Emcare Services
Emcare Services is a New Zealand-based emergency care training institute and medical equipment distributor founded in 1986, delivering NZ Resuscitation Council-accredited resuscitation, first aid, and clinical scenario courses taught by practising clinicians, alongside AED and resuscitation equipment sales nationwide.
- Company typePrivate
- Founded1986
- HeadquartersAlbany, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Emcare Services does
Emcare Services is a New Zealand-based emergency care training and medical equipment company founded in 1986, headquartered in Albany, Auckland. The company operates two interconnected revenue streams: professional resuscitation and first aid training courses, and sales of emergency medical equipment. Its training portfolio covers more than a dozen accredited and non-accredited courses, including NZ Resuscitation Council CORE Immediate, CORE Advanced, Newborn Life Support, ACLS6, PACLS, Basic Life Support & AED, Dental Modular Certificate Level 4, IV Cannulation, and Clinical Scenario Training, with a new NZQA Unit Standards First Aid programme launched in partnership with City First Aid. All instructors are current practising healthcare professionals (doctors, nurses, paramedics, anaesthetic technicians), and Emcare is listed as an accredited resuscitation provider by RNZCGP and the NZ Resuscitation Council.
The equipment side functions as a specialized e-commerce distributor of AEDs (BeneHeart C1A - including a Te Reo Māori version, Zoll AED Plus, LIFEPAK CR2), replacement pads, airways, defibrillators, monitors, oxygen equipment, resuscitation kits, and StatPacks. Distribution is split between direct in-person training at the Albany HQ and venue-based courses nationwide (including conference settings such as RNZCUC) and a direct online store with shipping across New Zealand. The go-to-market is event-driven and content-led, supported by a blog covering CPR, AED usage, airway management, and healthcare careers, with registration handled through the Arlo platform.
The business model is a hybrid of professional services revenue (course fees, quote-based and not publicly disclosed) and hardware sales (AEDs priced NZ$2,375-NZ$3,856 plus consumables, with 15% GST added at checkout). Primary customer segments are healthcare professionals (doctors, nurses, paramedics, anaesthetic technicians), dental professionals requiring sedation-team resuscitation certification, and general public/workplace first aid and AED buyers. Emcare is privately held with no disclosed funding, no parent company, no M&A activity, and 11-50 employees, consistent with a long-established specialty SME operating exclusively in the New Zealand market.
Emcare Services firmographics
Firmographics- Name
- Emcare Services
- Legal name
- Emcare Services
- Website
- https://emcare.co.nz
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emcare Services is a New Zealand-based emergency care training institute and medical equipment distributor founded in 1986, delivering NZ Resuscitation Council-accredited resuscitation, first aid, and clinical scenario courses taught by practising clinicians, alongside AED and resuscitation equipment sales nationwide.
- Ownership category
- akta.pro rank
Emcare Services industry classification
Industry- Product category
- Medical Training and Emergency Care Services
- NAICS
- Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Services-Educational Services (8200)
- akta.pro primary industry
- EMS Education, Training & Simulation Centers (HLAFANAL)
- akta.pro secondary industry
- Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)
Keywords
Where Emcare Services is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Emcare Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Resuscitation and First Aid Training Courses: Revenue generated from teaching resuscitation courses including ACLS6, Basic Life Support, CORE Immediate/Advanced, Dental Modular, IV Cannulation, and Newborn Life Support. Courses are delivered by qualified healthcare professionals and include both public and venue-based training options.
- Medical Equipment Sales: Sale of resuscitation and emergency medical equipment including AEDs (BeneHeart C1A, Zoll AED Plus, LIFEPAK CR2), replacement pads, airways, defibrillators, monitors, oxygen equipment, resuscitation kits, and StatPacks through their online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BeneHeart C1A AED - Semi or Fully Automatic |
| Unit Pricing | Pay-as-you-go | Zoll AED Plus |
| Unit Pricing | Pay-as-you-go | LIFEPAK CR2 Essential |
| Unit Pricing | Pay-as-you-go | Mindray AED replacement pads |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Emcare Services product offering
Product offeringCore offering
Emcare Services delivers accredited resuscitation, first aid, and clinical scenario training courses for healthcare professionals, dental teams, and the general public, and retails emergency medical equipment including AEDs, defibrillators, airway devices, monitors, oxygen equipment, resuscitation kits, and StatPacks via its online store. Courses are taught by current practicing healthcare professionals and several are accredited by the New Zealand Resuscitation Council.
Product overview
Emcare Services operates as a New Zealand-based emergency care training and medical equipment company. The portfolio consists of two interconnected divisions: professional resuscitation and first aid training courses, and emergency medical equipment sales. Training offerings include ACLS6, Basic Life Support & AED, NZ Resuscitation Council CORE certifications (Immediate and Advanced), Dental Modular Certificate, Newborn Life Support, PACLS, IV Cannulation, and Clinical Scenario Training. Equipment sales focus on AEDs (BeneHeart C1A, Zoll AED Plus, LIFEPAK CR2) and medical supplies including airways, defibrillators, monitors, oxygen equipment, resuscitation gear, and StatPacks. The company leverages instructors who are current healthcare professionals (doctors, nurses, paramedics, anaesthetic technicians) and partners with organizations including City First Aid and the NZ Resuscitation Council.
Differentiator
Problem solved
Functional benefit
Products and services
- ACLS 6 Course Advanced Cardiac Life Support Level 6 training course for healthcare professionals, including an RNZCUC conference variant.
- Basic Life Support & AED Course Fundamental CPR and automated external defibrillator training for general audiences and healthcare workers.
- NZ Resuscitation Council CORE Immediate Course New Zealand Resuscitation Council certified immediate response training covering adult and child emergency care.
- Dental Modular Certificate Course (Level 4) Level 4 modular certificate program for dental professionals covering resuscitation for dental sedation teams.
- Newborn Life Support (NLS) Course Specialized resuscitation training for newborn infants developed by NZ Resuscitation Council.
- NZ Resuscitation Council CORE Advanced Course Advanced-level CORE certification for healthcare professionals requiring comprehensive resuscitation skills.
- Principles of Advanced Cardiac Life Support (PACLS) Course Advanced cardiac life support principles course covering complex emergency cardiovascular scenarios.
- IV Cannulation Training Course Intravenous cannulation techniques training for healthcare professionals.
- Clinical Scenario Training Realistic emergency scenario-based training for healthcare teams.
- Foundation First Aid Programme NZQA Unit Standards 6400 series based first aid training, delivered in partnership with City First Aid.
- BeneHeart C1A AED (Semi- or Fully-Automatic) Semi- or fully-automatic AED available in English and Te Reo Māori, priced at NZ$2,375.00.
- Zoll AED Plus Zoll brand automated external defibrillator priced at NZ$3,247.00.
- LIFEPAK CR2 Essential AED LIFEPAK brand AED priced at NZ$3,856.52 with 15% GST calculated on checkout.
- Mindray AED Replacement Pads Replacement electrode pads for Mindray AED devices, priced at NZ$167.00 (discounted from NZ$249.00).
- Airways (Oropharyngeal and Nasopharyngeal) Oropharyngeal and nasopharyngeal airway devices for airway management.
- Defibrillators AED and manual defibrillator devices for cardiac emergencies.
- Monitors (Patient Monitoring Equipment) Patient monitoring equipment including pulse oximeters.
- Oxygen Equipment Oxygen delivery systems and masks.
- Resuscitation Equipment Resuscitation bags, masks, and related life support equipment.
- StatPacks (Emergency Medical Backpacks) Emergency medical response backpacks and carrying systems.
Quantifiable outcome
- Survival rates of up to 75% observed when defibrillation is administered immediately
Companies that use Emcare Services
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Emcare Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emcare Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- City First AidcoreEmcare Services has partnered with City First Aid to deliver their NZQA Unit Standards First Aid programme, starting with the 6400 series with plans to add PBEC and Outdoor Emergency Care courses. This partnership enables Emcare to offer accredited first aid qualifications alongside their existing resuscitation courses.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Emcare Services competitors and assessment
Company assessmentDirect peers
- St John New Zealand: St John NZ is the dominant first aid and resuscitation training provider in New Zealand, delivering BLS, CPR, AED, and workplace first aid courses nationwide. It is the most direct competitor to Emcare's training portfolio and also distributes first aid equipment.
- New Zealand Red Cross: NZ Red Cross delivers accredited first aid training and sells first aid kits and supplies across New Zealand. It competes directly with Emcare's NZQA-aligned courses and general public/workplace first aid segment.
Broad incumbents
- American Heart Association: The AHA sets the global standard for BLS, ACLS, and PALS resuscitation training and certifies training sites worldwide. It is a broad incumbent whose curricula and certification frameworks influence the NZ training market, including Emcare's ACLS and BLS offerings.
Others
- Zoll Medical: Zoll manufactures the Zoll AED Plus that Emcare resells, plus advanced defibrillators and resuscitation equipment used by EMS and hospitals. It is an upstream equipment supplier that competes indirectly via its own training programs.
- Laerdal: Laerdal is a global manufacturer of resuscitation training manikins (e.g., Resusci Anne) and AEDs, and runs the 'Resuscitation Academy.' It is an enabling/ecosystem participant that supplies much of the simulation equipment used by training providers like Emcare.
- Heart Foundation New Zealand: The Heart Foundation runs community AED placement programmes and CPR/AED training initiatives in NZ. It is an adjacent non-profit that influences AED adoption and resuscitation training demand relevant to Emcare's mission.
- Stryker (LIFEPAK): Stryker's LIFEPAK division manufactures the LIFEPAK CR2 AED distributed by Emcare, along with professional defibrillators and monitors used by emergency services. It is a key equipment vendor and indirect competitor through its training partnerships.
Regional players
- Wellington Free Ambulance: Wellington Free Ambulance is a NZ ambulance service that also runs resuscitation and first aid training courses for healthcare professionals and the public. It is a regional training competitor concentrated in the lower North Island.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Emcare Services social profiles
Digital presenceEmcare Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emcare Services leadership team
Management profileNumber of profiles
Profiles5 records
Emcare Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emcare Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emcare Services
What does Emcare Services do?
Emcare Services delivers accredited resuscitation, first aid, and clinical scenario training courses for healthcare professionals, dental teams, and the general public, and retails emergency medical equipment including AEDs, defibrillators, airway devices, monitors, oxygen equipment, resuscitation kits, and StatPacks via its online store. Courses are taught by current practicing healthcare professionals and several are accredited by the New Zealand Resuscitation Council.
Is Emcare Services a public or private company?
Emcare Services is a private company. It is classified as unknown and is currently operating.
When was Emcare Services founded?
Emcare Services was founded in 1986. It employs 11 to 50 people.
Where is Emcare Services based?
Emcare Services is headquartered in Albany, New Zealand, in the Oceania region.
How does Emcare Services make money?
Two revenue lines are on record. Resuscitation and First Aid Training Courses are the primary driver. The others are medical Equipment Sales.
Who are Emcare Services's main competitors?
Direct peers on record are St John New Zealand and New Zealand Red Cross. American Heart Association is listed as a broad incumbent. Others are Zoll Medical, Laerdal, Heart Foundation New Zealand and Stryker (LIFEPAK). Wellington Free Ambulance is listed as a regional player.
Does Emcare Services have an API?
No public API is recorded for Emcare Services.
What industry is Emcare Services in?
Emcare Services's product category is Medical Training and Emergency Care Services. Its primary akta.pro industry code is HLAFANAL, EMS Education, Training & Simulation Centers, with a secondary code of EDAOAMAC, Emergency Medical Services (EMT/Paramedic) Training. Its NAICS code is 621 and its SIC code is 8000.