RE/MAX of Boulder

What RE/MAX of Boulder does

RE/MAX of Boulder is an independently owned and operated real estate brokerage franchise operating under the RE/MAX brand in Boulder, Colorado. Founded in 1977, the firm serves residential buyers and sellers across the Colorado Front Range, including Boulder, Niwot, Louisville, Broomfield, and broader Denver metro markets, with listings spanning single family homes, condos, land, income, rentals, mobile homes, commercial, townhouse, farm, and multi-family properties. The office is led by President Tom Kalinski and CTO Tyler Dock, and maintains a staff in the 101-250 range.

The firm operates a web-based property search portal powered by BoldTrail technology and supplied with MLS data from IRES, featuring both a classic search interface and a beta-stage AI-powered search ('Search with AI') intended to personalize property discovery. Distribution extends through MLS, the RE/MAX national referral network, and direct agent-led engagement with consumers, supported by an InsideRE-managed communication and consent layer.

RE/MAX of Boulder earns revenue through standard real estate brokerage commissions on completed transactions, with rates negotiated between agents and clients rather than publicly disclosed. As a franchisee, the office pays franchise fees and complies with RE/MAX brand standards in exchange for access to national marketing, technology platforms, and the cross-market referral system. The customer base consists primarily of individual residential buyers and sellers, supplemented by licensed real estate agents recruited into the office.

Name

RE/MAX of Boulder

Legal name

RE/MAX of Boulder

Website

https://boulderco.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX of Boulder is an independently owned real estate brokerage franchise serving residential buyers and sellers across Boulder and the Colorado Front Range, operating an MLS-driven property search portal with a beta AI search feature.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Standard real estate brokerage commission model where the firm and its agents earn commissions on property transactions (both sales and purchases). Commission rates are typically split between listing agent and buyer's agent, with RE/MAX of Boulder taking a portion as franchise fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RE/MAX of Boulder is an independently owned and operated franchise real estate brokerage serving the Colorado Front Range market, including Boulder, Niwot, Louisville, Broomfield, Denver and surrounding communities. The firm provides residential property listing and search services through its website, connects buyers and sellers with licensed real estate agents, and offers home valuation tools. It also recruits affiliated agents to operate under the RE/MAX brand.

Product overview

RE/MAX of Boulder operates as a real estate brokerage offering a unified web platform for property search and listing services. The platform provides AI-powered search functionality (Search with AI BETA) alongside traditional listing browsing, agent finder services, and home valuation tools. Properties span multiple categories including single family, condos, land, income properties, rentals, and commercial listings across Colorado communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Search and Listing Platform Web-based property search and listing platform serving home buyers and sellers in Boulder, Niwot, Louisville, Broomfield, Denver, and surrounding Colorado Front Range communities. Offers property browsing, saving favorites, similar property suggestions, and contact-to-agent functionality.
• Home Seller Valuation Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• RE/MAX Franchise SystemcoreChannel Partner/ Reseller/ DistributorRE/MAX of Boulder operates as an independently owned and operated franchise of the RE/MAX real estate brand. The franchise provides brand recognition, national marketing, referral network access, technology platforms, and operational support in exchange for franchise fees and compliance with brand standards.
• IRES (Information and Real Estate Services, LLC)coreTechnology or IntegrationMLS data provider supplying listing information to the RE/MAX of Boulder website. Data is used under limited non-commercial license for consumer property search functionality.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zillow Group: Dominant consumer real estate search platform that drives much of the buyer traffic RE/MAX of Boulder's agents convert. Not a direct brokerage competitor at the local level, but shapes listing discovery, pricing expectations, and commission pressure industry-wide.

Emerging players

• eXp Realty: Cloud-based brokerage with growing Colorado agent count and lower overhead franchise model. Competes for agent recruitment with RE/MAX of Boulder, particularly among newer or cost-sensitive agents.
• The Real Brokerage: Tech-enabled, agent-centric brokerage with an expanding Colorado roster and revenue-sharing model. Comparable to RE/MAX of Boulder in targeting independent agents and competes for the same Boulder-area talent pool.
• Redfin (Colorado): Tech-enabled brokerage offering buyer-side rebates and lower-fee listing service in Boulder/Denver. Comparable on the demand side (home buyers/sellers) but with a fundamentally different cost structure and lead generation model.

Direct peers

• HomeSmart (Colorado): National brokerage with significant Colorado Front Range agent presence offering 100% commission plans. Direct competitor for agent recruitment and listings across Denver metro and surrounding communities.
• Berkshire Hathaway HomeServices (Colorado): National franchise brokerage with a Colorado Front Range presence serving similar luxury and mid-tier residential segments. Comparable model — independently owned franchise operating under a recognized national brand.
• Keller Williams Realty (Boulder/Denver): Large agent-centric franchise brokerage with established Front Range offices. Competes for the same agent recruiting pool and consumer mindshare in Boulder County and surrounding metros.
• Coldwell Banker Realty (Colorado): Operates a competing franchise real estate brokerage serving the Boulder/Denver metro with agent-based residential sales. Directly comparable as a similarly structured franchise brokerage targeting home buyers and sellers in the same Front Range geography.
• Sotheby's International Realty (Boulder): Luxury-leaning franchise brokerage serving Boulder's high-end segment with listings overlapping at the $2M-$5M+ price band visible on RE/MAX of Boulder's website. Direct competitor for premium listings and affluent buyers.
• Compass Real Estate (Colorado): Tech-forward residential brokerage with active agent representation across Boulder and Denver. Competes for the same agent talent and premium listings, with stronger in-house technology platform than RE/MAX of Boulder's BoldTrail stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights1 record

Customer concentration

• Xx.com/REMAXofBoulder
• Facebookfacebook.com/remaxofboulder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX of Boulder