Badger
Family-owned commercial printing company founded in 1941 in Oregon, Wisconsin, offering an integrated print ecosystem — commercial print, direct mail, signage, packaging, fulfillment, and a proprietary Brand Portal — to retail, corporate, education, and event customers via account-manager-led sales.
- Company typePrivate
- Founded1941
- HeadquartersOregon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Badger does
Thysse is a family-owned commercial printing company founded in 1941 and headquartered at 780 Cusick Parkway in Oregon, Wisconsin. The company operates a B2B print services business that bundles ten interconnected service lines — Facility Branding, Direct Mail, Retail Packaging, Commercial Print, Promotional Items, Creative Services & Design, Wide Format Signage, Storage/Kit Packing & Fulfillment, Brand Portal, and Specialty Finishing — into what it markets as a 'comprehensive print ecosystem' covering design through delivery. Underlying production technology includes offset, digital, and wide format printing equipment certified to G7 Master Colorspace standards for color consistency, complemented by a proprietary Brand Portal web platform that supports self-service ordering, inventory management, and direct-to-location fulfillment for multi-location customers.
The company generates revenue through a mix of project-based commercial printing fees, recurring direct mail campaign work, managed fulfillment services, and subscription-like Brand Portal relationships. Sales are conducted via dedicated account managers (named individuals include Scott, Christian, Tom, Brian, JJ, DG) who coordinate projects, manage proofs, and hand-deliver finished products. Pricing is quote-based and not publicly disclosed. Thysse targets primarily retail chains (named customer Framebridge), corporate organizations, educational institutions (Marquette University), and event organizers, with marketing driven by content marketing, email newsletters, customer testimonials, and referrals rather than channel partners. The company reports over 1,000 active customers and operates with a Wisconsin-focused regional footprint.
Badger firmographics
Firmographics- Name
- Badger
- Legal name
- Thysse
- Website
- https://badgergroup.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned commercial printing company founded in 1941 in Oregon, Wisconsin, offering an integrated print ecosystem — commercial print, direct mail, signage, packaging, fulfillment, and a proprietary Brand Portal — to retail, corporate, education, and event customers via account-manager-led sales.
- Ownership category
- akta.pro rank
Where Badger is headquartered
LocationHeadquarters
- HQ city
- Oregon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Badger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Printing Services: Offset and digital printing services for print collateral including brochures, business cards, postcards, and marketing materials. Revenue generated on a project-by-project basis with quotes provided based on specifications.
- Direct Mail Campaigns: Complete direct mail campaigns including variable data printing, mailing list services, and postal strategy with Certified Mail Professionals. Generates recurring revenue from ongoing campaign work.
- Fulfillment & Kit Packing: Storage, kit packing, and fulfillment services enabling customers to manage inventory and ship kits directly to locations. Includes managed inventory programs.
- Brand Portal Services: Centralized web platform enabling self-service ordering of printed assets. Provides ongoing subscription-like revenue through reorder management and inventory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Badger product offering
Product offeringCore offering
Badger is a commercial printing company that produces offset, digital, and wide format print collateral including brochures, business cards, packaging, signage, direct mail, and promotional items. It bundles these production capabilities with creative design, mailing list management, kit packing, warehouse fulfillment, and a proprietary Brand Portal web platform that lets multi-location retail and corporate customers self-serve reorders of branded materials. Services are sold primarily on a project-by-project basis with custom quotes.
Product overview
Thysse is a family-owned commercial print services company offering a comprehensive suite of printing and brand execution solutions. The portfolio consists of ten interconnected core services: Facility Branding, Direct Mail, Retail Packaging, Commercial Print, Promotional Items, Creative Services & Design, Wide Format Signage, Storage/Kit Packing & Fulfillment, Brand Portal, and Specialty Finishing. These offerings are designed to work together as a 'comprehensive print ecosystem' — from creative design and print production through to fulfillment, inventory management, and brand portal capabilities that enable self-service ordering for retail and corporate clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Thysse's brand portal platform has saved companies time and money by reducing internal HQ and supply chain workload through self-service ordering capabilities
Companies that use Badger
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Badger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Badger partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Badger competitors and assessment
Company assessmentDirect peers
- Cenveo: Cenveo is a broad commercial printing, labels, and packaging company serving enterprise customers with offset and digital print plus direct marketing. While larger and broader, it competes in many of the same commercial print and direct mail service categories as Thysse.
- Walsworth Publishing: Walsworth is a multi-generational commercial printing and publishing company offering offset and digital print, direct mail, kit and fulfillment services. Its family-owned operating culture and breadth of commercial print + fulfillment capabilities is comparable to Thysse's.
- Taylor Corporation: Taylor Corporation is a large private commercial printing and personalized communications company offering commercial print, direct mail, signage, and branded merchandise across an end-to-end portfolio. Its bundled service model and vertical reach closely parallel Thysse's 10-service 'print ecosystem' positioning.
- Sandy Alexander: Sandy Alexander is a mid-sized full-service commercial printer offering offset, digital, and large-format printing plus direct mail and fulfillment. Its mid-market, full-service orientation to enterprise clients is structurally similar to Thysse's value proposition.
- Quad/Graphics: Quad/Graphics is a Wisconsin-headquartered (Sussex, WI) large-scale commercial printing and in-store execution company with a marketing services arm that mirrors Thysse's combined commercial print + retail merchandising + brand portal offering. It is the closest large-scale analog to Thysse's full-service print ecosystem, and shares the Wisconsin operating region.
- Hemlock Printers: Hemlock Printers is a full-service commercial printer offering offset, digital, and large-format printing along with direct mail, kitting, and fulfillment from a regional production base. Its service mix and mid-market customer focus closely mirror Thysse's.
Broad incumbents
- Cimpress (VistaPrint): Cimpress operates VistaPrint and a portfolio of mass-customization print and marketing services brands serving SMB through enterprise customers. While platform-scaled rather than regional-sales-led, it competes in Thysse's promotional products, custom print, and brand execution categories.
- ARC Document Solutions: ARC Document Solutions provides document management, commercial printing, and managed print services to enterprise clients through a distributed production network. Comparable as a broad incumbent in the print + document services market in which Thysse's direct mail, kit packing, and print collateral offerings compete.
- Donnelley Financial Solutions: Donnelley Financial Solutions is the spin-off from RR Donnelley providing compliance, printing, and data management for financial services enterprises. It is a large incumbent in the regulated, quality-critical end of commercial print that G7-certified regional printers like Thysse also address.
Regional players
- Worzalla: Worzalla is a Wisconsin-based (Stevens Point) commercial and book printing company operating a similar regional, multi-generational family operator model. Comparable as a Wisconsin peer in scale and operating philosophy, though more concentrated in book printing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Badger social profiles
Digital presenceBadger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badger leadership team
Management profileNumber of profiles
Profiles6 records
Badger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badger
What does Badger do?
Badger is a commercial printing company that produces offset, digital, and wide format print collateral including brochures, business cards, packaging, signage, direct mail, and promotional items. It bundles these production capabilities with creative design, mailing list management, kit packing, warehouse fulfillment, and a proprietary Brand Portal web platform that lets multi-location retail and corporate customers self-serve reorders of branded materials. Services are sold primarily on a project-by-project basis with custom quotes.
Is Badger a public or private company?
Badger is a private company. It is classified as family owned and is currently operating.
When was Badger founded?
Badger was founded in 1941. It employs 11 to 50 people.
Where is Badger based?
Badger is headquartered in Oregon, United States, in the North America region.
How does Badger make money?
Four revenue lines are on record. Commercial Printing Services are the primary driver. The others are direct Mail Campaigns, fulfillment & Kit Packing and brand Portal Services.
Who are Badger's main competitors?
Direct peers on record are Cenveo, Walsworth Publishing, Taylor Corporation, Sandy Alexander, Quad/Graphics and Hemlock Printers. Broad incumbents are Cimpress (VistaPrint), ARC Document Solutions and Donnelley Financial Solutions. Worzalla is listed as a regional player.
Does Badger have an API?
No public API is recorded for Badger.