What Green Bay Gamblers does

The Green Bay Gamblers are a privately held, United States Hockey League (USHL) Tier 1 junior ice hockey franchise based in Green Bay, Wisconsin, operating out of the Resch Center. Founded in 1993, the organization fields a roster of 23-25 active players aged 16-20, recruited through the USHL Entry and Futures Drafts, tender agreements, and main camp open tryouts, with players sourced from 13 U.S. states and internationally from Canada, Germany, Russia, and Slovakia. The team's primary customer is the elite youth hockey player seeking development toward NCAA Division I college programs and the NHL; secondary customers are local fans, corporate sponsors, and youth camp participants.

The franchise monetizes across five core revenue streams: ticket sales (individual, season, and flex plans distributed exclusively through TicketStar at the Resch Center); merchandise sold through a Shopify online storefront including co-branded Operation Hat Trick items; corporate sponsorships from 60+ regional and national brands (Kwik Trip, Pepsi, Budweiser, Festival Foods, Aurora BayCare); annual Main Camp and Youth Camp programs; and an expanded portfolio of nine branded inclusive/premium seating experiences. Distribution is concentrated at the Resch Center with single-country domestic scope; no proprietary technology platform or AI/ML systems are disclosed, with one performance-analytics partnership (PRL Sports Science and Performance, announced September 2021) representing the only material data-driven capability.

Operationally, the Gamblers finished the 2025-26 season 34-18-4-2 (74 points), third in the Eastern Conference, qualifying for the Clark Cup Playoffs for a fourth consecutive season. Four players were selected in the 2026 NHL Entry Draft (including Cooper Cleaves by Montreal and Roberto Leonardo Henriquez by Boston), and the organization was named USHL Organization of the Year for the third time in its history. Leadership is led by President Jeff Mitchell (two-time Dave Tyler USHL Executive of the Year), Head Coach and General Manager Patrick McCadden, and Assistant GM/Director of Scouting Kirk Luedeke.

Name

Green Bay Gamblers

Legal name

Green Bay Gamblers

Website

https://gamblershockey.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Bay Gamblers is a privately held USHL Tier 1 junior ice hockey franchise based in Green Bay, Wisconsin, operating from the Resch Center and serving elite youth hockey players (ages 16-20), local fans, corporate sponsors, and camp participants through tickets, merchandise, sponsorships, and premium seating.

Ownership category

akta.pro rank

Product category

Junior Ice Hockey Entertainment

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Junior ice hockey
• USHL hockey team
• Hockey player development
• Live sports entertainment
• Hockey camps

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from individual game tickets, season tickets, and flex ticket plans sold through TicketStar at the Resch Center.
2. Merchandise Sales: Online team store (Shopify) selling jerseys, apparel, and co-branded merchandise including Operation Hat Trick military appreciation items.
3. Corporate Sponsorships: Corporate partnerships with 60+ regional and national brands including Kwik Trip, Pepsi, Budweiser, Festival Foods, and Aurora BayCare.
4. Camps and Clinics: Revenue from Main Camp and Youth Camp programs held at Resch Center.
5. Inclusive Seating: Premium seating options including luxury suites, VIP tables, and all-inclusive experiences generating venue revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Green Bay Gamblers operate a United States Hockey League (USHL) Tier 1 junior ice hockey team, playing home games at the Resch Center in Green Bay, Wisconsin. The organization sells individual, season, and flex game tickets, offers premium inclusive seating (e.g., Captain's Corner, Rockstar Club 210, Budweiser VIP Section, All-Inclusive Lodge), runs youth hockey development camps (Main Camp and Youth Camp), and sells team merchandise online through a Shopify storefront.

Product overview

The Green Bay Gamblers are a United States Hockey League (USHL) Tier 1 junior hockey organization based in Green Bay, Wisconsin. The organization's product portfolio centers on live game attendance experiences (individual tickets, season tickets, and flex plans), premium inclusive seating options (such as the Captain's Corner, Rockstar Club 210, Ice Box, VIP Table, Bud Light Party Pit, Goal Line Club, Budweiser VIP Section, All-Inclusive Lodge, and Mango Cart Section 212), youth hockey development through Main Camp and Youth Camp programs, and group outing packages. The team also operates a Shopify-based online merchandise store. The core value proposition is providing junior hockey entertainment and player development pathways toward college and professional hockey careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Game Tickets Single-game admission tickets to Green Bay Gamblers USHL hockey games at the Resch Center, sold to consumers and families.
• Season Tickets Full-season ticket packages that grant access to all regular-season home games and potential playoff games, sold to individual fans and families.
• Flex Tickets / Partial Plans Flexible ticket packages that allow fans to attend a select number of games with choice of dates and matchups.
• Group Outings Group ticket packages for corporate events, birthday parties, and fan group outings with special promotions.
• Inclusive Seating Options Premium, all-inclusive seating experiences at the Resch Center (Captain's Corner, Rockstar Club 210, Ice Box, VIP Table, Bud Light Party Pit, Goal Line Club, Budweiser VIP Section, All-Inclusive Lodge, Mango Cart Section 212) sold to consumers and corporate buyers.
• Main Camp Annual open and main tryout camp event held at the Resch Center featuring returning players, draft affiliates, and undrafted free agent hopefuls, purchased by prospective players ages 16-20.
• Youth Camp Youth hockey development camps held at the Resch Center focusing on skill development and training for younger players, sold to parents and aspiring youth hockey participants.
• Gamblers Team Store (Shopify) Shopify-based online merchandise store selling jerseys, apparel, and team memorabilia including co-branded Operation Hat Trick military appreciation items, sold to fans and consumers.

Quantifiable outcome

• 4 players drafted in 2026 NHL Entry Draft
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PRL Sports Science and PerformancecoreTechnology or Integration · 10 September 2021Official sport, science & performance partner of the Green Bay Gamblers. Based in Toronto, Ontario, Canada, PRL was founded in 2017 with the vision to fundamentally change how sports teams use data to achieve on and off-field success. Employs Performance Experts with backgrounds in various fields.
• Aurora BayCare Medical CenterminorOthersHealthcare sponsor and medical partner for the Green Bay Gamblers. Provides sports medicine and medical services to players.
• TicketStarcoreChannel Partner/ Reseller/ DistributorOfficial ticket seller for events at the Resch Center. Sells tickets on behalf of the team and handles all ticket distribution including online, call center, retail outlets, and box office.
• Operation Hat TrickcoreStrategic or Co-development PartnerPartnership dedicated to supporting the recovery of wounded service members and veterans. Sells co-branded merchandise with proceeds supporting military veterans and families.
• Kwik TripminorOthersRegional convenience store chain and corporate sponsor of the Green Bay Gamblers.
• Festival FoodsminorOthersRegional grocery chain and corporate sponsor.
• PepsiminorOthersOfficial beverage sponsor of the Green Bay Gamblers.
• BudweiserminorOthersBeer sponsor with VIP section naming rights.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• Chicago Steel: Another USHL Tier-1 junior ice hockey team competing in the same Eastern Conference as the Gamblers. Direct competitor for players, fans, and USHL standings positioning.
• Madison Capitols: USHL Tier-1 junior ice hockey team located in nearby Madison, Wisconsin. Directly competes for Wisconsin hockey talent and fan attention within the same regional footprint.
• Youngstown Phantoms: USHL Tier-1 junior ice hockey team with comparable ticket, merchandise, and sponsorship revenue model. Identical USHL rules, draft mechanisms, and player development pathway.
• Cedar Rapids RoughRiders: USHL Tier-1 junior ice hockey team in the same conference. Comparable business model around tickets, sponsorships, and player development for NCAA/NHL pipelines.
• Fargo Force: USHL Tier-1 junior ice hockey team with the same league structure, draft mechanisms, and player development goals. Comparable in market size and revenue mix.
• Sioux Falls Stampede: USHL Tier-1 junior ice hockey team operating in an adjacent Midwestern market. Same league rules, comparable attendance scale, and similar multi-revenue-stream operating model.
• Sioux City Musketeers: USHL Tier-1 junior ice hockey team with the same league scheduling, draft, and development structure. Comparable community-based sports business model in a similar Midwestern market.
• Des Moines Buccaneers: USHL Tier-1 junior ice hockey team located in Des Moines, Iowa. Operates an essentially identical business model in a similar-sized Midwestern market.

Emerging players

• Ontario Hockey League (OHL): Major junior hockey league competing with the USHL for elite 16-20-year-old talent. While not a single team, it represents the most relevant alternative pathway that competes with the Gamblers' player development offering.

Broad incumbents

• USA Hockey: National governing body for ice hockey in the United States. Overlaps with the Gamblers as the broader federation administering the USHL, player development pathways, and USA Hockey's national team programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GamblersHockey
• Facebookfacebook.com/gamblershockey
• Instagraminstagram.com/gamblershockey/?hl=en
• LinkedInlinkedin.com/company/green-bay-gamblers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Gamblers