Netminds

What Netminds does

Netminds is an Italian digital agency founded in 2000 and headquartered in Milan with a secondary office in Arzano (Naples metropolitan area). The company delivers end-to-end digital services for Italian and European SMB and enterprise clients, with a stated base of more than 500 clients and 404 projects completed over 23 years of operation. Its core service lines span custom website development, e-commerce build-out across WordPress/WooCommerce, Magento, and Shopify (including Shopify Plus), SEO and paid advertising as a certified Google Partner, social media and marketing, custom vertical software, AR/VR applications, video game development on Unity 3D, Industry 4.0 mixed-reality solutions, and native and cross-platform mobile apps.

The technology stack combines mainstream CMS and commerce platforms (WordPress, Magento, Shopify, headless commerce via Vue Storefront) with Unity 3D for gaming and AR/VR, Vuforia and Microsoft HoloLens/MRTK for mixed reality, and custom development in PHP, ASP.NET, and Python. Netminds has built a portfolio of proprietary products layered on top of this stack, including the N.I.N.A. AI-powered 3D virtual assistant deployed on interactive totems, the A.I.U.T.O. mixed-reality remote assistance system, the Reverse: Time Collapse narrative video game, the AU.REA augmented reality app, and vertical software products such as Infopharma (pharmaceutical field operations), Aste Web Live (auction management), Albo Pretorio (municipal public notices), Catasto Cimiteriale (cemetery administration), and Gestione Scuole (school management).

The business model is predominantly professional services revenue, with each project quoted individually based on scope and billed on a project or multi-year basis; pricing is not publicly disclosed. Go-to-market is consultative and sales-led through direct client engagement, a website contact funnel, portfolio showcase, and partnerships with Google, Shopify Plus, Microsoft, Unity, and AESVI, plus an academic tie-up with ISAS Game Academy. Netminds appears privately held with no disclosed external funding, no parent company, and headcount in the low double digits; revenue, ownership structure, and detailed financials are not publicly disclosed.

Name

Netminds

Legal name

Netminds

Website

https://netminds.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Netminds is a privately held Italian digital agency, founded in 2000 and based in Milan and Arzano, that builds e-commerce sites, custom websites, AR/VR applications, video games, and vertical software for Italian SMBs and enterprise clients including Miniso Italy and Zuiki.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Web development services
• E-commerce development
• Augmented reality applications
• Digital marketing services
• Custom software development

Headquarters

HQ city

Arzano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Development: Custom e-commerce website development using WordPress, Magento, Shopify, and headless architecture. Projects include platform setup, customization, and ongoing maintenance.
2. Website Development: Custom website development for businesses including branding, design, and CMS implementation.
3. AR/VR Application Development: Augmented and virtual reality application development for museums, cultural institutions, retail, and industrial applications.
4. Gaming Development: Video game development using Unity 3D engine for PC, mobile, and web browser platforms. Includes proprietary title Reverse: Time Collapse.
5. Custom Software Development: Bespoke software solutions for municipalities (Albo Pretorio, Catasto Cimiteriale), schools, pharmaceutical companies, and other industries.
6. SEO and Digital Marketing Services: Search engine optimization and advertising campaign management as a certified Google Partner.
7. Social Media and Marketing: Social media management, branding strategy, and marketing campaign development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Netminds is a full-service Italian web agency that designs, develops, and markets e-commerce platforms, corporate websites, custom software, AR/VR applications, and digital marketing campaigns for business clients. The agency delivers projects using WordPress, Magento, and Shopify for commerce, Unity 3D for AR/VR and gaming, and holds Certified Google Partner status for SEO and advertising. The firm also develops and sells proprietary products including the N.I.N.A. AI virtual assistant, the A.I.U.T.O. mixed reality system, and the Reverse: Time Collapse video game.

Product overview

Netminds is a full-service digital agency offering an integrated portfolio of web development, e-commerce, digital marketing, and innovation services. The core offerings include e-commerce development across three CMS platforms (WordPress/WooCommerce, Magento, Shopify), custom website development, SEO & advertising campaigns, and social media marketing. The innovation division covers augmented reality/virtual reality applications, video game development using Unity 3D, and Industry 4.0 solutions including mixed reality and AI-powered tools. Key proprietary products include the N.I.N.A. virtual assistant (AI-powered 3D totem), A.I.U.T.O. System (mixed reality remote assistance), and the Reverse: Time Collapse video game. Vertical-specific software solutions include Infopharma (pharmaceutical), Catasto Cimiteriale (cemetery management), Gestione Scuole (school management), and Albo Pretorio (public administration transparency).

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Development Services Custom e-commerce website development and strategy across WordPress/WooCommerce, Magento, and Shopify platforms for online retail businesses, including headless commerce architecture and platform integration.
• Website Development Custom website design and development with branding strategy, SEO optimization, and responsive design for institutional and business websites.
• SEO and Advertising Services Search engine optimization and paid advertising campaigns including Google Ads, Google Merchant, and display advertising on YouTube, delivered under the agency's certified Google Partner status.
• Social and Marketing Services Social media management, branding strategy, storytelling, and digital marketing campaigns for B2B and B2C businesses across Facebook, Instagram, and other platforms.
• Custom Software Development Bespoke software applications developed for specific client needs including enterprise solutions and vertical-specific platforms such as Albo Pretorio, Infopharma, Catasto Cimiteriale, and Gestione Scuole.
• Augmented Reality and Virtual Reality Applications AR/VR application development for 10+ years including museum experiences, remote assistance, gamification, and cultural heritage projects using Unity 3D and Vuforia.
• Video Game Development Video game development using Unity 3D engine for PC, mobile, and web browser platforms, including the proprietary title Reverse: Time Collapse and collaboration with ISAS Game Academy.
• Industry 4.0 Solutions Mixed reality applications and AI-powered solutions for industrial applications including remote assistance, training simulation, and productivity optimization, leveraging Microsoft HoloLens and MRTK.
• Mobile App Development Native and cross-platform mobile application development for iOS and Android including web apps, hybrid apps, and native applications such as Zuiki, AI Padel, and AU.REA.
• Reverse: Time Collapse Narrative science fiction video game featuring time travel mechanics, multi-hour gameplay, over-time gameplay system, and historical event exploration, sold directly via the rtc-game.com website.
• N.I.N.A. (Netminds Interactive Natural Assistant) AI-powered 3D virtual assistant installed on interactive totems for 24/7 customer reception, appointment booking, and conversational support in multiple languages.
• AU.REA Augmented Reality Application Augmented reality mobile application for marker-based experiences, available on Android (Google Play) and Apple platforms for AR gaming and museum experiences.

Quantifiable outcome

• 500 satisfied clients served over 23 years
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability14 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ISAS Game AcademycoreStrategic or Co-development PartnerCollaboration with ISAS Game Academy, the first school in Naples dedicated exclusively to Game Design and video game development courses. Netminds co-developed a master course in game design and game development for future industry professionals.
• GooglecoreTechnology or IntegrationCertified Google Partner with displayed Partner badge. Provides Google Ads, Google Merchant, and YouTube advertising services. Partner ID: 6757209994
• Nottingham UniversityminorStrategic or Co-development PartnerAcademic partnership for knowledge exchange and talent development in technology fields
• AESVIminorOthersItalian video game industry association partner
• AESVIminorOthersItalian video game industry association partnership

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ETT S.p.A. Italian digital solutions firm specializing in AR/VR, immersive experiences, and Industry 4.0 applications; directly comparable to Netminds' A.I.U.T.O. mixed-reality, museum AR, and Industry 4.0 offerings.
• Neosperience: Italian B2B software and digital experience company focused on AI-driven customer engagement and commerce platforms; overlaps with Netminds' AI (N.I.N.A.), e-commerce, and recommendation-engine work.
• Webranking: Italian digital agency focused on SEO, Google Ads, and performance marketing; a like-for-like competitor to Netminds' certified Google Partner service line targeting Italian SMBs.
• Conversion E-commerce: Italy-based e-commerce agency specialized in Shopify, Magento, and headless commerce builds; the most direct peer for Netminds' core Magento/Shopify/WordPress e-commerce development practice.

Broad incumbents

• Jakala: Italian digital and marketing services group offering martech, e-commerce, and data/AI services; overlaps with Netminds' SEO, social media, and digital marketing lines at significantly larger scale.
• Lutech Group: Italian IT services, cloud, and e-commerce consultancy; competes for the same Italian enterprise and public-administration digital-transformation engagements as Netminds.
• Reply S.p.A. Italian-headquartered IT services and digital consulting group with comparable e-commerce, web, and emerging-tech practices; much larger but the closest broad incumbent operating in the same country and service categories as Netminds.
• Engineering Group: Large Italian IT services and digital transformation company; comparable on the custom software and public-sector (PA/municipality) digitalization work that Netminds addresses via Albo Pretorio and related vertical products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/netminds_ita
• LinkedInlinkedin.com/company/netminds

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netminds