AutoSmart Insurance

What AutoSmart Insurance does

AutoSmart Insurance is a privately held independent insurance agency operating in Texas, with a primary office in El Paso and additional presence referenced in Round Rock. The company functions as an intermediary broker, shopping policies across nine carrier partners (Aspen, Bluefire, Bristol West, Commonwealth, Foremost, Gainsco, Hallmark, Mendota, Progressive) on behalf of individual consumers and small business owners. Its product portfolio spans personal lines (auto including non-standard and motorcycle, homeowners, renters, life, health, pet) and commercial lines (business, commercial auto, construction/general liability, artisan contractors, accidental plans, roadside assistance).

The agency runs a consultative sales-led go-to-market, accepting quotes via online forms, phone at (855) 960-0819, and scheduled in-person appointments. Its technology footprint is modest: a Zywave Websites-powered marketing site with standard cookie tracking, SSL encryption, Google Analytics, and reCAPTCHA form protection, with no native mobile app, public APIs, or proprietary software disclosed. Bilingual Spanish-English service is repeatedly highlighted in customer testimonials, particularly in El Paso, where agent Edgar Medina is named across multiple reviews as a relationship anchor.

AutoSmart earns revenue through carrier commissions on premiums sold across its multi-carrier book. Pricing is individualized and not publicly disclosed, with billing on a monthly cadence and no subscription or SaaS monetization. The company self-reports having "successfully served hundreds of customers" with no disclosed revenue, headcount, funding, or ownership structure; it operates as a small, privately held brokerage with no parent company, institutional investors, or public listings identified.

Name

AutoSmart Insurance

Legal name

Auto Smart Insurance

Website

https://autosmartins.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoSmart Insurance is a privately held independent insurance agency in Texas (headquartered in El Paso with presence in Round Rock) that brokers personal and commercial insurance policies across nine carrier partners for individual consumers and small business owners.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industries

Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD), Commercial Auto & Fleet Insurance (FSAJAMAB), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Independent insurance agency
• Personal auto insurance
• Commercial insurance brokerage
• Texas insurance agency
• Multi-line insurance carrier

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Policy Sales and Brokerage: AutoSmart Insurance generates revenue by acting as an independent insurance agency. The company earns commissions from multiple insurance carriers (Aspen, Bluefire, Bristol West, Commonwealth, Foremost, Gainsco, Hallmark, Mendota, Progressive) by selling their insurance policies to customers. The agency helps customers shop for and compare policies across its carrier network to find appropriate coverage at competitive prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AutoSmart Insurance is an independent insurance agency in Texas that brokers personal and commercial insurance products on behalf of multiple carriers. It sells auto, home, life, health, and pet insurance to individual consumers, and commercial auto, general liability, and artisan contractors insurance to small business owners, earning commissions from its carrier partners.

Product overview

AutoSmart Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency operates as a broker model, working with multiple carrier partners to provide customers with choice and competitive pricing. The product portfolio includes auto insurance (standard, non-standard, accidental plans, motorcycle, roadside assistance), homeowners and renters insurance, business insurance (including commercial auto, construction/general liability, artisan contractors), life insurance, health insurance, and pet insurance. The agency specializes in serving Texas residents, particularly in El Paso and Round Rock, offering both in-person and online quote capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• AspenminorChannel Partner/ Reseller/ DistributorAspen is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• BluefireminorChannel Partner/ Reseller/ DistributorBluefire is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• Bristol WestminorChannel Partner/ Reseller/ DistributorBristol West is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• CommonwealthminorChannel Partner/ Reseller/ DistributorCommonwealth is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• ForemostminorChannel Partner/ Reseller/ DistributorForemost is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• GainscominorChannel Partner/ Reseller/ DistributorGainsco is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• HallmarkminorChannel Partner/ Reseller/ DistributorHallmark is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• MendotaminorChannel Partner/ Reseller/ DistributorMendota is an insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.
• ProgressiveminorChannel Partner/ Reseller/ DistributorProgressive is a major insurance carrier whose products are offered through AutoSmart Insurance. Listed among the company's featured carrier partners providing auto and related insurance products.

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• The General Insurance: The General is a national direct-to-consumer non-standard auto insurance carrier (owned by American Family). It is an incumbent competitor in AutoSmart's non-standard auto specialty, offering a direct alternative that bypasses the agency channel and competes for the same high-risk Texas drivers.
• Trusted Choice: Trusted Choice is a network brand for independent insurance agents in the US, providing marketing, carrier access, and brand recognition. AutoSmart operates in the same independent-agent category that Trusted Choice aggregates, making it both a potential channel partner and a competing distribution umbrella.

Direct peers

• SmartFinancial Insurance: SmartFinancial is an online-focused independent insurance agency that compares quotes across multiple carriers for auto, home, and commercial lines. It is a direct peer in that both firms place business with multiple carriers on behalf of customers and emphasize quote-shopping, but SmartFinancial operates a more tech-enabled, higher-scale version of the same model.
• Goosehead Insurance: Goosehead is a publicly-traded independent insurance agency that places business across multiple carriers using a licensed agent model — the same fundamental business model as AutoSmart, but at vastly greater scale. Goosehead is the most directly comparable peer and a benchmark for what a scaled independent agency can become.
• Insurance Zebra: The Zebra is an insurance comparison marketplace that lets consumers shop auto, home, and other lines across multiple carriers. It is a direct peer in the comparison-shopping model AutoSmart uses via phone and web, but operates purely digitally and at significantly larger scale.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform that shops final expense and term life, auto, and senior health products across multiple carriers. It is a direct peer to AutoSmart in the multi-carrier comparison-shopping model, but focused on digital lead generation and senior markets.

Regional players

• Fred Loya Insurance: Fred Loya is a Texas/Southwest-focused insurance agency that specializes in non-standard auto insurance for Hispanic and working-class communities — directly mirroring AutoSmart's El Paso focus, bilingual service, and non-standard auto specialty. The two firms compete for the same customer profile in overlapping Texas markets.

Emerging players

• Lemonade: Lemonade is a digitally-native insurance carrier using AI-driven underwriting and a direct-to-consumer app to bypass traditional agents. It is an emerging competitive threat across multiple of AutoSmart's product lines (renters, homeowners, pet) for digitally-native customer segments.
• CoverWallet: CoverWallet (acquired by Aon) is a digital commercial insurance broker specializing in small business and artisan-contractor coverage. It is an emerging competitor to AutoSmart's commercial and artisan-contractor book, applying a more digital-first version of the same brokerage function.
• Branch Insurance: Branch is a digitally-native P&C insurer that bundles home and auto through an embedded-agent model. It represents the emerging tech-enabled competitive threat to traditional independent agencies like AutoSmart, particularly for younger customers who may bypass agents entirely.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights3 records

Customer concentration

• Facebookfacebook.com/AutoSmartInsurance
• LinkedInlinkedin.com/company/autosmart-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoSmart Insurance