Fargo Force
Fargo Force is a private USHL Tier 1 junior hockey franchise based in Fargo, North Dakota, serving elite amateur players aged 16-20 pursuing NCAA and professional careers, while providing ticketing, fan experiences, and community programs to the Fargo-Moorhead region from its home at Scheels Arena.
- Company typePrivate
- Founded2008
- HeadquartersFargo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fargo Force does
Fargo Force is a private USHL Tier 1 junior hockey franchise based in Fargo, North Dakota, founded in 2008. The team plays home games at Scheels Arena (now branded Farmers Union Insurance Arena following a 2024 naming rights deal with Farmer's Union Insurance) and operates within the United States Hockey League, the only Tier 1 junior hockey league in the United States sanctioned by USA Hockey. The franchise serves elite amateur hockey players aged 16-20 pursuing NCAA Division I and professional hockey careers, while providing sports entertainment and community programs to the Fargo-Moorhead region.
The franchise's product portfolio is anchored on competitive junior hockey (roster, coaching staff, USHL schedule) and extends across ticketing (individual, group, season, premium seating, suites, lounge rentals via Ticketmaster), fan experiences (Zamboni rides, birthday party packages, Little Skater/Intro Team programs, video board shoutouts), player development services (Private Lessons taught by the coaching staff, Force Sports Performance via Cullen Force Academy affiliation), and community programs (12-week Reading Program for K-6 classrooms within 30 miles; Hometown Heroes Night fundraising; approximately 2,000 donated tickets annually to non-profits within 60 miles). Corporate sponsorships and advertising are sold through tiered arena signage and promotional packages.
Fargo Force generates revenue through a mix of ticketing, sponsorship, premium hospitality, ancillary fan-paid experiences, and community fundraising. Its customer base spans players and host families (transient), local fans and families (regional community), and corporate sponsors (local/regional businesses). The franchise has a strong competitive track record: two Clark Cup Championships (2017-18 and 2023-24), six Clark Cup Final appearances, three USHL Organization of the Year awards (2008-09, 2012-13, 2023-24), and a USHL-record 50-win season in 2023-24 that swept all major individual awards under head coach Brett Skinner. No revenue, headcount trend, or financial disclosures were available in the source data.
Fargo Force firmographics
Firmographics- Name
- Fargo Force
- Legal name
- Fargo Force
- Website
- https://fargoforce.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fargo Force is a private USHL Tier 1 junior hockey franchise based in Fargo, North Dakota, serving elite amateur players aged 16-20 pursuing NCAA and professional careers, while providing ticketing, fan experiences, and community programs to the Fargo-Moorhead region from its home at Scheels Arena.
- Ownership category
- akta.pro rank
Fargo Force industry classification
Industry- Product category
- Professional Sports / Junior Ice Hockey
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Fargo Force is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fargo Force business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | General admission tickets |
Distribution channels2 records
Marketing channels4 records
Fargo Force product offering
Product offeringCore offering
Fargo Force operates a USHL junior ice hockey team based in Fargo, North Dakota, playing home games at Scheels Arena. The organization sells game tickets and season ticket packages, premium seating and suite rentals, paid fan experiences, private hockey lessons, and corporate advertising/sponsorships, while running community programs such as the Reading Program and Hometown Heroes. The team also serves as a development pathway for elite amateur players aged 16-20 pursuing NCAA and professional hockey careers.
Product overview
Fargo Force is a USHL junior hockey organization that serves as an elite amateur athlete development league team. The organization's offerings include core hockey game entertainment (tickets and season packages), fan experience add-ons (private lessons, Zamboni rides, youth scrimmages), community programs (Reading Program, Hometown Heroes fundraising), and corporate partnerships/advertising. The team plays home games at Scheels Arena and provides development pathways for players pursuing NCAA and professional hockey careers.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Tickets and Season Tickets Ticket sales for home games at Scheels Arena (Farmers Union Insurance Arena), including individual game tickets, group tickets, and full-season ticket packages with Ticketmaster account management. Available to individual fans, families, and groups in the Fargo-Moorhead market.
- Fan Experiences Paid fan engagement offerings at home games including Little Skater, Intro Team, Little Chippers youth scrimmages, Zamboni rides, video board shoutouts, and birthday party packages. Targeted at families, youth, and group attendees seeking interactive game-day experiences.
- Private Hockey Lessons Personalized hockey skill development lessons delivered by the Fargo Force coaching staff. Targeted at youth and amateur players seeking individual instruction to supplement team play.
- Corporate Advertising and Sponsorships Corporate partnership and advertising offerings including arena signage, promotional packages, and sponsorship tiers (including arena naming rights such as the Farmer's Union Insurance Arena deal). Targeted at local and regional businesses seeking brand visibility and marketing reach.
- Hometown Heroes Night Annual fundraising event supporting local emergency services organizations, with raffles, sponsorships, and group ticket sales. Includes a Hometown Heroes Promo Code (HERO) that provides $15 tickets with a $5 donation per ticket to a designated local fund.
Quantifiable outcome
- Clark Cup Championship in 2023-24 season with USHL-record 50 wins
- +1 more outcomes
Companies that use Fargo Force
Customer profileSegments3 records
Ideal customer profiles3 records
Fargo Force technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fargo Force partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Farmer's Union InsurancecoreNaming rights sponsor for Farmers Union Insurance Arena where Fargo Force plays home games.
- Cullen Force AcademysupportingAffiliated training and sports performance program offering private lessons and force sports performance training.
- NHLcoreOfficial partner of NHL. The USHL is recognized as a leading amateur athlete development league with NHL as a key stakeholder in player development pipeline.
- USA HockeycoreOfficial partner of USA Hockey. USHL serves as the top junior hockey development league with USA Hockey affiliation.
- Scheels ArenacoreHome arena partnership at Scheels Arena in Fargo. Provides venue for all home games and events.
- TicketmastercoreOfficial ticket sales platform for Fargo Force. All tickets digitally delivered through Ticketmaster App.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fargo Force competitors and assessment
Company assessmentDirect peers
- Des Moines Buccaneers: USHL Western Conference team in a comparable Midwestern market with the same junior hockey franchise operating model. Direct peer on league economics and competitive dynamics.
- Omaha Lancers: USHL Western Conference team with a longer franchise history in a similar Midwestern market. Direct peer with comparable junior hockey franchise economics and NCAA development focus.
- Dubuque Fighting Saints: USHL Eastern Conference team operating a junior hockey franchise in a similar Midwestern small-market setting with comparable revenue mix of tickets, sponsorship, and development pipeline.
- Sioux Falls Stampede: USHL Western Conference team in a similarly-sized upper-Midwest market. Directly comparable as a same-league franchise competing for the same regional fan base, sponsorship dollars, and recruiting talent.
- Lincoln Stars: USHL Western Conference team with the same junior hockey operations and revenue model. Comparable mid-sized Midwestern market peer.
- Green Bay Gamblers: USHL Eastern Conference team with a comparable small-to-mid-sized Midwestern market profile, operating the same junior hockey franchise model with ticketing, sponsorship, and NCAA development pipeline. Closest peer in market size and geography.
- Chicago Steel: USHL Eastern Conference team operating the same junior ice hockey business model (ticket sales, sponsorships, player development, NCAA pipeline) in a larger Midwest media market. Direct comparable as a same-league franchise with similar revenue drivers and player-development focus.
- Madison Capitols: USHL Eastern Conference team in a comparable Midwestern college-town market, sharing the same junior hockey franchise model centered on player development and community engagement.
- Waterloo Black Hawks: USHL Western Conference team with a comparable small-market Midwest profile and the same junior hockey franchise revenue model (tickets, sponsorships, NCAA pipeline).
- Cedar Rapids RoughRiders: USHL Eastern Conference team with the same junior hockey franchise business model (gate revenue, sponsorships, player development, community programs). Comparable in scale and operational structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fargo Force social profiles
Digital presenceFargo Force financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fargo Force leadership team
Management profileNumber of profiles
Profiles1 record
Fargo Force funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fargo Force M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fargo Force
What does Fargo Force do?
Fargo Force operates a USHL junior ice hockey team based in Fargo, North Dakota, playing home games at Scheels Arena. The organization sells game tickets and season ticket packages, premium seating and suite rentals, paid fan experiences, private hockey lessons, and corporate advertising/sponsorships, while running community programs such as the Reading Program and Hometown Heroes. The team also serves as a development pathway for elite amateur players aged 16-20 pursuing NCAA and professional hockey careers.
Is Fargo Force a public or private company?
Fargo Force is a private company. It is classified as unknown and is currently operating.
When was Fargo Force founded?
Fargo Force was founded in 2008. It employs 11 to 50 people.
Where is Fargo Force based?
Fargo Force is headquartered in Fargo, United States, in the North America region.
Who are Fargo Force's main competitors?
Direct peers on record are Des Moines Buccaneers, Omaha Lancers, Dubuque Fighting Saints, Sioux Falls Stampede, Lincoln Stars, Green Bay Gamblers, Chicago Steel, Madison Capitols, Waterloo Black Hawks and Cedar Rapids RoughRiders.
Does Fargo Force have an API?
No public API is recorded for Fargo Force.
What industry is Fargo Force in?
Fargo Force's product category is Professional Sports / Junior Ice Hockey. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.