperatives, clubs, condominiums, federations, institutes), supporting member management, billing, communication, and operational workflows.
• PowerCRM Customer relationship management system tailored for vehicle protection associations and tracking company central stations, providing lead management, sales tracking, and member engagement tools.
• SGC (Sistema de Gestão de Cobrança) / Hinova Cobrança

Quantifiable outcome

• Hinova serves approximately 15,000 customers across vehicle protection associations and tracking companies
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 1NCEcoreTechnology or Integration · 10 June 20241NCE and Grupo Hinova formed a strategic partnership to offer enhanced IoT connectivity to the Brazilian vehicle protection and tracking sector. The partnership provides multi-carrier M2M connectivity with private APN, supporting the operations of associations and tracking companies with reliable and stable network coverage.
• LeCuponminorGTM or Marketing PartnerLeCupon partnered with Hinova Mais to create a strategic collaboration at Fenaprove 2023, offering premium benefit services including Telemedicina. The partnership combined Hinova's association customer base with LeCupon's rewards and benefits platform to enhance member retention and engagement.
• Téxvn GruopcoreStrategic or Co-development PartnerTéxvn Gruop, a company focused on technology, marketing, and product services, merged into Grupo Hinova. The ERP planA product from Téxvn became part of the Hinova portfolio, combining 18 years of experience from both companies into a stronger group with shared values of ethics, commitment, inclusion, and collaborative culture.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TOTVS: Brazil's largest enterprise software company, offering ERP, CRM, and vertical management platforms. It overlaps with Hinova's SGA and PowerCRM products for associations and SMBs, but operates across many verticals rather than specializing in vehicle protection.
• Senior Sistemas: Brazilian enterprise management software provider with HCM, ERP, and access & security offerings. Comparable to Hinova as a domestic management-platform vendor, though broader in scope and not specialized in the vehicle protection vertical.
• Stone Co. Major Brazilian payments acquirer and banking platform. Comparable to Hinova Pay's role as a BACEN-authorized payment institution serving SMB and association customers, but with vastly greater scale and broader merchant focus.
• PagSeguro (PagBank): Brazilian digital payments and banking platform serving SMBs and individuals. Comparable to Hinova Pay's digital banking and boleto processing offering, with overlapping SMB customer base but broader consumer reach.
• Linx (Stone Co.): Brazilian payments and retail management software company, part of Stone Co. Comparable to Hinova's Hinova Pay on the payments side and SGA/PowerCRM on the SMB management side, but focused on retail rather than associations.

Regional players

• Intelbras: Major Brazilian electronics and telecommunications hardware manufacturer, including connectivity and security equipment. Comparable to Hinova Equipamentos on hardware production and to Hinova Conecta on telecom/IoT infrastructure in the Brazilian market.

Direct peers

• Conta Azul: Brazilian SaaS platform for SMB financial and operational management. Closely comparable to Hinova's SGA and Hinova Pay combination for small and medium businesses, though without the vehicle protection vertical specialization or fintech license.
• Sascar (Michelin): Brazilian vehicle tracking and fleet management provider owned by Michelin. Directly comparable to Hinova Equipamentos (HE-114/HE-212/HE-214W trackers) and Hinova Conecta M2M/IoT services for fleet operators.
• Autotrac (Stellantis): Brazilian vehicle tracking and fleet management company owned by Stellantis. Directly comparable to Hinova Conecta and Hinova Equipamentos on the tracking hardware, connectivity, and central-station software side.

Emerging players

• Movidesk (Zenvia): Brazilian customer service and helpdesk platform, part of Zenvia. Comparable to Hinova I.A.'s customer service automation and to PowerCRM features, with similar WhatsApp-first GTM targeting Brazilian SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hinovasolucoesdigitais
• Xx.com/GrupoHinova

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Hinova