Trimarca

What Trimarca does

Trimarca AG is a Swiss marketing, strategy, and design agency founded in 1978 and headquartered in Chur (Storchengasse 15) with a secondary office in St.Gallen (Kornhausstrasse 5). The firm offers professional services including brand strategy, visual identity and design systems, digital and online marketing, content and communication creation, campaign development, employer branding, and product/experience design for B2B and B2C clients across Switzerland, with primary concentration in Eastern Switzerland and the Graubünden region. Its client base spans hospitality and tourism (e.g., Weisse Arena/LAAX, Grand Hotel National Luzern, Arosa Lenzerheide, Sunstar Hotels, Hotel Saratz, Bürgenstock, Quellenhof Bad Ragaz), public sector (Kanton St.Gallen, Kanton Schwyz, Gesundheitsamt Graubünden), healthcare (Berit Klinik, SAEKK, Lindenhof Notkerianum, Tumor & BrustZentrum Ostschweiz), finance and insurance (Integral Pensionskasse, Asga Pensionskasse, Raiffeisenbank Unteres Rheintal), non-profit (Fairtrail Graubünden, Graubünden Holz), and B2B services (FANZUN AG Architekten, Debrunner Koenig, Bechtle AG, ZFV Genossenschaft).

The underlying technology stack is intentionally lean and non-proprietary: Webflow CMS for website management, Google Analytics for traffic measurement, and standard creative and design software. The agency's only named product-like offerings are 'Pick a Pig' (an interactive online lead-generation tool), 'Genius Loci' (a rentable workshop/event space in St.Gallen priced at CHF 300 half-day / CHF 580 full day), and the recurring 'gettogether' event format (Fokus-Zmorge, Fokus-Zvieri). The business model is project-based professional services with custom-quoted fees, supplemented by ongoing retainer-style engagements (e.g., IntegralStiftung as 'external marketing department' since 2023) and minor venue/event rental revenue. The team consists of approximately 10-12 members ('The Pigband'), and in January 2026 ownership transitioned to co-owners Bianca Straub-Schwengeler (Head of Creation) and Sarah Gini (Marketing Manager) following the departure of founder Martin. The firm has no disclosed investors, no funding rounds, and no parent company, and is privately held under Swiss AG corporate form. Its primary differentiators are 45+ years of regional brand recognition, a distinctive pig-themed creative identity, personal senior-led client service, and a Red Dot Award (for the Pius Schäfler Extra Heft customer magazine).

Name

Trimarca

Legal name

Trimarca AG

Website

https://trimarca.ch

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Trimarca AG is a Swiss strategy and design agency founded in 1978, serving B2B and B2C clients across Switzerland with brand strategy, visual identity, digital marketing, content creation, and campaign development from its 10-12 person team based in Chur and St.Gallen.

Ownership category

akta.pro rank

Headquarters

HQ city

Chur

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Strategy & Design: Agency provides strategy, branding, design, digital marketing, content creation, and campaign development services to B2B and B2C clients across Switzerland. Revenue is project-based with both one-off engagements and ongoing client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Trimarca AG is a Swiss marketing and design agency that provides integrated strategy and design services, including brand strategy, corporate communications, and visual identity design, primarily to Swiss organizations. The firm operates from Chur and St. Gallen with a small senior team and delivers project-based engagements rather than packaged products.

Product overview

Trimarca is a Swiss marketing and design agency offering professional services including Employer Branding & Recruiting, Digital & Online marketing, Strategy & Positioning, Content & Communication, Design & Identity, and Product & Experience Design. The agency operates as a service-based business rather than a software platform. Notable named offerings include 'Pick a Pig,' an interactive online questionnaire tool for lead generation, and 'Genius Loci,' a rentable workshop space. The agency also hosts 'gettogether' events as a networking initiative. Projects span branding, campaigns, corporate publications, digital marketing, and employer branding across clients in hospitality, healthcare, finance, tourism, and public sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Corporate Communications
• Corporate and Visual Identity Design

Quantifiable outcome

• 60,000+ citizen E-Logins created for Kanton St.Gallen Schalter E platform
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rob Nicolas (Digital Marketing Agency)minorStrategic or Co-development PartnerTrimarca collaborated with Rob Nicolas, a digital marketing agency, for the Fairtrail cross-media awareness campaign. Rob Nicolas provided digital marketing support for online elements of the campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wirz Group: Switzerland's largest independent advertising agency offering strategy, brand development, and integrated campaigns for Swiss enterprise clients. Most direct comparable by geography, scale-up potential, and service mix targeting the same Swiss brand and communications market.
• MetaDesign: International brand strategy and design agency with Swiss and German roots, focusing on identity systems and corporate branding. Directly comparable on the brand strategy + design delivery model serving similar enterprise and institutional clients.
• Notch Interactive: Swiss digital and creative agency focused on brand, web, and digital marketing for Swiss mid-market clients. Directly comparable as a Swiss boutique with overlapping digital marketing, web, and brand services and similar client segment focus.
• Farner Consulting: Swiss communications and public affairs consultancy serving corporate, public sector, and nonprofit clients. Comparable in serving Swiss institutional and brand clients across strategy and communications engagements, including government-adjacent work similar to Kanton St.Gallen.
• Kollerwest: Swiss boutique creative agency offering brand and communications work for regional and national clients. Comparable by size, Swiss regional positioning, and project-based creative services model.
• Hinderling Volkart: Boutique Swiss agency specializing in brand strategy, identity, and design for Swiss mid-market and enterprise clients. Closest comparable by size, regional focus, and concentration on brand development rather than full media buying.
• Scholz & Volkmer: German/DACH creative and brand strategy agency with similar boutique positioning and project-based client work. Comparable in delivery model and creative emphasis, with partial overlap in regional DACH enterprise clientele.
• Jung von Matt: Swiss office of the European creative network providing brand strategy, design, and integrated communications. Directly comparable as a Swiss-rooted strategy + creative agency serving enterprise B2B and B2C clients with similar project-based engagements.

Broad incumbents

• Serviceplan Group: Largest German-owned independent agency group providing full-service strategy, digital, and media capabilities across Europe. Comparable as a higher-tier bidder on the same enterprise Swiss and DACH clients Trimarca serves, representing competitive pressure on large rebrands.
• Dept: Global digital agency offering end-to-end brand, technology, and marketing services with European roots. Comparable as a broader incumbent competing for the same enterprise digital transformation and rebranding mandates that Trimarca targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trimarca-ag
• Instagraminstagram.com/trimarca_ag
• Xx.com/trmrca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trimarca