planit
planit inc. is an Omaha-headquartered, U.S. event and meeting management firm founded in 1998 that plans and produces meetings, conferences, and corporate events for Fortune 500 enterprises, emerging small businesses, and associations nationwide, using its proprietary attend!t digital registration platform.
- Company typePrivate
- Founded1998
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What planit does
planit inc., operating under the trade name planit, is a U.S. event and meeting management firm founded in 1998 and headquartered in Omaha, Nebraska (10832 Old Mill Road, Suite 5). The company delivers comprehensive meeting and event planning services across eight interconnected service lines: meeting and event services, registration and event technology, destination and property management, show management, speakers and entertainment, exhibitor and expo management, transportation and travel, and marketing and branding. Its client base spans Fortune 500 enterprises and emerging small businesses, with horizontal segmentation by company size and event type rather than by vertical.
Revenue is generated through professional services engagements with quote-based pricing tied to event scope and multi-year contracts for select clients; the firm does not publish tiered pricing or revenue. Its core technology asset is the proprietary "attend!t" digital platform, which the firm uses internally to build and manage client event registration websites, landing pages, mobile apps, virtual platforms, email command centers, and onsite badge printing—this is the differentiator separating planit from pure-play event planning consultancies. Go-to-market is sales-led and RFP-driven, with a dedicated submission portal (planitincmarketing.swoogo.com/rfp), direct enterprise engagement, and earned media across Smart Meetings, BizBash, Midlands Business Journal, and Omaha Magazine.
Ownership is private and founder-led: co-founded by Lesley Brandt, with Renee Black as Principal & Senior Event Producer and a bench of VPs covering meetings & conventions (Madison Arrowsmith), operations & client success (Michaela Proper), and business development (Caitlin Gruis). There is no disclosed funding history, no parent company, no acquisition activity, and no regulatory actions. The 18-plus person team is distributed nationally—from New York to Los Angeles—under a remote model anchored in a Midwest cost base.
planit firmographics
Firmographics- Name
- planit
- Legal name
- planit inc.
- Website
- https://planitincevents.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- planit inc. is an Omaha-headquartered, U.S. event and meeting management firm founded in 1998 that plans and produces meetings, conferences, and corporate events for Fortune 500 enterprises, emerging small businesses, and associations nationwide, using its proprietary attend!t digital registration platform.
- Ownership category
- akta.pro rank
planit industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Other Travel Arrangement and Reservation Services (56159), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Services (8741), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Meeting & Conference Planning & Coordination (HSACADAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Trip Planning & Itinerary Design (HSACAKAA)
Keywords
Where planit is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
planit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Planning and Management Services: Professional services revenue generated through comprehensive meeting and event planning services. Services include meeting & event services, registration & event technology, destination & property management, show management, speakers & entertainment, exhibitor & expo management, transportation & travel, and marketing & branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event planning services for all budget ranges |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
planit product offering
Product offeringCore offering
planit inc. provides end-to-end meeting and event management services for corporate and association clients, offering eight distinct service lines that cover the planning, registration, marketing, onsite execution, and measurement of events. The firm supplements its services with attend!t, a proprietary digital platform supporting attendee management and engagement. The core business is a professional services firm serving clients from Fortune 500 companies to small businesses, headquartered in Omaha, Nebraska.
Product overview
planit inc. is a meetings and events management company with over 25 years of experience delivering exceptional events for Fortune 500 firms to small businesses. The company operates as a single unified service offering rather than a modular platform, providing eight interconnected service lines: Meeting & Event Services (core planning and risk management), Registration & Event Technology (attend!t platform for websites, apps, and registration), Destination & Property Management (venue and logistics), Show Management (production and A/V), Speakers & Entertainment (talent sourcing), Exhibitor & Expo Management (sponsor solutions), Transportation & Travel (VIP logistics), and Marketing & Branding (visual identity and event gifting). The company also leverages its proprietary attend!t digital platform for event registration management.
Differentiator
Problem solved
Functional benefit
Products and services
- Meeting and event management services End-to-end meeting and event management services delivered across eight service lines covering the planning, registration, marketing, onsite execution, and measurement of corporate and association events for clients ranging from Fortune 500 enterprises to small businesses.
- attend!t Proprietary digital event technology platform supporting attendee management, registration, and engagement for planit's meeting and event clients; functions as the in-house technology backbone for the firm's services.
Companies that use planit
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
planit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
planit partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
planit competitors and assessment
Company assessmentBroad incumbents
- Freeman: Freeman is the largest brand experience and event management company globally, offering end-to-end event production, registration, and AV services — directly comparable to planit's full-service event offering but at vastly larger scale.
- MCI Group: MCI Group is a global meetings, events, and association management firm serving associations and corporations worldwide. Its full-service meetings and association management overlap directly with planit's enterprise and association segments.
- Maritz Global Events: Maritz is a major US-based corporate event, incentive, and meeting management firm with deep Fortune 500 client penetration — a clear large-scale peer to planit's enterprise event services.
- BCD Meetings & Events: BCD Meetings & Events is a leading global meetings and events agency serving corporate clients across 50+ countries, comparable in target customer (corporate meeting planners) and service breadth to planit.
- GPJ (George P. Johnson Experience Marketing): GPJ is a large experiential marketing and event agency specializing in corporate experiential events and trade shows — directly comparable to planit's show management, exhibitor, and experiential capabilities.
Emerging players
- Cvent: Cvent is a leading event management software platform providing registration, mobile apps, and event marketing technology — directly comparable to planit's attend!t platform but as a pure-play SaaS competitor.
- The Meeting Pool (TMPI): TMPI is a boutique corporate meeting and event management agency serving enterprise clients with full-service planning, comparable in scale and target market to planit.
Direct peers
- PRA Business Events: PRA is a mid-sized US corporate event management agency specializing in meetings, incentives, and conferences — a direct mid-market peer to planit's enterprise meeting and event services.
- ConferenceDirect: ConferenceDirect is a meetings-focused agency providing venue sourcing, registration, and event management to corporate and association clients — closely comparable to planit's meeting and registration services.
- Hargrove: Hargrove is a US-based full-service event production and experiential agency serving corporate clients — a close direct peer in meeting, event, and expo production services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
planit social profiles
Digital presenceplanit financial estimates
Financial estimateRevenue estimate
Valuation estimate
planit leadership team
Management profileNumber of profiles
Profiles1 record
planit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
planit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about planit
What does planit do?
planit inc. provides end-to-end meeting and event management services for corporate and association clients, offering eight distinct service lines that cover the planning, registration, marketing, onsite execution, and measurement of events. The firm supplements its services with attend!t, a proprietary digital platform supporting attendee management and engagement. The core business is a professional services firm serving clients from Fortune 500 companies to small businesses, headquartered in Omaha, Nebraska.
Is planit a public or private company?
planit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was planit founded?
planit was founded in 1998. It employs 11 to 50 people.
Where is planit based?
planit is headquartered in Omaha, United States, in the North America region.
How does planit make money?
One revenue line is on record: event Planning and Management Services.
Who are planit's main competitors?
Broad incumbents on record are Freeman, MCI Group, Maritz Global Events, BCD Meetings & Events and GPJ (George P. Johnson Experience Marketing). Emerging players are Cvent and The Meeting Pool (TMPI). Direct peers are PRA Business Events, ConferenceDirect and Hargrove.
Does planit have an API?
No public API is recorded for planit.
What industry is planit in?
planit's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of HSACADAA, Meeting & Conference Planning & Coordination. Its NAICS code is 56192 and its SIC code is 8741.