United Way of Kennebec Valley

Name

United Way of Kennebec Valley

Legal name

United Way of Kennebec Valley

Website

https://uwkv.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Human Services (Nonprofit)

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Community fundraising services
• Workplace giving campaigns
• Nonprofit grant funding
• Human services coordination
• Philanthropic giving programs

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual Donations: Annual donations from individuals through various channels including online, Venmo, payroll deduction, and check/cash. Individual giving is the primary revenue source, with 58% of annual campaign coming from 12 Corporate Cornerstone businesses and their employees.
2. Workplace Giving Campaigns: Businesses conduct employee workplace campaigns through payroll deduction, allowing individuals to support causes year-round. More than 163 local businesses, nonprofits, schools, and municipalities run annual workplace campaigns.
3. Corporate Gifts & Sponsorships: Corporate donations from businesses including direct contributions, matching gifts, event sponsorships, and special event support. Corporate Cornerstone Partners raise more than 58% of annual campaign.
4. Planned Giving / Legacy Society: Deferred gift commitments including bequests, IRA rollovers, stocks & bonds, retirement assets, charitable gift annuities, life insurance, real estate, and cash gifts to endowment. The Legacy Society recognizes planned giving donors.
5. Grant Funding: Foundation grants supporting specific programs and initiatives, including Sherman Fuller Charitable Trust and other grant funders. Over $2.1M invested over two-year grant period (April 2025 to March 2027).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

United Way of Kennebec Valley is a nonprofit 501(c)(3) organization that mobilizes donations, workplace giving campaigns, corporate gifts, planned giving, and foundation grants to fund 62+ local health, education, and financial stability programs across Kennebec County, Maine. It operates community-wide initiatives such as Impact2032, ALICE, and Day of Caring, and provides direct services including the 211 Maine referral helpline and free tax preparation (VITA). 100% of donations remain local to support the county's human service ecosystem.

Product overview

United Way of Kennebec Valley is a nonprofit organization serving Kennebec County, Maine, that operates as a unified community impact platform rather than a single product. The organization mobilizes resources through multiple interconnected giving programs including workplace giving campaigns, planned giving (Legacy Society), and giving societies (Alexis de Tocqueville Society, Leadership Circle). Core initiatives include Impact2032 (a 10-year community improvement movement), ALICE (addressing financial hardship), and Day of Caring (annual volunteer program). The organization funds 62+ nonprofit and school-based programs through its Community Investment Process, focusing on health, education, and financial security. Additional services include 211 Maine referral helpline and free tax preparation (VITA).

Differentiator

Problem solved

Functional benefit

Products and services

• Community Investment Programs Grantmaking and funding pipeline that directs donor contributions to 62+ local health, education, and financial stability programs through the e-CImpact Community Investment Process.
• Workplace Giving Campaigns Customized workplace fundraising programs that allow employees to support community causes through payroll deduction year-round, currently run by 163+ local organizations.
• Day of Caring Annual volunteer event pairing student volunteers with local community projects across 26 schools and organizations in the Kennebec Valley.
• Impact2032 10-year community-wide initiative uniting business, nonprofit, and government sectors around shared goals for health, education, and financial stability in Kennebec County.
• ALICE Initiative Research, awareness, and program initiative focused on the 40% of Kennebec County households that earn above the Federal Poverty Level but cannot afford basic household expenses.
• 365 Small Business Circle Year-round giving program for local small businesses with $1/day annual contributions ($365 Partner or $600+ Leader) and recognition including window decals, website listing, social media recognition, and networking events.
• Legacy Society (Planned Giving) Planned giving program offering deferred gift vehicles including bequests, IRA rollovers, stocks and bonds, retirement assets, charitable gift annuities, life insurance, real estate, and cash gifts to endowment.
• Alexis de Tocqueville Society National giving society for donors contributing $10,000+ annually, offering recognition, exclusive events, and networking among leading philanthropists.
• Leadership Circle Local giving society for donors contributing $700-$9,999 annually across eight sub-levels (Kennebec through Bigelow), representing 350+ individuals and families committed to community strengthening.
• 211 Maine Referral Helpline Free, confidential 24/7 information and referral helpline connecting Maine residents to health and human services across the state.
• Free Tax Preparation (VITA) Volunteer Income Tax Assistance (VITA) program providing free tax preparation to low- and moderate-income filers through the Central Maine CA$H coalition.

Quantifiable outcome

• Over 1 million lives improved across Kennebec County; 27% of population helped
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Impact2032 Community MovementcoreStrategic or Co-development PartnerCommunity-wide effort led by UWKV to achieve 10-year goals in health, education, and financial stability. United business, nonprofit, and government sectors under shared vision for Kennebec County.
• Charlie's Family of DealershipscoreGTM or Marketing PartnerCorporate Cornerstone Partner raising significant funds through workplace campaign and employee giving. Presented sponsor for Annual Golf Scramble with hole-in-one car prize.
• HannafordcoreGTM or Marketing PartnerCorporate Cornerstone Partner contributing to annual campaign. Provided loaned executives to support UWKV campaign season.
• J.S. McCarthy Packaging & PrintcoreGTM or Marketing PartnerCorporate Cornerstone Partner and corporate gift contributor ($15,000-$29,999 tier). Supports printing needs for campaign materials.
• Kennebec Savings BankcoreGTM or Marketing PartnerCorporate Cornerstone Partner and Impact2032 Silver Level Sponsor. Awarded Cornerstone Business recognition for 2023 campaign involvement.
• Lajoie BrotherscoreGTM or Marketing PartnerCorporate Cornerstone Partner and corporate gift contributor ($15,000-$29,999 tier). Day of Caring Platinum Sponsor.
• MaineGeneral HealthcoreGTM or Marketing PartnerCorporate Cornerstone Partner providing funded programs including Horizon Program (HIV/AIDS), Community Health Worker Program, Hospice Support, and Outpatient Counseling.
• NRF DistributorscoreGTM or Marketing PartnerCorporate Cornerstone Partner and Day of Caring Platinum Sponsor. Supports community food collection initiatives.
• Performance Foodservice NorthCentercoreGTM or Marketing PartnerCorporate Cornerstone Partner where Board Chair Corey Vose serves as VP of Operations. Day of Caring Platinum Sponsor.
• WipflicoreGTM or Marketing PartnerCorporate Cornerstone Partner and corporate gift contributor ($5,000-$14,999 tier). Day of Caring Platinum Sponsor. Board member Mike Santo serves as Sr. Tax Manager.
• MSEccA (Maine State Chamber of Commerce)coreGTM or Marketing PartnerCorporate Cornerstone Partner supporting statewide business community engagement with UWKV.
• Central Maine Power / AvangridmajorGTM or Marketing PartnerDay of Caring Platinum Sponsor and Impact2032 Silver Level Sponsor. Event sponsor for various UWKV initiatives.
• 211 MainecoreStrategic or Co-development PartnerFree, confidential 24/7 information and referral service connecting Mainers to health and human services. Part of statewide United Way network.
• United Way WorldwidecoreStrategic or Co-development PartnerGlobal affiliation providing standards, resources, and collective impact opportunities. UWKV maintains membership by certifying adherence to comprehensive requirements for financial reporting, governance, ethics, diversity, and operations.
• Core-MarkmajorGTM or Marketing Partner2026 Platinum Level Sponsor for Corporate Champions Circle, supporting UWKV events and initiatives.
• Milestone Funeral PartnersmajorGTM or Marketing Partner2026 Platinum Level Sponsor and event supporter for UWKV initiatives.
• Pine State Trading CompanymajorGTM or Marketing PartnerDay of Caring Diamond Sponsor and event supporter for UWKV community initiatives.
• Augusta Country ClubminorGTM or Marketing PartnerVenue host for Annual Golf Scramble events.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Others

• MaineGeneral Health: Major regional healthcare system and UWKV Corporate Cornerstone Partner that receives UWKV funding (Horizon Program, Community Health Worker Program) and is also a parallel community-impact actor in the same geography.
• Kennebec Valley Chamber of Commerce: Regional business membership organization whose CEO sits on UWKV's board; shares the same corporate partner base and could emerge as an alternative conduit for community-impact funding.

Direct peers

• United Way of Mid-Maine: Closely adjacent United Way affiliate serving a neighboring Maine region (Waterville/Waldo/Knox counties) with the same workplace-giving, community-investment, and ALICE-style anti-poverty model.
• Maine Community Foundation: Statewide community foundation that grants to nonprofits across Maine, including UWKV's service area, competing for the same pool of charitable dollars and corporate giving relationships.
• 211 Maine: Statewide information and referral service operated in partnership with UWKV; directly comparable as a free, 24/7 social-services navigation platform funded through United Way infrastructure.
• United Way of Greater Portland (Maine): Another United Way Worldwide affiliate in Maine operating a comparable workplace-giving, community-investment, and impact-funding model, but serving the Greater Portland region rather than Kennebec County.

Broad incumbents

• Goodwill of Northern New England: Regional nonprofit operating workforce-development, financial-security, and community programs in Maine — overlapping with UWKV's financial stability focus area and competing for similar grant funding.
• United Way Worldwide: Global umbrella network of which UWKV is a member affiliate; provides shared standards, branding, and collective impact initiatives while competing for national corporate partnerships.

Regional players

• United Way of the Tri-Valley Area: United Way affiliate operating in a different Maine region with similar workplace campaigns, community investment process, and partner-network model, providing a useful regional benchmark for fundraising scale and program structure.

Emerging players

• John T. Gorman Foundation: Maine-based private foundation that funds UWKV's ALICE initiative and similar anti-poverty work; operates a comparable programmatic focus and could be viewed as both a partner and a parallel funder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/UnitedWayKV
• Facebookfacebook.com/UnitedWayKV
• LinkedInlinkedin.com/company/unitedwaykv
• Instagraminstagram.com/unitedwaykv
• Xx.com/gdatasol

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Kennebec Valley