M&T Expo

What M&T Expo does

M&T Expo is a triennial trade show for construction and mining equipment, established in 1995 and organized by Messe Muenchen do Brasil Feiras Ltda, a São Paulo-based subsidiary of the German exhibition operator Messe Muenchen. The event operates as part of the bauma NETWORK, a global family of construction-machinery exhibitions anchored by the flagship bauma trade fair in Munich. Its 2024 edition drew 67,465 qualified visits from 77 countries, hosted 500+ exhibitors from 24 countries across 82,000 m² at São Paulo Expo, and reported R$9 billion in business initiated during the show.

The core product is the four-sector physical exhibition floor: Construction and Mining Equipment, Concrete and Asphalt, Cargo and People Lifting, and Components and Services. Revenue is generated primarily through exhibitor space rental, multi-year sponsorship packages, and professional visitor admissions, with pricing disclosed only on direct commercial inquiry to two named sales contacts. Distribution combines direct enterprise sales for booth space with self-serve online visitor registration. The company extends its value proposition through adjacent programming such as the Arena de Demonstração live demos, M&T Expo Capacita training, the ESG Forum, the Prêmio Mais Sustentável sustainability award, the VDMA Technological Symposium, and the Industry4Her diversity initiative, supported by institutional partnerships with Sobratema, VDMA, Alec, Instituto de Engenharia, and ABRASFE.

The customer base spans global heavy-equipment OEMs and component suppliers (Liebherr, XCMG, Metso Outotec, ITR South America, Romanelli) on the exhibitor side and a fragmented professional audience of rental companies, contractors, and mining operators on the visitor side. M&T Expo positions itself as the largest construction and mining equipment trade show in Latin America, a status reinforced by multi-edition exhibitor loyalty and the cross-promotional reach of the bauma NETWORK.

Name

M&T Expo

Legal name

MESSE MUENCHEN DO BRASIL FEIRAS LTDA

Website

https://mtexpo.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

M&T Expo is a triennial Latin American trade show for construction and mining equipment, organized by Messe Muenchen do Brasil. It serves global OEMs, component suppliers, and professional buyers across four exhibition sectors at São Paulo Expo.

Ownership category

akta.pro rank

Product category

Trade Show Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

akta.pro secondary industries

Lifestyle, Home & Garden Shows (MPAGAFAB), Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Construction equipment trade show
• Mining equipment exhibition
• Trade fair organization
• Heavy machinery expo
• Construction mining sector

Headquarters

HQ city

São Paulo

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Space Rental: Revenue generated from companies renting exhibition space to showcase their construction and mining equipment, parts, and services at the trade show.
2. Sponsorship: Companies pay for sponsorship packages to gain visibility and brand placement during the event.
3. Visitor Registration: Revenue from professional visitor admissions to the trade show.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

M&T Expo organizes a triennial trade show for construction and mining machines and equipment, held at São Paulo Expo in Brazil. The event sells exhibition booth space, sponsorship packages, and visitor registrations to equipment manufacturers, suppliers, and professional buyers across Latin America, and features concurrent programming such as live demonstration arenas, sustainability awards, training programs, and industry forums.

Product overview

M&T Expo is a triennial trade exhibition for construction and mining equipment in Latin America, organized by Messe Muenchen do Brasil as part of the bauma NETWORK global series. The event brings together more than 500 exhibitors from 24 countries, attracting approximately 67,000 qualified visitors from 77 countries and generating R$9 billion in initiated business. The exhibition is organized around four core sectors: Construction and Mining Equipment, Concrete and Asphalt, Load and Person Elevation, and Components and Services. It features multiple concurrent programs including the Arena de Demonstração (live demonstration area), M&T Expo Capacita (training), Prêmio Mais Sustentável (sustainability awards), various forums (ESG, Infrastructure, Rental), technical symposiums (VDMA), and diversity initiatives (Industry4Her). The next edition is scheduled for November 16-19, 2027 at São Paulo Expo.

Differentiator

Problem solved

Functional benefit

Products and services

• M&T Expo Trade Show Triennial B2B trade show for construction and mining machines and equipment in Latin America, part of the bauma NETWORK. Held every three years at São Paulo Expo, it connects exhibitors with qualified visitors from Brazil and 77 countries across four sectors: Construction and Mining Equipment, Concrete and Asphalt, Load and Person Elevation, and Components and Services.
• Arena de Demonstração (Live Demonstration Arena)
• M&T Expo Capacita (Training Program)
• Sponsorship Packages
• Fórum ESG na Construção e Mineração
• Simpósio Tecnológico VDMA

Quantifiable outcome

• R$ 9 billion in business initiated during 2024 edition
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Messe MuenchencoreStrategic or Co-development PartnerParent company of Messe Muenchen do Brasil, operating the bauma NETWORK globally. Messe Muenchen organizes the world's leading trade fair for construction machinery (bauma) in Munich, Germany, and other international exhibitions.
• SobratemacoreStrategic or Co-development PartnerBrazilian Association of Technology for Construction and Mining. Institutional partner providing industry expertise and research data, including the 'Estudo Sobratema do Mercado Brasileiro de Equipamentos para Construção' market studies.
• Alec (Associação Latino-Americana de Equipamentos de Construção)minorStrategic or Co-development PartnerLatin American Association of Construction Equipment. Institutional supporter representing rental companies and industry professionals.
• Instituto de EngenhariaminorStrategic or Co-development PartnerEngineering Institute of São Paulo. Institutional supporter hosting events and forums for M&T Expo programming.
• ABRASFEminorStrategic or Co-development PartnerBrazilian Rental Association. Co-organizer of ABRASFE TecTalks content programming at the event.
• IPES EspecializaçãominorStrategic or Co-development PartnerInstitutional supporter for professional development and specialization programs.
• VDMA (Verband Deutscher Maschinen- und Anlagenbau)minorStrategic or Co-development PartnerGerman Mechanical Engineering Industry Association. Co-organizer of Technological Symposium at M&T Expo.
• Media Partners (multiple)minorGTM or Marketing PartnerMedia partners include: Conexão Construção, Revista Construtores, Crane Brasil, Eaemaq, Notícias de Mineração, Brasil Mineral, Infranews, Infra Podcast, In The Mine, Alec Rental News
• Panorama MinerominorGTM or Marketing PartnerInternational media partner from Latin America covering mining news.
• InfraRoad BrasilminorGTM or Marketing PartnerEvent partner for infrastructure road sector.
• Expo San JuanminorGTM or Marketing PartnerEvent partner from Argentina for cross-promotion.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Excon: India's largest construction equipment and technology trade fair (organized by CII and supported by global OEMs). Comparable as a major emerging-market construction-equipment trade show competing for the same global OEM exhibitor budgets as M&T Expo.
• Hillhead: UK's biennial quarrying, construction, and recycling exhibition with live demonstration arenas. Highly comparable live-demo format and OEM-driven B2B model; even features a "Demo Arena" mirroring M&T Expo's Arena de Demonstração.
• SaMoTer: Italy's triennial construction equipment trade fair. Comparable European-style construction-machinery expo competing for the same Mediterranean and Latin American OEM attention as M&T Expo.
• SMOPYC: Spain's international trade show for construction, public works, and mining machinery, held triennially in Zaragoza. Comparable in Iberian/Latin-America trade linkages and small-team trade-show operator model.
• CONEXPO-CON/AGG: North America's largest construction equipment trade show, held every three years in Las Vegas. Directly comparable in vertical (construction/mining/aggregates), exhibitor model (OEMs + components), and B2B trade-show economics to M&T Expo's Latin American franchise.
• bauma (Munich): Flagship trade fair for construction machinery organized by the same parent (Messe Muenchen) as M&T Expo. Directly comparable in scope (construction and mining equipment), audience (OEMs + buyers), and triennial-adjacent cadence; effectively the global benchmark for M&T Expo.
• bauma China: Asia-leading construction machinery trade fair, also organized by Messe Muenchen. Sister event in the bauma NETWORK and directly comparable in audience, exhibitor profile, and content programming to M&T Expo.

Regional players

• PERUMIN Mining Convention: Peru's biennial mining convention (organized by the Instituto de Ingenieros de Minas del Perú). Comparable regional mining-focused event that competes with M&T Expo for Latin American mining OEM share of voice.
• The Big 5 Construct Saudi: Major Middle East/Africa construction trade fair and adjacent to construction-equipment shows. Comparable as a regional anchor trade show for construction-machinery buyers and suppliers seeking global OEM participation.
• EXPOMIN: Chile's flagship mining industry trade fair, held biennially in Santiago. A regional LatAm peer with overlap on the mining-equipment exhibitor base that M&T Expo also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/mtexpofeira
• Facebookfacebook.com/feiramtexpo
• LinkedInlinkedin.com/company/mtexpo
• Instagraminstagram.com/feiramtexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&T Expo