Colourtrend
Colourtrend is an Irish family-owned decorative paint manufacturer founded in 1953 in Celbridge, Co. Kildare. It produces 100% pure acrylic paints in over 120 curated colours, selling direct-to-consumer via its website, showrooms, and stockist networks in Ireland and the UK.
- Company typePrivate
- Founded1953
- HeadquartersKildare, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Colourtrend does
Colourtrend Paints is an Irish family-owned decorative paint manufacturer founded in 1953 by Ronan O'Connor in Celbridge, Co. Kildare, where it continues to operate its headquarters and manufacturing facilities under the General Paints Group umbrella. The company manufactures 100% pure acrylic decorative paints using proprietary formulations, including ceramic microsphere, air-purifying, and self-priming multi-surface technologies, and offers a curated range of over 120 colours inspired by the Irish landscape. Its product portfolio spans interior finishes (Platinum, Interior Matt, Soft Sheen, Ceramic Matt), exterior finishes (Weather, Woodcoat), trim finishes (Gloss, Satin, Eggshell), protective coatings (Topcoat Protect, primers), and accessories (brushes, rollers, sample pots, colour cards).
The company sells primarily through a direct-to-consumer model via its owned e-commerce platform (colourtrend.ie), complemented by physical showrooms, an independent Irish stockist network, and a UK stockist network with international shipping to Great Britain. Pricing starts at €6 for sample pots and extends to €135 for the Interior Design Kit, with paint prices varying by product and colour depth. Premium ancillary revenue streams include 30-minute and 60-minute virtual colour consultations and digital gift cards (€25-€150). Logistics are handled through a UPS partnership achieving 98% next-day delivery across Ireland. Colourtrend holds B Corporation certification (the first Irish paint company to do so) and is pursuing ISO 14001 certification, while marketing through an owned blog, newsletter, Instagram, TikTok, Facebook, YouTube, and Pinterest channels.
Colourtrend firmographics
Firmographics- Name
- Colourtrend
- Legal name
- Colourtrend Paints
- Website
- https://colourtrend.ie
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colourtrend is an Irish family-owned decorative paint manufacturer founded in 1953 in Celbridge, Co. Kildare. It produces 100% pure acrylic paints in over 120 curated colours, selling direct-to-consumer via its website, showrooms, and stockist networks in Ireland and the UK.
- Ownership category
- akta.pro rank
Colourtrend industry classification
Industry- Product category
- Decorative Paints & Architectural Coatings
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
Keywords
Where Colourtrend is headquartered
LocationHeadquarters
- HQ city
- Kildare
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Colourtrend business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paint Product Sales: Primary revenue stream from selling decorative paints in various finishes (Interior Matt, Soft Sheen, Ceramic Matt, Weather exterior, Woodcoat, Trim finishes, Platinum line). Products sold in multiple sizes with pricing from €6 per item. Available in over 120 curated colours across interior and exterior ranges.
- Sample Pots and Colour Cards: 100ml sample pots allow customers to test colours before purchasing full paint. Colour cards and design kits (e.g., Interior Design Kit at €135) support the colour selection process. These are essential pre-purchase items.
- Online Colour Consultations: Virtual consultation services offered in 30-minute (€--) and 60-minute formats, providing expert colour advice to customers. Redeemable against purchase.
- Gift Cards: Digital gift cards sold in €25, €50, €100, and €150 denominations, valid on the online store including consultation purchases. No expiry date.
- Painting Accessories: Professional and consumer-grade paint brushes and roller sets sold through the online store, including Master, Pro, and Expert product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Paint Products |
| One time/ perpetual license | One time | Gift Cards |
| Subscription | Pay-as-you-go | Online Colour Consultations |
| Unit Pricing | Pay-as-you-go | Brushes and Rollers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Colourtrend product offering
Product offeringCore offering
Colourtrend manufactures and sells premium 100% pure acrylic decorative paints for interior and exterior use, offering 120+ curated colours across multiple finishes (Platinum, Interior Matt, Soft Sheen, Ceramic Matt, Weather, Woodcoat, Gloss, Satin, Eggshell). The company sells direct-to-consumer via its e-commerce store and showrooms, and through independent stockists in Ireland and the UK, complemented by painting accessories, sample pots, colour cards, and paid virtual colour consultations.
Product overview
Colourtrend is an Irish paint manufacturer offering a comprehensive portfolio of decorative paints and finishes. The core product line includes Platinum (multi-surface all-in-one paint), Interior Matt, Soft Sheen, and Ceramic Matt for interior walls, plus Weather exterior masonry paint and Woodcoat for timber surfaces. Trim finishes include Gloss, Satin, and Eggshell for wood and metal. Supporting products include Topcoat Protect (multi-surface topcoat), Primers (PRME1, PRIME2), and Undercoat. The company also offers digital tools including a Colour Visualiser powered by Roomvo technology, Online Colour Consultations, and accessories such as Paint Brushes, Rollers, Sample Pots, and Colour Cards. Paint products are 100% acrylic-based with low/ultra-low VOC formulations. The company emphasizes Irish-inspired colours developed for Irish light and architecture, with 120 curated colours in The Collection plus additional Fandeck colours.
Differentiator
Problem solved
Functional benefit
Brands
- Platinum: Premium multi-surface interior paint with self-priming, ultra-low VOC, air-purifying, and child-safe properties.
- Weather
- Woodcoat
- Topcoat Protect
Products and services
- Platinum Multi-Surface Paint
- Interior Matt Emulsion
- Soft Sheen Emulsion
- Ceramic Matt Emulsion
- Weather Exterior Masonry Paint
- Woodcoat
- Trim Finishes - Gloss, Satin, Eggshell
- Topcoat Protect High-performance water-based acrylic topcoat (formerly Sustain WB50) offering a durable, non-yellowing finish with hand-oil resistance, quick drying, and early block resistance. Suitable for interior and exterior use on wood, primed metal and walls, including furniture, kitchen cabinets, wardrobes and exterior wood projects. Resembles an eggshell finish at 30% sheen level.
- Undercoat
- Primers (PRME1, PRIME2)
- Paint Brushes and Roller Sets
- Sample Pots
- Colour Cards & Interior Design Kit Physical colour cards and design kits used to support colour selection. The Interior Design Kit is priced at €135 and provides comprehensive colour guidance tools. Targeted at residential customers and interior design enthusiasts evaluating Colourtrend's palette before purchase.
- Online Colour Consultations Virtual 30-minute and 60-minute colour consultation sessions with Colourtrend colour experts, providing personalised colour selection advice. Bookable through the website and redeemable against subsequent paint purchase. Targeted at residential homeowners needing expert guidance.
- Colourtrend Online Gift Card Digital gift cards redeemable across all products on the online store, including online colour consultations. Available in €25, €50, €100 and €150 denominations with no expiry date. Targeted at consumers purchasing paint as a gift.
Quantifiable outcome
- 98% of orders arrive next day across Ireland
- +1 more outcomes
Companies that use Colourtrend
Customer profileSegments3 records
Ideal customer profiles2 records
Colourtrend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Colourtrend partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RoomvocoreRoomvo provides the technology powering Colourtrend's online Paint Colour Visualiser. Customers can upload photos or use demo images to digitally apply paint colours to walls, ceilings, trim, and cabinets, previewing how colours transform their spaces before purchasing.
- UPScoreUPS handles shipping and delivery for Colourtrend's online orders across Ireland and internationally. Orders are fully tracked with Irish warehouse dispatch, achieving 98% next-day delivery across Ireland.
- Cove & Co. Paint StudiominorIndependent paint studio stockist showcasing Colourtrend products. Featured in sustainability community imagery on the Colourtrend website.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Colourtrend competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Colourtrend social profiles
Digital presenceColourtrend compliance and trust
Trust signalCompliance3 records
Colourtrend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colourtrend leadership team
Management profileNumber of profiles
Colourtrend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colourtrend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colourtrend
What does Colourtrend do?
Colourtrend manufactures and sells premium 100% pure acrylic decorative paints for interior and exterior use, offering 120+ curated colours across multiple finishes (Platinum, Interior Matt, Soft Sheen, Ceramic Matt, Weather, Woodcoat, Gloss, Satin, Eggshell). The company sells direct-to-consumer via its e-commerce store and showrooms, and through independent stockists in Ireland and the UK, complemented by painting accessories, sample pots, colour cards, and paid virtual colour consultations.
Is Colourtrend a public or private company?
Colourtrend is a private company. It is classified as family owned and is currently operating.
When was Colourtrend founded?
Colourtrend was founded in 1953. It employs 11 to 50 people.
Where is Colourtrend based?
Colourtrend is headquartered in Kildare, Ireland, in the Europe region.
How does Colourtrend make money?
Five revenue lines are on record. Paint Product Sales are the primary driver. The others are sample Pots and Colour Cards, online Colour Consultations, gift Cards and painting Accessories.
Does Colourtrend have an API?
No public API is recorded for Colourtrend.
What industry is Colourtrend in?
Colourtrend's product category is Decorative Paints & Architectural Coatings. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints. Its NAICS code is 32551 and its SIC code is 2851.