Integrative Spine & Sports

What Integrative Spine & Sports does

Integrative Spine & Sports is a physician-owned, direct-to-consumer specialty medical practice headquartered in New York City, operating two clinic locations in Manhattan (Upper West Side at 240 West 73rd Street and East Side at 286 Madison Avenue, Suite 1601). Founded in 2010 by Dr. Sonali Lal (a board-certified pain management and regenerative medicine physician) and Dr. David S. Williams (a sports chiropractor), the practice delivers non-surgical and minimally-invasive treatment for musculoskeletal conditions, sports injuries, and chronic pain. Service offerings span regenerative medicine (PRP at $1,450 per injection, BMAC, Lipogems, Cell Therapy), pain management (epidural steroid injections, Botox, trigger point injections), sports medicine and chiropractic care (Active Release Technique, Graston, spinal decompression, shockwave/EPAT), physical therapy (including pelvic floor therapy and running gait analysis), and podiatry.

The underlying technology combines FDA-supported regenerative and image-guided procedural modalities (ultrasound-guided Tenex, hyaluronic acid viscosupplementation, PRP/BMAC autologous biologics) with manual therapy certifications (ART, Graston, FRC) and adjunctive services (acupuncture, IV hydration, massage). Service delivery is performed by a multidisciplinary team of approximately 13 named clinical providers including board-certified physicians, Doctors of Chiropractic, Doctors of Physical Therapy with sports clinical specialist credentials, a nurse practitioner, and physician assistants.

The business model is fee-for-service professional services with pay-as-you-go billing, distributed across diversified patient personas (athletes, chronic pain sufferers, prenatal/postpartum patients, desk-bound professionals) acquired primarily through SEO-optimized website content, patient referrals, and hospital system affiliations with Weill Cornell Medicine, NewYork-Presbyterian Hospital, and Columbia University Medical Center. No funding rounds, parent company, or external investors are disclosed; the practice operates as an independent physician-owned entity serving the Manhattan market only.

Name

Integrative Spine & Sports

Legal name

Integrative Spine & Sports

Website

https://integrativespineandsports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrative Spine & Sports is a physician-owned Manhattan medical practice operating two clinics that deliver non-surgical musculoskeletal, sports, and regenerative medicine services to athletes, chronic pain sufferers, and prenatal/postpartum patients on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Chiropractic & Performance Care (HSADALAB), Spine (Orthopedic Spine) (HLAKALAE), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Sports medicine services
• Regenerative medicine therapy
• Pain management services
• Chiropractic care
• Physical therapy services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Consultation and Treatment Services: Revenue generated from office consultations, diagnostic evaluations, and therapeutic procedures performed at clinic locations including PRP injections, BMAC therapy, chiropractic adjustments, physical therapy sessions, and various injection therapies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Integrative Spine & Sports is a Manhattan-based multidisciplinary medical practice delivering non-surgical and minimally invasive musculoskeletal care, including regenerative medicine (PRP, BMAC, Lipogems, Cell Therapy), pain management injections, sports chiropractic techniques (ART, Graston), physical therapy, and complementary therapies. The practice combines board-certified physicians, sports chiropractors, and physical therapists across two clinic locations to treat acute injuries and chronic spine, joint, tendon, and muscle conditions.

Product overview

Integrative Spine & Sports is a comprehensive wellness center offering a multidisciplinary approach to musculoskeletal, sports, and regenerative medicine. The practice operates as a single unified healthcare delivery platform combining multiple treatment modalities including regenerative medicine (PRP, BMAC, Lipogems, Cell Therapy), pain management, sports medicine, chiropractic care, physical therapy, and complementary therapies. The core offering centers on non-surgical, minimally-invasive treatments for acute injuries and chronic conditions, with services spanning from diagnostic assessment through rehabilitation. The practice provides traditional therapies alongside advanced technologies such as Tenex, Shockwave (EPAT), Hyaluronic Acid Injections, and Botox, supported by complementary services including acupuncture, IV hydration, massage therapy, and pelvic floor therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Platelet Rich Plasma (PRP) Therapy Regenerative treatment using a patient's own blood, processed via centrifuge to concentrate platelet-rich plasma, then re-injected at the injury site to support soft tissue regeneration and healing. Targeted at individuals with musculoskeletal injuries seeking non-surgical, non-pharmacological care.
• Bone Marrow Aspirate Concentrate (BMAC) Therapy Minimally invasive cell-based treatment that extracts a patient's bone marrow, removes excess water to concentrate it, and injects it into affected musculoskeletal areas. Contains mesenchymal stem cells that support a regenerative healing environment.
• Sports Medicine Comprehensive sports medicine program offering evaluation and personalized non-surgical and minimally invasive treatment plans, integrating cellular therapy, Lipogems, ART, Graston, BMAC, PRP, joint fluid replacement, and non-surgical spinal decompression. Targeted at athletes and active individuals.
• Pain Management Comprehensive pain management solutions for acute injuries and chronic conditions, including epidural steroid injections and non-surgical approaches tailored to the patient's injury, condition, health, and lifestyle. Targeted at chronic pain sufferers.
• Chiropractic Care / Sports Chiropractic Team-based sports chiropractic service for sports-related injuries and any condition that limits activity or causes chronic pain. Includes Active Release Technique (ART) and Graston Technique. Targeted at athletes and individuals with chronic pain.
• Active Release Technique (ART) Soft tissue movement-based massage technique using specific hand pressure and movement to release trapped tissues and treat injuries to muscles, tendons, ligaments, fascia, and nerves. Targeted at patients with soft tissue injuries.
• Graston Technique Instrument-assisted soft tissue mobilization technique that detects and treats scar tissue and restrictions in muscles, tendons, and ligaments. Targeted at patients with musculoskeletal soft tissue restrictions.
• Physical Therapy Physical therapy and rehabilitation programs including pre-rehab and post-surgical rehabilitation, pelvic floor therapy, and running gait analysis. Targeted at patients requiring rehabilitation and functional restoration.
• Hyaluronic Acid Injections Joint fluid replacement/viscosupplementation for knee osteoarthritis. Hyaluronic acid lubricates joints, reduces friction and inflammation, and supports growth of new cells and tissues. Targeted at patients with knee osteoarthritis.
• Tenex Procedure Minimally invasive treatment using ultrasonic energy under ultrasound guidance to break down and remove damaged or scarred tendon and fascia tissue. Targeted at patients with chronic tendon pain.
• Spinal Decompression Non-surgical spinal decompression therapy for back pain and spinal conditions. Targeted at patients with herniated discs, stenosis, and related spinal conditions.
• Shockwave Therapy (EPAT) Extracorporeal Pulse Activation Technology that stimulates the body's natural healing processes to accelerate tissue regeneration for musculoskeletal conditions. Targeted at patients with chronic soft tissue conditions.
• Lipogems Cellular therapy using a patient's own fat tissue to promote healing and regeneration of musculoskeletal tissues. Targeted at patients seeking regenerative alternatives to surgery.
• Cell Therapy Treatment designed to help the body heal itself by aiding regeneration of injured soft tissue such as ligaments, tendons, and muscles. Targeted at patients with soft tissue injuries.
• Prehab and Post-Surgical Rehabilitation Physical therapy programs designed for patients before and after surgical procedures to optimize recovery outcomes. Targeted at patients undergoing or recovering from orthopedic surgery.
• Pelvic Floor Therapy Specialized therapy program to diagnose pelvic floor disorders, improve biomechanics, and eliminate pain. Targeted at patients with pelvic floor dysfunction, including prenatal and postpartum patients.
• Running Gait Analysis Analysis service evaluating running mechanics to identify issues that may contribute to injury or performance limitations. Targeted at runners seeking injury prevention or performance improvement.
• Podiatry Podiatric services for foot and ankle conditions, including both surgical and non-surgical care. Targeted at patients with foot and ankle disorders.
• Therapeutic Botox Injections Botox injections for migraines and neck pain that relax overactive muscles and block pain signals, with effects taking 3–7 days and lasting 3–4 months. Targeted at patients with chronic migraines and cervical muscle spasm.
• Traumeel Therapy Homeopathic treatment using botanical extracts and natural minerals to reduce inflammation and promote healing, without the side effects of steroids or pharmaceuticals. Targeted at patients seeking non-pharmaceutical pain and inflammation management.
• Trigger Point Injections Injection treatment that relieves muscle tension and pain through targeted injections into trigger points. Targeted at patients with myofascial pain and muscle tension.
• IV Hydration Therapy IV therapy service for hydration and wellness support. Targeted at patients seeking wellness and recovery support.

Quantifiable outcome

• BMAC therapy has 82.2% mean marketed clinical efficacy based on data from 36 clinics
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Functional Range Conditioning (FRC)coreTechnology or IntegrationCertification and methodology partnership for mobility and movement assessment. FRC is a comprehensive system for improving joint health and movement quality.
• Graston TechniquecoreTechnology or IntegrationProvider certification for instrument-assisted soft tissue mobilization technique used in treatment of musculoskeletal conditions.
• Active Release Technique (ART)coreTechnology or IntegrationProvider certification for soft tissue movement-based massage technique for treating injuries to muscles, tendons, ligaments, fascia, and nerves.
• Weill Cornell MedicineflagshipStrategic or Co-development PartnerAcademic medical center affiliation providing access to research, medical education, and collaborative patient care opportunities in New York City.
• NewYork-Presbyterian HospitalflagshipStrategic or Co-development PartnerMajor New York City hospital system affiliation for patient referrals and collaborative musculoskeletal care.
• Columbia University Medical Center (CUMC)flagshipStrategic or Co-development PartnerAcademic medical center partnership for orthobiologics research and regenerative medicine collaboration in NYC.
• Society of Interventional Radiology (SIR)coreStrategic or Co-development PartnerMedical society affiliation for minimally-invasive procedure specialists providing guidelines and best practices.
• American Institute of Ultrasound in Medicine (AIUM)coreStrategic or Co-development PartnerMedical ultrasound accreditation organization ensuring quality standards for diagnostic and procedural ultrasound.
• New York College of podiatrycoreStrategic or Co-development PartnerPodiatric medicine educational institution partnership for foot and ankle care specialists.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Regenexx: National physician network focused exclusively on interventional orthobiologics (PRP, BMAC, cell therapy). Direct competitor on the regenerative medicine side of ISS's service line, though with a more standardized franchise model and less traditional PT/chiropractic integration.

Broad incumbents

• ATI Physical Therapy: National outpatient PT chain with sports medicine and workers' compensation programs. Adjacent competitor for the physical therapy and rehabilitation portion of ISS's practice, particularly with employer and payer contracts ISS does not currently hold.
• Rothman Orthopaedics: Large multi-site orthopedic specialty group with established NYC-area presence. Comparable as a sports medicine and joint preservation provider, with much greater scale and geographic reach but less of an integrative/regenerative focus.
• Mount Sinai Orthopedics: Health-system orthopedic and sports medicine service line serving Manhattan and the broader NYC metro. Comparable service mix (sports med, pain management, PT) and competes directly with ISS for hospital-network referrals and insured patients.
• NYU Langone Orthopedic Surgery & Sports Medicine: Academic medical center department covering sports medicine, orthopedics, rehabilitation, and pain management in NYC. Overlaps with ISS on outpatient non-surgical sports medicine and rehab, and competes for the same affluent Manhattan patient pool with greater insurance leverage.
• Hospital for Special Surgery: NYC-based global leader in orthopedic and sports medicine, with a large rehabilitation footprint and academic affiliations. Directly comparable on musculoskeletal/sports specialty care, but at significantly greater scale and with broader orthopedic surgery capability that ISS does not offer.
• Ivy Rehab Network: Large outpatient physical therapy and specialty rehab network with multiple NYC-area locations. Comparable on the PT, sports rehab, and post-surgical rehabilitation portions of ISS's offering, though it does not match ISS's regenerative medicine or pain management capabilities.

Direct peers

• New York Bone & Joint Specialists: Manhattan-based multi-specialty orthopedic and sports medicine practice offering non-surgical and surgical musculoskeletal care. Closest like-for-like peer in terms of city, patient demographic, and conservative treatment philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/issnyc
• Facebookfacebook.com/NycISSMidtown

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrative Spine & Sports