Mac's Speed Shop
- Company typePrivate
- Founded2005
- HeadquartersCharlotte, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Mac's Speed Shop firmographics
Firmographics- Name
- Mac's Speed Shop
- Legal name
- Mac's Speed Shop
- Website
- https://macspeedshop.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Mac's Speed Shop industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Cafeterias, Grill Buffets, and Buffets (722514), Other Food Manufacturing (3119), Perishable Prepared Food Manufacturing (311991)
- SIC
- Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- BBQ & Smokehouse Fast Casual (THAFABAH)
- akta.pro secondary industry
- BBQ Sauce & Marinades Manufacturing (AFAKADAH)
Keywords
Where Mac's Speed Shop is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Mac's Speed Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Food & Beverage Sales: Dine-in and to-go sales of smoked BBQ meats, sides, and beverages across 9 restaurant locations
- Catering & Private Events: Off-premise catering services for events with delivery, setup, and staffed event options
- Merchandise & Sauces: Online sales of BBQ sauces, merchandise, and gift cards through macsmerch.shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering - Individually Boxed Meals |
| Unit Pricing | Pay-as-you-go | Catering - A La Carte Meats (per pound) |
| Unit Pricing | Pay-as-you-go | Catering - Sides (per pan) |
| Unit Pricing | Pay-as-you-go | Family Style Bundle |
| Unit Pricing | Pay-as-you-go | Drink Specials |
| Unit Pricing | Pay-as-you-go | Event Catering - Pig Pickin' |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mac's Speed Shop product offering
Product offeringCore offering
Mac's Speed Shop is a multi-location barbecue restaurant chain founded in 2005 in Charlotte, NC, operating nine restaurants across North and South Carolina. The company serves hickory-smoked meats (pulled pork, brisket, ribs, turkey, and chicken) with signature sauces, and additionally offers catering, live music events, online ordering, and branded merchandise and sauce sales.
Product overview
Mac's Speed Shop is a Carolina-born barbecue restaurant chain offering a unified dining experience centered on hickory-smoked BBQ. The core restaurant services feature smoked meats (pulled pork, brisket, ribs, turkey, chicken, and sausages) with bold sauces. Supporting offerings include catering services with delivery and setup, regular live music events including Bike Nights and Jeep Nights, an online merchandise and sauce shop (macsmerch.shop), and digital online ordering. The company operates nine restaurant locations across North and South Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- BBQ Restaurant Dining Dine-in service at nine restaurant locations across North and South Carolina, featuring hickory-smoked meats (pulled pork, brisket, ribs, turkey, chicken) with proprietary signature sauces, sides, and a biker-bar themed casual atmosphere. Targeted at walk-in diners, families, and BBQ enthusiasts.
- BBQ Catering Services Group catering offering with multiple pricing formats (a la carte, per-person, per-pound, per-pan) for events, parties, and corporate functions. Customers submit catering inquiries online to order smoked meats and sides for pickup. Targeted at event organizers, businesses, and group hosts in the Carolinas.
- Live Music Events Ticketed and scheduled live music performances hosted at restaurant venues, layered on top of the dining experience to create an entertainment-amenity offering. Targeted at adult diners and entertainment-seeking patrons in the Carolinas.
- Branded Merchandise and Sauce Shop Online storefront selling Mac's Speed Shop branded apparel, merchandise, and bottled signature barbecue sauces to retail customers and brand fans. Targeted at brand enthusiasts and BBQ sauce consumers across the U.S.
- Online Ordering for Takeout Digital ordering channel enabling takeout pickup of smoked barbecue menu items from any of the nine restaurant locations. Targeted at local consumers seeking convenient pickup meals.
Quantifiable outcome
- Recognized as one of Top 30 BBQ Spots in North Carolina by Restaurant Clicks
Companies that use Mac's Speed Shop
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Mac's Speed Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mac's Speed Shop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mac's Hospitality Group (Parent Company)coreParent company that owns and operates Mac's Speed Shop and SouthBound restaurants. Home office located at 223 Atherton St, Charlotte, NC. Leadership includes President Shang Skipper and Tony Salerno as president of Mac's Hospitality Group.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Mac's Speed Shop competitors and assessment
Company assessmentDirect peers
- City Barbeque: Fast-growing regional BBQ chain competing on smoked meats and catering. Highly comparable operating model and growth trajectory through multi-unit expansion in the Mid-Atlantic and Midwest.
- Sonny's BBQ: One of the largest franchised BBQ chains in the U.S., serving slow-smoked meats in a casual dine-in format. Closest comparable in terms of full-service BBQ restaurant experience and broad sauce-driven menu.
- Mission BBQ: Multi-state BBQ chain offering hickory-smoked meats with a strong community/veteran-focused brand identity. Direct competitor in the casual dine-in BBQ category with a similar patriotic, events-driven marketing approach.
- Dickey's Barbecue Pit: Large franchised BBQ chain with dine-in, carry-out, catering, and online ordering. Comparable multi-channel revenue model (restaurant + catering + merchandise) and similar hickory-smoked menu positioning.
- Famous Dave's: Public BBQ casual-dining chain with dine-in, catering, and a branded sauce/CPG line. Comparable full-service BBQ concept with similar menu and revenue diversification across restaurants and packaged goods.
Broad incumbents
- Smokey Bones: Casual-dining BBQ-focused chain with a broader bar-and-grill menu and sports-bar atmosphere. Overlaps Mac's on the BBQ + bar + sports viewing positioning but operates at a larger scale with a wider menu.
- Cracker Barrel: National casual-dining chain with a strong BBQ and smoked-meat menu plus retail merchandise. Comparable on the 'BBQ + branded merchandise' angle but operates at significantly larger scale and broader geographic footprint.
- Texas Roadhouse: Large national casual-dining chain featuring smoked and grilled meats, including ribs and pulled pork. Competes for the same casual BBQ-loving consumer in the Carolinas at higher scale and broader menu.
Others
- Grubb's NE DC Style BBQ: Carolina-style BBQ brand focused on packaged sauces, rubs, and retail CPG. Relevant peer for benchmarking Mac's sauce/merchandise extension potential at macsmerch.shop.
Emerging players
- 12 Bones Smokehouse: Smaller regional BBQ operator in Asheville, NC, known for craft smoked meats. Comparable Carolina BBQ craftsmanship and catering focus, though at a much smaller unit count than Mac's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Mac's Speed Shop social profiles
Digital presenceMac's Speed Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mac's Speed Shop leadership team
Management profileNumber of profiles
Profiles5 records
Mac's Speed Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mac's Speed Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mac's Speed Shop
What does Mac's Speed Shop do?
Mac's Speed Shop is a multi-location barbecue restaurant chain founded in 2005 in Charlotte, NC, operating nine restaurants across North and South Carolina. The company serves hickory-smoked meats (pulled pork, brisket, ribs, turkey, and chicken) with signature sauces, and additionally offers catering, live music events, online ordering, and branded merchandise and sauce sales.
Is Mac's Speed Shop a public or private company?
Mac's Speed Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mac's Speed Shop founded?
Mac's Speed Shop was founded in 2005. It employs 501 to 1,000 people.
Where is Mac's Speed Shop based?
Mac's Speed Shop is headquartered in Charlotte, United States, in the North America region.
How does Mac's Speed Shop make money?
Three revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are catering & Private Events and merchandise & Sauces.
Who are Mac's Speed Shop's main competitors?
Direct peers on record are City Barbeque, Sonny's BBQ, Mission BBQ, Dickey's Barbecue Pit and Famous Dave's. Broad incumbents are Smokey Bones, Cracker Barrel and Texas Roadhouse. Grubb's NE DC Style BBQ is listed as an others. 12 Bones Smokehouse is listed as an emerging player.
Does Mac's Speed Shop have an API?
No public API is recorded for Mac's Speed Shop.
What industry is Mac's Speed Shop in?
Mac's Speed Shop's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAH, BBQ & Smokehouse Fast Casual, with a secondary code of AFAKADAH, BBQ Sauce & Marinades Manufacturing. Its NAICS code is 722514 and its SIC code is 5812.