Bulletinen

What Bulletinen does

Bulletinen is a non-profit Swedish-language community magazine that has published continuously since 1981, serving Swedish expatriates and Swedish-speaking residents in Hong Kong, Macau, and southern China. The publication is produced six times per year by a small volunteer-driven editorial team currently led by Editor-in-chief Ingrid Reinli and Eva Ladeborn, and is distributed free of charge to registered Swedish-speaking readers via direct mail, with full PDF issues also available on its WordPress-hosted website. Content covers local news about Hong Kong, Macau, and southern China alongside Swedish community events, food, travel, and practical lifestyle information for the expatriate community.

The publication is built on a standard WordPress.com content management and distribution stack, with no proprietary technology, mobile apps, APIs, or integration ecosystem disclosed. There are no patents, certifications, or regulatory actions on record, and the platform offers a basic email-subscription function (reported at 66+ subscribers) plus open web access to the magazine archive.

Bulletinen's business model is advertising-supported non-profit publishing. Revenue is generated from print and digital advertising placements, with named long-standing sponsors including SEB, Handelsbanken, and Sverige-shoppen. The publication also relies on institutional collaboration with the Swedish Chamber of Commerce in Hong Kong (SwedCham), the Consulate General of Sweden, and SWEA. Reader subscription is free; advertising rates are not publicly disclosed. Bulletinen is privately held and has no external investment, parent company, or subsidiaries on record.

Name

Bulletinen

Legal name

BULLETINEN

Website

https://bulletinenhongkong.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Bulletinen is a non-profit Swedish-language community magazine that has published six times per year since 1981, serving Swedish and Swedish-speaking expatriates in Hong Kong, Macau, and southern China through free print and digital distribution funded by advertisers and sponsors.

Ownership category

akta.pro rank

Product category

Community Magazine

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJADAG

Community, Ethnic & Multilingual News Publishers

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJADAH

Alternative/Independent Newsweeklies & Opinion Press

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Swedish-language magazine
• Expatriate community publication
• Community print magazine
• Swedish diaspora media
• Free subscription magazine

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising: The magazine generates revenue through advertising in both printed and digital formats. Corporate and private advertisers can contact the magazine for advertising rates. The publication also mentions sponsors including SEB, Handelsbanken, and Sverige-shoppen.
2. Sponsorships: The magazine receives support from sponsors including SEB, Handelsbanken, and Sverige-shoppen who advertise on the website and in the magazine.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bulletinen is a Swedish-language community magazine published six times per year for Swedes and Swedish-speaking expatriates in Hong Kong, Macau, and southern China. The magazine is distributed free to registered readers in both printed direct-mail and digital PDF formats, covering local news, travel features, community profiles, dining, and practical information relevant to the Swedish diaspora in the region.

Product overview

Bulletinen is a single-product Swedish-language community magazine published six times annually for Swedish expatriates in Hong Kong, Macau, and southern China. The publication is available in both print (mailed free to subscribers) and digital PDF formats, with each issue covering local news, features, travel, dining, and community content relevant to the Swedish diaspora in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulletinen Magazine A Swedish-language community magazine published six times per year for Swedish and Swedish-speaking expatriates in Hong Kong, Macau, and southern China. Distributed free in printed direct-mail format and as digital PDF downloads, with each issue covering local news, travel, dining, community profiles, and practical living information.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Swedish Chamber of Commerce in Hong Kong (SwedCham)coreGTM or Marketing PartnerSwedCham is listed as a collaboration partner on the Bulletinen website. They share the same target audience of Swedish business professionals in Hong Kong.
• Consulate General of Sweden in Hong KongcoreGTM or Marketing PartnerThe Swedish Consulate General is listed as a collaboration partner. The magazine was originally sponsored by former Consul General Åke Berg when it was founded.
• SWEA - Swedish Women's Educational AssociationminorGTM or Marketing PartnerSWEA is listed as a Swedish organization in Hong Kong and collaboration partner, serving the Swedish community including Bulletinen readers.
• SEBminorGTM or Marketing PartnerSEB is listed as a sponsor with advertising banner on the Bulletinen website, promoting their services for international banking.
• HandelsbankenminorGTM or Marketing PartnerHandelsbanken is listed as a sponsor with advertising on the website, supporting the Swedish community magazine.
• Sverige-shoppenminorGTM or Marketing PartnerSverige-shoppen is listed as a sponsor advertising Swedish products for expatriates in Hong Kong.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ScandAsia: Scandinavian-focused English-language magazine serving Nordic expatriates across Asia. Bulletinen's website directly links to ScandAsia China, indicating audience overlap among Scandinavian expats in Hong Kong, and ScandAsia operates a similar ad-supported, community-anchored editorial model.
• Localiiz: Hong Kong expat-oriented digital media brand covering parenting, lifestyle, and local guides. Shares the same audience of Hong Kong-based international residents and an advertising-supported community media model, though distributed primarily online rather than in print.
• The Finder (Hong Kong): Hong Kong-based expat-focused publication covering lifestyle, family, schools, and relocation. Comparable to Bulletinen in serving Hong Kong expats via periodic print issues and a digital edition funded by advertising and partnerships.
• Expat Living Hong Kong: Free English-language magazine and digital platform serving the expatriate community in Hong Kong with lifestyle, property, and relocation content. Operates on a comparable advertising-funded community-magazine model targeting Hong Kong expats, though broader in language scope than Bulletinen.

Broad incumbents

• Time Out Hong Kong: Established Hong Kong city-guide and lifestyle media brand reaching international residents and visitors. Comparable in delivering periodic print and digital lifestyle content to Hong Kong's international community with advertising as the primary revenue stream, though at vastly larger scale.
• Coconuts Hong Kong: Part of the Coconuts network of city-focused digital news and lifestyle sites across Southeast Asia and Hong Kong. Comparable as a Hong Kong expat/diaspora media brand serving international residents, though operating at significantly larger scale and as a multi-city digital-only property.
• HK Free Press (HKFP): Independent English-language news outlet serving Hong Kong's international and local audience with recurring publication and sponsorship support. Comparable as a recurring Hong Kong community publication dependent on reader/sponsor support, though broader in topical scope and digital-first.

Regional players

• The Pili Group: Multilingual publishing group producing community newspapers and magazines for ethnic communities in Hong Kong (e.g., Filipino, Indonesian, South Asian). Directly comparable to Bulletinen as an ethnic/language community publisher in Hong Kong operating free print distribution supported by advertising.
• Sassy Mama Hong Kong: Digital-first media brand targeting expat mothers and families in Hong Kong. Comparable as an ad-supported niche community media outlet serving a defined segment of Hong Kong's expatriate population, though with a digital-only distribution model.

Others

• Svensk Press / Swedish Press: Umbrella organization supporting Swedish-language media published abroad by Swedish expatriates. Comparable as part of the broader ecosystem supporting Swedish-language diaspora publications like Bulletinen, though operating as an industry association rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bulletinen-hongkong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulletinen