LeMans Corporation
- Company typePrivate
- Founded1967
- HeadquartersJanesville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
LeMans Corporation firmographics
Firmographics- Name
- LeMans Corporation
- Legal name
- LeMans Corporation
- Website
- https://parts-unlimited.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
LeMans Corporation industry classification
Industry- Product category
- Powersports Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
- akta.pro secondary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where LeMans Corporation is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Markets served
LeMans Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
LeMans Corporation product offering
Product offeringCore offering
LeMans Corporation, operating under the Parts Unlimited® brand, is a wholesale distributor of aftermarket and OEM-equivalent powersports parts and accessories. The company supplies motorsports and outdoor sport components to dealers and retailers via its e-commerce platform at parts-unlimited.com, positioning itself with the tagline "We support the sport."
Product overview
Parts Unlimited® is a single-brand e-commerce platform offering powersports parts and accessories. The company operates under the LeMans Corporation parent entity and sells a range of aftermarket and OEM-equivalent components under the Parts Unlimited brand, positioning itself as supporting motorsports and outdoor sport enthusiasts. Based on the limited source material, no individual product modules, sub-brands, or named product lines beyond the core Parts Unlimited brand were identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Parts Unlimited®
Companies that use LeMans Corporation
Customer profileIdeal customer profiles1 record
LeMans Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LeMans Corporation partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
LeMans Corporation competitors and assessment
Company assessmentDirect peers
- Tucker Rocky / Biker's Choice: Tucker Rocky distributes V-twin and metric motorcycle aftermarket parts, accessories, and riding gear through a dealer network. It overlaps directly with LeMans on powersports wholesale distribution, particularly in the motorcycle and off-road segments.
- Helmet House: Helmet House distributes motorcycle helmets, apparel, and accessories to powersports dealers across the U.S. It competes with LeMans in the riding gear and accessories categories through a similar dealer-distribution model.
- Motorsport Aftermarket Group (MAG): MAG is a powersports aftermarket holding company combining several brands (including parts distribution) serving dealers globally. Comparable to LeMans as a multi-brand powersports aftermarket distributor and brand consolidator.
- Western Power Sports (WPS): WPS is one of the largest U.S. wholesale distributors of powersports aftermarket parts, accessories, and apparel, serving motorcycle, ATV/UTV, snowmobile, and marine dealers. It directly competes with LeMans/Parts Unlimited across product lines, dealer channel, and distribution model.
Regional players
- Parts Canada: Parts Canada is the Canadian counterpart-style wholesale distributor of powersports aftermarket parts and accessories to Canadian dealers. Highly comparable in product mix and channel model to LeMans/Parts Unlimited, but primarily serves a different geography.
- Kimpex: Kimpex is a Canadian-based distributor of powersports aftermarket parts and accessories serving snowmobile, ATV, and motorcycle markets. Comparable in product breadth and dealer-distribution model to LeMans, with geographic focus in Canada.
Broad incumbents
- RevZilla (part of RevGroup): RevZilla is a leading direct-to-consumer e-commerce retailer of motorcycle and powersports gear and parts. It is comparable as a downstream channel that competes with Parts Unlimited's e-commerce storefront for the same enthusiast end customers.
- Polaris Inc. Polaris is a major OEM of powersports vehicles (motorcycles, ATVs/UTVs, snowmobiles) and increasingly sells parts, accessories, and apparel directly. It is comparable as the dominant upstream supplier whose OEM and accessories strategy directly shapes LeMans' distribution opportunity and risk.
Emerging players
- Cometic Gasket: Cometic is a manufacturer and distributor of powersports and automotive gaskets and engine components that sells through dealers and distributors including Parts Unlimited. It is comparable as a powersports aftermarket parts supplier reaching the same end customers, though it is upstream of LeMans' distribution role.
- EPI Performance (EPI): EPI manufactures and distributes clutches, drive systems, and related drivetrain components for UTVs, ATVs, and snowmobiles through the powersports dealer channel. Comparable as an aftermarket supplier whose products flow through distributors like LeMans.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key highlights5 records
Customer concentration
LeMans Corporation social profiles
Digital presenceLeMans Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeMans Corporation leadership team
Management profileNumber of profiles
Profiles4 records
LeMans Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeMans Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeMans Corporation
What does LeMans Corporation do?
LeMans Corporation, operating under the Parts Unlimited® brand, is a wholesale distributor of aftermarket and OEM-equivalent powersports parts and accessories. The company supplies motorsports and outdoor sport components to dealers and retailers via its e-commerce platform at parts-unlimited.com, positioning itself with the tagline "We support the sport."
Is LeMans Corporation a public or private company?
LeMans Corporation is a private company. It is classified as unknown and is currently operating.
When was LeMans Corporation founded?
LeMans Corporation was founded in 1967. It employs 1,001 to 5,000 people.
Where is LeMans Corporation based?
LeMans Corporation is headquartered in Janesville, United States, in the North America region.
Who are LeMans Corporation's main competitors?
Direct peers on record are Tucker Rocky / Biker's Choice, Helmet House, Motorsport Aftermarket Group (MAG) and Western Power Sports (WPS). Regional players are Parts Canada and Kimpex. Broad incumbents are RevZilla (part of RevGroup) and Polaris Inc.. Emerging players are Cometic Gasket and EPI Performance (EPI).
Does LeMans Corporation have an API?
No public API is recorded for LeMans Corporation.
What industry is LeMans Corporation in?
LeMans Corporation's product category is Powersports Parts Distribution. Its primary akta.pro industry code is CRAOAJAJ, Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile), with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 42312 and its SIC code is 5013.