De&Ca Bienes Raíces

What De&Ca Bienes Raíces does

De&Ca Bienes Raíces (DECA) is a Mexico City-based residential real estate developer operating exclusively within the Benito Juárez municipality, covering neighborhoods including Del Valle, Nápoles, Portales, San Pedro de los Pinos, Escandón, Narvarte, Álamos, and Albert. The company develops, markets, and sells residential apartments across multiple project stages — Entrega Inmediata (immediate delivery), Preventa (pre-sale), Próximos Desarrollos (upcoming), and Entregados (delivered) — and runs a smaller rental portfolio serving residents and foreign tourists. The product range spans 1- to 4+-bedroom units including penthouses, with select developments incorporating smart home automation and intelligent parking systems.

Distribution is direct-to-consumer with no broker intermediation, anchored by a physical showroom at Providencia #926, Col. del Valle (open seven days a week), a corporate office at Blvrd de la Luz 18, Jardines del Pedregal, and a multi-channel digital presence via the website (departamentosycasas.com.mx), WhatsApp, phone, social media, and third-party property portals. The company accepts all major Mexican bank credit types including Infonavit and Fovissste and provides sales-side assistance navigating mortgage processes.

The revenue model is predominantly one-time property sales supplemented by a recurring rental stream. No parent company, institutional capital, M&A, or external partnerships are documented. The company has been in operation for over 21 years (per a 'deca-21-aniversario' brand asset), operates as a private firm, and shows no signs of public-market activity, restructuring, or ownership change in the available data.

Name

De&Ca Bienes Raíces

Legal name

De&Ca Bienes Raíces

Website

https://deca.com.mx

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

De&Ca Bienes Raíces (DECA) is a Mexico City-based residential real estate developer specializing in apartment sales and rentals exclusively in the Benito Juárez municipality, serving individual homebuyers, investors, and renters through a direct showroom and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Benito Juárez

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales: Sale of residential apartments and units across multiple development stages including immediate delivery, pre-sale, and completed projects. Revenue generated from direct property transactions to end customers.
2. Property Rentals: Rental of residential apartments in Benito Juárez area, serving both local residents and foreign tourists

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

De&Ca Bienes Raíces (DECA) develops, sells, and rents residential apartments in the Benito Juárez municipality of Mexico City. The company offers units ranging from 1-bedroom apartments to penthouses, featuring Smart Home and intelligent parking amenities, across four project stages: immediate delivery, pre-sale, upcoming developments, and completed projects. Sales are conducted directly to consumers without intermediaries, with assistance for Infonavit, Fovissste, and other bank credit programs.

Product overview

De&Ca Bienes Raíces (DECA) is a Mexican real estate company specializing in residential apartment developments across Mexico City. The company operates as a platform offering multiple property categories: apartments for sale and for rent in the Benito Juárez district, plus a portfolio of real estate developments categorized by delivery stage (immediate delivery, pre-sale, upcoming, and delivered). The portfolio includes various property types from studios to penthouses, serving different buyer segments including those using bank credits (INFONAVIT, FOVISSSTE). The company complements its listings with physical showroom services where clients can meet with sales advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Departamentos en Venta Benito Juárez
• Departamentos en Renta Benito Juárez

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Cadu Inmobiliaria: Mexican residential developer targeting middle-income buyers using Infonavit/Fovissste and bank financing. Comparable to DECA in product positioning and credit inclusivity, though operating across multiple Mexican states.
• Ruba Desarrollos: Mexican residential developer with a strong footprint in northern and central Mexico, including the CDMX metropolitan area. Comparable to DECA in the for-sale residential segment and bank-credit acceptance, with broader geographic diversification.
• JAVER: One of Mexico's largest homebuilders, focused on affordable and middle-income for-sale housing. Comparable to DECA in core product (new-construction residential for sale) and acceptance of Infonavit/Fovissste credit, though at materially larger scale.
• Vinte Viviendas Integrales: Mexican publicly listed residential homebuilder focused on entry- and mid-income housing. Comparable to DECA as a vertically integrated Mexican for-sale residential developer, though operating at national scale across multiple states rather than a single borough.
• Desarrolladora Homex: Historically large Mexican homebuilder with for-sale residential developments. Comparable to DECA in core product category, though currently operating at much-reduced scale following prior restructuring.

Others

• Inmuebles24: Mexico's leading online real estate classifieds portal. Comparable to DECA only as a marketing/listing channel referenced in DECA's distribution mix; not a competitor but an indirect ecosystem enabler for residential sales.
• Fibra Uno: Mexico's largest real estate investment trust, holding diversified commercial and residential assets. Comparable to DECA only indirectly as a participant in the broader Mexican real estate capital ecosystem, not as a direct competitor.

Broad incumbents

• RE/MAX Mexico: Global real estate franchise operating a brokerage network across Mexico, including CDMX. Comparable to DECA as a residential sales intermediary in Benito Juárez but operating as an intermediary brokerage rather than as a developer.
• Coldwell Banker Mexico: International real estate brokerage franchise with a strong CDMX presence serving residential buyers and sellers. Comparable to DECA in serving the same end buyer pool in Benito Juárez, though via an intermediated brokerage model.
• Engel & Völkers Mexico: International luxury-focused brokerage with CDMX operations. Comparable to DECA in residential brokerage services for the same buyer pool, though positioned at higher price points and as a pure intermediary rather than developer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/decabienesraice
• Facebookfacebook.com/BienesRaicesDeca
• LinkedInlinkedin.com/company/deca-bienes-raices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De&Ca Bienes Raíces