Secure Thingz
- Company typePublic
- Founded2016
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Secure Thingz does
Secure Thingz operates in the embedded systems security and development tooling space, focused on delivering security solutions for the Industrial Internet of Things. The company is closely aligned with the IAR Systems AB embedded development platform — a cloud-ready, architecture- and device-agnostic toolchain that unifies design, code generation, debugging, testing, CI/CD, static analysis, functional safety, and embedded security in a single environment. Core technical components include the C-STAT static analysis add-on, multi-core debugging and trace tools, TÜV-certified functional safety tooling compliant with ISO 26262, IEC 62304, IEC 61508 and EU MDR, and an embedded security module covering secure boot, encryption, IP protection, and secure production aligned with the EU Cyber Resilience Act. The platform is integrated across the dominant MCU vendor ecosystem — ARM, NXP, Infineon, Renesas, STMicroelectronics, Texas Instruments, Microchip, and Silicon Labs — together with FreeRTOS and Gaisler for space-grade processors.
Secure Thingz / IAR generates revenue primarily through enterprise software licensing and subscription arrangements, sold via a worldwide direct sales force supplemented by a global partner and reseller network. Pricing is quote-based and not publicly disclosed, with annual subscription billing and multi-year contract options. The go-to-market targets regulated, safety- and security-critical verticals: Automotive (ISO 26262), Medical Technology (IEC 62304), Industrial Automation (IEC 61508), Machinery Control, and Household Appliances (EU Cyber Resilience Act). Named enterprise reference customers include Casio, Osong Medical Innovation Foundation (KBIO), NEWGIN, VICTEK, and Landis+Gyr.
The company's strategic context changed materially in 2024-2025 when parent entity IAR Systems AB — previously listed on Nasdaq Stockholm under ticker IAR B — was acquired by Qt Group, positioning the embedded platform within a larger diversified software group. Leadership is anchored by CEO and founder Haydn Povey. The firm operates as a private for-profit entity with 11-50 employees and a US presence in San Jose alongside Swedish corporate roots tied to IAR Systems AB.
Secure Thingz firmographics
Firmographics- Name
- Secure Thingz
- Legal name
- IAR Systems AB
- Website
- https://securethingz.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Secure Thingz industry classification
Industry- Product category
- Embedded Security Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- akta.pro primary industry
- Security & Trusted Hardware ICs (Secure Element/TPM/Crypto) (HDAHABAF)
- akta.pro secondary industries
- Confidential Computing & Hardware-backed Protection (TEE/HSM) (HDADAFAJ), Secure Elements & Trusted Execution Processors (TPM/TEE/Crypto MCUs) (HDAHAJAK)
Keywords
Where Secure Thingz is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Secure Thingz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licensing and Subscriptions: Software development tools and platform offerings sold through licensing arrangements with subscription models for ongoing access to platform features, updates, and support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise multi-user licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Secure Thingz product offering
Product offeringCore offering
Secure Thingz develops and delivers security solutions for embedded devices and the Industrial Internet of Things (IIoT). The company focuses on secure provisioning, device identity management, intellectual property protection, and end-to-end security lifecycle management for connected industrial and IoT devices, serving device manufacturers and embedded system developers.
Product overview
IAR Systems offers a cloud-ready, architecture-agnostic embedded development platform that unifies the software development lifecycle. The core platform integrates multiple modules including Design and Code Generation for visual modeling and automated code creation, Comprehensive Development for unified coding/debugging/testing workflows, Embedded CI/CD for automation with Kubernetes/Jenkins/GitHub/GitLab, Code Quality and Compliance featuring C-STAT static analysis, Debugging and Trace with multi-core support, Functional Safety with TÜV-certified tools, Embedded Security for secure boot/encryption/IP protection, and Long-term Assurance Services for migration and expert guidance. The platform serves industries including Automotive, Medical, Industrial Automation, Machinery Control, and Household Appliances, supporting compliance with standards such as ISO 26262, IEC 62304, IEC 61508, and EU Cyber Resilience Act.
Differentiator
Problem solved
Functional benefit
Companies that use Secure Thingz
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Secure Thingz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Secure Thingz partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Qt GroupflagshipAcquisition/merger partnership - IAR is now part of Qt Group as announced in 2025, combining embedded development and UI framework capabilities
- ARMcoreARM DesignStart partnership providing IAR tools integrated with ARM microcontroller architectures for embedded development
- NXP SemiconductorscoreIntegration partnership providing IAR development tools optimized for NXP microcontrollers and processors
- Infineon TechnologiescorePartnership providing IAR tools for Infineon microcontrollers including Traveo and PSoC platforms
- Renesas ElectronicscorePartnership for Renesas microcontroller development using IAR embedded development tools
- STMicroelectronicscoreST Partner Program membership providing IAR tools integration with STM32 microcontrollers
- Texas InstrumentscorePartnership providing IAR development tools optimized for Texas Instruments microcontroller and processor families
- Microchip TechnologycorePartnership for Microchip PIC and AVR microcontroller development with IAR tools
- Silicon LabscorePartnership providing IAR development tools for Silicon Labs microcontroller and wireless SoC platforms
- DensocoreCustomer and technology partner in automotive sector using IAR tools for automotive embedded development
- Nidec MobilitycoreAutomotive mobility partner using IAR embedded development tools
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Secure Thingz competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Secure Thingz social profiles
Digital presenceSecure Thingz compliance and trust
Trust signalCompliance5 records
Secure Thingz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secure Thingz leadership team
Management profileNumber of profiles
Profiles1 record
Secure Thingz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secure Thingz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secure Thingz
What does Secure Thingz do?
Secure Thingz develops and delivers security solutions for embedded devices and the Industrial Internet of Things (IIoT). The company focuses on secure provisioning, device identity management, intellectual property protection, and end-to-end security lifecycle management for connected industrial and IoT devices, serving device manufacturers and embedded system developers.
Is Secure Thingz a public or private company?
Secure Thingz is a public company. It is classified as founder individual operated bootstrapped and is currently acquired.
When was Secure Thingz founded?
Secure Thingz was founded in 2016. It employs 11 to 50 people.
Where is Secure Thingz based?
Secure Thingz is headquartered in San Jose, United States, in the North America region.
How does Secure Thingz make money?
One revenue line is on record: software Licensing and Subscriptions.
Does Secure Thingz have an API?
No public API is recorded for Secure Thingz.
What industry is Secure Thingz in?
Secure Thingz's product category is Embedded Security Software. Its primary akta.pro industry code is HDAHABAF, Security & Trusted Hardware ICs (Secure Element/TPM/Crypto), with a secondary code of HDADAFAJ, Confidential Computing & Hardware-backed Protection (TEE/HSM). Its NAICS code is 54151.