The ITAM Review
The ITAM Review is an online community and content publication for IT Asset Management professionals, publishing articles, podcasts, and a newsletter on software licensing, audits, and vendor behavior, and running community events and the Vendor Pressure Index.
- Company typePrivate
- Founded2008
- HeadquartersSwindon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What The ITAM Review does
The ITAM Review, operated by Enterprise Opinions Limited (Trading as "ITAM Review"), is an online community and content publication serving IT Asset Management, Software Asset Management, software licensing, audit, and FinOps professionals worldwide. Founded in 2008 by Martin Thompson and headquartered in Chiseldon, Wiltshire, UK, the platform publishes articles, podcasts, white papers, and a newsletter covering vendor behavior, audit defense, training ROI, and industry best practices. The business operates a community-led, event-driven go-to-market: it hosts the Wisdom Unplugged event series (with regional expansion, including Melbourne 2026), runs community surveys such as the Vendor Pressure Index, and leverages its editorial authority to engage sponsors, event partners, and practitioners.
The underlying technology is a web-based publishing platform (itassetmanagement.net) with integrated newsletter delivery and an extensive searchable archive (1,000+ articles, 142 podcasts, 40+ white papers). The firm earns revenue primarily through event sponsorships, newsletter/website advertising, and an integrated commercial relationship with the founder's separate LISA training and certification platform (lisa.training). The company is privately held, has 1-10 employees, has not taken external funding, and is operationally dependent on its founder, who controls both the publication and LISA. Recent product moves — the Vendor Pressure Index (May 2026) and LISA's training launch (2025) — extend the firm from pure content into benchmarking data and paid certification.
The ITAM Review firmographics
Firmographics- Name
- The ITAM Review
- Legal name
- Enterprise Opinions Limited
- Website
- https://itassetmanagement.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The ITAM Review is an online community and content publication for IT Asset Management professionals, publishing articles, podcasts, and a newsletter on software licensing, audits, and vendor behavior, and running community events and the Vendor Pressure Index.
- Ownership category
- akta.pro rank
The ITAM Review industry classification
Industry- Product category
- IT Asset Management Content & Media
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industries
- IT Service Management (ITSM) Platforms (HDAEALAA), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)
Keywords
Where The ITAM Review is headquartered
LocationHeadquarters
- HQ city
- Swindon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The ITAM Review business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription/Newsletter: The site promotes newsletter subscription as a core engagement mechanism. Subscribers receive regular analysis and updates on ITAM topics. The publication uses newsletters to drive readership and maintain community engagement with the platform.
- Events and Sponsorships: Wisdom Unplugged events feature sponsors who support the community gatherings. Events include multiple sponsors and provide a platform for vendors to reach the ITAM professional community.
- Content and Resources: The platform publishes resources including articles, white papers, and guides that attract readership and engagement. Some content may drive awareness for related services.
- LISA Training Platform Integration: Martin Thompson founded LISA (lisa.training), a training and certification platform for ITAM, SAM, and software licensing professionals. While LISA is a separate entity, articles on ITAM Review frequently reference and promote LISA training, suggesting an integrated business model where content marketing drives awareness for the training platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The ITAM Review product offering
Product offeringCore offering
The ITAM Review operates an online publishing platform that delivers news, analysis, best practice guides, podcasts, and research focused on IT Asset Management (ITAM), Software Asset Management (SAM), software licensing, FinOps, and IT governance. Its offering is anchored by a free website with newsletter subscription, the quarterly Vendor Pressure Index community benchmark, and the Wisdom Unplugged event series, and is complemented by the LISA training and certification sub-brand for ITAM/SAM professionals.
Product overview
The ITAM Review operates as a content publishing platform offering news, analysis, and resources for IT Asset Management professionals. The portfolio consists of The ITAM Review website as the core publication delivering ITAM, SAM, software licensing, FinOps, and governance content, supplemented by LISA (lisa.training), a training and certification platform for ITAM and SAM professionals. The company also launched the Vendor Pressure Index as a quarterly benchmarking initiative tracking vendor audit behavior and commercial conduct.
Differentiator
Problem solved
Functional benefit
Brands
- LISA: Training and certification platform for ITAM, SAM, and software licensing professionals
Products and services
- The ITAM Review (online publication and newsletter) Online publishing platform delivering news, analysis, best practice guides, podcasts, white papers, and a regular email newsletter on IT Asset Management, Software Asset Management, software licensing, FinOps, audits, and IT governance, aimed at ITAM/SAM practitioners and IT/finance leaders.
- Vendor Pressure Index (VPI) Quarterly community benchmarking index that measures vendor audit behavior, renewal pressure, and commercial conduct risk in the enterprise software market by aggregating responses from verified ITAM/SAM practitioners.
- Wisdom Unplugged (community events) Recurring in-person community events — such as the Melbourne 26 March 2026 Wisdom Unplugged at MCEC — that bring together ITAM/SAM practitioners, sponsors, and ITAM Forum partners for interactive workshops, panel discussions, and networking, and generate follow-on editorial content.
- LISA — ITAM/SAM Training and Certification Platform Subscription-based online training and certification platform for IT Asset Management, Software Asset Management, and software licensing professionals, providing on-demand and live courses across major software publishers (e.g., Microsoft, Oracle), ITAM disciplines, tools and processes, leading to recognized certifications including ISO/IEC 19770-1.
Quantifiable outcome
- 74% of organizations manage license discovery and software audits primarily in-house but struggle with accuracy and understanding complex licensing terms
- +3 more outcomes
Companies that use The ITAM Review
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
The ITAM Review technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The ITAM Review partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ITAM ForumcoreITAM Review works closely with the ITAM Forum on community events and research initiatives. The Wisdom Unplugged events incorporate ITAM Forum workshop sessions, and the publication references ITAM Forum research (including the 2025 global survey of 500+ ITAM and SAM professionals conducted with Azul). The partnership involves joint content development and community engagement.
- TMG (Technology Management Group)minorTMG assisted with event logistics for the Wisdom Unplugged Melbourne 2026 event. Fulvio and team at TMG helped with event organization. TMG appears to be an ITAM-focused consulting partner providing implementation and support services.
- LISA (Learning Initiatives for Software Assets)coreMartin Thompson founded LISA (lisa.training), a training and certification platform for ITAM, SAM, and software licensing professionals. ITAM Review articles frequently reference and promote LISA training, and Martin discloses his relationship as a founder. LISA is positioned as complementary to the publication, with articles providing business case frameworks and ROI analysis that often reference LISA as the recommended training solution.
- FinOps FoundationcoreITAM Review has reported on and tracks the strategic partnership between the ITAM Forum and FinOps Foundation (announced June 2, 2025). This partnership aims to unite cloud cost management and software compliance disciplines. The publication covers this convergence trend, including coverage of Flexera's acquisitions of FinOps providers and analysis of how ITAM and FinOps responsibilities overlap.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The ITAM Review competitors and assessment
Company assessmentOthers
- Pink Elephant: ITIL, ITSM, and IT governance training and consulting firm. Relevant as a peer because it operates at the intersection of practitioner education and community-building — directly comparable to the ITAM Review + LISA integrated training model, but in the adjacent ITSM/ITIL niche.
Emerging players
- FinOps Foundation: Community foundation advancing FinOps practices with overlapping membership of IT/finance leaders. ITAM Review tracks the ITAM–FinOps convergence and the formal ITAM Forum / FinOps Foundation partnership, making it a strategically adjacent peer for the same audience.
- Certero: ITAM/SAM software vendor serving enterprise customers with discovery, license optimization, and SaaS management. Comparable because it produces practitioner education, research, and case studies for the same ITAM/SAM professional audience ITAM Review addresses.
Broad incumbents
- Flexera: Enterprise ITAM/SAM and FinOps software vendor (including Snow Software) producing extensive practitioner content, webinars, and research. Operates in the same content-and-community layer that supports ITAM Review's audience and competes for sponsor mindshare.
- Gartner: Global research and advisory firm that publishes ITAM/SAM research and serves enterprise CIOs/CFOs. Overlaps with ITAM Review's senior leadership audience but at vastly larger scale and broader scope, making it the dominant incumbent alternative for in-depth ITAM guidance.
- SoftwareOne: Global software and cloud licensing services company with substantial ITAM/SAM content and practitioner education. Comparable to ITAM Review because it serves the same ITAM professional audience with thought leadership, advisory services, and tooling-adjacent content.
Direct peers
- ITAM Forum: Industry association serving ITAM and SAM professionals worldwide. ITAM Review co-hosts Wisdom Unplugged events with ITAM Forum and jointly publishes research such as the 2025 survey of 500+ ITAM/SAM professionals, making it the closest comparable community/peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The ITAM Review social profiles
Digital presenceThe ITAM Review financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ITAM Review leadership team
Management profileNumber of profiles
Profiles1 record
The ITAM Review funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ITAM Review M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ITAM Review
What does The ITAM Review do?
The ITAM Review operates an online publishing platform that delivers news, analysis, best practice guides, podcasts, and research focused on IT Asset Management (ITAM), Software Asset Management (SAM), software licensing, FinOps, and IT governance. Its offering is anchored by a free website with newsletter subscription, the quarterly Vendor Pressure Index community benchmark, and the Wisdom Unplugged event series, and is complemented by the LISA training and certification sub-brand for ITAM/SAM professionals.
Is The ITAM Review a public or private company?
The ITAM Review is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The ITAM Review founded?
The ITAM Review was founded in 2008. It employs 1 to 10 people.
Where is The ITAM Review based?
The ITAM Review is headquartered in Swindon, United Kingdom, in the Europe region.
How does The ITAM Review make money?
Four revenue lines are on record. Subscription/Newsletter is the primary driver. The others are events and Sponsorships, content and Resources and LISA Training Platform Integration.
Who are The ITAM Review's main competitors?
Pink Elephant is listed as an others. Emerging players are FinOps Foundation and Certero. Broad incumbents are Flexera, Gartner and SoftwareOne. ITAM Forum is listed as a direct peer.
Does The ITAM Review have an API?
No public API is recorded for The ITAM Review.
What industry is The ITAM Review in?
The ITAM Review's product category is IT Asset Management Content & Media. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of HDAEALAA, IT Service Management (ITSM) Platforms. Its NAICS code is 541910 and its SIC code is 7370.