City First Aid LTD
City First Aid LTD is a family-owned, NZQA-accredited first aid training provider based in Christchurch, New Zealand, delivering in-person and blended first aid courses to individuals, parents, and enterprise clients across Canterbury and the South Island.
- Company typePrivate
- Founded2001
- HeadquartersChristchurch (Papanui), New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What City First Aid LTD does
City First Aid LTD (legal name: City First Aid Training Ltd) is a privately held, family-owned first aid training provider based in Christchurch, New Zealand, operating as an NZQA-registered Private Training Establishment (Category 2). Founded in 2001 and under current ownership of co-directors Brian and Vicky Czepanski since 2017, the company delivers NZQA-accredited and non-accredited first aid courses across the Canterbury and South Island regions. Its course catalogue includes nine published programmes spanning foundational first aid, comprehensive workplace certification, child-focused training, advanced emergency care for remote environments, CPR/AED skills, online-only theory, and certificate revalidation — priced from NZ$50 to NZ$220 per person, with the advanced PBEC course on price-on-application terms.
The company operates a hybrid delivery model combining in-person instruction, blended learning (online pre-learning via the Intuto LMS plus practical sessions), and fully online theory courses. Course delivery occurs at four main regional locations: Christchurch (multiple venues including Papanui, Upper Riccarton, Sydenham, and Cracroft), Rangiora, Kaikōura, and Hanmer Springs, with on-site corporate training available throughout both the South and North Islands. The technology stack is light: a Wix-hosted marketing website, the third-party Intuto LMS for online course delivery, and a self-developed booking platform (book.cityfirstaid.co.nz).
City First Aid generates revenue primarily through per-person course fees (one-time payments) supplemented by a small first aid supplies e-commerce line and bespoke private/corporate training contracts. Its customer base spans a diverse mix of individual learners (parents, caregivers, low-risk workers) and enterprise clients across at least nine industries (aviation, construction, healthcare, tourism, transport, conservation, retail, finance, and education). The company has recently extended its commercial model by launching a PTE Partnership Expression of Interest program, offering its NZQA Category 2 accreditation umbrella to other training organisations — a nascent B2B services revenue stream layered on top of its core training business.
City First Aid LTD firmographics
Firmographics- Name
- City First Aid LTD
- Legal name
- City First Aid Training Ltd
- Website
- https://cityfirstaid.co.nz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- City First Aid LTD is a family-owned, NZQA-accredited first aid training provider based in Christchurch, New Zealand, delivering in-person and blended first aid courses to individuals, parents, and enterprise clients across Canterbury and the South Island.
- Ownership category
- akta.pro rank
City First Aid LTD industry classification
Industry- Product category
- Workplace Safety Training
- NAICS
- Educational Services (611), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)
Keywords
Where City First Aid LTD is headquartered
LocationHeadquarters
- HQ city
- Christchurch (Papanui)
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
City First Aid LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- First Aid Training Courses: One-time course fees for various first aid training programs including revalidation, foundation, and comprehensive NZQA-accredited courses. Both in-person and blended (online + practical) formats available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Revalidation First Aid |
| One time/ perpetual license | Pay-as-you-go | NZ First Aid Certificate |
| One time/ perpetual license | Pay-as-you-go | Foundation First Aid Certificate |
| One time/ perpetual license | Pay-as-you-go | First Aid Basics |
| One time/ perpetual license | Pay-as-you-go | Little Ones, Big Questions |
| One time/ perpetual license | Pay-as-you-go | First Aid Essentials - Online Only |
| One time/ perpetual license | Pay-as-you-go | Heart Start CPR & AED Course |
| Other | Multi-year contract | Provide Basic Emergency Care (PBEC) |
| Unit Pricing | Pay-as-you-go | First Aid Supplies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
City First Aid LTD product offering
Product offeringCore offering
City First Aid LTD delivers NZQA-accredited first aid training courses for individuals and corporate clients across the South Island of New Zealand, including blended learning and on-site workplace training. The company also retails first aid supplies and operates from physical locations in Christchurch, Rangiora, Kaikōura, and Hanmer Springs. Its curriculum is built around an inclusive, trauma-aware teaching framework (Ngā Hoe e Waru) and is delivered by instructors with frontline medical backgrounds.
Product overview
City First Aid LTD offers a comprehensive suite of first aid training courses and related products. The core offering consists of multiple course tiers: the NZ First Aid Certificate (comprehensive, for higher-risk workplaces), Foundation First Aid Certificate (essential skills for low-risk environments), First Aid Basics (non-assessed practical training), and specialized courses including Little Ones Big Questions (child-focused), Provide Basic Emergency Care (advanced/remote environments), Heart Start (CPR/AED focus), and First Aid Essentials (online-only). All courses are available as in-person, blended (online pre-learning + practical), or fully online formats. The company also operates a First Aid Supplies shop selling emergency equipment. NZQA unit standards are embedded in applicable courses, with integration through the Intuto online learning platform for blended delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Provide Basic Emergency Care
Companies that use City First Aid LTD
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
City First Aid LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
City First Aid LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PTE Partner OrganizationsminorCity First Aid offers to be an NZQA-accredited PTE umbrella for other training organizations (ITOs) that need to operate under an established PTE framework. Services include NZQA compliance and quality assurance, moderation, reporting and record-keeping, onboarding and induction into NZQA processes. This is an Expression of Interest program, not yet established partnerships.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
City First Aid LTD competitors and assessment
Company assessmentDirect peers
- MediTrain: NZ-based first aid and emergency care training provider competing in the same workplace-compliance and revalidation segments with similar course formats and blended delivery. Closely comparable mid-market commercial competitor.
- First Aid NZ: NZ first aid training provider offering NZQA unit standards courses, revalidation, and CPR/AED programs. Closely comparable product mix and pricing approach, targeting similar individual and small-business customers.
- Action Training NZ: NZ private training establishment offering accredited first aid, health & safety, and emergency response courses. Competes for the same corporate and individual learner base, particularly in the South Island and Canterbury.
- New Zealand Red Cross: Major accredited first aid training provider in NZ, offering comprehensive workplace first aid, CPR, and emergency care courses. Comparable regulatory positioning (NZQA-recognized) and overlapping B2B/B2C audience, including corporate and community segments.
- Safety 'n Action: NZ provider of accredited workplace health, safety, and first aid training courses for corporate and industrial clients. Comparable in serving WorkSafe-compliance-driven industries and offering on-site/enterprise delivery.
- St John Ambulance New Zealand: National first aid training provider and ambulance service offering NZQA-accredited workplace first aid, CPR/AED, and revalidation courses across both Islands. Directly comparable product portfolio and target customer base (corporate, public, WorkSafe-compliance) with vastly greater scale and brand recognition.
Others
- Intuto: Cloud LMS platform already powering City First Aid's blended/online course delivery (cityfirstaid.my.intuto.com). Ecosystem enabler — comparable as a peer only as a technology/distribution channel rather than a competing trainer.
Emerging players
- Heart Foundation New Zealand: Runs CPR/AED awareness and resuscitation training programs in NZ with growing community-based reach. Partial overlap in CPR/AED training; complements rather than directly competes with full workplace first aid programs.
Broad incumbents
- St John Ambulance Australia: Australian first aid training and ambulance services arm of St John, the broader regional incumbent. Comparable course taxonomy and regulatory framework (national first aid accreditation) but operates at much larger scale across multiple states and segments.
- American Red Cross: Large global first aid/CPR/AED training provider with a comparable curriculum (CPR, AED, workplace first aid, revalidation/recertification) and similar mix of consumer and enterprise channels. Useful reference for category economics rather than direct competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
City First Aid LTD social profiles
Digital presenceCity First Aid LTD compliance and trust
Trust signalCompliance5 records
City First Aid LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
City First Aid LTD leadership team
Management profileNumber of profiles
Profiles8 records
City First Aid LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City First Aid LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City First Aid LTD
What does City First Aid LTD do?
City First Aid LTD delivers NZQA-accredited first aid training courses for individuals and corporate clients across the South Island of New Zealand, including blended learning and on-site workplace training. The company also retails first aid supplies and operates from physical locations in Christchurch, Rangiora, Kaikōura, and Hanmer Springs. Its curriculum is built around an inclusive, trauma-aware teaching framework (Ngā Hoe e Waru) and is delivered by instructors with frontline medical backgrounds.
Is City First Aid LTD a public or private company?
City First Aid LTD is a private company. It is classified as family owned and is currently operating.
When was City First Aid LTD founded?
City First Aid LTD was founded in 2001. It employs 1 to 10 people.
Where is City First Aid LTD based?
City First Aid LTD is headquartered in Christchurch (Papanui), New Zealand, in the Oceania region.
How does City First Aid LTD make money?
One revenue line is on record: first Aid Training Courses.
Who are City First Aid LTD's main competitors?
Direct peers on record are MediTrain, First Aid NZ, Action Training NZ, New Zealand Red Cross, Safety 'n Action and St John Ambulance New Zealand. Intuto is listed as an others. Heart Foundation New Zealand is listed as an emerging player. Broad incumbents are St John Ambulance Australia and American Red Cross.
Does City First Aid LTD have an API?
No public API is recorded for City First Aid LTD.
What industry is City First Aid LTD in?
City First Aid LTD's product category is Workplace Safety Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 611 and its SIC code is 8200.