Frank a Do

What Frank a Do does

Frank a Do is a privately held Dutch online marketing agency founded in 2012 and based in Bloemendaal, Netherlands. The firm was established by three online marketing specialists who pooled complementary expertise across the major digital channels — SEO, SEA (Google Ads and Microsoft Advertising), CRO, web analytics (Google Analytics, Google Tag Manager), and e-commerce (Lightspeed, XperienCentral). It operates as a boutique consultancy delivering strategy, concepting, and hands-on execution of online marketing activities for Dutch and select international clients, with no public pricing tiers, project-by-project custom engagement structures, and an annual billing cadence implied by long-running retainers such as the multi-year Activo engagement.

The company's service portfolio is organized into four lines: Online Marketing (SEO, SEA, CRO, Analytics bundled), E-commerce (webshop development and optimization), Strategy Development, and Startups. Its technical approach relies on certified vendor partnerships rather than proprietary technology — Google Partner, Microsoft Advertising Partner, Leadinfo Partner, and Stape Partner status provide platform access, training, and credibility. Customer engagements span enterprise clients such as Arriva (transportation), Activo (event management), Pluggerz/Comfoor (hearing protection e-commerce), as well as a broader logo wall of ~20 brands across fitness, hospitality, wine, beauty, payments, and B2B services. There are no disclosed AI/ML capabilities, no software product, no public API, no app, no patents, no funding history, and no M&A activity.

Commercially, Frank a Do operates a direct B2B sales motion with a heavy reliance on partner referrals and content marketing through its weblog (topics include Google Consent Mode v2, Safari/iOS tracking changes, and business continuity during COVID-19). With three founders and a stated 1-10 employee count after 12+ years, the business has chosen a deliberately boutique operating model. Revenue is generated through professional-services billings under custom quote-based engagements, with no publicly listed standard rate cards or pricing tiers.

Name

Frank a Do

Legal name

Frank a Do

Website

https://frank-a-do.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Frank a Do is a boutique Dutch online marketing agency founded in 2012 by three specialists, delivering SEO, SEA, CRO, Analytics, and e-commerce consulting to Dutch and select international clients across diverse verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Online marketing services
• Search engine optimization
• Search engine advertising
• Conversion rate optimization
• E-commerce consulting

Headquarters

HQ city

Bloemendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Marketing Services: Professional services revenue from providing SEO, SEA, CRO, Analytics, and E-commerce consulting and implementation services to businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Frank a Do is an online marketing agency delivering integrated consulting and execution services across SEO, SEA (Google Ads and Microsoft Advertising), Conversion Rate Optimization (CRO), Web Analytics (Google Analytics and Google Tag Manager), and E-commerce (including Lightspeed webshop development). The firm provides both strategic concepting and hands-on implementation, functioning as a marketing partner, sounding board, and project manager for Dutch businesses seeking to grow productive online operations.

Product overview

Frank a Do is an online marketing agency offering a unified suite of digital marketing services rather than discrete software products. The core offerings include SEO, SEA, CRO, and Analytics services (collectively presented under Online Marketing), complemented by dedicated E-commerce, Strategy Development, and Startup Services. These services are delivered as consulting and managed service offerings, not as standalone software products. The agency positions itself as a full-service digital marketing partner supporting clients across the complete marketing funnel.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search Engine Optimization services designed to improve organic search rankings and online visibility for Dutch business clients across search engines.
• SEA Services Search Engine Advertising services including Google Ads and Microsoft Advertising campaign management, optimization, and execution for business clients.
• CRO Services Conversion Rate Optimization services focused on increasing website conversion rates and improving return on ad spend for clients' digital properties.
• Analytics Services Web analytics implementation and measurement services including Google Analytics and Google Tag Manager setup for tracking website performance, user behavior, and conversions.
• E-commerce Services Full e-commerce support including webshop development, Lightspeed integrations, international Google Ads campaigns, and ongoing e-commerce optimization.
• Strategy Development Marketing strategy development and guidance, including new strategy development and execution support across both offline and online channels for business clients.
• Startup Services Support for startups entering online markets or expanding from offline to online operations, characterized by flexibility and a goal-oriented approach.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google Ads and Analytics. Provides Google Analytics implementation, Google Tag Manager setups, and Google Ads campaign management for clients.
• Microsoft AdvertisingcoreTechnology or IntegrationOfficial Microsoft Advertising Partner, managing Microsoft Ads campaigns alongside Google Ads for clients.
• SqillsminorStrategic or Co-development PartnerSoftware developer that collaborated with Frank a Do on the Arriva XperienCentral website project for analytics implementation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dept Agency: Large Netherlands-rooted digital agency offering end-to-end creative, technology and marketing services including performance marketing; broader portfolio and far larger scale than Frank a Do but overlapping SEA/SEO/analytics capability.
• iProspect: Global performance marketing agency (part of Dentsu) specializing in paid search, SEO, and analytics at enterprise scale; competes with Frank a Do on the same service capabilities but at much larger account size and geographic reach.
• Merkle: Global data-driven performance marketing agency (Dentsu) with deep Google/MarTech partnerships; overlaps with Frank a Do on SEA, SEO, and analytics implementation but serves enterprise clients across many geographies.

Others

• Weborama: Dutch ad-tech/marketing data provider focused on audience targeting and measurement; adjacent ecosystem player rather than direct competitor, but connects to Frank a Do's analytics and campaign targeting work via partner-style integrations.

Direct peers

• Squadra: Dutch performance marketing agency specialized in data-driven SEA, SEO and CRO; comparable to Frank a Do in channel focus, client size, and Netherlands-centric footprint.
• Adwise: Dutch digital marketing agency offering performance marketing, SEO, SEA, CRO and analytics services to mid-market and enterprise clients; closely matches Frank a Do on service mix, geographic focus (Netherlands), and boutique positioning.
• OrangeValley: Netherlands-based digital marketing agency focused on search, SEA, SEO and analytics for mid-market and enterprise clients; overlaps with Frank a Do's integrated online marketing offering.
• 360 Conversion: European digital marketing agency focused on conversion-centric SEO, SEA, CRO and analytics; comparable in service mix and boutique agency profile to Frank a Do.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/frank_a_do
• Facebookfacebook.com/FrankaDoOnlineMarketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank a Do