What Dolce Casa does

Dolce Casa SRL, trading as Dolce Casa Outlet, is an Italian direct-to-consumer e-commerce furniture retailer founded in 2015 and headquartered in Trapani, Sicily. The company sells a broad catalogue of home furniture and accessories across categories including kitchens (fixed and modular), bedrooms, beds, wardrobes, sofas, sideboards, shoe storage, bookshelves, tables and chairs, lighting, children's rooms, office furniture, bathrooms, and entryway solutions. Its offering spans price points from budget chairs at €19.90 to premium bedroom sets above €2,000, with a "Summer Sale" promotion offering up to 60% off selected items. The company also runs a custom kitchen design service (Progettazione Cucine) where customers can specify dimensions and finishes.

The underlying technology stack is the Shopify e-commerce platform, which powers dolcecasaoutlet.it with integrated payment processing, inventory management, and customer accounts. The company is registered as an Italian Società a responsabilità limitata (SRL) with a stated share capital of €10,200. It does not operate proprietary technology beyond the standard Shopify storefront and has no disclosed AI/ML capabilities, API platform, or mobile app. Marketing and customer support are handled through Facebook, Instagram, TikTok, email newsletter, and WhatsApp Business.

The business model is straightforward one-time unit sales of furniture at outlet-style prices with home delivery across Italy. Payment options include major cards plus Klarna and PayPal for installments, and free shipping is offered for orders exceeding €450. Optional professional assembly is available on request. Customer segments are horizontal, targeting Italian residential homeowners and budget-conscious furniture shoppers; no enterprise customers, named accounts, or B2B channels were disclosed. Distribution is exclusively through the company's own e-commerce storefront — no third-party resellers, marketplaces, or physical retail were identified.

Name

Dolce Casa

Legal name

Dolce Casa SRL

Website

https://dolcecasaoutlet.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Dolce Casa Outlet is an Italian direct-to-consumer e-commerce furniture retailer, operating a Shopify-powered online store selling discounted kitchens, bedrooms, sofas, and home accessories to residential consumers across Italy.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Kitchen Countertop Appliances Retail (CRACADAA), Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Home furniture retail
• Outlet furniture store
• Kitchen furniture
• Bedroom collections
• Home accessories

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of furniture products including kitchens, bedrooms, living room furniture, sofas, and home accessories through their e-commerce platform. Products are sold at outlet/discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dolce Casa Outlet is an Italian e-commerce retailer that sells home furniture and accessories — kitchens, bedrooms, beds, wardrobes, sofas, sideboards, shoe storage, bookshelves, tables and chairs, lighting, children's rooms, office furniture, bathroom furniture, and entryway solutions — at outlet/discounted prices through a Shopify-powered online store. The company also offers a custom kitchen design service (Progettazione Cucine) where customers consult with designers and provide room measurements for tailored kitchen solutions.

Product overview

Dolce Casa Outlet is an Italian e-commerce furniture retailer offering a comprehensive range of home furnishings through a Shopify-powered online platform. The product portfolio spans multiple categories including kitchens (Cucine - both fixed and modular), bedroom collections (Camere da Letto), beds (Letti), wardrobes (Armadi), sofas and armchairs (Divani e Poltrone), sideboards (Madie), shoe storage (Scarpiere), bookshelves (Librerie), tables and chairs (Tavoli e Sedie), lighting (Illuminazione), children's rooms (Camerette), office furniture (Ufficio), bathroom furniture (Bagno), and entryway solutions (Ingressi). Products are organized by room/living space and style lines including Linea Moderno Contemporanea and Linea Shabby Chic. The company also offers custom kitchen design services. With 374 products across 77 on sale items, pricing ranges from budget-friendly options (chairs from €19.90) to premium furniture (beds up to €2,990).

Differentiator

Problem solved

Functional benefit

Products and services

• Cucine (Kitchens)
• Camere da Letto (Bedroom Collections)
• Letti (Beds)
• Armadi (Wardrobes)
• Divani e Poltrone (Sofas and Armchairs)
• Madie e Credenze (Sideboards and Cabinets)
• Scarpiere (Shoe Storage)
• Librerie (Bookcases and Shelving)
• Tavoli e Sedie (Tables and Chairs)
• Illuminazione (Lighting)
• Camerette (Children's Room Furniture)
• Ufficio (Office Furniture)
• Bagno (Bathroom Furniture)
• Ingressi (Entryway Furniture)
• Progettazione Cucine (Custom Kitchen Design Service)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• KlarnaminorOthersBuy-now-pay-later service enabling installment payments for Dolce Casa customers.
• PayPalminorOthersPayment processor enabling secure transactions and installment payment options for customers.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Dolce Casa online store with payment processing, inventory management, and customer account features.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global furniture retail incumbent with strong Italian presence. IKEA competes across many of the same categories (kitchens, bedrooms, living room) and offers both showroom and online channels, but at much larger scale with private-label product lines.
• Conforama: European furniture and home goods retailer with significant Italian operations. Competitor in mass-market home furnishings with both physical stores and e-commerce channels across overlapping categories.
• Wayfair: Large online furniture and home goods retailer with broad SKU coverage similar to Dolce Casa's 374+ products. Operates pan-European and is a major e-commerce competitor to multi-category furniture retailers.

Direct peers

• Mondo Convenienza: Italian furniture and home goods retailer operating showrooms and e-commerce. Direct domestic competitor offering complete home solutions at accessible price points, similar to Dolce Casa's outlet positioning and broad category coverage.
• Beliani: European online furniture retailer offering affordable designer-style furniture across living, dining, bedroom, and outdoor categories. Closely comparable in online-only model, broad assortment, and value pricing strategy.
• Westwing: European e-commerce home and living retailer with curated furniture and decor offerings. Operates primarily online with a focus on design-led, mid-market products—closely aligned with Dolce Casa's online model and pricing tier.
• Kave Home: Spanish/Italian-origin online-first furniture retailer offering designer furniture for living rooms, bedrooms, dining rooms, and outdoor spaces. Direct competitor in the mid-market European e-commerce furniture category with similar multi-category breadth.
• Vente-unique.com: French online furniture retailer with multi-category assortment (living room, bedroom, kitchen, decor) at accessible price points. Direct competitor in the European online outlet/value-priced furniture space.
• Maison du Monde: French home furniture and decor retailer operating online and through physical stores across Europe. Comparable in product breadth across room categories and style-based merchandising approach.

Regional players

• Scavolini: Italian kitchen manufacturer and retailer with strong domestic brand recognition. Comparable specifically in the kitchen category where Dolce Casa offers its 'Progettazione Cucine' design service, though Scavolini operates more as a brand-led kitchen specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dolcecasaoutlet
• Instagraminstagram.com/dolcecasaoutlet
• TikToktiktok.com/@dolcecasaoutlet
• LinkedInlinkedin.com/company/dolcecasasrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolce Casa