Certero
Certero is a UK-founded software company providing AI-powered IT asset management, software license optimization, SaaS management, and multi-cloud cost governance to large enterprises with hybrid IT estates across healthcare, manufacturing, and IT services.
- Company typePrivate
- Founded2007
- HeadquartersWarrington, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Certero does
Certero Limited is a privately-held UK-headquartered software company founded in 2007 that provides unified IT asset management (ITAM), software asset management (SAM), SaaS management, and multi-cloud cost optimization for large enterprises with complex hybrid IT environments. The company built CerteroX, an AI-powered platform launched in May 2026, which consolidates hardware inventory, software license compliance, shadow IT discovery, cloud spend governance, and emerging AI tool oversight into a single architecture via a federated Command Center. The platform is positioned against Frankenstack incumbents like Flexera and Snow Software by emphasizing a ground-up, legacy-free build rather than acquired point tools.
Certero generates revenue through enterprise SaaS subscriptions to CerteroX, augmented by professional services for implementation and ongoing SAM managed services. It operates a direct enterprise sales motion with Schedule a Demo consultation, supported by a partner channel with deal registration, and maintains regional headquarters in Warrington (UK), Chicago (North America), and North Sydney (APAC) to provide follow-the-sun coverage. Its customer base includes the UK National Health Service (PowerStudio deployed across 40%+ of NHS Trusts and 175,000+ PCs), alongside enterprise customers in healthcare, manufacturing, construction, IT services, finance, transportation, and data analytics.
The company's technology stack integrates with AWS, Azure, GCP via APIs, identity providers (Microsoft Entra ID, Okta), ITSM/CMDB platforms including ServiceNow, and HR systems. Certero holds ISO 27001, Cyber Essentials Plus, and FinOps Certified Platform certifications, is a Gartner Peer Insights #1 Customer Choice for SAM Tools, and maintains certified partnerships with Microsoft, Oracle, the Linux Foundation, and the FinOps Foundation. The legacy PowerStudio PC power management product remains in market and contributes to NHS relationships.
Certero firmographics
Firmographics- Name
- Certero
- Legal name
- Certero Limited
- Website
- https://certero.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Certero is a UK-founded software company providing AI-powered IT asset management, software license optimization, SaaS management, and multi-cloud cost governance to large enterprises with hybrid IT estates across healthcare, manufacturing, and IT services.
- Ownership category
- akta.pro rank
Certero industry classification
Industry- Product category
- IT Asset Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industry
- IT Operations Management (ITOM) Platforms (HDAEALAC)
Keywords
Where Certero is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Certero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- CerteroX Platform Subscription: SaaS-based subscription model for the unified CerteroX platform covering ITAM, SAM, SaaS management, and cloud management capabilities.
- Professional Services: Implementation, consulting, and managed services for customers requiring assistance with asset management projects and platform deployment.
- SAM Managed Services: Ongoing managed services for software asset management including license optimization and compliance management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform - Full suite pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Certero product offering
Product offeringCore offering
Certero sells the CerteroX unified AI-powered platform that consolidates IT Asset Management (ITAM), Software Asset Management (SAM), SaaS Management, Cloud Management, AI governance, and Shadow IT discovery into a single cloud-native solution. The platform provides visibility, observability, management, and optimization across an enterprise's entire technology estate, including hardware, software licenses, SaaS subscriptions, multi-cloud workloads, and AI tools. It also offers SAM managed services and a legacy PC power management product (PowerStudio).
Product overview
Certero offers CerteroX, an AI-powered unified platform that consolidates IT Asset Management (ITAM), Software Asset Management (SAM), SaaS Management, Cloud Management, AI governance, and Shadow IT discovery into a single solution. The platform comprises five integrated modules: CerteroX ITAM for hardware asset management, CerteroX SAM for software license optimization, CerteroX SaaS for SaaS estate management, CerteroX Cloud for multi-cloud cost optimization, and CerteroX Command Center/AI for federated reporting and AI-powered insights. A legacy product, PowerStudio, provides PC power management capabilities. All modules share a common data architecture and unified user experience, with the Command Center providing a single pane of glass across the entire portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- CerteroX: AI-powered unified platform for IT Asset Management (ITAM), Software Asset Management (SAM), SaaS management, and Cloud management with federated Command Center capabilities
- CerteroX Command Center
- CerteroX ITAM
- CerteroX SAM
- CerteroX SaaS
- CerteroX Cloud
- PowerStudio
Products and services
- CerteroX Platform AI-powered unified cloud-native platform that brings together ITAM, SAM, SaaS management, Cloud management, AI governance, and Shadow IT discovery for enterprise organizations managing complex hybrid IT environments.
- CerteroX Command Center / AI AI-driven governance and observability layer that allows users to query the entire IT estate using plain-language requests, with Shadow AI detection and federated data integration across disparate sources.
- CerteroX ITAM AI-powered IT Asset Management module providing real-time discovery, inventory, and lifecycle management of hardware, software, and cloud assets across the enterprise.
- CerteroX SAM Cloud-native Software Asset Management module focused on license optimization, compliance, and audit readiness for enterprise software estates including Microsoft, Oracle, and Adobe.
- CerteroX SaaS SaaS Management module that provides discovery, spend visibility, and optimization of SaaS subscriptions, with claimed savings of up to 40% on enterprise SaaS spend.
- CerteroX Cloud Cloud Management module providing FinOps capabilities and cost optimization across multi-cloud environments including AWS, Azure, and GCP.
- PowerStudio PC power management software for enterprises to deliver energy savings and carbon reduction across large PC estates, used widely across NHS Trusts.
- SAM Managed Services Managed Software Asset Management services delivered by Certero professionals, including Microsoft, Oracle, and IBM license optimization engagements on customer premises.
Quantifiable outcome
- Up to 40% cost savings on enterprise SaaS spend
- +4 more outcomes
Companies that use Certero
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Certero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature9 records
Certero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FinOps FoundationcoreCertero is a General Member and FinOps Certified Platform holder of the FinOps Foundation. The company actively contributes to cloud financial management standards and practices, holding certified platform status that demonstrates alignment with FinOps best practices.
- MicrosoftcoreMicrosoft Partner Network member with expertise in Microsoft licensing, M365, Copilot, and Azure management. Certero provides organizations with visibility and optimization capabilities for Microsoft environments.
- OraclecoreOracle Partner Network member specializing in Oracle licensing, Java licensing changes, Oracle ULA management, and Oracle software audit defense. Company offers dedicated Oracle licensing expertise and eBooks.
- Linux FoundationminorSilver member of the Linux Foundation supporting open source ecosystem development and engagement.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Certero competitors and assessment
Company assessmentDirect peers
- Snow Software: Snow (now part of Flexera) was historically the most direct rival to Certero in mid-market and enterprise SAM, recognized alongside Certero as a SAM specialist in the ITAM market.
- Device42: Device42 offers IT asset, software license, and infrastructure dependency management — overlapping with CerteroX ITAM and SAM modules for hybrid and data-center-heavy enterprises.
- Flexera: Flexera (which acquired Snow Software in 2021) is the leading ITAM/SAM platform vendor and the most direct competitor to CerteroX ITAM and SAM. Both vendors compete for enterprise software license optimization, SaaS management, and IT visibility workloads.
- Zylo: Zylo is a SaaS management platform focused on SaaS discovery, license optimization, and shadow IT — directly competing with CerteroX SaaS Management for the same enterprise buyer.
Broad incumbents
- ServiceNow: ServiceNow offers ITAM via its HAM Pro module and integrates with CMDB/ITSM workflows that Certero feeds. It competes indirectly as an enterprise platform that can subsume ITAM, SAM, and governance use cases into a broader service management suite.
- CloudHealth (VMware): CloudHealth by VMware is the established multi-cloud cost management and FinOps platform — a broader incumbent in the same Cloud cost optimization category as CerteroX Cloud.
- Apptio (IBM): Apptio, now an IBM company, provides IT financial management, cloud cost optimization, and FinOps tooling — adjacent to Certero's Cloud and SAM modules for enterprises standardizing on IBM for ITFM.
Emerging players
- Productiv: Productiv is a SaaS management and IT governance platform competing in the same SaaS spend-optimization category as CerteroX SaaS, often pitched alongside ITAM suites.
- Torii: Torii offers SaaS management, shadow IT discovery, and license optimization — a direct emerging competitor in the SaaS Management plane of CerteroX.
- ManageEngine: ManageEngine offers a suite of IT management tools including asset management and endpoint management that overlap with CerteroX ITAM, often competing on price in mid-market and SMB segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Certero social profiles
Digital presenceCertero compliance and trust
Trust signalCompliance4 records
Certero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certero leadership team
Management profileNumber of profiles
Profiles5 records
Certero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certero
What does Certero do?
Certero sells the CerteroX unified AI-powered platform that consolidates IT Asset Management (ITAM), Software Asset Management (SAM), SaaS Management, Cloud Management, AI governance, and Shadow IT discovery into a single cloud-native solution. The platform provides visibility, observability, management, and optimization across an enterprise's entire technology estate, including hardware, software licenses, SaaS subscriptions, multi-cloud workloads, and AI tools. It also offers SAM managed services and a legacy PC power management product (PowerStudio).
Is Certero a public or private company?
Certero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Certero founded?
Certero was founded in 2007. It employs 11 to 50 people.
Where is Certero based?
Certero is headquartered in Warrington, United Kingdom, in the Europe region.
How does Certero make money?
Three revenue lines are on record. CerteroX Platform Subscription is the primary driver. The others are professional Services and SAM Managed Services.
Who are Certero's main competitors?
Direct peers on record are Snow Software, Device42, Flexera and Zylo. Broad incumbents are ServiceNow, CloudHealth (VMware) and Apptio (IBM). Emerging players are Productiv, Torii and ManageEngine.
Does Certero have an API?
No public API is recorded for Certero.
What industry is Certero in?
Certero's product category is IT Asset Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of HDAEALAC, IT Operations Management (ITOM) Platforms. Its NAICS code is 513210 and its SIC code is 7372.