Fargo Force

What Fargo Force does

Fargo Force is a private USHL Tier 1 junior hockey franchise based in Fargo, North Dakota, founded in 2008. The team plays home games at Scheels Arena (now branded Farmers Union Insurance Arena following a 2024 naming rights deal with Farmer's Union Insurance) and operates within the United States Hockey League, the only Tier 1 junior hockey league in the United States sanctioned by USA Hockey. The franchise serves elite amateur hockey players aged 16-20 pursuing NCAA Division I and professional hockey careers, while providing sports entertainment and community programs to the Fargo-Moorhead region.

The franchise's product portfolio is anchored on competitive junior hockey (roster, coaching staff, USHL schedule) and extends across ticketing (individual, group, season, premium seating, suites, lounge rentals via Ticketmaster), fan experiences (Zamboni rides, birthday party packages, Little Skater/Intro Team programs, video board shoutouts), player development services (Private Lessons taught by the coaching staff, Force Sports Performance via Cullen Force Academy affiliation), and community programs (12-week Reading Program for K-6 classrooms within 30 miles; Hometown Heroes Night fundraising; approximately 2,000 donated tickets annually to non-profits within 60 miles). Corporate sponsorships and advertising are sold through tiered arena signage and promotional packages.

Fargo Force generates revenue through a mix of ticketing, sponsorship, premium hospitality, ancillary fan-paid experiences, and community fundraising. Its customer base spans players and host families (transient), local fans and families (regional community), and corporate sponsors (local/regional businesses). The franchise has a strong competitive track record: two Clark Cup Championships (2017-18 and 2023-24), six Clark Cup Final appearances, three USHL Organization of the Year awards (2008-09, 2012-13, 2023-24), and a USHL-record 50-win season in 2023-24 that swept all major individual awards under head coach Brett Skinner. No revenue, headcount trend, or financial disclosures were available in the source data.

Name

Fargo Force

Legal name

Fargo Force

Website

https://fargoforce.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fargo Force is a private USHL Tier 1 junior hockey franchise based in Fargo, North Dakota, serving elite amateur players aged 16-20 pursuing NCAA and professional careers, while providing ticketing, fan experiences, and community programs to the Fargo-Moorhead region from its home at Scheels Arena.

Ownership category

akta.pro rank

Product category

Professional Sports / Junior Ice Hockey

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Junior ice hockey
• Hockey team operations
• Amateur player development
• Sports ticketing services
• Arena fan experiences

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Fargo Force operates a USHL junior ice hockey team based in Fargo, North Dakota, playing home games at Scheels Arena. The organization sells game tickets and season ticket packages, premium seating and suite rentals, paid fan experiences, private hockey lessons, and corporate advertising/sponsorships, while running community programs such as the Reading Program and Hometown Heroes. The team also serves as a development pathway for elite amateur players aged 16-20 pursuing NCAA and professional hockey careers.

Product overview

Fargo Force is a USHL junior hockey organization that serves as an elite amateur athlete development league team. The organization's offerings include core hockey game entertainment (tickets and season packages), fan experience add-ons (private lessons, Zamboni rides, youth scrimmages), community programs (Reading Program, Hometown Heroes fundraising), and corporate partnerships/advertising. The team plays home games at Scheels Arena and provides development pathways for players pursuing NCAA and professional hockey careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Tickets and Season Tickets Ticket sales for home games at Scheels Arena (Farmers Union Insurance Arena), including individual game tickets, group tickets, and full-season ticket packages with Ticketmaster account management. Available to individual fans, families, and groups in the Fargo-Moorhead market.
• Fan Experiences Paid fan engagement offerings at home games including Little Skater, Intro Team, Little Chippers youth scrimmages, Zamboni rides, video board shoutouts, and birthday party packages. Targeted at families, youth, and group attendees seeking interactive game-day experiences.
• Private Hockey Lessons Personalized hockey skill development lessons delivered by the Fargo Force coaching staff. Targeted at youth and amateur players seeking individual instruction to supplement team play.
• Corporate Advertising and Sponsorships Corporate partnership and advertising offerings including arena signage, promotional packages, and sponsorship tiers (including arena naming rights such as the Farmer's Union Insurance Arena deal). Targeted at local and regional businesses seeking brand visibility and marketing reach.
• Hometown Heroes Night Annual fundraising event supporting local emergency services organizations, with raffles, sponsorships, and group ticket sales. Includes a Hometown Heroes Promo Code (HERO) that provides $15 tickets with a $5 donation per ticket to a designated local fund.

Quantifiable outcome

• Clark Cup Championship in 2023-24 season with USHL-record 50 wins
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Farmer's Union InsurancecoreChannel Partner/ Reseller/ Distributor · 1 January 2024Naming rights sponsor for Farmers Union Insurance Arena where Fargo Force plays home games.
• Cullen Force AcademysupportingChannel Partner/ Reseller/ Distributor · 1 January 2024Affiliated training and sports performance program offering private lessons and force sports performance training.
• NHLcoreStrategic or Co-development Partner · 1 September 2008Official partner of NHL. The USHL is recognized as a leading amateur athlete development league with NHL as a key stakeholder in player development pipeline.
• USA HockeycoreStrategic or Co-development Partner · 1 September 2008Official partner of USA Hockey. USHL serves as the top junior hockey development league with USA Hockey affiliation.
• Scheels ArenacoreChannel Partner/ Reseller/ Distributor · 1 September 2008Home arena partnership at Scheels Arena in Fargo. Provides venue for all home games and events.
• TicketmastercoreChannel Partner/ Reseller/ Distributor · 1 September 2008Official ticket sales platform for Fargo Force. All tickets digitally delivered through Ticketmaster App.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Des Moines Buccaneers: USHL Western Conference team in a comparable Midwestern market with the same junior hockey franchise operating model. Direct peer on league economics and competitive dynamics.
• Omaha Lancers: USHL Western Conference team with a longer franchise history in a similar Midwestern market. Direct peer with comparable junior hockey franchise economics and NCAA development focus.
• Dubuque Fighting Saints: USHL Eastern Conference team operating a junior hockey franchise in a similar Midwestern small-market setting with comparable revenue mix of tickets, sponsorship, and development pipeline.
• Sioux Falls Stampede: USHL Western Conference team in a similarly-sized upper-Midwest market. Directly comparable as a same-league franchise competing for the same regional fan base, sponsorship dollars, and recruiting talent.
• Lincoln Stars: USHL Western Conference team with the same junior hockey operations and revenue model. Comparable mid-sized Midwestern market peer.
• Green Bay Gamblers: USHL Eastern Conference team with a comparable small-to-mid-sized Midwestern market profile, operating the same junior hockey franchise model with ticketing, sponsorship, and NCAA development pipeline. Closest peer in market size and geography.
• Chicago Steel: USHL Eastern Conference team operating the same junior ice hockey business model (ticket sales, sponsorships, player development, NCAA pipeline) in a larger Midwest media market. Direct comparable as a same-league franchise with similar revenue drivers and player-development focus.
• Madison Capitols: USHL Eastern Conference team in a comparable Midwestern college-town market, sharing the same junior hockey franchise model centered on player development and community engagement.
• Waterloo Black Hawks: USHL Western Conference team with a comparable small-market Midwest profile and the same junior hockey franchise revenue model (tickets, sponsorships, NCAA pipeline).
• Cedar Rapids RoughRiders: USHL Eastern Conference team with the same junior hockey franchise business model (gate revenue, sponsorships, player development, community programs). Comparable in scale and operational structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FargoForce
• Facebookfacebook.com/FargoForce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fargo Force