Carrentals.co.uk

What Carrentals.co.uk does

Carrentals.co.uk is a consumer-facing car rental price comparison platform established in 2005 and operated by Dutch parent EasyTerra B.V. (registered in Leeuwarden, KvK 01104443). The platform aggregates inventory from major rental suppliers — including Alamo, Europcar, Hertz, Avis, Budget, Sixt, Enterprise, National, and Thrifty — into a single search and booking experience covering 24,000+ pickup locations across 140+ countries, with localized language and currency support in at least eleven languages. Its core product surfaces the lowest available rates, offers a best-price guarantee, free cancellation up to 48 hours prior to pickup, and a curated "Worry-Free" option bundling excess cover and unlimited mileage. An adjacent motorhome rental comparison module and a self-service FAQ round out the offering.

Underlying the product is an aggregator/affiliate technology stack that connects consumer demand with supplier inventory via integrated booking flows, without adding markup to quoted rates. Distribution is entirely digital and self-serve, relying heavily on SEO-optimized destination and airport landing pages, content marketing across travel guides, and accumulated verified customer reviews (8.7/10 across 15,836+ reviews) as a trust signal.

The business model is a referral and transaction commission model: Carrentals.co.uk earns affiliate/referral fees and per-booking commissions from rental suppliers when customers complete a booking through the platform, plus optional upsell revenue from the Worry-Free protection bundle. It serves individual leisure travelers (primary segment) and business travelers (secondary) as a horizontal consumer platform, with no named enterprise or B2B anchor accounts.

Name

Carrentals.co.uk

Legal name

EasyTerra B.V.

Website

https://carrentals.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrentals.co.uk is a consumer car rental price comparison and booking aggregator operating across 140+ countries and 24,000+ pickup locations since 2005, earning referral and transaction commissions from rental suppliers while serving individual leisure and business travelers.

Ownership category

akta.pro rank

Product category

Travel Price Comparison (Car Rental)

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Local City / In-Town Car Rental (THADAAAC), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH)

Keywords

• Car rental comparison
• Vehicle hire booking
• Travel price aggregator
• Airport car rental
• Online travel marketplace

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Referral/Affiliate Fees: Earns referral fees from car rental companies when customers book through the platform. Acts as an intermediary between consumers and rental suppliers without adding markup to quoted prices.
2. Transaction Commission: Collects commissions from rental companies for each completed booking made through the platform, based on the transaction value of each reservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Carrentals.co.uk operates a car rental price comparison and booking platform that aggregates offers from over 50 car rental suppliers across 140+ countries and 24,000+ pickup locations. The service enables consumers to search, compare, and book rental vehicles at the lowest available prices, with transparent all-inclusive rates, free cancellation up to 48 hours prior, a best price guarantee, and a Worry-Free option including excess cover and unlimited kilometres.

Product overview

Carrentals.co.uk operates as a car rental price comparison platform that aggregates offers from over 50 car rental providers across more than 140 countries. The core product is the car hire comparison service, which enables users to search, compare, and book rental vehicles. Additional offerings include motorhome rental comparison and FAQ/customer support services. The platform is owned and operated by EasyTerra B.V., a company registered in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Hire Comparison Service A price comparison platform that aggregates and compares car rental offers from over 50 rental companies worldwide, enabling individual consumers and travelers to find and book vehicles at the lowest prices. Features include free cancellation up to 48 hours prior, best price guarantee, and a Worry-Free option with excess coverage and unlimited kilometres.
• Motorhome Rental Comparison Service

Quantifiable outcome

• 8.7/10 average customer satisfaction rating based on 15,836+ reviews
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• AlamocoreChannel Partner/ Reseller/ DistributorMajor car rental company featured on the platform with pickup locations across the UK and internationally. Offers various vehicle classes from economy to luxury through the comparison platform.
• EuropcarcoreChannel Partner/ Reseller/ DistributorInternational car rental company providing vehicles through the Carrentals.co.uk comparison platform, with widespread airport and city presence.
• HertzcoreChannel Partner/ Reseller/ DistributorGlobal car rental brand available for comparison on the platform, offering premium and standard vehicles across major travel destinations.
• AviscoreChannel Partner/ Reseller/ DistributorInternational car rental supplier featured on the platform with extensive airport locations and diverse vehicle fleet options.
• BudgetcoreChannel Partner/ Reseller/ DistributorValue-focused car rental company available through the comparison platform, offering affordable options for budget-conscious travelers.
• SixtcoreChannel Partner/ Reseller/ DistributorPremium car rental company featured on the platform offering luxury vehicles and higher-end service options.
• EnterprisecoreChannel Partner/ Reseller/ DistributorMajor car rental company with extensive UK and international presence, available for comparison and booking through the platform.
• National Car RentalcoreChannel Partner/ Reseller/ DistributorCorporate-focused car rental brand available through the platform with airport and neighborhood locations.
• ThriftysupportingChannel Partner/ Reseller/ DistributorValue-oriented car rental company featured on the platform with locations across major airports.
• EasyTerra B.V.coreOthersParent company that owns and operates the Carrentals.co.uk website. Registered with the Chamber of Commerce in Leeuwarden, The Netherlands (01104443). Provides the technology platform and operational infrastructure for the car rental comparison service.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kayak: Kayak is a major travel meta-search engine owned by Booking Holdings that includes car rental comparison alongside flights and hotels. Its car rental offering competes with Carrentals.co.uk but is part of a much broader travel platform with significant cross-vertical funnel traffic.
• Booking.com: Booking.com offers car rental booking as part of its dominant hotel and travel platform. Its sheer traffic scale and cross-sell from hotel bookings make it a powerful incumbent competitor for car rental comparison demand.
• Trip.com: Trip.com (Tripadvisor's former China-facing brand) operates global car rental booking as part of its broader travel marketplace, competing with Carrentals.co.uk for international traveler demand with strong APAC presence.
• Expedia: Expedia operates a global car rental comparison and booking product bundled with its flights and hotels. As one of the largest OTAs, it competes for the same leisure traveler car hire searches with significant marketing budgets and brand recognition.
• Skyscanner: Skyscanner is a leading travel meta-search engine that has expanded into car hire comparison alongside its core flight search. Its brand and meta-search model closely parallel the comparison approach Carrentals.co.uk uses for car rentals.

Direct peers

• DiscoverCars: DiscoverCars is a fast-growing car rental comparison platform operating globally with a similar aggregator model, transparent pricing, and curated supplier selection. It targets the same international leisure traveler persona as Carrentals.co.uk.
• Rentalcars.com: Rentalcars.com is the largest global car rental aggregator, now owned by Booking Holdings. It offers essentially the same price-comparison and booking service for car hire across worldwide locations, competing head-to-head with Carrentals.co.uk for the same traveler search queries.
• AutoSlash: AutoSlash is a US-focused car rental discount and comparison platform that aggregates rates from major US suppliers. While US-centric, it competes for the same affiliate-driven car hire booking demand and applies a similar price-comparison positioning.
• Holiday Autos: Holiday Autos is a UK- and Europe-focused car rental aggregator, also owned by Booking Holdings, with overlapping supplier inventory and similar SEO-driven acquisition model in the European leisure car hire market.

Others

• EasyTerra B.V. EasyTerra B.V. is the parent company of Carrentals.co.uk and also operates other country-localized car rental comparison brands (e.g., carrentals.nl, .fr, .de). It shares technology, supplier contracts, and operations with the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carrentalsuk
• LinkedInlinkedin.com/company/2227397

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrentals.co.uk