Broken Earth Winery
Broken Earth Winery is a private Paso Robles estate winery producing wine from its 712.97-acre Continental Vineyards across three brands (BEW, CV Reserve, PULL), sold DTC via e-commerce, tasting room, wine clubs, and trade wholesale to consumers and hospitality buyers across the US.
- Company typePrivate
- Founded1973
- HeadquartersPaso Robles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Broken Earth Winery does
Broken Earth Winery is a Paso Robles, California-based estate winery that produces, sells, and ships wine made exclusively from grapes grown on its 712.97-acre Continental Vineyards estate on the Estrella Bench. The vineyard, originally planted in 1973 as one of the first large-scale plantings on the Central Coast and replanted between 1995 and 1998, is California Certified Sustainable Vineyard and Winery certified and is powered by a 2.5-acre photovoltaic solar array. The company operates under parent Continental Wine Collection and runs a multi-brand portfolio — the core Broken Earth Winery (BEW) label with Limited Release, Reserve, Signature Series, Sparkling, and Specialty tiers; the highly allocated CV Wines Reserve line produced only in exceptional vintages; and the PULL Wines lifestyle sub-brand. Production follows a terroir-driven, minimal-intervention philosophy led by Director of Winemaking Chris Cameron, who brings 40+ harvests of international experience.
The company serves three customer segments: (1) individual wine consumers and enthusiasts reached through DTC e-commerce, a physical Paso Robles tasting room, and two wine club subscription programs (the quarterly Strata Wine Club with 4/6/12-bottle tiering and the semi-annual CV Reserve Wine Club); (2) trade and wholesale buyers (restaurants, wine bars, retailers, hospitality) handled via a dedicated trade contact and supported by downloadable media kits including sell sheets, bottle shots, labels, and tasting sheets; and (3) loyalty members of the Vin de Vie Circle, a free points-based program with Copper through Platinum tiers. Revenue mechanics mix one-time bottle/case DTC sales, recurring subscription club shipments (with member discounts of up to 30% plus one-cent shipping), and wholesale distribution within US state-level shipping restrictions.
The firm employs 11–50 people and is privately held with no venture capital, private equity, or public-ownership signals in the available data. Commercial emphasis is on direct consumer relationships, brand heritage tied to the 1973 vineyard founding, and sustainability credentials (100% solar, 21,042+ tons of CO2 reduced over 25+ years), with marketing executed primarily through the company website, Instagram, email newsletter, press coverage in wine and lifestyle media, and educational content such as branded aging charts.
Broken Earth Winery firmographics
Firmographics- Name
- Broken Earth Winery
- Legal name
- Broken Earth Winery
- Website
- https://brokenearthwinery.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broken Earth Winery is a private Paso Robles estate winery producing wine from its 712.97-acre Continental Vineyards across three brands (BEW, CV Reserve, PULL), sold DTC via e-commerce, tasting room, wine clubs, and trade wholesale to consumers and hospitality buyers across the US.
- Ownership category
- akta.pro rank
Broken Earth Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Broken Earth Winery is headquartered
LocationHeadquarters
- HQ city
- Paso Robles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broken Earth Winery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct-to-Consumer (DTC) Retail Sales: Wines sold directly to consumers through the Broken Earth Winery e-commerce website and tasting room. Consumers purchase individual bottles or cases at listed retail prices with discounts available through wine club membership.
- Wine Club Subscriptions: Strata Wine Club and CV Reserve Wine Club deliver recurring quarterly or bi-annual shipments of wine to members. Club tiers offer 4, 6, or 12 bottle shipments with member benefits including 30% discounts and one-cent shipping. Provides predictable recurring revenue.
- Trade / Wholesale Distribution: Wines sold to restaurants, retailers, and hospitality businesses through trade relationships. A dedicated trade contact manages wholesale accounts and media resources for trade buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | CV Reserve Wine Club — 30% discount + one-cent shipping |
| Subscription | Annual | Strata Wine Club — tiered discounts based on club level |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Broken Earth Winery product offering
Product offeringCore offering
Broken Earth Winery produces and sells estate-grown wines from its Continental Vineyards in Paso Robles, California, spanning more than 700 acres. The winery operates across multiple brands (Broken Earth, CV Wines, PULL Wines) and sells through direct-to-consumer channels including e-commerce, a tasting room, and tiered wine club subscriptions, as well as through wholesale trade distribution to restaurants and retailers.
Product overview
Broken Earth Winery operates as a multi-brand wine company producing estate-grown wines from its Continental Vineyards in Paso Robles, California. The portfolio consists of the core Broken Earth Winery (BEW) brand offering wines across four tiers (Limited Release, Reserve, Signature Series, and Sparkling/Specialty), the premium CV Wines sub-brand representing four decades of wine-growing excellence with highly allocated wines, and the PULL Wines sub-brand celebrating innovation and heritage. The company complements its wine sales with two wine club memberships (Strata Wine Club with quarterly deliveries and CV Reserve Club with semi-annual deliveries) and the Vin de Vie Circle loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Broken Earth Wines
- CV Wines (Continental Vineyards)
- PULL Wines
- Strata Wine Club
- CV Reserve Wine Club
- Tasting Room Experience
Quantifiable outcome
- Wine Enthusiast ratings of 90-93 points across multiple varietals (CV Reserve Cabernet Sauvignon 92 pts, CV Reserve Cabernet Franc 90 pts, Reserve Cabernet Sauvignon 93 pts, Signature Cabernet Sauvignon 91 pts)
- +2 more outcomes
Companies that use Broken Earth Winery
Customer profileSegments2 records
Ideal customer profiles2 records
Broken Earth Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Broken Earth Winery partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Broken Earth Winery competitors and assessment
Company assessmentDirect peers
- Tablas Creek Vineyard: Estate-grown Paso Robles Rhone-focused winery with sustainability certification and DTC/clubs. Direct overlap with Broken Earth on estate viticulture, sustainability positioning, and tiered single-vineyard wines.
- Justin Vineyards & Winery: One of the largest Paso Robles estate producers with Bordeaux focus, wine club, and tasting room. Comparable scale of estate acreage and premium DTC strategy targeting similar consumers in the same region.
- L'Aventure Estate Wines: Paso Robles Rhône-style estate winery with limited production and high ratings. Highly comparable allocation-based, estate-grown positioning with strong DTC and wine-trade orientation.
- Robert Hall Winery: Paso Robles estate winery with DTC, tasting room, and wine-club subscription model. Same appellation and overlapping DTC/wholesale GTM motion with similar portfolio breadth.
- DAOU Vineyards & Winery: Paso Robles estate winery focused on Bordeaux and Rhone varietals with premium DTC and wine-club distribution. Highly comparable to Broken Earth's estate-grown positioning, varietal focus, and tiered portfolio strategy in the same appellation.
- J. Lohr Vineyards & Wines: Larger Paso Robles/Greenfield producer with multi-tier portfolio (estate, reserve), wine clubs, and broad national wholesale. Comparable core region, multi-tier brand architecture, and scaled DTC/wholesale mix.
- Booker Vineyard / My Favorite Neighbor: Paso Robles premium estate with limited production, mailing list, and DTC focus. Comparable estate, allocation, and pricing tier relative to Broken Earth's CV Reserve program.
Broad incumbents
- Caymus Vineyards: Premier Napa estate producing high-volume premium Cabernet Sauvignon (including a cult-style Special Selection) with national DTC and wine-club reach. Broader incumbent in estate premium California wine; comparable in DTC channels and prestige-tier flagship SKU model.
- Vintage Wine Estates: Multi-brand wine producer and DTC platform aggregating estate brands, wine clubs, and tasting rooms. Comparable multi-brand portfolio architecture and DTC-direct business model against Broken Earth's sub-brand structure.
- Treasury Wine Estates: Global multi-brand wine producer with broad premium portfolio and DTC channels. A scaled incumbent providing relevant benchmark on portfolio diversification, wine-club economics, and DTC operational scale beyond Broken Earth's single-region focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Broken Earth Winery social profiles
Digital presenceBroken Earth Winery compliance and trust
Trust signalCompliance5 records
Broken Earth Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broken Earth Winery leadership team
Management profileNumber of profiles
Profiles1 record
Broken Earth Winery subsidiaries and ownership
Company hierarchySubsidiaries2 records
Broken Earth Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broken Earth Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broken Earth Winery
What does Broken Earth Winery do?
Broken Earth Winery produces and sells estate-grown wines from its Continental Vineyards in Paso Robles, California, spanning more than 700 acres. The winery operates across multiple brands (Broken Earth, CV Wines, PULL Wines) and sells through direct-to-consumer channels including e-commerce, a tasting room, and tiered wine club subscriptions, as well as through wholesale trade distribution to restaurants and retailers.
Is Broken Earth Winery a public or private company?
Broken Earth Winery is a private company. It is classified as corporate owned and is currently operating.
When was Broken Earth Winery founded?
Broken Earth Winery was founded in 1973. It employs 11 to 50 people.
Where is Broken Earth Winery based?
Broken Earth Winery is headquartered in Paso Robles, United States, in the North America region.
How does Broken Earth Winery make money?
Three revenue lines are on record. Direct-to-Consumer (DTC) Retail Sales are the primary driver. The others are wine Club Subscriptions and trade / Wholesale Distribution.
Who are Broken Earth Winery's main competitors?
Direct peers on record are Tablas Creek Vineyard, Justin Vineyards & Winery, L'Aventure Estate Wines, Robert Hall Winery, DAOU Vineyards & Winery, J. Lohr Vineyards & Wines and Booker Vineyard / My Favorite Neighbor. Broad incumbents are Caymus Vineyards, Vintage Wine Estates and Treasury Wine Estates.
Does Broken Earth Winery have an API?
No public API is recorded for Broken Earth Winery.
What industry is Broken Earth Winery in?
Broken Earth Winery's product category is Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAA, Vineyard Establishment & Development (Site Prep, Trellising, Planting). Its NAICS code is 312130 and its SIC code is 5180.