Gerbing Heated Gear

What Gerbing Heated Gear does

Gerbing Heated Gear (legal name: Gerbing Heated Clothing) is a family-owned, US-based heated apparel manufacturer founded in 1975 and headquartered in Philadelphia, Pennsylvania. The company designs and sells electrically heated clothing under its proprietary patented Microwire heating technology, which weaves thousands of conductive micro-alloy filaments (one-tenth the thickness of a human hair) into garments to deliver flexible, durable, and even warmth across the product line. Gerbing operates a dual-voltage platform: a 7V rechargeable battery-powered line (jackets, vests, gloves, base layers, socks, and insoles, with up to 140°F output) targeting portable cold-weather use, and a 12V hardwired motorcycle line (jacket liners, pant liners, vests, gloves) that draws power directly from the motorcycle's electrical system for unlimited-runtime riding heat up to 135°F. The portfolio also extends to 5V and 7V circulatory cooling vests, a men's and women's separate fit program, and accessories with a documented lifetime Microwire warranty.

The business model is predominantly direct-to-consumer hardware sales through the company's e-commerce storefront at gerbing.com, supplemented by a B2B dealer portal (gerbingdealer.com) and, as of January 2025, a strategic distribution partnership with Lemans Corp that grants access to over 8,000 US powersports dealers via Parts Unlimited and Drag Specialties. Unit pricing spans approximately $129.99 to $399.99 with no subscription or recurring revenue component; demand generation relies on organic social media, email marketing with a 20% newsletter incentive, an affiliate program, and educational content. The company is privately held and bootstrapped, operating with a very small headcount (1-10) and led by CEO Brandon Singer.

Primary customer segments are motorcyclists and powersports riders (the 12V hardwired core), outdoor enthusiasts and cold-weather workers (hunters, commuters, hikers, fishers using the 7V cordless line), and dual-use consumers who wear Gerbing gear both on and off the bike. Marketing is omnichannel across Instagram, Facebook, YouTube, and TikTok, with US-only operations disclosed and a third-party-cited global heated sweater market projected to grow from $21M (2025) to $53M (2034), most of which the company has not yet addressed internationally.

Name

Gerbing Heated Gear

Legal name

Gerbing Heated Clothing

Website

https://gerbing.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Gerbing Heated Gear is a family-owned US manufacturer founded in 1975 that designs and sells patented Microwire heated apparel across a 7V rechargeable line and a 12V motorcycle-hardwired line, serving motorcyclists, outdoor enthusiasts, and cold-weather workers through DTC and a 2025 Lemans powersports dealer partnership.

Ownership category

akta.pro rank

Product category

Heated Apparel

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Thermal Underwear & Base Layers (CRAAAIAG)

Keywords

• Heated apparel
• Heated motorcycle gear
• Battery heated clothing
• Powersports apparel
• Heated base layers

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales (7V & 12V Heated Apparel): Gerbing generates revenue through direct sales of heated apparel products. The product line spans two voltage platforms: 7V rechargeable battery-powered gear (jackets, vests, gloves, base layers, socks, insoles, cooling vests) and 12V motorcycle-hardwired gear (jacket liners, vest liners, pant liners, gloves, footwear, controllers). Products are sold at price points ranging from approximately $129.99 to $399.99. The revenue is one-time per product with no recurring subscription component, though batteries and accessories represent repeat-purchase opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Gerbing designs, manufactures, and sells heated apparel including jackets, vests, gloves, base layers, socks, and insoles powered by its patented Microwire heating technology. Products are offered in two voltage platforms: a 7V rechargeable battery-powered cordless line for portable/off-bike use and a 12V motorcycle-hardwired system for unlimited on-bike runtime. The company also offers 5V and 7V circulatory cooling vests for warm-weather temperature regulation.

Product overview

Gerbing Heated Gear is a heated apparel company founded in 1975, offering two primary heating systems: the 7V Rechargeable Battery-Heated Clothing System and the 12V Motorcycle Heated Clothing System. The 7V platform provides portable, cordless heated clothing (jackets, vests, gloves, base layers, socks, and insoles) powered by 7.4V rechargeable lithium-ion batteries with adjustable heat settings up to 140°F. The 12V system hardwires to motorcycles for unlimited runtime, including jacket liners, pant liners, vest liners, and gloves reaching up to 135°F. Both systems use Gerbing's proprietary patented Microwire heating technology—thousands of ultra-thin conductive filaments. The company also offers cooling vests (5V and 7V models) for temperature regulation in warm conditions, and all products are backed by a lifetime Microwire warranty. Products are organized for men's and women's specific fits, with options ranging from lightweight fleece to heavily insulated jackets.

Differentiator

Problem solved

Functional benefit

Products and services

• 7V Rechargeable Battery-Heated Clothing System A portable, cordless heated clothing platform powered by 7.4V rechargeable lithium-ion/polymer batteries. Includes jackets, vests, gloves, base layers, socks, and heated insoles with adjustable heat settings (up to 140°F), machine washability, and interchangeable batteries across the product range. Designed for motorcyclists, outdoor enthusiasts, hunters, and cold-weather workers who need portable warmth without being tethered to a vehicle.
• 12V Motorcycle Heated Clothing System A hardwired heated clothing system that connects directly to a motorcycle's 12V electrical system for unlimited runtime. Includes jacket liners, vest liners, pant liners, gloves, and heated socks with temperature controllers, providing heat up to 135°F while riding. A single connection powers the entire kit through a daisy-chained controller and harness system with dual-zone temperature control.
• Circulatory Cooling Vests Circulatory cooling vests available in 5V and 7V models that use touch-button controls to cool the body through circulatory cooling mechanisms for warm-weather riding and outdoor use.
• Gerbing 7V Men's Thermite Fleece Heated Jacket 2.0 Men's fleece heated jacket powered by 7V battery system with adjustable warmth settings and machine washability for cold-weather outdoor activities.
• Gerbing Men's 7V Atlas Ultra-Flex Battery Heated Gloves Men's premium flexible heated gloves with 7V battery power, designed for maximum dexterity and warmth in cold conditions.
• Gerbing 7V Women's Thermite Fleece Heated Jacket 2.0 Women's-specific fleece heated jacket powered by 7V battery system with adjustable warmth settings and machine washability for cold-weather wear.
• Gerbing Women's 7V Atlas Ultra-Flex Battery Heated Gloves Women's ultra-flexible heated gloves with 7V battery power, designed for dexterity and warmth in cold conditions.
• Gerbing 12V EX Pro Motorcycle Heated Jacket Premium 12V motorcycle heated jacket with advanced heating technology, wired directly to the bike's electrical system for continuous warmth up to 135°F during long cold rides.
• Gerbing Heated Jacket Liner - 12V Motorcycle 12V motorcycle jacket liner that wires directly to the bike's electrical system for unlimited runtime heat up to 135°F, designed to be worn under outer riding gear.
• Gerbing 3V Rechargeable Heated Insoles with Remote Rechargeable heated insoles with 3V power and remote control for adjustable foot warmth in any footwear, suitable for boots and outdoor activities.

Quantifiable outcome

• 50+ years in business as the original heated clothing brand
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Lemans Corp (Parts Unlimited & Drag Specialties)coreChannel Partner/ Reseller/ Distributor · 7 January 2025Gerbing Heated Clothing announced a strategic distribution partnership with Lemans Corp, the parent company of Parts Unlimited and Drag Specialties, to expand its reach across the US powersports market. The partnership grants Gerbing access to over 8,000 US-based dealers through Parts Unlimited and Drag Specialties' established distribution network. Gerbing CEO Brandon Singer stated the partnership is designed to make their premium heated apparel more accessible to powersports dealers and riders. This is a major channel expansion for the brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Venture Heat: Direct competitor in heated apparel, offering battery-powered and motorcycle12V heated jackets, gloves, vests, and base layers for riders and outdoor users.
• Mobile Warming (Fieldsheer): Direct competitor offering battery-heated and 12V motorcycle-heated apparel and accessories, including jackets, gloves, and base layers, serving the same powersports and outdoor segments.
• ORORO: Direct competitor in heated apparel, marketing battery-heated jackets, vests, hoodies, and gloves at similar price points for outdoor and everyday cold-weather use.

Regional players

• Lenz Products: European maker of battery-heated socks, gloves, and base layers plus ski-boot heating systems; directly comparable to Gerbing's base-layer and footwear offerings but primarily European-distributed.
• Alpenheat: Austrian manufacturer of battery-heated footwear, gloves, and insoles for outdoor and snow sports; comparable product technology and category overlap, primarily serving European markets.
• Therm-ic: European specialist in heated insoles, socks, and ski-boot heating systems; comparable heated-footwear technology to Gerbing's sock liners and insoles, primarily serving ski/snow sports markets.

Broad incumbents

• Bosch (heated workwear line): Global tool brand offering 12V/18V battery-heated jackets; comparable to Gerbing on heated apparel function but driven by its broader power tool ecosystem rather than dedicated heated-clothing focus.
• Milwaukee Tool (heated workwear line): Established tool manufacturer with an M12 heated jacket line targeting tradespeople; competes with Gerbing on heated outerwear but as part of a broader power tool portfolio rather than a heated-apparel specialist.
• DeWalt (heated workwear line): Major tool brand selling20V battery-heated jackets and outerwear aimed at outdoor trades; overlaps with Gerbing's heated outerwear category but from a power tool platform.
• Makita (heated workwear line): Industrial tool brand with battery-heated jacket line targeting cold-weather jobsites; competes with Gerbing on heated outerwear but as an adjacent product to its core power tool business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Gerbing
• Facebookfacebook.com/GerbingHeatedClothing
• Instagraminstagram.com/gerbing_heated_clothing
• TikToktiktok.com/@gerbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerbing Heated Gear