Naturasol

What Naturasol does

Naturasol is a Mexican developer and manufacturer of packaged food products, operating from its Naucalpan de Juárez headquarters and three certified production plants (Untables/spreads, Cereales/cereals, and Semillas y Barras/seeds and bars). The portfolio spans approximately twenty products under nine brands — including honey and spreads (Naturasol, Green Mountain), snack brands (Churritos, Clap's, Flautis, Nat-chitos, Botanz, Nakamura, Sazonaditas) and staples (cajeta, jellies) — distributed nationwide through Walmart, Costco, Sam's Club, Chedraui, Soriana, HEB, Oxxo, and 3B, as well as foodservice accounts including Cinemex, Xel-Há, and Nestlé. The company runs an integrated product development and manufacturing capability spanning ingredient research, formulation, prototype testing, shelf life validation, regulatory compliance verification, and industrial scale-up with statistical process control on every batch. Food safety is certified through FSSC 22000 (GFSI recognized) and Senasica export certification, and the company holds the Distintivo ESR across all three plants.

The business operates a dual revenue model. The core stream is wholesale distribution of branded and private label SKUs to major Mexican retail chains, anchored by a recognized private label partnership with Walmart that earned the company Walmart's 'Mejor Proveedor de Marcas Propias' distinction in 2023. The second stream is a B2B product development and contract manufacturing service offering retailers and food brands a 'concept-to-shelf' package — research, formulation, packaging design, and scalable production across all three plants. Go-to-market is enterprise field sales targeting retailer procurement and brand owners, with quote-based pricing structured across volume tiers (less than 1,000 units up to more than 50,000 units).

Logistics is operated in-house through an owned fleet of 169 distribution units consolidated in 2024, supported by the new 50,000 m² Tultepec facility (2024) combining production and a distribution center, and the San Francisco Distribution Center opened in 2023 with capacity for 10,000 positions. The company also maintains a sustainability-linked raw supply chain, notably through a 2021 alliance with the Inter-American Development Bank supporting Yucatán Peninsula beekeepers. Naturasol is privately held, with no disclosed parent or institutional investors, and was founded in 1977.

Name

Naturasol

Legal name

Naturasol

Website

https://naturasol.com.mx

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Naturasol is a Mexican food manufacturer founded in 1977 operating three certified plants that develop, produce, and distribute branded and private label snacks, spreads, cereals, and honey through major Mexican retailers including Walmart, Costco, and Chedraui.

Ownership category

akta.pro rank

Product category

Private Label Food Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

Keywords

• Private label food manufacturing
• Snack and spread production
• B2B product development
• Mexican food manufacturing
• Honey and confectionery products

Headquarters

HQ city

Naucalpan De Juárez

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Manufacturing and Sales: Manufactures and sells branded food products (snacks, spreads, cereals) through retail channels. Revenue from wholesale/distribution to major Mexican retailers.
2. Private Label / Marca Propia: Develops and manufactures products under retailer brands (private label) for major retail chains including Walmart, Costco, Sam's Club, and Chedraui.
3. B2B Product Development Services: Offers product development, strategic packaging design, and production services to business clients seeking custom food products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Naturasol develops, manufactures, and commercializes packaged food products — including spreads, snacks, cereals, honey, jams, and cajeta — across three certified production plants in Mexico. The company sells these products under its own nine sub-brands through major Mexican retailers and offers private label manufacturing plus full-service B2B product development (research, formulation, prototypes, strategic packaging, scalable production) to enterprise retail clients such as Walmart, Costco, Sam's Club, and Chedraui.

Product overview

Naturasol is a Mexican food products company that develops, manufactures, and commercializes consumer food products through nine distinct brands. The portfolio includes spreads (Green Mountain peanut butter and hazelnut spreads), snacks (Churritos, Flautis, Clap's, Nat-chitos, Botanz, Nakamura, Sazonaditas), honey products (Mieles, Frutos Rojos), and confections (Cajeta, Miguelito). The company operates a B2B division offering private label manufacturing and product development services to major retailers including Walmart, Costco, Sam's Club, and Chedraui. Production is handled across three certified manufacturing plants with full traceability.

Differentiator

Problem solved

Functional benefit

Brands

• Botanz: Brand portfolio brand
• Churritos
• Clap's
• Flautis
• Green Mountain
• Nakamura
• Nat-chitos
• Sazonaditas

Products and services

• Green Mountain Spreads Branded line of peanut butter, hazelnut, and cocoa-hazelnut spreads sold through Mexican retailers; targets consumers seeking spread alternatives alongside toast, snacks, and breakfast uses.
• Mieles (Honey products) Honey product line including 100% natural bee honey sourced from Oaxaca; supported by a sustainability alliance with the Inter-American Development Bank on a climate resilience project with Yucatan Peninsula beekeepers.
• Cajeta (Mexican caramel) Mexican-style caramel (cajeta) product, including a Cajeta USA variant for the US market; produced at the certified Untables plant.
• Branded Snack Portfolio (Churritos, Clap's, Flautis, Nat-chitos, Botanz, Nakamura, Sazonaditas) Portfolio of seven consumer snack brands covering potato chips (Clap's, including Vitolette Purple Chips, Papas Smoky Rush), traditional Mexican fried corn snacks (Churritos, Nat-chitos, Sazonaditas), cheese-flavored extruded snacks (Flautis), innovative flavored snacks (Botanz Sandía-Mole), and Japanese-inspired flavors (Nakamura); sold through major Mexican retailers.
• Papas Botanera, Papa Miguelito, Bufalo, Papa Selma (potato snacks) Branded potato snack SKUs across the three plants; positioned at the highest retail level and used as innovation case studies.
• Frutos Rojos (red fruit jams and preserves) Red fruit and blackberry jams / preserves produced at Naturasol's Untables plant; sold through major retailers.
• Bites and Honey & Nuts Snack SKUs combining seeds, honey, and nuts; produced at the Seeds and Bars plant (Planta Semillas y Barras).
• Private Label Manufacturing (Marca Propia) Contract manufacturing of food products under retailer-owned brands; built around consistent lot-to-lot quality, three certified plants providing national capacity, and full traceability from development through distribution for enterprise retailers.
• B2B Product Development Services End-to-end product development service for business clients: investigation, formulation, pilot testing and shelf life validation, regulatory compliance, packaging design, and scalable production; quote-based with volume tiers from under 1,000 units to 50,000+ units and implementation windows of immediate to 6+ months.

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Banco Interamericano de Desarrollo (BID)coreStrategic or Co-development Partner · 1 January 2021First project in alliance with the Inter-American Development Bank: 'Resiliencia Climática con Apicultores de la Península de Yucatán' (Climate Resilience with Beekeepers of the Yucatán Peninsula). This sustainability initiative supports beekeepers in the Yucatán region, supporting Naturasol's honey supply chain.

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Sabritas (PepsiCo Mexico): PepsiCo's Mexican snack subsidiary and the dominant salty snack player. Competes directly with Naturasol's snack brands (Clap's, Churritos, Botanz, Búfalo) on the same mass retailer shelves with significantly greater marketing and distribution scale.
• Grupo Bimbo: Mexican multinational CPG giant in baked goods, snacks, and confections. Comparable as a Mexican food manufacturer with extensive mass retail distribution and multi-plant operations, though at much larger scale and with stronger brand equity internationally.
• Sigma Alimentos: Mexican food manufacturer and Alfa subsidiary producing refrigerated and shelf-stable foods (cheeses, meats, yogurts). Comparable multi-plant Mexican manufacturer serving modern trade retailers with branded and private label products.
• Grupo Lala: Latin American dairy and food company producing refrigerated products, beverages, and shelf-stable items. Comparable as a large Mexican food manufacturer serving modern trade retailers with multi-plant operations and broad product portfolio.
• Post Holdings (Private Label): Diversified North American CPG holding company with material private label and co-manufacturing operations in cereals, refrigerated retail, and foodservice. Comparable in the cereals and private label segments where Naturasol's Cereales plant competes.
• McCormick de Mexico: Global condiment, spice, and flavor manufacturer's Mexican subsidiary. Comparable as a Mexican-market CPG producer in adjacent categories (spreads, condiments, seasonings) with significant scale and retailer relationships.

Direct peers

• TreeHouse Foods: North American private label food manufacturer serving major retailers across snacks, cereals, and shelf-stable categories. Comparable business model to Naturasol's private label and co-manufacturing division, including cereals and snack bar production.
• Grupo Herdez: Mexican CPG company in condiments, preserves, jams, and shelf-stable foods. Highly comparable as a Mexican manufacturer serving the same mass retail channels with adjacent product categories (preserves, spreads, salsas) and a meaningful private label business.
• La Costeña: Mexican canned and preserved foods manufacturer with strong retailer relationships and export presence. Comparable as a Mexican shelf-stable food producer with similar B2B/retail channel mix and emphasis on preservation-led product formats.

Regional players

• Alpura: Mexican dairy cooperative producing milk, yogurt, and refrigerated foods for mass retailers. Comparable as a Mexican multi-plant food manufacturer serving the same retailer base, with potential overlap in refrigerated dip/spread adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NaturasolMx
• Facebookfacebook.com/Naturasolmx
• Instagraminstagram.com/naturasol_mx
• TikToktiktok.com/@naturasol_oficial
• LinkedInlinkedin.com/company/naturasol-s.a.-de-c.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturasol