International Outdoor

Name

International Outdoor

Legal name

International Outdoor, Inc.

Website

https://iobillboard.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAKAA

Static Billboard Advertising

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAL

OOH Production, Printing & Installation Services

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYMPAAAKAF

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

Keywords

• Outdoor advertising
• Billboard advertising
• Out-of-home advertising
• Digital billboards
• Static billboards

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Billboard Advertising Space Rental: Primary revenue from renting billboard advertising space. Offers static billboards (exclusive long-term ownership), digital billboards (slot-based rotation), and flexible/programmatic campaigns (impression-based). Rates vary by location, demographics, and Geopath EOI numbers.
2. Creative Services: Creative design services for billboard advertisements. Extra creative fees may be charged when creative work exceeds allotted time included in contracts, particularly for clients requiring frequent copy changes.
3. Production and Installation: Printing and installation of vinyl banners for static billboards. Posting fees apply for reposted materials. Not required for digital billboards.
4. Extensions and Embellishments: Custom extensions and embellishments requiring additional printing, building, and installation. Fees determined on case-by-case basis depending on scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

International Outdoor owns and operates over 100 static and digital billboard faces across Wayne, Oakland, Macomb, and Jackson Counties in Michigan, renting advertising space to local businesses, national franchises, automotive dealers, restaurants, and political clients. The company sells three billboard formats (static vinyl, digital 8-second rotating slots, and flexible/programmatic open-network campaigns) and provides bundled in-house creative design, vinyl printing, and installation services to deliver turn-key out-of-home campaigns.

Product overview

International Outdoor operates as a full-service out-of-home (OOH) advertising company offering three main billboard products: Static Billboards (traditional printed vinyl on metal frames for long-term campaigns), Digital Billboards (computer-controlled electronic displays with 8-second rotating slots), and Flexible/Programmatic Campaigns (open-network digital advertising maximizing reach). The company also provides in-house creative design services and comprehensive campaign preparation. With over 100 billboard faces in Metro Detroit (39 digital, 95 static, generating 106M+ weekly impressions), the company serves local Michigan businesses and national clients across Wayne, Oakland, Macomb, and Jackson Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Static Billboards Traditional printed vinyl billboards installed on metal frames, sold for long-term campaigns (typically 16+ weeks) that provide exclusive ownership of an ad face, continuous market exposure, and support extensions and embellishments. Turnaround is approximately 5-7 business days after creative approval, with separate production and posting fees for vinyl installation.
• Digital Billboards Computer-controlled electronic billboard displays sold in 8-second rotating slots (up to 8 advertisers per face), with no production cost, quick creative turnaround, day-parting, multi-messaging, and dynamic content capabilities via RSS feed. Each face airs over 1,200 commercial spots per 24 hours, and ads can go live within 1 business day, allowing advertisers to update creative quickly and reach multiple messages with one board.
• Flexible/Programmatic Campaigns Open-network digital advertising that uses available inventory on a complete or custom digital board network to maximize total reach over total plays, allowing smaller-budget advertisers to reach high volumes of customers across large areas without committing to specific boards. Designed to provide greater reach than single-board buys for budget-constrained advertisers.
• In-House Creative Services Full-service in-house creative department that designs advertisements and prepares advertising campaigns for clients, including high-resolution imagery, strong copy, readable typography, and color/contrast optimization for billboard formats. Extra creative fees apply when creative work exceeds allotted contract time, especially for clients requiring frequent copy changes.

Quantifiable outcome

• 36% increase in dealership visits among individuals exposed to digital billboard ads compared to control group
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• GeopathcoreTechnology or IntegrationGeopath is a non-profit organization providing audience location measurement, insights, and analytics for out-of-home advertising. International Outdoor uses Geopath to install geofencing and collect data on Metro-Detroit commuters, directing clients to optimal boards, locations, times, and campaign periods based on impression metrics and audience demographics.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• OUTFRONT Media: Major US out-of-home media company with billboard, transit, and digital displays across all top US DMAs including Detroit. Closely comparable on product mix (static + digital billboards) and customer base (local + national advertisers).
• Clear Channel Outdoor: Global outdoor advertising operator with a large US billboard footprint including Detroit. Directly comparable in inventory type and advertiser base, with additional programmatic and analytics capabilities that exceed International Outdoor's.
• Link Media Outdoor: Privately-held regional out-of-home operator with static and digital billboards across the Southeast and Midwest. Comparable as a sub-national OOH owner with mixed static/digital inventory serving both local SMBs and national brands.
• Adams Outdoor Advertising: Regional out-of-home operator with static and digital billboards across the Carolinas, Tennessee, and adjacent markets. Closely comparable business model (regional family/operator-owned billboard network, mix of static and digital faces, local + national advertiser mix).
• Lamar Advertising Company: Largest US out-of-home advertising operator with ~325,000+ display faces across the country, including significant Detroit/Michigan presence. Directly comparable as a static-and-digital billboard media owner selling space to local and national advertisers.

Emerging players

• Vistar Media: Leading programmatic out-of-home ad platform and SSP. Relevant as the programmatic OOH buy-side that International Outdoor's digital inventory could (and arguably should) be integrated with to capture automated agency demand.
• Place Exchange: Programmatic OOH supply-side platform connecting inventory to DSPs. Comparable in the broader OOH ecosystem and increasingly relevant to regional operators that want to monetize digital inventory through automated channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Outdoor