SOBRATEMA

What SOBRATEMA does

Sobratema — Associação Brasileira de Tecnologia e Gestão de Equipamentos is a private non-profit industry association founded in 1988 and headquartered in São Paulo, Brazil. It serves as the reference body for the Brazilian construction, mining, and agribusiness equipment sectors, representing a network of more than 1,000 associated companies and reaching over 1 million unique users across its digital ecosystem (Universo Sobratema). The association operates a portfolio of 15+ programs spanning two flagship magazines (Revista M&T and Revista Grandes Construções), a wholly-owned professional training subsidiary (Instituto Opus, est. 2001, with 9,000+ trained professionals across 10 countries), the national-reference Custo Horário de Equipamentos cost calculator (1,891 equipment models), the annual Estudo Sobratema do Mercado Brasileiro de Equipamentos, the Radar de Tendências intelligence platform, the BW — Biosphere World sustainability initiative, a consulting arm covering eight technical areas, and a calendar of events including Tendências no Mercado da Construção, Conexões & Negócios, ARENA M&T, and M&T Expo (part of the bauma NETWORK).

The association generates revenue through five streams: recurring membership dues (subscription model), event sponsorships and commercial partnerships, professional training fees via Instituto Opus, specialized consulting engagements, and advertising/supported content from its publications. Go-to-market is sales-led and event-driven, executed through dedicated commercial consultants (Evandro Risério Muniz, Suzana Callegas) and amplified by a multi-channel digital presence (blog, SEO, newsletter, YouTube, Instagram, webinars). Customer segments span equipment rental companies, construction contractors, mining operators, equipment manufacturers and dealers, agribusiness operators, and government/public entities. In 2025, the association expanded its institutional scope (renamed to include Gestão de Equipamentos), merged its used-equipment marketplace with Maquinalista, and signed a strategic partnership with Elebbre.

Name

SOBRATEMA

Legal name

Sobratema — Associação Brasileira de Tecnologia e Gestão de Equipamentos

Website

https://sobratema.org.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Sobratema is a Brazilian non-profit industry association founded in 1988, serving 1,000+ member companies in the construction, mining, agribusiness, and equipment management sectors through publications, professional training, market intelligence, consulting, and events.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Labor Unions and Similar Labor Organizations (81393), Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Quality Tools & Problem Solving (7 QC Tools, 8D, A3, Root Cause) (EDABAKAE)

Keywords

• Industry association services
• Equipment market intelligence
• Professional training certification
• Construction mining equipment
• Technical publications

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues (Associados): Sobratema operates primarily as a membership association. Companies in the construction, mining, and agribusiness equipment sectors pay membership dues to belong to the association. The membership provides access to all programs, data tools, consulting services, training, and networking events.
2. Event Sponsorships and Partnerships: Revenue is generated through strategic partnerships with companies such as GaussFleet, Monteli Seguros, and Modern Construction Show. These partnerships include sponsorship, media partnerships, and co-marketing activities around Sobratema's events and programs.
3. Professional Training — Instituto Opus: The Instituto Opus training arm generates revenue through course fees for both open-enrollment and in-company training programs. Courses cover equipment operation, rigging, fleet management, and safety certification (e.g., Petrobras-aligned training).
4. Consulting Services: Sobratema offers specialized consulting services in equipment management, fleet management, rigging, market intelligence, ESG, and infrastructure. These engagements are billed as custom consulting projects for member and non-member companies and public entities.
5. Publications and Content: Revenue from published content including the Revista M&T (machines and equipment) and Revista Grandes Construções (infrastructure), which carry advertising and may offer paid subscriptions or digital access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sobratema is a membership-based industry association that delivers an integrated ecosystem of programs for the Brazilian construction, mining, and agribusiness equipment sectors. Its core offerings span member association services (annual dues, networking, access to proprietary tools), the Instituto Opus professional training institute (certified courses for operators and supervisors), the annual Estudo de Mercado de Equipamentos market research study, the Custo Horário de Equipamentos cost calculation methodology with simulator, two flagship technical publications (Revista M&T and Revista Grandes Construções), specialized consulting across eight technical areas, and a calendar of major industry events.

Product overview

Sobratema (Associação Brasileira de Tecnologia e Gestão de Equipamentos) operates as a multi-product association offering an integrated ecosystem of publications, professional training, market intelligence, and digital tools for the Brazilian construction, mining, and equipment sectors. The portfolio includes: two flagship magazines (Revista M&T and Revista Grandes Construções), professional training through Instituto Opus, market analysis via Estudo de Mercado and Radar de Tendências, equipment management tools including Custo Horário de Equipamentos (1,891 models) and Guia de Equipamentos, consulting services across eight technical areas, event programs (Conexões & Negócios, Webinar Sobratema, Tendências no Mercado da Construção), and the strategic partner platforms GaussFleet (fleet IoT management) and Monteli Seguros (equipment insurance). The ecosystem serves over 1 million users across digital platforms and supports the sector through sustainability initiatives like BW — Biosphere World.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista M&T Technical reference magazine for construction and mining equipment providing specialized content, trends, and solutions for the equipment sector; reached its 300th edition.
• Revista Grandes Construções Magazine providing in-depth analysis on infrastructure, engineering, and major projects in Brazil and globally, offering strategic insights for the sector.
• Instituto Opus Professional Training Professional training institute created by Sobratema offering over 9,000 trained professionals across 1,000+ courses for equipment operators, riggers, fleet managers, and supervisors, with international operations across 10 countries and certification aligned with standards such as Petrobras N-2869.
• Conexões & Negócios
• Radar de Tendências
• BW — Biosphere World
• Guia de Equipamentos
• Custo Horário de Equipamentos
• Consultoria Sobratema
• Webinar Sobratema
• Estudo de Mercado de Equipamentos Annual national research providing exclusive data on the Brazilian machine market for construction, mining, and agro sectors, covering sales volumes, rental market size (R$52.9B forecast for 2026), trends, and projections based on industry surveys.
• Tendências no Mercado da Construção
• Universo Sobratema Digital Ecosystem Digital ecosystem platform serving over 1 million users, aggregating Sobratema's digital content and services across programs, publications, webinars, and tools.

Quantifiable outcome

• Reaches over 1 million unique users across its digital platforms and programs
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• ElebbreminorGTM or Marketing Partner · 19 May 2025Elebbre is a global platform focused on the heavy equipment market for construction, mining, transport, lifting, and earthmoving. Sobratema entered a strategic partnership with Elebbre to expand the marketplace and technology ecosystem available to its members for buying and selling used equipment.
• GaussFleetcoreGTM or Marketing PartnerGaussFleet is a strategic partner of Sobratema for digital transformation in fleet management. GaussFleet provides an IoT-based platform for managing and measuring off-road machine contracts for the base industry and infrastructure sectors. Sobratema promotes GaussFleet through its website, newsletter, and partner ecosystem. The partnership is positioned as combining Sobratema's sector authority with GaussFleet's technological capabilities.
• Monteli SeguroscoreGTM or Marketing PartnerMonteli Seguros is a strategic insurance partner of Sobratema, specializing in insurance for machines and heavy equipment. The partnership provides Sobratema members with access to customized equipment insurance products including coverage for external damage, theft, civil liability, lifting operations, and water proximity. Sobratema endorses Monteli's expertise in the sector, which has over 30 years of experience.
• Modern Construction ShowcoreGTM or Marketing PartnerModern Construction Show is an international trade show dedicated to technologies and industrialization of the Brazilian civil construction sector. Sobratema supports the event as an institutional partner, leveraging its network to promote the show among construction and equipment industry professionals. The partnership amplifies Sobratema's mission of elevating the technical level of the construction supply chain.
• Messe Muenchen do Brasil (ARENA M&T)coreGTM or Marketing PartnerMesse Muenchen do Brasil organizes the ARENA M&T, an outdoor, live equipment demonstration event. Sobratema provides institutional support to ARENA M&T, which is an expansion of the M&T Expo (part of bauma NETWORK), the largest construction and mining equipment trade fair in Latin America. Sobratema leverages this partnership to bring technology demonstrations and business opportunities to its member network.
• Clube CertominorOthersClube Certo is a benefits hub that Sobratema partnered with to offer its associated companies and members exclusive discounts and advantages across a wide range of sectors including restaurants, entertainment, tourism, clothing, and accessories.
• AD TurismominorOthersAD Turismo partnered with Sobratema to organize business missions to major international trade shows in the construction and mining equipment sector, such as bauma.
• MaquinalistaminorGTM or Marketing PartnerMaquinalista is a technology platform for buying and selling used heavy equipment. Sobratema's Shopping Sobratema merged with Maquinalista to create a unified platform for used equipment transactions, serving Sobratema's member network.
• CECE — Committee for European Construction EquipmentminorOthersCECE is a European construction equipment association listed under Sobratema's institutional support entities. Sobratema maintains international connections with CECE and participates in events such as the CECE Congress in London.
• AEM — Association of Equipment ManufacturersminorOthersAEM is a US-based equipment manufacturer association listed under Sobratema's institutional support entities. Sobratema collaborates with AEM on international events and market intelligence sharing.
• KOCEMA — Korea Construction Equipment Manufacturers AssociationminorOthersKOCEMA is the Korean construction equipment manufacturers association listed as an international institutional support entity for Sobratema. Sobratema has facilitated introductions between Korean equipment manufacturers and Brazilian companies.
• ABCEM — Associação Brasileira de Classificação de Equipamentos para MineraçãominorOthersABCEM is a Brazilian association for equipment classification in mining listed under Sobratema's institutional support entities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ABIMAQ — Associação Brasileira da Indústria de Máquinas e Equipamentos: ABIMAQ is the Brazilian Association of the Machinery and Equipment Industry, representing manufacturers and importers of industrial machinery across multiple sectors. It is comparable to Sobratema as a Brazilian non-profit industry association serving the machinery/equipment ecosystem with a similar membership-based structure, market data products, and policy advocacy role.
• ABCEM — Associação Brasileira de Classificação de Equipamentos para Mineração: ABCEM is a Brazilian association focused on equipment classification in the mining sector. It is comparable to Sobratema as a smaller, specialized Brazilian industry association serving the mining equipment space with similar technical standards and member services, and is already a formal institutional partner of Sobratema.

Regional players

• KOCEMA — Korea Construction Equipment Manufacturers Association: KOCEMA is the Korean trade association for construction equipment manufacturers, representing OEMs and supporting industry initiatives. It is comparable to Sobratema as a national industry association serving the construction equipment sector with similar functions, and is already an institutional support partner of Sobratema.
• AEM — Association of Equipment Manufacturers: AEM is the US-based international trade association representing equipment manufacturers in agriculture, construction, mining, utilities, and forestry. It is comparable to Sobratema as a major international industry association serving overlapping equipment sectors with similar market intelligence, trade show partnerships, and policy advocacy functions.
• CECE — Committee for European Construction Equipment: CECE is the European trade association representing the construction equipment industry, including manufacturers, component suppliers, and service providers. It is comparable to Sobratema as an international industry association serving the construction equipment sector with similar market data, advocacy, and networking functions, but operating in a different geography.
• VDMA — Verband Deutscher Maschinen- und Anlagenbau: VDMA is the German Engineering Federation representing the mechanical and plant engineering industry. It is comparable to Sobratema as a major international industry association serving machinery and equipment manufacturers with similar market intelligence, advocacy, and trade show functions, though with broader industrial scope.
• CEMA — Comité Européen des groupements de constructeurs du Machinisme Agricole: CEMA is the European agricultural machinery industry association. It is comparable to Sobratema as an international industry association serving overlapping equipment sectors (agriculture adjacent to construction/mining equipment) with similar market intelligence and advocacy functions, though focused on agricultural machinery.

Broad incumbents

• IBRAM — Instituto Brasileiro de Mineração: IBRAM is the Brazilian Mining Institute representing the mining industry in Brazil. It is comparable to Sobratema as a major Brazilian industry association with overlapping member companies in the mining sector, providing market intelligence and advocacy for an industry Sobratema also serves through training and consulting.
• CBIC — Câmara Brasileira da Indústria da Construção: CBIC is the Brazilian Chamber of the Construction Industry, representing construction companies across residential, commercial, and infrastructure segments. It is comparable to Sobratema as a broader Brazilian industry association serving the construction sector with overlapping member companies and policy advocacy, though with broader scope.

Others

• FIEMG — Federação das Indústrias do Estado de Minas Gerais: FIEMG is the Federation of Industries of the State of Minas Gerais, representing industrial companies in a major Brazilian mining state. It is comparable to Sobratema as a Brazilian industry association with overlapping member companies in mining and construction, though focused on broader industrial representation at the state level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sobratema
• Instagraminstagram.com/sobratema
• LinkedInlinkedin.com/company/sobratema

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOBRATEMA