Carter Real Estate

What Carter Real Estate does

Carter Real Estate Company is a privately held, founder-owned real estate brokerage based in Seminole, Oklahoma, operating under the legal entity MLSOK, Inc. The firm was founded in 2016 by Jamie Carter, who serves as Owner/Broker and holds multiple professional designations including AHWD, CRS, C2EX, GRI, PSA, RENE, and SRS. The company provides traditional brokerage services across three core verticals — residential real estate, vacant land, and commercial real estate — through a team of six licensed REALTORs supported by front-desk staff and a property manager. Geographic scope is local/regional, covering Seminole and surrounding Oklahoma communities including Okemah and Wewoka.

Beyond brokerage, the firm operates a property management division that handles landlord representation, tenant placement, rent collection, and maintenance coordination, and also acts as a direct landlord for a small portfolio of residential and commercial rental units (ranging from $650 to $2,100 per month). The technology stack is commodity-grade, centered on MLSOK listing membership and IDX Broker integration for property search and lead capture; the firm has no proprietary technology, no mobile application, and no disclosed AI capabilities. Marketing is conducted through the company website, Facebook, Instagram, MLSOK listings, and a heavy reliance on referrals, personal references, and testimonials from past clients.

The revenue model is transaction-fee and professional-services based: the firm earns standard 5-6% commissions on real estate sales (split between listing and buy-side agents), property management fees on managed rentals, and recurring rental income from owned units. The customer base is highly fragmented, comprising individual residential buyers and sellers, land buyers, commercial property buyers and sellers, landlords, and tenants — with no enterprise anchors or repeat B2B customers. The company is bootstrapped with no external investment, parent company, or institutional backing.

Name

Carter Real Estate

Legal name

MLSOK, Inc.

Website

https://carterrealestatecompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Carter Real Estate is a privately held, founder-owned real estate brokerage in Seminole, Oklahoma, serving residential, land, and commercial buyers and sellers in Seminole and surrounding communities, with an ancillary property management and rental portfolio business.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Commercial real estate sales
• Vacant land sales
• Property management services
• Rental property listings

Headquarters

HQ city

Seminole

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Commission-based revenue from residential, land, and commercial real estate transactions. Agents represent buyers and sellers in property transactions.
2. Property Management Services: Property management services for landlords including tenant placement, rent collection, and property maintenance oversight. Also offers rental property search services for tenants.
3. Rental Income: Manages rental properties with monthly rental payments from tenants at various price points ranging from $650 to $2,100 per month depending on property type and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Carter Real Estate is a full-service real estate brokerage that represents buyers and sellers in residential, vacant land, and commercial property transactions in the Seminole, Oklahoma area. The firm also provides property management services for landlords and lists rental properties (residential and commercial) for tenants, charging monthly rent ranging from $650 to $2,100.

Product overview

Carter Real Estate is a traditional real estate brokerage offering a unified service portfolio centered on residential, commercial, and land real estate transactions, complemented by a rental property management division. The company provides core real estate services (residential sales, land sales, commercial sales) alongside property management for rental investments. Rental offerings include both residential units (2-3 bedroom homes) and commercial properties (e.g., shop spaces with amenities). All services are delivered through the company's team of licensed REALTOR® professionals based in Seminole, Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Residential real estate services for buying and selling homes, with professional licensed REALTORs assisting clients throughout the transaction process in the Seminole, Oklahoma area.
• Vacant Land Sales Sale of vacant land properties to buyers seeking undeveloped land for various purposes, with broker representation and valuation support.
• Commercial Real Estate Services Commercial real estate services for buying and selling commercial properties including retail, office, and industrial spaces, with broker support for transaction complexity and investment analysis.
• Property Management Services Property management services for rental investments, including tenant placement, property maintenance coordination, and lease management for residential and commercial rentals.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• MLSOK, Inc.coreTechnology or IntegrationMLSOK Inc. is the Multiple Listing Service provider used by Carter Real Estate for property listings. The company operates under MLSOK Inc. copyright and licensing for property data displayed on their website.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Keller Williams Realty: Keller Williams is the largest residential real estate franchise in the US by agent count. Directly comparable as a residential brokerage model; competes for the same buyer/seller clients, but operates at massive national scale with technology and training infrastructure Carter cannot match.
• RE/MAX: RE/MAX is a global real estate franchise with strong presence in small and mid-sized US markets. Comparable as a residential and commercial brokerage serving similar transaction types, but with vastly greater brand recognition, agent network, and marketing reach than Carter.
• Coldwell Banker: Coldwell Banker is a legacy US residential brokerage with both residential and commercial coverage. Directly comparable brokerage model; competes in the same transaction category but at national scale with established brand and affiliated mortgage/title services.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national residential brokerage franchise with strong small-market presence. Comparable transaction-driven model; competes for the same residential clients with greater brand and marketing resources.
• Century 21 Real Estate: Century 21 is a global real estate franchise with strong penetration in smaller US markets similar to Seminole. Comparable offering across residential and commercial transactions, but with global brand equity and franchise infrastructure that Carter lacks as an independent.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise network. Comparable model of full-service residential brokerage with agent-led transactions; differs in scale, brand, and parent-company backing.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage model with low overhead and broad geographic reach. Comparable residential brokerage activity, but operates without physical offices and uses a virtual model that could attract agents away from small traditional firms.
• Compass: Compass is a tech-forward residential brokerage combining agent services with proprietary technology. Adjacent competitor with technology differentiation Carter lacks; competes for higher-end residential listings but expanding into broader markets.
• Redfin: Redfin is a tech-enabled residential brokerage offering lower commission rates and digital-first service. Adjacent competitor in residential transactions; differs by leveraging technology to reduce fees, threatening traditional brokerages like Carter on price-sensitive sellers.

Regional players

• Local Oklahoma Brokerages (e.g., C21 Hardy, Chinowth & Cohen): Oklahoma-headquartered independent and franchised brokerages operating across the same Pottawatomie/Seminole region. Directly comparable in size, local-market focus, and full-service brokerage offering, but with greater agent headcount and broader geographic reach within Oklahoma.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Carterrealestatecompany
• Instagraminstagram.com/carterrealestatecompany
• LinkedInlinkedin.com/company/carter-real-estate-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter Real Estate